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1.

What are the advantages and disadvantages to Apple of outsourcing its production to factories in

China?

The advantages to Apple outsourcing its production to factories in China include superior responsiveness,

superior scale, flexibility, diligence, and access to industrial skills. An example of the superior responsiveness,

in assembly, to Apple’s needs is the impressive speed and flexibility of Chinese factories to accommodate a

change request. Hiring qualified industrial engineers takes only days to precure compared to months for the

United States. A positive impact to the entire supply chain comes from supply factories near Apple’s Chinese

factory. Cost differential and cheap manual labor can contribute to Apple’s differentiation advantage or that

lowers its cost structure. Disadvantages could include quality control, low quality materials, overcoming

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language issues and mainly, Apple’s criticisms about failing to support employment in its home country.

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2. What factors influence the choice of countries to which a firm might outsource its production?

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Factors that influence the choice of countries to which a firm might outsource its production; supply chain,
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qualified employees, standardized production facilities and investing in superior technology or scale. Key

factors in the right outsourcing decision; keeping control of core competencies, intellectual property content,
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product and services, and cost factors.


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3. Is there anything that might cause Apple to eventually shift production back to the US?

Government incentives, tax incentives, and lower regulations are some ways that might persuade Apple to
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eventually shift production back to the US. Another is to invest in “industrial commons”—the shared
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infrastructure, human capital, and other resources that make a country attractive to business and that can support
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a company’s success.
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4. Why is Apple more vertically integrated than many other computer makers?

Apple is more vertically integrated than many other computer makers because of its decision to produce its
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own hardware and software. Additionally, it instituted an upfront payment for technology and capacity. Apple

found that using FoxConn factories n China to assemble its iPhones enable it to not only benefit by lower costs,

but to also much more rapidly incorporate design changes and scale up production. The net result is that Apple

develops superior flexibility and technological sophistication that its competitors cannot match.
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5. What factors will help or impede Microsoft in matching the advantages Apple gains from its vertical

integration strategies?

Factors that will help Microsoft in matching the advantages Apple gains from its vertical integration

strategies; continue to imitate Apple insofar as to its strategic outsourcing and producing its own hardware and

software. Commitment for upfront investment might impede Microsoft in matching Apple and its vertical

integration strategies because of the billions of dollars needed to buy production equipment used to outfit new

and existing Asian factories. Another factor that impedes Microsoft in matching Apple is its underdeveloped

ecosystem.

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