Business Plan Assignment 1

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The business plan is for a call center company called Aust Call that will offer various call center services at affordable prices.

The business plan is for a sole proprietor call center company called Aust Call that will provide call center services to both large and small businesses in Melbourne, Australia.

Aust Call will offer call center products and services including internet ordering, 24/7 service, and free call services. It aims to provide quality products and services at reasonable prices.

BUSINESS PLAN

AUST CALL CENTRE

BY
PRITESH GURJAR (02681)
ADDRESS : 220, Queen St, Melbourne, VIC

TELEPHONE : +61393060552 – 53

FAX : +61393060999

Web Address: www.austcall.com.au

Submission Date:
EXECUTIVE SUMMARY

Aust call has been established as a sole proportion by Mr.


Pritesh Gurjar.

Due to the low entrant barriers, the commercial call services industry has a
strong competition however “AUSTCALL” has a competitive advantage owing
to its one class customer services targeting big companies and as well the small
businesses companies and give them a good facilities in affordable prices.

For highly Quality products and services the required equipments, and Raw
materials, Furniture, and support for marketing the all other kind of facilities
and offers with be supplied to well known brands and companies. The
Authorisation of this company will be a right, suitable and much –much
responsible for their products. Because this company have only one owner. In
other business management and responsibilities are shared because they have
partners.

The total estimated project cost for this “AUST CALL” company is about AU$
400,000.The source of the fund will be owners equity and bank loan on 50%-
50% basis.

It is seen from the estimate income statement that the project is estimated to
make from 450k to 600k in 3 years the detailed cost and revenue are given in
the main report.

The business has already started to conduct the venture with research and
various plans and it is planned to be officially executed on 1st of January, 2008.

The “AUST CALL” has quality, professionalism and innovative company and
services with experienced and skilled manpower and highly potential
background of the entrepreneurs that facilities the imitative for setting up this
call centre which is most common but different in many ways.

1. INTRODUCTION

1.1 The Incorporation

The company has been established under a Sole propition agreement


drwn up by the parties and a business act 1958. It is titled as “Aust
call”. The sponsors of the project have proposed to do a business
under general partnership.

1.2 Nature of the Business

Aust call is a Call centre, providing varied type of services regarding


to product which can sell on phone. And unique type of services
described in detail in the marketing and operational plan sections.

1.3 Set up of the firm

The project will be promoted as a private company, where Mr.


Pritesh gurjar would be the one owner of the Firm.

NO. NAME ADDRESS DESIGNATIO SHARES


N
01 Mr.Pritesh 45/, clematis Managing 100%
Gurjar ave. altona Director and
north, owner of the
Victoria-3025 company
2. INDUSTRY ANALYSIS

Nowadays, numerous call centres, approximately 8,000 (both


international and local brand) are existed in Melbourne. Call centre
market in Australia had annual sales in excess of $10,000 million.

2.1. Porter’s Five Forces

Porter’s Five Forces is examined in order to recognise the industry


circumstances for opening new business

 Highly competitive market ‘


 Easily enter in at small capital
 Lots of customers and suppliers
 No barriers in preventing customers to change their shopping
place.

2.2. SWOT Analysis

Strengths Weakness
 High quality Phone call  Product and service similar to
competitors
 Originality of business  Limited human resources

 Embedded new technology  There are no patents or


advantage proprietary goods
 Better location
2.3. Competitor Analysis

 Primary competitors

The call centre industry in Melbourne is dominated by some big


companies and smaller niche players which are all growing
strongly”(IBIS world Pty Ltd. 2006).

 Secondary competitors

Principle call centres, such as E-call centres, and Melbourne


international all centre.

3. DESCRIPTATION OF VENTURE

NAME : AUST CALL CENTRE

NATURE : CALL CENTRE

PARTNERS : ONLY ONE OWNER

LOCATION :

SIZE : 800sqm
4. MARKETING PLAN

Marketing objective of Aust call is to announce our business to more


consumers and to establish an opportunity offering satisfactory service
and product to customers in order to make profits.

4.1. PRODUCTS

Goods

 Offers of new products : quality and reasonable prices for new


products and also they got online order sevices.

Services

 Internet ordering : There would be an easy website. So, people can


use it to do online ordering.
 24X7 service : coustomer will get 24x7 services, so, they can call
us anytime for their quaries.
 Free service : coustomer get free call services. They don’t have to
pay us for calling.

4.2. PRICE

Generally, products are sell on phone around $10 to $10,000 in major


call centres in Melbourne. Even though it will not differentiate with
competitors’ price range “Aust call” sets up the value and pack which
offer at cheaper price than purchasing [products and services
separately in order to attract customer’s interest as a pricing strategy.
4.3. PLACE
Aust call is going to be opened as a first call centre in the melbourne
city at fast. Many offices, many residential area, moreover many of
the organisations also concentrate on there. It is considered that
housewifes and professionals who are Aust call’s primary targets will
conveniently utilise.

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