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    Outline Chapter 17: Corporate Social Responsibility and Ethic

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    Hương Lý

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    Outline Chapter 17: Corporate Social Responsibility and Ethic

    Uploaded by

    Hương Lý
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    Outline-Chapter-17

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    5 views4 pages

    Outline Chapter 17: Corporate Social Responsibility and Ethic

    Uploaded by

    Hương Lý

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Outline Chapter 17: Corporate Social Responsibility and Ethic

    I.Introduction
    1.1. What is CSR strategy in the organization?
    (Why CSR is important in organization?)
    Answer:
    1 The new concerns and expectations of consumers, public authorities and
    investors in the context of globalization and industrial change.
    2 Social criteria increasingly influencing the investment decisions of individuals
    and institutions.
    3 Increased concern about the damage caused by economic and business activity
    to the physical environment.
    4 Transparency of business activities brought about by media and new
    information and communication technologies.
    1.2. How do you implement the CSR strategy in your organization?
    1.3. CSR, ethics and corporate reputation ( giải thích như thế nào + examples)
    1.4. What follows CSR?

    II. Marketing strategy and corporate social responsibility

    - CSR của công ty chủ yếu gồm các hoạt động gì? (examples)
    - Lợi ích mà CRS mang lại cho công ty ( examples)
    - CSR ảnh hưởng ntn đến marketing stategy của công ty? (example)

    III. The scope of corporate social responsibility


    3.1. Definition
    • CSR as social obligation.
    • CSR as stakeholder obligation.
    • CSR as ethics-driven.
    • CSR as managerial process.
    (các mục này giải thích và lấy ví dụ)
    3.2. Management attention
    IV. Drivers of corporate social responsibility initiatives (Giải thích lấy vd)
    • Sustainability
    • Licence to operate
    • Reputation
    V. The other side of corporate social responsibility initiatives
    5.1. Criticisms of CSR initiatives
    5.2. Exaggerated and misleading claims for CSR
    5.3. Doing bad through doing good
    5.4. Countering intuition
    5.5. Do consumers really care about good causes?
    5.6. International differences
    5.7. Internal company barriers
    VI. Defensive corporate social responsibility initiatives

    ( giải thích hình này)


    6.1. Consumers and CSR ( focus Business-to-business customers and CSR)
    6.2. Investors and CSR
    6.3. Lobby groups and CSR
    6.4. Suppliers and CSR
    6.5. Competitors and CSR
    VII. Corporate social responsibility and innovative competitive advantage

    - Generic social
    - Value chain social impacts
    - Social dimensions of competitive context

    VÀ GIẢI THÍCH THÊM


    Responsive CSR ( lấy VD)
    Strategic CSR ( lấy VD)
    Giải thích 2 hình vẽ:
    Phần cuối: Conclusion + chơi quizlet)

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