Newest Feasibility Study Format
Newest Feasibility Study Format
Newest Feasibility Study Format
The primary target markets of the business are the buyers/processors of cassava
namely: San Miguel Foods Inc. (B-MEG), growers and processors association or cooperatives,
bakeshop owners/confectioneries, delicacies centres, and grocery shops or owners of
supermarket. The secondary target markets of the business are the individuals and consumers
who prefers to consume cassava as food, health-conscious individuals and native delicacies
makers or bakers.
1 A Feasibility
The business will be legally formed as soleStudy: RC Cassava
proprietorship withProduction Company
the proponent as the
proprietor and the manager as well. The project cost of the business is Php 15 Million inclusive
of the cost for the acquisition of land, building structure, manufacturing plant equipment and
others.
Finally, a 5 years’ projection of sales, income statement, statement of cash flow and
balance sheet has been performed to evaluate the financial position of the company for 5
years. The thorough and comprehensive financial projections and other key indicators show
that the business is a feasible and practical.
Project Proponent/s
The project proponent of RC Cassava Production Company is Rosario B. Cada who
will serve as the General Manager of this project.
Demand/Supply gap
There is a high demand for cassava granules for feeds manufacturing as substitute to corn.
The San Miguel Foods Incorporated (SMFI) projected a demand for cassava tuber is 6,000,000 metric
tons. The 2019 actual cassava volume of production amounted to 2,630,800 metric tons, giving a
demand gap of 3,369,200 metric tons. (PSA, 2020)
Market Share Projection
Table 1. Cassava Production by Province, Eastern Visayas: 2013-2017(in Metric
Tons)
Based on the above available data, Eastern Samar ranked second in terms of volume of
cassava production within the region with 16.52% market share.
In Region 8, the 2019 actual cassava volume of production amounted to 83,411.97 metric tons
with 3.2 market share percentage. This is already included in the actual cassava volume of production
amounted to 2,630,800 metric tons produced in the country but still falls short of the required demand
4 of cassava in the country. With this, the proponent of the RC
A Feasibility Cassava
Study: Production
RC Cassava CompanyCompany
Production identified
this opportunity to venture into this kind of business and be able to position itself in the cassava
industry/market.
Considering the demand and supply gap, the business is projecting to produce 1,000 metric
tons or 100,000 kgs of cassava. This will capture 1.2% market shares in the cassava industry in the
region.
Furthermore, the proponent conducted survey as to the market feasibility of the project or
demand of the product among the target market. Result shows that there is a positive and promising
feedback.
50625000
33750000
22500000
YEAR 2025
15000000 YEAR 2024
YEAR 2023
Target Market
The primary target markets of the business are the buyers/processors of cassava namely: San
Miguel Foods Inc. (B-MEG), growers and processors association or cooperatives, bakeshop
owners/confectioneries, delicacies centres, and grocery shops or owners of supermarket.
The secondary target markets of the business are the individuals and consumers who prefers
to consume cassava as food, health-conscious individuals and native delicacies makers or bakers.
Product Positioning
6 RC Cassava Production Company willA Feasibility Study:
position itself in RC
the Cassava
industry Production Company
as a company which
produces reliable, accessible, high quality cassava products at an affordable price.
Competitors
The direct competitor RC Cassava Production and Processing Company is the Balangkayan
Multi-Purpose Cooperative located at Balangkayan, Eastern Samar. The cooperative also produces
cassava granules and chips which are sold to cassava buyers and processors like San Miguel
Corporation.
The indirect competitors of the business are the local cassava growers or farmers selling their
produce to the market and different buyers. Also, stores and supermarkets selling cassava flours and
starch are among the competitors of the business.
Competitive Advantages
1. Be the first into the market place in Eastern Samar with this product offering
2. Closeness to supply/availability of raw material guarantees lower product costs
2. Closeness to rural area and market reduces the final cost of products
3. High capacity and modern processing technology
Marketing Plan (Marketing Mix Strategies-4Ps)
Product
The company will specialize in the production of cassava flour and cassava chips/granules.
1. RC Cassava Flour/Starch
RC Cassava flour is gluten-free flour which is very mild and neutral in flavour.
These qualities, along with the fact that it can be replaced on a 1:1 basis with wheat
flour in many recipes, make cassava flour preferred flour for gluten-free, grain-free
baking and cooking.
Place
The business will be strategically located at Brgy.01, Llorente Eastern Samar.
It will act as producer at the same as traders or distributor to save on operational costs.
The business will sell directly to customers especially to nearby towns and to its target
markets. But, the business may opt to look for prospective distributors or dealers
especially to far-flung municipalities or areas in Eastern Samar. The business will tap
or make partnership with farmer’s cooperatives and local market to serve as
distribution channels also. The business also is open to contract with sales agents on
commission basis.
Promotion
RC Cassava Production and Processing Company will adopt the following sales and
marketing approach;
- Introduce the product or the business by sending introductory letters, flyers,
brochures to the target markets, farmers and other stakeholders in Llorente, Eastern
Samar and other municipalities in Eastern Samar
- Install billboards and tarpaulins on strategic locations all around Eastern
Samar
- Engage in road show in targeted farm communities from time to time to sell the
products
- Advertise in community based newspapers, print ads such as flyers,
tarpaulins, brochures and radio stations
- Leverage on the online and digital platform to promote the product such as
Facebook, Instagram, etc.
- Engage in direct marketing and sales
- Encourage the use of Word of mouth marketing (referrals)
- Visit and immerse to the different bakeries/bakeshops, groceries/supermarket,
cassava buyers/processors, demo farms and other farmers associations to conduct
demo and awareness on the benefits of the product
- Conduct sponsorship to relevant community based programs
- Tie-up with potential distributors and partners such as farmers cooperatives,
9 associations, NGOs, enterprisesA and even government
Feasibility institutions
Study: RC Cassava such as the
Production DA, DTI
Company
and others.
ACTIVITIES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
1. Pre-operational Activities
-Tarpaulin and print ads posting in
different areas of the province, 10,000.00 - - - -
install signage of the business name
-printing & giving of flyers,
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
brochures and other print ads
2. Engage in road show in targeted
farm communities, bakeshops, 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
processors, etc.
3. Advertise in radio station 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
4. Leverage on the online and
digital platform to promote the
product such as social media 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
(Facebook, Instagram), website
creation,etc.
5. Visit and immerse to the different
demo farms, groceries, bakeshops,
processors and other farmers
5,000.00 15,000.00 15,000.00 15,000.00 15,000.00
associations to conduct demo and
awareness on the benefits of the
product
6. Conduct sponsorship to relevant
10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
10 community based programs A Feasibility Study: RC Cassava Production Company
7. Giving freebies for loyal clients
7,000.00 7,000.00 7,000.00 7,000.00 7,000.00
and with top sales
TOTAL 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00
The cassava granules are fibrous with only 3% dust and don’t have oil content which
makes it not easier rot if watered.
There are two kinds of cassava varieties grown by RC Cassava Production and
Processing Company: KU50 and Golden Yellow. Both varieties are for industrial
purposes. The KU50 is for feeds while Golden Yellow is for the flour and starch
processing. It takes one year to plant the KU50 variety, while it only takes seven
months for the Golden Yellow variety to be fully grown for food consumption.
The raw materials will be mainly sourced from the in-house cassava plantation or
production of the business. Also, the business will also contract with the local cassava
farmers or growers for the raw materials.
The cassava flour grinding process of cassava flour processing machine is not
same as cassava starch grinding process. The crushed material is generally not
filtered, to prevent loss of nutrients.
To getting dry cassava flour, crushed cassava slurry needs dewatering first.
The cassava flour processing machine for dewatering has centrifugal dewater machine
( small-scale cassava flour processing machine) and scraper centrifuge( medium or
large capacity cassava flour processing machine).The dewatering machine is used to
reduce the water content of material and improve the drying efficiency and quality.
After the previous step, we get the wet cassava flour, it need to be dried by the
cassava flour drying machine. Cassava flour drying process is similar to cassava
starch drying, it need flash dryer. The hot air contact with wet cassava flour and take
away the water inside of wet cassava flour quickly, After drying by cassava flour
processing machine, the dry cassava flour will go through screening, the required
fineness cassava flour can be directly packaged, the cassava flour below standard will
be crushed again.
Boblangan
Finished
Product Storage
Structures
Production Facilities and Equipment (Include Plant Layout)
Production Unit Unit Capacity Unit Cost
Equipment
Cassava Garter 1 3.5 tons/hour 380,000.00
Pulverizer 1 1 ton/hour 380,000.00
Hammer Mill 1 ½ ton/hour 375,000.00
Hydraulic Press 1 300 kg/batch 375,000.00
Starch Extractor 1 ½ ton/hour 300,000.00
Sedimentation 1 500L/Batch 900,000.00
Tanks
Granulator 1 ½ ton/hour 19,000.00
Flash Dryer 1 1 ton/day 2,850,000.00
Packaging Machine 1 75,000.00
Weighing Machine 2 150,000.00
Cassava Chipper 1 1 ton/hour 250,000.00
Production Management
Organization Structure/Org.Chart
General
Manager
Machine Driver/Tractor
Sales Clerk
Operator Operator
Helper/Laborer Helper/Laborer
Personnel Requirement
Job Description
1. The General Manager
a) General supervision of the company and make plant supervisor directly responsible to him.
b) See to it that policies and rules and regulations applicable to the business are implemented.
c) Make sure that the programs; activities are implemented according to plan and targets.
3. Bookkeeper
The Bookkeeper will serve as the secretary or record keeper of the business and has the
following functions:
a) Responsible for the recording of all the transactions of the program. He will provide log
book for all documents, received and transmitted
16 b) Maintain control logbook of Adisbursement
Feasibility Study: RC Cassava
vouchers, Production
payrolls, Company
and journal entry
vouchers.
c) Maintain ledgers of all accounts and records of its supporting documents.
d) Prepare monthly financial and operational reports.
e) Systematically file all vouchers and promissory notes and other pertinent documents
pertaining to the operation of the business.
f) Serve as secretary of the General Manager, take minutes for all unit meetings and
g) Perform all other duties and functions deemed necessary by the General Manager.
He/She is directly responsible to the General Manager.The clerk or bookkeeper must possess
at least the following minimum qualifications:
a) College graduate or has four years college education relevant to the job,
preferably on accounting and other related courses.
b) Must be of good moral character and demonstrate willingness to work under
pressure and willing to do overtime to beat deadline for the preparation of reports or
when needed.
c) He must have experience relevant to the job.
d) Must have trainings relevant to the job.
e) He must be physically and mentally fit.
4. Sales Clerk
The following are the duties and responsibilities of the Sales/Loan Clerk:
a) Responsible in cashiering of the store and assisting clients for their needs.
b) He must arrange delivery of supplies to clients if any.
c) He will be responsible of encoding purchased inventory,
d) Make requisition of merchandise on stocks,
e) He must record sales on the POS and issue receipts or invoice thereof,
f) Assist in the monthly inventory taking of merchandise
g) Assist in the maintenance of stock card for all the merchandise of the store.
h) He must remit daily cash collection to the General Manager and make the
daily sales reports to the bookkeeper and General Manager in support for his
remittance.
i) Perform all other function as deemed necessary by the supervisor or the
manager.
In the absence of the bookkeeper and upon direction of the supervisor or the manager, he
17 must take charge of the function of the clerkA Feasibility
or the bookkeeper.
Study: RC He is directly
Cassava responsible
Production Companyand
accountable to the program supervisor.
The sales or loan clerk must possess at least the following minimum qualifications:
a) At least fourth year college for a course relevant to the job.
b) Must be of good moral character and demonstrate willingness to work under
pressure and willing to do overtime to beat deadline for the preparation of reports when
needed.
c) He must have experience relevant to the job,
d) Must have trainings relevant to the job.
e) He must be physically and mentally fit.
5. Helper/Laborer
The functions of the helper/laborer of the business are the following:
a) The helper-laborer will be responsible in assisting the machine operator in the
production process and will serve as the general helper in the production plant;
b) In-charge of cleaning the premises, arranging stocks, planting cassava and
packing of merchandise,
c) Responsible of recording of inventory in the stock card and assist in the
monthly inventory taking,
d) Assist the truck/tractor driver in delivering merchandise or finished products
and
e) Perform all other function as deemed necessary by the plant supervisor or the
manager.
In the absence of the sales clerk and upon direction of the plant supervisor/manager, he must
take charge of the function of the sales clerk. He is directly responsible and accountable to the plant
supervisor/manager.
The helper/laborer must possess at least the following minimum requirements:
a) Must at least be able to read and write.
b) Must be of good moral character and demonstrate willingness to work under
pressure and willing to do overtime to beat deadline for the preparation of reports when
needed.
c) He must be physically and mentally fit for hard labor.
6. Machine operator
The following are the duties and responsibilities of the Machine operator:
a) The machine operator is the one responsible for the maintenance and
operation of the machines used in the production process.
c) See to it that machine is always in good condition and properly maintained.
Make necessary check-up of its condition daily and recommend repair and request
purchase of parts if necessary.
18 d) See to it that the area AisFeasibility
clean, andStudy:
that the
RCmachine
CassavaisProduction
cared, protected
Companyand
safeguarded.
e) In-charge in the supervision of the drying of the farm products and must see to
it that the moisture content desired is achieved.
f) Take charge of the supervision of the proper handling of farm products
including its storage as well as its disposition and delivery to buyer and
g) Perform all other function as deemed necessary by the plant
supervisor/manager.
He is directly responsible to the plant supervisor/manager. The machine operator must possess
at least the following minimum requirements:
a) The machine operator must at least college level or graduate in vocational
course relevant to the job.
b) Must be of good moral character.
c) Physically fit for hard labor and demonstrate willingness to work under
pressure and willing to do overtime when needed.
7. Tractor Operator/Delivery Driver
The following are the duties and responsibilities of the Tractor Operator/Delivery
Driver:
a) The tractor operator is the one responsible for the maintenance and operation
of the tractor including its field operation.
b) He will serve as the operator of the tractor and other farm implements and
machineries.
c) Transports finished goods and raw materials over land to and from
manufacturing plants or retail and distribution centers.
d) Make necessary checkup of the condition of the vehicles daily and recommend
repair and request purchase of parts if necessary.
e) See to it that the vehicles are cared, protected and safeguarded.
f) He will report to the production operation and assist the machine operator in
his functions during period of no farm work.
g) Perform all other function as deemed necessary by the plant
supervisor/manager.
He is directly responsible to the plant supervisor/manager. The Machine/Tractor Operator must
possess at least the following minimum requirements:
a) Must be at least high school and or vocational course graduate relevant to the
job
b) He must possess skills and license in driving or experience as tractor
19 operator/driver. A Feasibility Study: RC Cassava Production Company
c) Must be of good moral character, and demonstrate willingness to work under
pressure and willing to do overtime when needed.
d) Physically fit for hard labor
Available Compensation
Position Salary/Wage
1. General Manager Php 15,000.00/month
2. Plant Manager/Supervisor Php 10,000.00/month
3. Bookkeeper Php 8,000.00/month
4. Sales Clerk Php 300.00/day
5. Machine Operator Php 300.00/day
6. Tractor Operator/Driver Php 300.00/day
7. Helper/Laborer Php 250.00/day
Recruitment and selection shall be based strictly on merit. It must be based upon the
person’s ability or skills to perform the job, education, and experience. It is open to all resident
citizens of the Philippines and resident alien with work permit as prescribed by law, male or
female from age 18 to 60 years old, including persons with physical handicaps. Race, color,
religion, sex, regional origins are not considered as basis for the hiring of the said employees.
Production Cost
Direct Labor 4 workers with 1,248 days of work 1,372,800.00
-
Total Production Cost 1,372,800.00
Administrative Cost
Salaries and Wages 1,170,000.00
SSS Contribution 120,000.00
Light and Water-Office 60,000.00
Sales and Marketing 50,000.00
Office Supplies Expenses 12,000.00
Interest Expenses 300,000.00
Taxes and Licenses 5,000.00
Depreciation 1,152,900.00
Truck Maintenance Expenses 50,000.00
Telecommunication (Internet and Telephone ) Office 12,000.00
Total Administrative Cost 2,931,900.00
Sources of Financing
Cash Inflows
22 A Feasibility Study: RC Cassava Production Company
Income from Sales 15,000,000.00 22,500,000.00 33,750,000.00 50,625,000.00 75,937,500.00
Account Receivable - - - - -
Cash Outflows
Total Operating and Administrative Expenses 4,566,700.00 4,632,400.00 4,715,150.00 4,793,700.01 4,807,900.01
Financial Ratios
Gross Profit
Margin 0.69 0.75 0.81 0.84 0.88
RETURN ON INVESTMENT
YEAR 2021 YEAR 2022 YEAR 2023 YEAR 2024 YEAR 2025
Net Profit 5,849,966.67 12,180,100.00 22,480,683.33 37,966,299.99 61,691,599.99
Liquidity Ratio -
3.36 8.93 25.12 88.15
Financial Analysis
Based on financial ratios above, the project is profitable and financially feasible to
operate.