CJ Scent: ACTIVITY: Brand Image

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Name: JONAH MAE C.

DIANALA Course & Section: BSBA 3A

ACTIVITY: Brand Image

CJ Scent
1. What product you are advertising?
- The product I am advertising is the CJ Scent Perfume.

2. How will a positive brand image help increase sales?

- It can help a positive brand image in increasing sales of my product is the process of
enhancing a company’s brand image, improving the customer experience and
increasing sales by using a pleasant scent. This will help a positive brand image to the
customers is that having a good company reputation and customer loyalty can
enhance a strong brand image. Perfume can also affect customers perception of
quality and by maintaining a positive brand image and consistently meeting or
exceeding consumer expectations will also help brands gain new customers. This can
be especially important when launching a new product. Also, customers will be easier
to find the company if they strategically use online resources to promote my product.
These techniques will help me in increasing awareness and promoting sales.

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