Company Introduction: About TATA Group

Company Introduction
Croma was the first big format specialized retail shop in India to cater to all multi-brand
digital devices and home electrical needs when it opened in 2006. Croma has virtually
become synonymous with all electronics requirements in the ten years since its start, thanks
to its tech-savvy personnel, product selection, Staged presence, and willingness to serve
consumers.
Croma delivers on its promise of a ‘Brighter Every Day' for its consumers by providing a
world-class shopping experience both in-store and online at www.croma.com, as well as a
seamless ‘omni-channel' shopping experience that allows customers to enjoy the best of both
the online and offline worlds.
Croma guarantees that a Brighter Tomorrow begins now for each client with over 6000 items
across 200 brands and 150+ shops throughout 40+ major cities in India. Croma guarantees
that clients get "More for their Money" every time.
Croma started its own label products in 2008 with the goal of delighting consumers
throughout the process. Croma stands for - Life, More Beautiful; the promise is founded not
only on the beauty of the products themselves, but also on the value they provide to the lives
of their customers. The range is ideal for people who want a high-quality product with a lot of
features.
Under the brand name ‘Croma,' Infiniti Retail is one of India's largest Consumer Durables
and Electronics (CDE) retailers.
About TATA Group
Sir Jamsetji Tata created the Tata Group, a multinational conglomerate, in 1868. The
company, which has its headquarters in Mumbai, is divided into 30 major business sectors
and ten verticals. Tata Group is dedicated to serve with the purpose "to improve the quality of
life of the communities we serve globally, via long-term stakeholder value generation based
on Leadership with Trust," with activities in over 100 countries across six continents. The
Tata Group has not only founded but also funded many institutes for research, education, and
cultural enrichment, demonstrating its commitment to its goal.
Vision
Croma's vision is to be India's number one retailer of electronics and durable goods, with
high-quality items and on-time delivery (for larger products e.g. Washing machine,
Refrigerator etc). Croma should use a world-class system to please all of our employees and
the general public.
Mission
Croma's mission is to provide exceptional customer satisfaction by focusing on innovation,
quality, productivity, and human resource development while aiming for perfection with
pride in our values and confidence in our approach.
“The overall Mission of Croma is to be the first choice of customers”
Corporate Social Responsibility
Croma’s Corporate Social Responsibility objectives stem from its focus on ‘Leadership with
Trust’ and its mission to promote responsible consumption. The Corporate Social
responsibility policy integrates social and environmental commitment with retail best
practices.
Under the framework of this policy, Croma’s CSR focus shall be on social and environmental
issues. The areas pursued under this policy may be in addition to those specified under
Schedule VII of the Companies Act. A time-to-time presentation on the initiatives pursued
under CSR shall be made to the CSR Committee and the Board for their approval.
Source: CSR- Infiniti Retail
Recruitment and selection

For his or her recruiting procedure, Croma looks at both internal and external sources.
Croma posts job openings on their own website, freshersworld.com, indeed.co.in,
naukri.com, and LinkedIn, with job descriptions including job titles, qualifications, and
experience. For various jobs and positions inside the corporation, their selection procedure
differs. In general, telephone interview, written exam (aptitude), discussion, technical
interview, and personal interview may be included in the selection process. All open positions
within the business are posted internally, and applicants are evaluated by a panel of senior
members and an HR manager.
Training and Development

If necessary, the firm may provide formal training for its Associates, which may be some of
the following:
 Board members' duties and responsibilities, with the goal of fostering collaboration
among them.
 The company's mission, goal, and strategic direction, as well as its fundamental
values, ethics, and corporate governance procedures
 Knowledge of financial issues, the management team, and company processes
 Stakeholder meetings, company site visits, and discussions with senior and middle
management.
The firm may, as needed, assist Associates in keeping their skills and expertise current, as
well as improving their acquaintance with the firm and its operations. The firm shall
fund/arrange for training on any topics that affect the whole Board of Directors.
Performance Appraisal
Prior to the appraisals, employees are recognized. Appraisals are given after the associate and
superior have discussed it. The assessment forms are straightforward in terms of capturing an
associate's real performance. 360-degree evaluations have also lately been adopted to ensure
objectivity and fairness. Appraisals might help you reinforce your values. Associates are no
longer just compensated for the number of years they have worked for the firm, but rather for
the value they have added. The increments were not made automatically. Career pathways
were chosen and documented. Croma ensures fairness and transparency within the process.
Compensation
Croma has a well-organized system of professional advancement, increments, and cash
incentives. The implementation of a flexible HRIS has been completed. Ramco e-solutions
may be a full-fledged HRIS, with capabilities ranging from career planning through
increments and salary processing. The team was given the task of developing a scientific
structure that was both transparent and fair. Individual aspirations and goals are aligned with
the company aim of profit maximization through outstanding customer service through the
monetary strategy. Supported ratings offered by Croma workers’ pay on average about Rs
5.82 lakhs per annum for a senior executive and Rs 1.84 lakhs per annum for a sales
executive, respectively. Employee perks include variable compensation, incentive bonuses
for meeting targets, employee discounts, a large number of vacation days, sick days, and paid
vacation days. Employees are happy with the management's and remuneration policy's
openness.

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Company Introduction

Recruitment and selection

Training and Development

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