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www.getwsodo.

com
www.getwsodo.com

Why Fear is the Key


to a Successful
Copywriting Business
www.getwsodo.com
www.getwsodo.com

Why Fear is the Key to a


Successful Copywriting Business
By Guillermo Rubio
www.getwsodo.com
Who I Am
www.getwsodo.com

• Guillermo, “G”, Geronimo, Gorillamo,


Googliermo, Gulermo, “G-mo”, William

• Freelance Copywriter for 5 Years

• HUGE Fear of Public Speaking


www.getwsodo.com
Follow Your Fear
www.getwsodo.com

• Fear can be your ally

• Or, it can be what imprisons you

• You choose
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Fear: Key to Your Dream Life
www.getwsodo.com

• Fear is what stands between you and your goals.

• “Healthy” fear is like a guidepost along the path


to your dreams.

• You have all the tips and strategies you need for
success. Will you use them?
www.getwsodo.com
My Story With Fear
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• Working 3 jobs

• Studying Copywriting

• Afraid to move forward with it


www.getwsodo.com
3 Steps for Following Fear
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1. Get honest with yourself

2. Do it

3. Work on the “inner game” of success


www.getwsodo.com
Step 1 — Get Honest
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• Drop excuses

• Identify fear stopping you

• Accept it — No shame in admitting it


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Step 2 — DO It!
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• Prepare and Visualize

• Baby Steps, if necessary

• Act FAST before you talk yourself out of it


Step 3 — Work on the “Inner Game”
www.getwsodo.com
www.getwsodo.com
of Copywriting Success

• Be willing to question your thoughts, beliefs,


emotions

• Realize they’re not the truth

• Let them go and embrace new, more useful


ones
www.getwsodo.com
YOUR 5-Step Action Plan
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Cliché time: “If I can do it, you can too!” 

1. Write down three things that could greatly impact your


copywriting business and grow it to where you want it to be.
2. Pick the scariest one.
3. Do it.
4. Can’t do it? Identify the thoughts, beliefs, and feelings you
have around that.
5. What kind of person gets rejected? What does it mean about
you? Question these beliefs and realize they’re not the truth.
www.getwsodo.com
IMPORTANT!
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• You bring who YOU are to whatever it is you’re


doing (or, how you do one thing is how you do
everything).

• Techniques and strategies only work if YOU do.

• Practice becoming someone who follows their


fear, no matter how uncomfortable.
www.getwsodo.com
BONUS TIPS for Following Fear
www.getwsodo.com

• Treat this stuff like “play.”

• Don’t take yourself too seriously.

• Realize it’s a process. Rome wasn’t built in a


day.
www.getwsodo.com
What’s YOUR True Potential?
www.getwsodo.com

“Only Those Who Will Risk Going Too Far


Can Possibly Find Out How Far
They Can Go.”
~ T.S. Eliot

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