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    A Case Report ON Nokia: Submitted By:-Chetan Sameer Sec-A 1226110110

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    Chetan Sameer
    Nokia is the world's largest manufacturer of mobile phones, with a global market share of about 33% in 2010. The document provides details about Nokia's business, including its manufacturing process, design process, and emphasis on supply chain management. It describes how Nokia researches target groups, develops themes for product design, tests prototypes, and works closely with suppliers to efficiently meet growing demand for its products globally.

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    A Case Report ON Nokia: Submitted By:-Chetan Sameer Sec-A 1226110110

    Uploaded by

    Chetan Sameer
    16 views5 pages
    Nokia is the world's largest manufacturer of mobile phones, with a global market share of about 33% in 2010. The document provides details about Nokia's business, including its manufacturing process, design process, and emphasis on supply chain management. It describes how Nokia researches target groups, develops themes for product design, tests prototypes, and works closely with suppliers to efficiently meet growing demand for its products globally.

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    O.M Manufacture Nokia

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    Nokia is the world's largest manufacturer of mobile phones, with a global market share of about 33% in 2010. The document provides details about Nokia's business, including its manufacturing process, design process, and emphasis on supply chain management. It describes how Nokia researches target groups, develops themes for product design, tests prototypes, and works closely with suppliers to efficiently meet growing demand for its products globally.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views5 pages

    A Case Report ON Nokia: Submitted By:-Chetan Sameer Sec-A 1226110110

    Uploaded by

    Chetan Sameer
    Nokia is the world's largest manufacturer of mobile phones, with a global market share of about 33% in 2010. The document provides details about Nokia's business, including its manufacturing process, design process, and emphasis on supply chain management. It describes how Nokia researches target groups, develops themes for product design, tests prototypes, and works closely with suppliers to efficiently meet growing demand for its products globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    A CASE REPORT

    ON
    NOKIA

    SUBMITTED BY:-
    Chetan Sameer
    SEC-A
    1226110110
    INTRODUCTION

    Nokia is engaged in the manufacturing of mobile devices and in


    converging Internet and communications industries, with over
    123,000 employees in 120 countries, sales in more than 150
    countries and global annual revenue of EUR 41 billion and
    operating profit of €1.2 billion as of 2009. It is the world's
    largest manufacturer of mobile telephones: its global
    device market share was about 33% in Q2 2010, down from
    35% in Q2 2009 and unchanged from Q1 2010 (beginning in
    2010 Nokia revised its definition of the industry mobile device
    market that it use to estimate industry
    volumes). Nokia's converged device market share was about
    41% in Q2, unchanged from Q1 2010.Nokia produces mobile
    devices for every major market segment and protocol,
    including GSM, CDMA, and W-CDMA (UMTS). Nokia offers
    Internet services such
    as applications, games, music, maps, media and messaging throu
    gh its Ova platform. Nokia's subsidiary Nokia Siemens
    Networks produces telecommunications network equipment,
    solutions and services. Nokia is also engaged in providing free
    digital map information and navigation services through its
    wholly-owned subsidiary Nave.
    PROCESS
    INPUT PROCESS F.G

    Plastic Assembling
    Copper Assembling
    Steel Assembling
    Platinum Assembling NOKIA
    Cobalt Assembling
    Lithium Salt Assembling
    Labour & others Assembling

    In all its businesses, Nokia cares about developing products that


    meet specific need of its customers. Thus for example, all the
    products of Business Solution mode are tailored to the
    requirement of specific entrepreneur seeking the optimal
    solution or him. While in mobile phone section, the lifestyle of
    the target group is also analysed.

    DESIGN STAGES

    Target group study


    The main thing is to start with an understanding of the user, the
    consumer, and the life they are living. Within Nokia there are
    specialists who do that research in a methodical way. The
    researchers travel the world, “accompanying people to work,
    watching them eat, sleep, meeting their friends…. watching
    every step of their lives to find out: what items of all their
    possessions they use everyday, and in which particular way”.
    Choosing the theme and developling the product
    Then the leading theme for the design is developed. This process
    involves the designers but people who can carry the idea through
    all the areas. They create and develop a theme or story, and then
    need to communicate that theme to show how it affects the
    design language, the selection of materials, the colours and
    graphics, not just of the product but the packaging, advertising
    etc.So in Nokia they aim to design an experience rather than a
    product.

    Testing
    Finally the prototype is tested on the target group to assure for
    example by checking if they choose the designed developed for
    them from bunch of others. So in Nokia they design the
    experience not a product. That’s why all the aspects of the
    product i.e. how it’s packaged; what accessories are available;
    the kind of environment it may be sold in; what services should
    be targeted to the consumer of that product is also controlled to
    create a coherent experience for the customer.
    Supply-chain management
    For Nokia, supply chain management is a very important
    operational area. They perceive it as a significant competitive
    advantage of their business .They require that all products and
    services sold under the Nokia brand comply legally with human
    rights and workplace practices throughout the value chain. The
    efficiency of their supply-demand network helps them in
    meeting the growing demand for their products. The close
    cooperation with customers and suppliers is one of our core
    development principles. Moreover it promotes diversity in the
    supply chain (including companies owned by minorities, women
    etc.) and strives to include suppliers from all over the world.
    Nokia’s supply chain includes direct sourcing (material supply
    for Nokia products, such as components, parts, packaging,
    contract manufacturing, software development, and research and
    development) and indirect sourcing (office equipment, services
    etc.)

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