Strategic National Development: National Development May Mean Progress and Growth, Maturity, or Simply
Strategic National Development: National Development May Mean Progress and Growth, Maturity, or Simply
Strategic National Development: National Development May Mean Progress and Growth, Maturity, or Simply
2. Micro perspective.
From a micro or internal perspective, competitive advantage refers to an
organization's resources and capabilities that have strategic value. This
internal competitive advantage may be due to an established superior
product/service features and quality, outstanding people and services, very
highly efficient processes and operations, and low-best competitive pricing.
The following conditions generally lend to achieving competitive advantage.
They are
a. The resources and capabilities of the organization are valuable, unique,
and are difficult to imitate, thus, lessening potential competitors.
b. The structure and system of the organization are appropriate and adequate
to allow them to attain a competitive advantage.
c. The people in the organization are working deliberately toward creating a
competitive advantage.
d. There are no ready and easy substitutes to compete with the organization's
products.
There are different types of resources and capabilities. They can be classified
as tangible and intangible assets. Tangible assets refer to physical resources
like buildings, facilities, equipment, and location, and financial resources like
cash flow, balance sheet, credit ratings, and financial performance. Intangible
assets refer to management and technology resources like highly performing
people, transformational leadership styles, global and local branding,
intellectual property, trademarks, and others