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    Reflections-Day-1 (300 Words Before Closing The Day-1)

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    Abhi Sangwan
    Ayushi Gudwani started her own women's business clothing company after struggling to find well-fitting office wear during her time at McKinsey & Company. She spent a year interviewing 300 women and consulting with designers to understand issues with existing options. Based on this research, she developed a proprietary sizing algorithm for Indian women using measurements from 1,000 women. This algorithm helped her company produce custom-made office clothing with accurate sizing, fit, quality, and comfort for Indian body types.

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    Reflections-Day-1 (300 Words Before Closing The Day-1)

    Uploaded by

    Abhi Sangwan
    25 views2 pages
    Ayushi Gudwani started her own women's business clothing company after struggling to find well-fitting office wear during her time at McKinsey & Company. She spent a year interviewing 300 women and consulting with designers to understand issues with existing options. Based on this research, she developed a proprietary sizing algorithm for Indian women using measurements from 1,000 women. This algorithm helped her company produce custom-made office clothing with accurate sizing, fit, quality, and comfort for Indian body types.

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    Ayushi Gudwani started her own women's business clothing company after struggling to find well-fitting office wear during her time at McKinsey & Company. She spent a year interviewing 300 women and consulting with designers to understand issues with existing options. Based on this research, she developed a proprietary sizing algorithm for Indian women using measurements from 1,000 women. This algorithm helped her company produce custom-made office clothing with accurate sizing, fit, quality, and comfort for Indian body types.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views2 pages

    Reflections-Day-1 (300 Words Before Closing The Day-1)

    Uploaded by

    Abhi Sangwan
    Ayushi Gudwani started her own women's business clothing company after struggling to find well-fitting office wear during her time at McKinsey & Company. She spent a year interviewing 300 women and consulting with designers to understand issues with existing options. Based on this research, she developed a proprietary sizing algorithm for Indian women using measurements from 1,000 women. This algorithm helped her company produce custom-made office clothing with accurate sizing, fit, quality, and comfort for Indian body types.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    After earning an 

    MBA from the Indian Institute of Management of Calcutta in 2008, Ayushi


    Gudwani started working with McKinsey & Company. At that time, she struggled to find
    contemporary, quality clothing to wear to the office that fit her body well, a struggle
    Gudwani found to be a constant irritant and that led to a situation where she typically ended
    up shopping abroad during business trips. She wanted to figure out why the clothing did not
    fit well. She had a burning desire to solve this bothersome pain point.

    Gudwani spent around a year interacting with close to 300 women to understand whether
    they also had problems with existing available office-wear clothing options. She also sat for
    hours with well-known designers to understand contemporary designs, the quality of fabrics,
    and the garment manufacturing process. Based on this extensive research, she developed
    a database of 1,000 measurements, which led to a proprietary sizing algorithm for Indian
    women.

    Gudwani solved the sizing issue using first principles, wherein she first measured the women
    and then the garment. This resulted in custom-made office clothing using the “Unique Sizing
    Algorithm,” which helped her build the product correctly in terms of sizing, fit, quality, and
    comfort. The assortment of women’s business clothing included trousers, shirts, dresses,
    tops, jackets, and skirts. Talking about the motivation behind the entire process she adopted,
    Gudwani said, “The idea was close to my heart; we created a database of 1,000
    measurements and manufactured test-fits on the basis of analytics.”

    Reflections-Day-1 (300 Words before Closing the Day-1)

    1. What is the Key Issue in this Case and How she unearthed it?

    Issue was unearthed by gathering views about clothing available in market


    through consumer’s perspective. This entire process got kickstarted when
    Ayushi Gudwani started working, while purchasing professional clothing she
    realized inability to find contemporary clothing that fit her well while being
    good in quality. This made her realize the gap present in the contemporary
    clothing marketplace. Though thorough research involving consumers and
    designers she was able to understand the root reason behind ill-fitting
    clothes. The manufacturers were not catering to the needs of the consumer, in
    this case, the Indian consumer. They were trying to sell a standardized sizing
    to all customers without considering that the needs could differ due to a
    regional variance.

    2. Comment on how she validated this problem and the process adopted.

    Ayushi Gudwani tested the hypothesis by interviewing 300 women to


    understand the problem better with the clothing present in the market. She
    also understood the entire process of manufacturing clothing items from well-
    known designers. Understanding all components of the manufacturing
    process helped her pinpoint the area which required intervention to better the
    process. Based on all the inputs gathered she was able to develop a sizing
    algorithm specifically for Indian women. This algorithm used a database of
    1000 measurements for referencing and building the perfect sizing.

    3. How would you approach and solve this problem, if you were Ayushi.

    If I were to solve this issue, I would have begun my research by utilizing some secondary
    resources to understand the overall market and existing players. After completing the preliminary
    research an interview guide would have been prepared to understand the underlying issue from
    a similar sample size which was used by Ayushi (300 women). I would have contacted a few
    manufacturers as well along with designers to understand who decides the sizing for such
    clothing items and how does it vary from brand to brand. The development of a sizing algorithm
    is an interesting intervention, and I would have followed a similar approach since this was the
    issue behind ill-fitting clothes.

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