Zee TV Channel Deck

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At a glance
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Zee TV is a 24/7 Hindi entertainment channel available in over 17 countries across Asia Pacific. It offers various genres like drama, comedy, reality shows and kids programs with a focus on locally produced content.

Zee TV's primary target audience in Asia Pacific includes NRIs, PIOs who are Hindi speaking and between 30-50 years of age. The secondary target includes those above 50 years and parents of working couples.

Zee TV offers different genres like drama series, comedy, reality shows and kids programs for all segments of audiences.

Zee TV – Pioneer in Hindi Entertainment

COMEDY
• A 24/7 Hindi general entertainment channel
REALITY SHOW
subtitled in English
• Customized feed in Asia Pacific to tap into the
DRAMA
prime time mind space of audience
• Available on 30+ platforms across 17 countries

KIDS SHOW • Genres for all segments- drama series, comedy,


reality shows and kids programs
• Only Hindi channel with highest locally
produced content for Asia Pacific
Asia Pacific Reach

ASIA PACIFIC
Australia Japan
Israel
Bangladesh Bangladesh

Cambodia
Hong Kong
Fiji
Myanmar Macau
Guinea Thailand

Hong Kong Cambodia


Philippines
Indonesia Malayasia
Sri Lanka
Israel Singapore

Japan Maldives Indonesia


Papua New Guinea
Macau
Malaysia
Fiji
Maldives Reaches over
Myanmar 12.5 mn viewers
Philippines across Asia Pacific Australia
Singapore
Sri Lanka
Thailand
Channel DNA

• ~10 hours of fresh content everyday, ~27 hours of fresh content every
week
• Features India's top rated fiction shows
• Inspiring characters and stories sparking audience to curate their own
future
• Brand philosophy infused into content
• Appeals to the urban mindset

10 FICTION SHOWS 2 VARIETY 8 MOVIES ~3000 HRS OF FRESH


PER DAY TV SHOWS PER WEEK CONTENT PER YEAR
Core TG
Primary Secondary
• NRIs and PIOs, Hindi speaking • 50 yrs +
• Both men and women, 30 - 50 years • Parents of working couples
• Stay connected to roots
• Interested in Bollywood, daily soaps,
cooking, entertainment, reality shows
Daily Prime Time Fiction Shows

10 original fiction series Monday to Friday, 5:30 pm onwards


Bollywood Everyday

Monday to Friday, 12PM- 3PM SGT

Everyday date with Bollywood


Slot used to celebrate special birthday special weeks and tribute to late actors
Weekend Blockbuster Movies

Saturday Blockbuster- 12 PM SGT

Saturday Night Special- 9:30 PM SGT


Weekend Blockbuster Movies

Sunday Box Office- 12 pm SGT (Repeat of Saturday Night Movie)


Weekend Variety Shows

A bouquet of reality, chat show with stars, historical show, to give our viewers complete
entertainment
NON FICTION SHOW
NEW LAUNCHES

A bouquet of reality, chat show with stars, historical show, to give our viewers complete
entertainment
Special Awards Show

A bouquet of reality, chat show with stars, historical show, to give our viewers complete
entertainment
APAC Original Shows

India’s traditional musical game. Bite-sized show features Talent hunt in Australia across Giving entrepreneurs the
Spread across Singapore, Hong Singapore celebrity Sydney and Melbourne in knowledge, to turn performance
Kong and Bangkok Chef Sarab Kapoor Singing and Dancing category into excellence.

A cooking show with a twist. Mix #Sinda presents Brain Boosters and A Hindustani Classical Music Witness inspiring journey of
of celeb recipes and cook off learn the process of Water Cycle Talent hunt across Singapore entrepreneur’s
between home chefs with an easy indoor experiment.
Social Media Reach

1 Mn+ 12.5K
Fans Followers

6.7K 14K+
Followers Subscribers

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