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    Marketing Plan Product

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    Rhea

    Copyright:

    © All Rights Reserved
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    Marketing Plan Product

    Uploaded by

    Rhea
    12 views3 pages

    Original Title

    Marketing Plan

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views3 pages

    Marketing Plan Product

    Uploaded by

    Rhea

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Marketing Plan

    Product

    HVAC Plumber offers industry standard services, but also innovates to provide more value to

    our customers and captures more of the market. We are insured, licensed and provide warranties

    for our work. Our high quality services and focus on a pleasant customer experience helps us get

    repeat clients, referrals, and builds our reputation. Also, our motto is: “Leave the place cleaner

    than we found it” - so you’ll always see us with a broom in our hands before we leave.

    At present, the following are the main categories of HVAC Plumber products:

     Furnace installation and repair

     Water heater maintenance, installation and repair

     Air conditioning installation, maintenance and repair

     Complete plumbing system design and installation

     Drain, sink and toilet unclogging and jet rodding and repairs

    Our extra value added products:

     Emergency services

     Indoor air quality testing services

     Air duct and dryer vent cleaning services

     Warranty services

     Equipment sales

    Price

    Our reputation and successful marketing generates more demand than we can handle, so it allows

    us to charge premium for our services. We train our service technicians to upsell our other
    services. We also have a customer loyalty program in place to reward our long-term clients with

    better rates and provide coupons to first time clients. We also seek partnerships with

    organizations such as: homeowner associations, insurance companies, builders and general

    contractors, and offer exclusive pricing options based on quantity.

    Place

    The company has offices in downtown Chicago, but walk-in customers are unusual. We are

    physically represented by our company vans, uniforms and warranty stickers. We consistently

    attend industry trade shows, and belong to the Chicago Chamber of Commerce.

    We nurture partnerships with our equipment vendors, participate in their trainings, and have

    certifications, which allow us to be listed “licensed technicians” on their websites. We serve the

    Chicagoland Area, which is about a 30 mile radius from our warehouse, but we do make travel

    exceptions for long-term clients and bigger projects.

    Our company website is the most important communication tool, and is a place where our clients

    learn about our services and make initial contact. We invest a great deal of money and time to

    keep it updated and useful to our audience. We plan to expand our website to include ecommerce

    and make some of the package services, equipment and accessories available for purchase

    online. None of our competitors are doing this at the moment, so we’ll take advantage of being

    pioneers in this regard.

    Promotion

    Most new business comes through our website and we focus all of our promotion efforts to drive

    more traffic to it. Our promotional mix is as follows:

     Search engine optimization


     Paid traffic

     Social media marketing

     Content marketing

     Email marketing

    Our value proposition statement

    HVAC Plumber is an industry-leading HVAC and plumbing service provider serving the

    Chicago area since 1999. We specialize in new installations, repairs, and 24 hour emergency

    services.

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