Ict in Agriculture: National Round Table Conference
Ict in Agriculture: National Round Table Conference
Ict in Agriculture: National Round Table Conference
ICT IN AGRICULTURE
4 July 2017
Availability of timely information and technology has to create essential choices like what to plant? Once
proved very crucial in areas like disease prevalence to plant? A way to manage pests? Whereas
and drought management thereby helping the farmers considering off-farm factors like environmental
not only in avoiding crop loss but also thwarting impacts, market access, and trade standards. IT-
economic loss, this raised the demand of planning and based call web will certainly facilitate their
making strategies that could equip farmers with choices.
various information rights from sowing seeds to
harvesting. And, ICT has now become a reliable u It will give systems and tools to secure food
instrument for improving the quantity and quality of traceability and dependableness that has been a
the agricultural production. rising issue regarding farm product since serious
contamination like chicken contagious disease
The efforts of the Government in the area of ICT have was detected.
escalated the living standard of Indian farmers and
made them ICT-friendly, which has resulted in u It will facilitate rural activities and supply softer
increased penetration of useful information about and safe rural life with equivalent services to those
crops, soils, climate and cultivation processes. Several within the urban areas, like provision of distance
measures have been taken for encouraging Indian education, telemedicine, remote public services,
farmers to be more ICT – friendly, which include e- remote diversion etc.
choupal, e – krishi , e-aid and many more. And,
numerous mobile applications have also been u Empowerment of Stakeholders (Government
launched by the Government of India for the same officers, Research, Education & Extension
including Mandi trades, Mpower social, Kisan Scientists, farmers and different service suppliers
suvidha, Crop insurance, Agri market and m – Kisan like Community data centers.
application.
u Development of information Management, call
The need of marketing agricultural produce at Support and consolatory Systems to strengthen
competitive prices will change the farmers’ attitude Extension services and additionally used for
towards ICT. And, thus this new technology will help Farmers Redressal system.
and contribute more in sustaining the Indian
agriculture. u Efficient management (Development,
Conservation, allocation and utilization) of
ADVANTAGES OF ICT IN resources.
AGRICULTURE
u Improved productivity and profit of farmers
u Some of the advantages of Information and through higher consultatory systems
Communication technologies in agriculture are as
follows:
u Information empowerment of land owners Kisan Call Centres (KCC): To harness the potential
of ICT in Agriculture, Ministry of Agriculture took a
u Low cost and easily reproducible data for reliable new initiative by launching the scheme “Kisan Call
and durable preservation Centres (KCCs)” on January 21, 2004 aimed at
answering farmers queries on a telephone call in
u Value addition and modernization in land farmers own dialect. These call Centres are working in
administration 14 different locations covering all the States and UTs.
This Scheme provides agriculture related information
u Integration with other data sets towards to the farming community through toll free telephone
comprehensive LIS lines. A countrywide common eleven digit number has
been allotted for Kisan Call Centre. The number is
Some of the initiatives in various states include, accessible through all mobile phones and landlines of
Rajasthan: Apna Khata; Chhattisgarh: Bhuiyan; all telecom networks including private service
Haryana: Jamabandi; Himachal Pradesh: providers. Replies to the farmers' queries are given in
HimBhoomi; Karnataka: Bhoomi; Kerala; Madhya 22 local languages
Farm Advisory through Mobiles – Green SIM: This Information/Knowledge exchange and an e-
programme is implemented by IFFCO Kisan Sanchar Marketplace.
Limited (IKSL). The features of IKSL services include
delivering up to four free voice messages on areas of eSagu IT Based Personalized Agro Advisory
interest, and have a helpline services managed by System: e-Sagu is a web-based personalized agro-
experts and organize phone-in programmes and advisory system, which uses Information Technology
mobile-based quizzes. rmers' queries are given in 22 (digital photo based) to help farmers adopt
local languages. better/scientific management practices in agriculture.
In eSagu, rather than visiting the crop in person, the
IKSL is covering 19 states and 108 zones in those agricultural expert delivers the expert advice at regular
states and have a subscriber base of 11 lakh. IKSL intervals (once in one or two weeks) to each farm by
provides messages through both push- and pull-based getting the crop status in the form of digital
approach. The messages are delivered daily in regional photographs and other information.
languages and have content in 16 different categories
which includes Agriculture, Horticulture, Animal Facebook for Farmers and Extension Workers: The
Husbandry, Floriculture, Poultry, Irrigation, social media platform such as Facebook is being
Fertilizers, Insurance, Banking, Rural Health, effectively used in Kerala for reaching out to farmers
Government Schemes, Market Prices, Sericulture, and extension workers. Based on the success of using
Employment Opportunities, Human Health and Co- Facebook by the Vattamkulam Krishi Bhavan
Operatives. To increase the access of information, (Malappuram District, Kerala), the Government of
IKSL have an online portal (voice, text and images) Kerala has decided to officially include Facebook as an
which can be accessed by anyone anytime and even on important tool to strengthen the extension activities of
a mobile app. Users can customize the app as per their the Department of Agriculture. The state agriculture
needs and receive information in the preferred department has urged all the officials under it to extend
language. the activities of the department through the social
media to enhance the productivity and profitability of
i – Kisan: A Nagarjuna Group initiative, Ikisan.com is farming.
a comprehensive Agri Portal addressing the
Information, Knowledge and Business requirements All the farmers registered with the department will
of various players in the Agri arena viz., Farmers, have to maintain a social media account to be in touch
Trade channel partners and Agri Input / Output with the local Krishi Bhavan. The government has
companies. Leveraging Information Technology and mandated that all agricultural officers should have
extensive field presence, i – kisan is positioned as an active Facebook accounts.
asyaSree – a One Stop Telugu portal for video. There is an increasing shift from stand-alone
Information Dissemination: “SasyaSree – a One ICT initiatives to much more integrated ICT initiative
Stop Telugu portal for Information Dissemination” that basically works across the value chain.
was initiated based on the identified need of having
locally specific, demand driven knowledge solutions ICT can play critical role in strengthening the
in local language through a web portal. The project capacities of not only farmers but also for the field
caters to eight districts in Andhra Pradesh by level functionaries and intermediaries. Developing the
documenting the best crop management practices, right or relevant content at the appropriate level has
information related to Government schemes, market always been a challenge and more efforts are needed in
price and other information needs of the farming this direction.
community in local language by means of video,
audio, photographs etc. The project also tries to Content development is not a one-time process and it
integrate with other public extension initiatives and needs a continuous approach. There is a need to
provide information on other allied sectors such as explore the possibility of mandating district level
animal husbandry, poultry etc. organizations like Krishi Vigyan Kendras (KVKs) in
developing locally relevant content.
CONCLUSION
Policy relevant research is needed to bridge this gap
DELIBERATIONS
u To undertake promotion and impact study of on- in the rural areas. He also emphasized on the eco–
going ICT projects (Digital Networks for technological interventions as that will help in the
Farmers) in the Food & Agriculture Sector; sustainable agriculture along with the involvement of
the youth in the agricultural sector, which has been
u To promote SMART Agriculture (Climate decreasing over the years. Last but not the least, he
Resilient Agriculture) through Agricultural pointed out that agriculture is a livelihood activity in
Resources Information System (AgRIS); India rather than a commercial industry.
u To undertake Demonstrable Pilot Projects through Dr. Anand Bhaskar Rapolu, Hon'ble Member of
Sponsorship; Parliament, drew the attention of the august gathering
to the gap prevailing between the expectations and
u To establish National Centre for Information realities of the implemented schemes in various states
Technology in Agriculture (NCITA) through PPP of India, which needs to be addressed. There is a need
Model; for new guidelines and solutions for climate resilient
agricultural practices and mandate the schemes from
u To strengthen South – South Cooperation through the lower level.
ICT for Agriculture (ICT4Ag) Programme;
Mr. Ashok Dalwai, Additional Secretary, Ministry
u To promote Agricultural Informatics Research and of Agriculture and Farmers Welfare, acknowledged
Education through International Cooperation the presence of Prof. M.S. Swaminathan along with all
Programme; the other participants. He mentioned that the mission
of doubling farmers' income by 2022 is a time bound
u To network with Asian Federation of IT in exercise, which can be accomplished only by shifting
Agriculture (AFITA), European Federation of IT from supply driven approach to demand driven
in Agriculture (EFITA), PAN America approach, from farming to farmer based, from
production to market based approach.
Federation of IT in Agriculture (PAN-AFITA), CTA
(The Netherlands), CGIAR, FAO (UN), UNIDO, He also stated that agriculture extension and post –
ADB, World Bank, USAID, African-Asia Rural production activities have not been given the
Development Organization (AARDO), Global Forum importance from the very beginning, which needs to be
for Farmers (GFF), European Union (EU), etc. addressed now. For this purpose, the establishment of
ICT in the agriculture will help to reach out to the large
Apart from laying down the objectives of the WG, he number of farmers. He brought to the notice that the
also shared his experience in the field of ICT with scheme ATMA is now not in working condition and e –
respect to Agricultural sector in India along with the SAP demonstration, which effectively increased the
emphasizing on the need for the ICT revolution in the farmers' income by 3 – 4 times as it enabled farmers to
Indian agricultural sector. According to him, for this detect the diseases and suggested the suitable
purpose, there is a need for agriculture informatics and pesticides and other way outs. Thus, according to him,
capacity building along with the availability of online for being cost effective, there is a need for high
portals in the local languages of the states and districts penetration rate of telecom services among farmers so
so as to reach a larger number of farmers. He also as to transfer information to the farmers and vice versa.
mentioned about the concept of smart villages, which
can help in e – bridging the gap between farmers and
the information centers. Lastly, he concluded by
stating about the integration of rural development and
agriculture for the overall development of the farmers.
He also drew attention towards the need for Dr. Vivek M Damle, Chairman& MD, SkillNet
agricultural portals in the local languages and the need Solutions India, introduced his company as a retail
for marketing the same along with the focus on supply company and expressed his interest in contributing in
chain and value chain. He stated that agriculture can the development of ICT in the agricultural sector.
turn into agriculture enterprise and the monopoly of e – Mr. Prasanto K Roy, Head - Internet, Mobile & E-
NAM should be ended by establishment of such commerce Council, NASSCOM, threw light on the
portals by private companies. Lastly, he mentioned sustainable business led agriculture in India.
about the precision farming, water stress management According to him, there are numerous market
by geo – special technology instead of using micro – opportunities in the agricultural sector of India, thus
irrigation techniques. many startups have come up in this sector with
innovative ideas and projects. He also focused on
skilling the humans in the agricultural areas
especially, women as there proportion in the
agricultural field is more as compared to the men. He
also talked about the new technologies such as drones,
which can be adopted for optimization of ICT in
agriculture sector. However, there is a need of
integrated drone policy in India to execute the same.
Lastly, he mentioned about smart agriculture initiative
taken by NASSCOM.
RECOMMENDATIONS
database for future reference. This inventory can be ensured. Hence, technological innovations and
divided on the basis of region or portal orientation interventions need to be in pro-nature manner so as
such as farmers oriented portals and etc. There is to save environment and all the resources to make
a need to integrate the efforts of various portals agriculture sustainable. It is recommended to work
with the Farmers Portal of GOI. For this, it is out policy advocacy on digital infrastructures and
recommended to have an inventory of existing strategies in natural resources management with
portals. One area where ICFA can take the lead is strong multidisciplinary interfaces. ICFA can take
working on the concepts of Next Generation the lead in this with Corporate Social Responsibility
Transaction (Service + collaborative) Portals and also with the International Organizations where
that are mobile responsive. A policy dialogue on funding sources exist.
providing a single gateway (like Pay TM) for
Indian farmers can be advocated. 8. Various start-ups with innovative ICT application
have entered the agriculture sector in past few years
6. Government should introduce and promote the though sustenance is low due to lesser adoption of
concept of smart villages in the policy making as technology. Government should look into the
well as administration in order to make villages matter and should promote ICT adoption by
more techno-savvy and environmental sustainable. creating awareness among farming community.
Also the existing smart village should be used as
centers for exposure visits and training farmers. 9. NIC, apex body for digital India has a dedicated
Mission mode programme to develop clusters of department for agriculture, which can be used to
smart villages may be initiated. promote ICT in agriculture by providing cloud
services and etc. Further, channelizing things
7. Paying due regard to environment and the challenge through one gateway will also avoid duplicity of
of producing more from less, sustainability is to be efforts.
LIST OF PARTICIPANTS
1. Prof. M.S. Swaminathan, Founder, MSSRF Agriculture 37. Mr. T.P. Singh, Director, Bhaskaracharya Intitute for Space
2. Dr. M Moni, Former Director General, National Informatics Centre Applications and Geo-informatics
3. Padma Shree Dr. K.L. Chadha, President, HIS 38. Dr. Brijendra Pateriya , Director, Punjab Remote Sensing Centre
4. Mr. Ashok Dalwai, Additional Secretary, Ministry of Agriculture and 39. Mr. Pravin Khandelwal, Director, Vega Energies
Farmers Welfare 40. Mr. Ibrahim Ahmad, Group Editor, CyberMedia (I) Ltd.
5. Dr. Anand Bhaskar Rapolu, Hon'ble Member of Parliament 41. Ms. Eliza Jamal, Program Executive, Vodafone Foundation
6. Ms. Alina Gumpert, Director, German Agribusiness Alliance 42. Prof S.D. Samantaray, Professor, G.B. Pant University
7. Mr. Prasanto K Roy, Head - Internet, Mobile & E-commerce Council, 43. Mr. D.K. Manavalan IAS (Rted.), Executive Director, AFPRO
NASSCOM 44. Dr. K.M. Shivakumar, Professor, Tamil Nadu Agricultural University
8. Dr. Pooja Jain, Head Training and Placement, IIT Kota 45. Mr. Gaurav Vats, Head – ICT, M&E, ISAP
9. Mr. V.V Sadamate, Former Adviser Agriculture , Planning 46. Mr. G. Ramamohan, Policy & Stakeholder Engagement Lead,
Commission Monsanto Holdings Pvt. Ltd
10. Mr. Sunil Kumar, GGM – IT, IRCTC 47. Mr. Ashish Gupta, Global Organic Ambassador, Ifoam-OI
11. Mr. P.P.S. Pangli, President, Borlaug Farmers Association 48. Mr. Sudhanshu Jain, Operation Manager, CABI
12. Ms. Nancy J Anabel, Director Communication, MSSRF 49. Ms. Megha Datta, Industry Manager, Geospatial Media
13. Mr. Ravindra W Shevade, COO - NeML, NCDEXSPOT 50. Mr. Mehrban Singh, Senior Director, ERNET India
14. Mr. Niraj Prakash Garg, Group Head, ICT, NDDB 51. Er. Harendra Rana, Organic Farming Expert
15. Mr. Rajat Vardhan, CEO, AgroNXT 52. Mr. Nirmesh Singh, Editor, Agni Nation
16. Mr. Manoranjan Sahoo, Deputy General Manager, DCM Shriram 53. Ms. Anamika Das, VP - Policy Advocacy & Reseacrh, Geospatial
17. Mr. Puneet Pachauri, Sr. Manager, DCM Shriram Media
18. Dr. Ram Prasad Lal, Scientist-E (Administration) , India 54. Mr. Jackson Jolly K, General Manager, Custom Weather
Meteorological Department 55. Mr. Bhagwan D Dubey, Promoter, Jayi Innovative Solutions
19. Dr. Uma Chauhan, Director - E Governance, Ministry of EIT 56. Mr. Ashok Joshi, Founder, Jaivik Food
20. Mr. Asitava Sen, Senior Agribusiness Advisor, IFC South Asia 57. Mr. Rahul Garg, Founder & CEO, WPC Product Line
21. Dr. Ranvir Singh , Senior GM (Organic Farming), International 58. Dr. H Chandrasekar, Principal Scientist, IARI
Panaacea Limited 59. Mr. Dharmesh Verma , Head Remote Sensing, Agri Net Solutions
22. Mr. Kamlakanth, Manager IT, IFFCO 60. Ms. Shweta Gupta, Director, PESTOZ
23. Mr. D.K. Srivastava, CEO, IFFCO e-Bazar Limited 61. Mr. Abhishek Goyal, Co-Founder, AgroConnect
24. Mr. Suhel Bidani , Team ICT Agriculture, Gates Foundation 62. Dr. M.J. Khan, Chairman, ICFA
25. Mr. Syed Anjum Nabi, VP & BU Head, Agri Power Products, Usha 63. Mr. N.S. Randhawa, Executive Director, ICFA
International Ltd. 64. Ms. Mamta Jain, Director, ICFA
26. Mr. Amit K Srivastava, AGM Marketing, Power Products, Usha 65. Dr. Dinesh Chauhan, CEO, ICFA
International Ltd. 66. Mr. Kunal Tewari, Executive Director, CARD
27. Mr. Dattatray More, Managing Director, ISG Hospitality Services 67. Dr. Sucheta Arora, Director, ICFA
28. Mr. Amit Kalkal, Director, Agri Innovation
29. Mr. Amit Bhardwaj Convener, Co-founder & CEO, Level A
Commodities
30. Dr. Ranjna Nagpal, Head - ICT Agriculture, Nic.in
31. Dr. S.K. Singh, Project Director DKMA, DKMA
32. Dr. Vivek M Damle , Chairman & MD, SkillNet Solutions India
33. Dr. P Raman, Scientist, MSSRF
34. Mr. Mahesh Chandra Goel, Country Head – Aries Fertilizers Group
Pte Ltd.
35. Dr. Sudha, Co – Founder and Director, Waternet
36. Dr. Tagore, Founder and Chairman, Waternet Partners