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    Marketing Challenges and Marketing Strategies

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    trisha Fuller
    Marketing involves promoting and selling products or services and uses tactics like advertising, pricing, placement, and promotions. Businesses face challenges in marketing during times of crisis to make consumers aware of their offerings. The COVID-19 pandemic has increased demand for eServices and shifted consumer behavior towards online shopping. As a result, businesses must adapt their marketing strategies, such as utilizing digital platforms, to respond quickly to changing customer demands and restrictions during the pandemic. Proactive marketing strategies can help businesses improve customer service, trust, innovation, cost, and employee engagement to enhance their value and competitive advantage.

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    Marketing Challenges and Marketing Strategies

    Uploaded by

    trisha Fuller
    32 views2 pages
    Marketing involves promoting and selling products or services and uses tactics like advertising, pricing, placement, and promotions. Businesses face challenges in marketing during times of crisis to make consumers aware of their offerings. The COVID-19 pandemic has increased demand for eServices and shifted consumer behavior towards online shopping. As a result, businesses must adapt their marketing strategies, such as utilizing digital platforms, to respond quickly to changing customer demands and restrictions during the pandemic. Proactive marketing strategies can help businesses improve customer service, trust, innovation, cost, and employee engagement to enhance their value and competitive advantage.

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    Marketing involves promoting and selling products or services and uses tactics like advertising, pricing, placement, and promotions. Businesses face challenges in marketing during times of crisis to make consumers aware of their offerings. The COVID-19 pandemic has increased demand for eServices and shifted consumer behavior towards online shopping. As a result, businesses must adapt their marketing strategies, such as utilizing digital platforms, to respond quickly to changing customer demands and restrictions during the pandemic. Proactive marketing strategies can help businesses improve customer service, trust, innovation, cost, and employee engagement to enhance their value and competitive advantage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views2 pages

    Marketing Challenges and Marketing Strategies

    Uploaded by

    trisha Fuller
    Marketing involves promoting and selling products or services and uses tactics like advertising, pricing, placement, and promotions. Businesses face challenges in marketing during times of crisis to make consumers aware of their offerings. The COVID-19 pandemic has increased demand for eServices and shifted consumer behavior towards online shopping. As a result, businesses must adapt their marketing strategies, such as utilizing digital platforms, to respond quickly to changing customer demands and restrictions during the pandemic. Proactive marketing strategies can help businesses improve customer service, trust, innovation, cost, and employee engagement to enhance their value and competitive advantage.

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    Marketing Challenges

    Twin 2020 defined marketing as a process by which a business undertakes to promote the purchase
    or sale of their products or services. Advertising, selling and delivering products to consumers or
    other businesses falls under the marketing aspects. Affiliates perform some marketing on behalf of
    the business. Marketing makes use of the "marketing mix" or majority known it as the four P's which
    are the product, price, place, and promotion.

    According to Steuart Britt, "Doing business without advertising is like winking at a girl in the dark.
    You know what you are doing but nobody else does". This quote is just enlightening us that the
    marketing initiatives are in the success of the businesses (Verein 2016). In this situation, businesses
    are having a marketing challenges on how to make sure that the potential consumers are being
    aware of the products and services offered by the businesses.

    Being a business owner during the COVID-19 outbreak has a burden to carry. Months later
    throughout the pandemic, people are still enlightening on the impact of this crisis to us (Hyder
    2020). The behavior of the consumers in this emerging economy are shifting to online shopping.
    Based on the article by UNCTAD, the Covid-19 pandemic causing a greatest shift into more digital
    world. The business are having a marketing challenges by an increased demand for the eService.
    That is why based on the previous studies, due to the Covid-19 crisis, consumers are demanding to
    the businesses to make their services more convenient to them (Inthirath 2021).

    References

    Britt, Steuart. "Psychological Principles of Marketing and Consumer Behavior". Lexington, Mass:
    Lexington Books.

    Hyder, Shama 2020. "These Are The Biggest Marketing Challenges Facing Brands In The Age Of
    COVID-19". Forbes Media LLC. 2020.

    Inthirath, Kham 2021. "Advertising in 2021: Marketing Challenges in a Post-Pandemic World".


    inThinkAgency. 2021.

    Twin 2020. "Marketing". Business-Business-essentials-Investopedia. 2020

    UNCTAD. "COVID-19 has changed online shopping forever, survey shows". 2020.

    Verein, GfK 2016. "Marketing Challenges." 2016.

    Marketing Strategies
    Marketing has been at the foundation of strategies for improving business performance and growth,
    according to James (2020). Furthermore, marketing strategy  is a business's overall strategic plan for
    attracting potential customers and converting them into loyal customers of the  products or services
    that such businesses provides. Additionally, the implementation of proactive marketing strategies
    will improve quick response to complaints, trustworthiness, adjustability, innovativeness, reasonable
    charges, and friendliness of employees while delivering products and services, thus enhancing their
    value and competitive advantage (Aregbeyen, 2011). According to Adach (2020), marketing
    strategies are a time-sensitive issue that necessarily involves businesses to understand how and
    when to re-evaluate their marketing strategies and activate digital platforms for the display and
    delivery of their products and services in the event of a pandemic (such as COVID-19) that places
    businesses under restrictions and lockdown. SMEs, according to Omowunmi and Idowu (2020), must
    re-invent their strategies quickly and decisively during a crisis or risk being driven out of the market.

    Adach, K. (2020). Three steps to prepare for the post-COVID-19 business world. New York: Infiniti
    Research.

    Aregbeyen, O (2011).The Determinants of bank selection choices by customers: Recent and


    extensive evidence from Nigeria. International Journal of Business and Social Science, 2(2), 276-288.

    James, M. (2020). What is marketing strategy? New York. Investopedia: A Subsidiary of the Dotdash
    Publishing Family

    Omowunmi, M. & Idowu, E. (2020). Nigeria: reinventing your business post COVID-19: A marketing
    perspective. Mondaq International.

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