Case: Carter Cleaning Company

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Case: carter cleaning company

2. Develop a performance appraisal method for the workers and


managers in each store.

Graphic rating scale


A graphic rating scale (sometimes called a Likert scale) is a performance
appraisal method that lists desired traits and behaviors for each role, then rates
workers on each of those on a numbered scale. The attributes might include
punctuality, quality of work, job knowledge, teamwork, accountability,
responsibility, etc. The graphic rating scale method also helps HR managers
obtain quantitative data regarding various employee attributes in relation to a
specific job description. 
A pre-determined number of questions (or behaviors) are listed and answered
using a numbered scale (e.g., 1-5, or 1-10). On a scale of 1-5, a score of 1 would
usually signify that the behavior is non-existent in the employee. A score of 5
would rate the employee as excellent regarding that particular behavior. 

Why should you choose this method ?

This is simple staff evaluation method. Administrators will score employees


based on a form that is divided into categories into results. The graphical rating
scale is a widely used tool by which raters score employee performance on a
continuous scale. This method is simple, easy to implement, so it can be applied
to businesses with many employees.

Importance of Graphic Rating Scale


Using this technique, a company can find the average performance ratings of
the overall organization and benchmark them. 
This can be then used to formulate a plan on how to improve the scores of
employees below the required benchmark. By improving the ratings of
employees at lower ratings will overall push the average up and improve the
benchmarks thereby continuously improving the productivity of the company.

Characteristics of a good Graphic Rating scale are:


 Performance evaluation measures against which an employee has to be
rated must be well defined.
 Scales should be behaviourally based.
 Ambiguous behaviours definitions, such as loyalty, honesty etc. should
be avoided
 Ratings should be relevant to the behaviour being measured. For
example, to measure “English Speaking Skill” rates should be fluent,
hesitant, and laboured instead of excellent, average and poor.

Example of a Graphic Rating Scale

1. Non-Existent: Careless Worker. Tends to repeat similar mistakes


2. Average: Work is sometimes unsatisfactory due to untidiness
3. Good: Work is acceptable. Not many errors
4. Very Good: Reliable worker. Good quality of work. Checks work and
observes.
5. Excellent: Work is of high quality. Errors are rare, if any. Little wasted
effort.

Advantages
• The method is easy to understand and is user friendly.

• Standardization of the comparison criteria’s

• Behaviours are quantified making appraisal system easier

Disadvantages
• Judgemental error: Rating behaviours may or may not be accurate as the
perception of behaviours might vary with judges
• Difficulty in rating: Rating against labels like excellent and poor is difficult at
times even tricky as the scale does not exemplify the ideal behaviours required
for a achieving a rating.

• Perception issues: Perception error like Halo effect, Recency effect,


stereotyping etc. can cause incorrect rating.

• They are good at identifying the best and poorest of employees. However, it
does not help while differentiating the average employees.
• Not effective in understanding the strengths of employees. Different
employees have different strong characteristics and these might quantify to the
same score.

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