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    Home - Kano Model - Kano Model

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    Adam Andrew Ong
    The Kano Model is a method for classifying customer requirements into five categories: basic, performance, excitement, indifferent, and must-be. It was created in the 1980s by Noriaki Kano and helps companies understand customer needs, prioritize features, and identify those that most influence satisfaction. This website provides information about using the Kano Model and offers a new service to conduct a Kano Survey to categorize customer needs for organizations.

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    Home - Kano Model - Kano Model

    Uploaded by

    Adam Andrew Ong
    48 views3 pages
    The Kano Model is a method for classifying customer requirements into five categories: basic, performance, excitement, indifferent, and must-be. It was created in the 1980s by Noriaki Kano and helps companies understand customer needs, prioritize features, and identify those that most influence satisfaction. This website provides information about using the Kano Model and offers a new service to conduct a Kano Survey to categorize customer needs for organizations.

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    The Kano Model is a method for classifying customer requirements into five categories: basic, performance, excitement, indifferent, and must-be. It was created in the 1980s by Noriaki Kano and helps companies understand customer needs, prioritize features, and identify those that most influence satisfaction. This website provides information about using the Kano Model and offers a new service to conduct a Kano Survey to categorize customer needs for organizations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views3 pages

    Home - Kano Model - Kano Model

    Uploaded by

    Adam Andrew Ong
    The Kano Model is a method for classifying customer requirements into five categories: basic, performance, excitement, indifferent, and must-be. It was created in the 1980s by Noriaki Kano and helps companies understand customer needs, prioritize features, and identify those that most influence satisfaction. This website provides information about using the Kano Model and offers a new service to conduct a Kano Survey to categorize customer needs for organizations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    What is the Kano Model?

    The Kano Model is an insightful way of


    understanding, categorizing, and prioritizing 5 types of
    Customer Requirements (or potential Features) for new
    products and services.

    It was created in the early ’80s by Japan’s professor Noriaki Kano but
    continues today to be an essential tool for all organizations independent of
    industry or size. The main purpose of the Kano Model is:

    To understand and communicate 5 universal categories of customer


    requirements that all product and service developers need to be aware
    of in order to remain competitive.
    To show how each of these 5 universal categories can influence
    satisfaction and dissatisfaction.
    To show how 2 of the categories add value and 2 of the categories
    detract from value, and 1 of the categories creates New Value!
    To help organizations understand their customer needs better than their
    customers understand their own needs.
    To provide a mechanism to help organizations understand and classify
    all potential customer requirements or features into these 5 categories
    so they can prioritize development efforts on the things that most
    influence satisfaction and loyalty. This is done by the Kano Survey or
    sometimes called a Kano Analysis.

    This website was designed to provide a practical and easy way to learn
    content relevant to the Kano Model, its use, and getting the most out of it.
    This site will also help organizations quickly learn the basics of the Kano
    Model as well as introduce the visitors to methods that can help them take
    the Kano Model to the next level.

    _________________________________________________________________
    _____

    ** NEW SERVICE AVAILABLE STARTING FALL 2020 ** We will conduct


    your Kano Survey for you. A Kano Survey is a specially designed survey
    that will categorize your features or needs into Kano’s 5 categories and help
    you prioritize them based on their influence on customer satisfaction. We
    can conduct it for you!! This “7 Step Service” (click to see 1-page
    summary) consists of help in Designing the survey, Conducting the Survey,
    Analyzing and Summarizing the data, and creating a final report of the Data,
    Results and Conclusions. Email us with any questions.
    ([email protected]) Also, check out this link to see a 1-page summary of
    our 7 Step FULL Kano Survey Service also shown below.
    _________________________________________________________________
    _____

    Mastered the Kano Model and Kano Survey? Once you master the Kano
    Model and Kano Survey, click here to visit our brand new sister site devoted
    to methods and skills to discover and create Dr. Kano’s Excitement Quality.
    www.InnovationTutorials.com

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