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    Analysis: Q1. Have You Purchased Any Consumer Durable During Exhibitions?

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    Analysis: Q1. Have You Purchased Any Consumer Durable During Exhibitions?

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    35 views7 pages

    Analysis: Q1. Have You Purchased Any Consumer Durable During Exhibitions?

    Uploaded by

    2562923

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    Attribution Non-Commercial (BY-NC)
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    Download as docx, pdf, or txt
    of 7

    Analysis:

    Q1. Have you purchased any consumer durable during Exhibitions?

     Yes
     No

    Inferences

    1. 65 % of Customer have not purchased any consumer durable from


    exhibitions.

    2. Only 35 % people have purchased.

    3. It shows that consumers are coming in the exhibition for knowledge of


    product and also they want to know that weather there is actual price
    difference in exhibition and shop or not.

    4. Consumer also want to compare to the different brand which are available in
    the exhibition.

    5. So exhibitions are more useful to increases brand awareness.

    6. People are less interested to purchase product from the exhibition.


    Q.2While purchasing consumer durable which parameter influences you?

     Price
     Product feature
     Brand
     Service
     Durability

    Inference

    1. 30% of customer gives importance to price. So it shows that Indian


    consumers are very price sensitive. They give more importance to price over
    the brand.

    2. 26% give importance to brand. So price and Brand matter a lots for the
    costumers. And they are also want best brand in best price.

    3. 19% to product feature Service 16% and durability 9% Service is also a big
    factor for the customer they are less interested in the durability.
    Q3. From where you prefer buying consumer durables

     Exhibitions
     Co.shoppee
     Showroom

    Inference:

    1. A majority of customers prefer to buy from showrooms. Very less


    proposition of customers buys from Exhibitions.

    2. 47% customers are prefer to by from the showrooms because the showrooms
    are more convenient to customers they also think that these shops give more
    discounts.
    3. People are less interested to buy from the exhibition they only visit the
    exhibition for price quotation of the product and the comparison of the
    product.

    Q.4.You prefer to buy from the same as you have mentioned in Q.3 because of
    following reasons

     Attractive Price
     Service
     Demonstrations
     Offers
    Inference

    1. Customers buy from showrooms because of the service and convenience.


    These are two main factors.

    2. Customers are preferred to buy from the showroom because of they think
    that these convenient store may provide good after sell service.

    3. Customer also thinks that there is more chance to bargain and they can get
    more discounts in these showrooms.

    4. Price also a factor that attract the customer in these showrooms.

    Q.5.Which consumer durable you have and of which brand?

     CTV

     LCD

     PLASMA

     REF

     WM

     MW
     AC

    Inference

    In CTV section maximum customers have Onida, in LCD Sony is the leader, In
    plasma BPL is the leader, In Ref LG is the leader, MW LG is the leader. In WM
    there are companies and in AC also.

    Q.6. How frequently you change your consumer durables?

     1-3 years

     3-5 years

     5-10 years
     More than 10 years

    INFERENCE

    1. Customers prefer to change consumer durables within 5-10 years. In India


    people do not change consumer durable frequently.

    2. 23% customers do not change their consumer durable within 10 year.

    3. It represent that Indian consumer do not prefer to change their consumer


    durable frequently.

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