Integrated Marketing Campaign Template 2

INTEGRATED MARKETING CAMPAIGN EVENT
Hillgrove High School

4165 Luther Ward Rd
Powder Springs, GA 30127
Charlie Ervin and David Morris
11/20/21
https://cobbk12org-
my.sharepoint.com/:p:/r/personal/david_morris683_students_cobbk12_org/Documents/Presentation21.ppt
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Table of Contents
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I. Executive Summary 1
II. Description of the Event, Product, or Service 2
III. Campaign Objectives 3
IV. Campaign Target Market 4
V. Campaign Activities and Schedule 5
VI. Budget 6
VII. Key Metrics 8
VIII. Bibliography 9
IX. Appendix 10
I. Executive Summary
On Saturday, November 20th, Charlie Ervin and David Morris will host the “DECA
Thanks-Giving Back Event.” DECA will be working with Calvary Children’s Home to
raise money for orphaned children. DECA is an organization that prepares emerging
leaders and entrepreneurs, and Calvary Children’s Home is an organization that works
for benefitting orphaned children. The event is a movie night where we will be watching
two Charlie Brown Thanksgiving Movies. Tickets to get in will be $8. 50% of all
proceeds will go to Calvary Children’s Home. We want to use this money to purchase
Christmas presents and make sure that everyone has a Merry Christmas this year. On
October 20th, we will begin our campaign by getting permission to host our event on
Hillgrove’s Football Field. We will contact Swank Motion Picture and rent the 2 Charlie
Brown thanksgiving movies. We will also purchase popcorn, cornhole, and spikeball.
After Halloween, specifically on November 3rd, we will begin to set up flyers for this
event and make announcements on the morning news. Students will arrive at the
Hillgrove football field at 6:30. There will be touch football, spikeball, and cornhole set
up for kids to enjoy before the movie. At 7:00, we will display the Charlie Brown
Thanksgiving movies. After the movies are finished at around 8:00, people can stay and
socialize for a bit, but everyone has to leave by 8:30. DECA volunteers will stay after and
cleanup.
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II. Description of the Event, Product, or Service
DECA will be partnering with Calvary Children’s Home for a

Thanksgiving fundraiser event. DECA is an organization that prepares
emerging leaders and entrepreneurs. On November 20th, DECA will be
hosting a movie night on the football field. This will have an ample amount
of fun opportunities for both children and parents. We will have a large
movie theater screen brought onto the turf for people to watch Charlie
Brown on either towels
or lawn chairs. You may bring blankets to stay warm. We will pop popcorn
and have drinks and candy there. This fundraiser’s purpose is to raise
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awareness for orphaned kids who are not as blessed with life essentials as
we are.
Things to answer--who is “We” explain who DECA is and who your client its
(Calvary Children’s Home)
How is this is a fundraiser? Go look at the sample! Be sure to give DETAIL!
Who, what , when, where, why?
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III. Campaign Objectives
The objective for this event is for the students of hillgrove to support a good cause, and
have a little fun with it.
This will also increase awareness for children with no parents or no home to go to. The
situations that us students have can be taken for granted, and it is important for us to
realize how blessed we are, and to use our blessings to help those in need.
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IV. Campaign Target Market
Primary:
-Intended for all children ages from 10-18
-Parents of these children
-The people on campus and who are familiar with Calvary Children's Home
Secondary:
-The Students at Hillgrove
-Teachers of Hillgrove that want to attend
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V. Campaign Activities and Schedule
Include creative samples of marketing pieces suggested
We start our campaign one month prior to the event, on October 20th. At this point, we
will just be finding the materials to make this event happen. This involves making sure
that we are clear to host this event at the Hillgrove High School football field, and
buying what is needed. We need to purchase the two charlie brown movies, which are
600 each from Swank Motion Picture. We will then purchase cornhole sets, spikeball
sets, and popcorn. After we have purchased what we need, and after Halloween has
passed, we can start marketing. We need everyone to not be thinking about Halloween
and have already moved on to Thanksgiving by the time we start campaigning. On
November 3rd, we will begin to set up flyers and make announcements on the morning
news. The event will take place on November 20th. Students will arrive at 6:30 where
they must pay $8 and can find a spot on the field.
There will be some field games such as cornhole, spikeball, touch football
At 7 pm the charlie brown movie will start, and popcorn will be given out to the
students
There are two Charlie Brown movies to watch- A Charlie Brown Thanksgiving, and The
Mayflower Voyagers- each are 30 mins.
At 8 pm, the movie will end and attendees can stay and talk after but everyone must be
gone by 8:30
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VI. Budget
two charlie brown movies will be rented, 600 dollars for one and it would be around
1200 for two.
Renting a screen will be $105 from A V

ITEM AMOUNT PRICE
Charlie Brown 2 $600x2=$1200

Thanksgiving Movie
Screen 1 $105
Cornhole set 4 $30x4=$120
Kettle Popped Popcorn 5 $46x5=$230

188 oz.
Spikeball 3 $45x3= $135
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TOTAL $1790
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VII. Key Metrics
What are the key activities that must be measured?
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-Amount of students projected to show up
We want to bring school spirit back to hillgrove, as recently it has been evident that
there is a lack of participation in out of school activities (football games, traditions, etc).
We really want to help Hillgrove reach higher levels of school spirit, and more school
spirit could help influence events for the school, and involve more students.
-Amount of money we are able to raise

At the end of the day, the purpose for this event is to raise money for Calvary Children’s
home. If we have around 500 students show up and pay 8 dollars for a ticket, we can
raise about 4000 for Calvary Children’s Home. This will help orphaned children more
than we know.
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VIII. Bibliography
A bibliography is required. Include a list of the sources of information used in the
written document.
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IX. Appendix
An appendix is optional. If additional material is appended, all pages must be numbered as
noted previously. Include in an appendix any exhibits appropriate to the written entry, but
not important enough to include in the body.
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INTEGRATED MARKETING CAMPAIGN EVENT

Hillgrove High School

DECA will be partnering with Calvary Children’s Home for a

Renting a screen will be $105 from A V

Charlie Brown 2 $600x2=$1200

Cornhole set 4 $30x4=$120

Kettle Popped Popcorn 5 $46x5=$230

Spikeball 3 $45x3= $135

-Amount of money we are able to raise

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