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    Additional MCQs Chap 1 MA

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    Simer Fibers
    This document contains a multiple choice quiz on marketing research and analytics concepts. It includes 15 multiple choice questions testing understanding of key marketing research terms and processes such as defining problems and objectives, primary and secondary data sources, data collection methods, data mining, and types of data analysis. The answers to each question are provided at the end.

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    Additional MCQs Chap 1 MA

    Uploaded by

    Simer Fibers
    40 views4 pages
    This document contains a multiple choice quiz on marketing research and analytics concepts. It includes 15 multiple choice questions testing understanding of key marketing research terms and processes such as defining problems and objectives, primary and secondary data sources, data collection methods, data mining, and types of data analysis. The answers to each question are provided at the end.

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    Marketing Analytics

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    This document contains a multiple choice quiz on marketing research and analytics concepts. It includes 15 multiple choice questions testing understanding of key marketing research terms and processes such as defining problems and objectives, primary and secondary data sources, data collection methods, data mining, and types of data analysis. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views4 pages

    Additional MCQs Chap 1 MA

    Uploaded by

    Simer Fibers
    This document contains a multiple choice quiz on marketing research and analytics concepts. It includes 15 multiple choice questions testing understanding of key marketing research terms and processes such as defining problems and objectives, primary and secondary data sources, data collection methods, data mining, and types of data analysis. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    MULTIPLE CHOICE QUESTIONS

    1. Which one is not the Advantage of Marketing Analytics?

    a) Granular Segmentation
    b) Tailored Messaging
    c) Multi-Channel Customer View
    d) Improper Interpretation of Data

    2. In the marketing research process, what is the first step?


    a) Defining the problem and research objectives
    b) Developing a marketing information system
    c) Implementing the research plan
    d) Interpreting data and deciding on type of research

    3. What form of study will be better suited for determining which population
    group prefer diet soft drinks and why they have this preference?
    a) Survey Research
    b) Exploratory Research
    c) Descriptive Research
    d) Experimental Research

    4. The marketing research procedure is divided into four stages. Which of the
    following isn't a part of this process?
    a) Defining the problem and research objectives.
    b) Developing the research plan for collecting information
    c) Evaluating the competitor strategies
    d) None

    5. The most common research instrument used in Marketing Research is the


    a) Questionnaire
    b) Tape recorder
    c) Camera
    d) All of the above
    6. Which of the following types of data can typically be accessed more easily
    and at a lower price than the others?
    a) Primary Data
    b) Secondary Data
    c) Survey Research Data
    d) All of the above

    7. Which type of marketing research is adaptable, allows for the clarification


    of difficult questions, and allows for the display of goods and
    advertisements?
    a) Personal Interviewing
    b) Phone Interviewing
    c) Online Interviewing
    d) None of the above

    8. The Original source from which researcher collects information is


    a) Primary Source
    b) Secondary Source
    c) Both of them
    d) None of these

    9. In a corporation, the primary stakeholders are:

    a) Investors
    b) Customers
    c) Suppliers
    d) All of the Above

    10. Source of Data Collected and Compiled by others is referred to as:

    a) Primary Source
    b) Secondary Source
    c) Both of them
    d) None of these

    11. Which of the following is a Primary Source of Data


    a) Personal Records
    b) Official Records
    c) Testimonials
    d) All of the Above
    12. Your marketing department is currently investigating your target market's
    size, density, place, age, and occupation. What kind of study is being
    studied?
    a) Economic
    b) Geographic
    c) Demographic
    d) Psychographic

    13. The process by which businesses derive customer Behaviour patterns from
    massive data bases containing both internally and externally generated data

    a) Data Collection
    b) Data Mining
    c) Data Analyses
    d) None

    14. The total number of people likely to buy a product or service is referred to
    as

    a) Market Size
    b) Market Type
    c) Market behavior
    d) Market Nature

    15. Which analyses address the question of what is likely to happen?

    a) Predictive Analysis
    b) Exploratory Analysis
    c) Prescriptive Analysis
    d) Descriptive Analysis
    ANSWERS
    1D
    2A
    3C
    4C
    5A
    6B
    7A
    8A
    9D
    10 B
    11 D
    12 C
    13 B
    14 A
    15 A

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