TheUlt

imate
Gui
detoStart
ing
aTourCompany
onaBudget
39Stepst
oGetfrom anI
dea
toYourFi
rstSal
es
T
abl
eofCont
ent
s

I
ntr
oduc
tion 3

Bef
orey
ous
tar
t(TheGr
oundwor
k) 4

Des
igni
ngy
ourt
our 5

Tes
tingt
hewat
ers 11

Net
wor
king 16

T
aki
ngc
areoft
hel
egals
tuff 18

Openf
orbus
ines
s 19

I
ncas
eyouc
an’
tdoev
ery
thi
ngy
our
sel
f 25

Launc
hingandbey
ond 27

Conc
lus
ion 29

AboutRegi
ondo 30
I
ntr
oduc
ti
on
St
art
ingat
ourc
ompa
nyi
sto
ughwo
rk.

Therear
ema nyst
epsi
nvo
lvedandi
t’
simpor
tantt
osequencethe
minther
ight
orde
r.Ot
her
wi s
e,y
ouri
sklos
ingmoneyandt
imewo r
kingonthewro
ngthi
ngs.

Toma k
eiteas
ier
,wecr
eat
edt
hisbo
okt
ogui
dey
out
hro
ught
hepr
oce
sso
f
st
art
ingato
urc o
mpany
.

Amongo
therthings
,y ou’
l
lfindwhatar
et hecruci
alfirs
tst
epstoge
tatourbusi
nes
s
offt
heground.You’
llfindwaystot
estyouride
a swit
houts
pendi
nglot
sofmo ne
yup
f
ronta
ndge
tea
rlys
ale
sbe
for
eyo
uev
enl
aunc
hyo
urbus
ine
ss.

Yo
u’l
lal
sofindt
ipsf
orde
signi
ngy
ourt
oura
ndpo
sit
ioni
ngy
our
sel
fint
hema
rke
tso
t
haty
ouha
veac
lea
rdi
ffer
ent
iat
orf
rome
xis
ti
ngc
ompe
tit
ors
.

Las
tly
,yo
u’l
lgai
nanunde
rst
andingofhowtoma
rke
tandgr
owy
ourt
ourc
ompa
ny
sot
hatyouhav
eas o
li
dbasi
sforsuc
c es
s.

Re
ady
?Le
t’
sgo
.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 3
Bef
orey
o ust
art
(
TheGroundwor
k)
Bef
oregoi
ngfurt
her
,yo
une edt
hemo stimport
antingr
edie
ntsfors
tart
ingatour
co
mpa ny–sk
ill
sandpass
ion.J
ustk
idding.Yo
ur e
allydon’
tnee
ds ki
ll
sa ndpa
s s
ion
att
hebe
ginni
ngbeca
usey
ouc
ana
cqui
ret
hes
easy
ougoa
long.
Buty
oudone
edt
o
makeacommitme
nt.

Makeac
ommi
tmentt
oyour
sel
f
St
art
ingato
urbusi
nes
sisl
ikeever
ythi
nge
lseinl
if
ethat
’
swo rt
hpurs
uing–yo
u’l
l
ge
toutofi
twhat
every
ouputini
t.
Soi t
’
sbe
sttoappro
achthewhol
eventur
ewit
ha
l
ong-
ter
m mindse
t.I
t’
shardtogets
tart
edanditwon’tgeteasi
erove
rt i
me.
Befor
e
e
venstar
ti
ng,makesurey
o u’
ret
rul
yc o
mmi t
tedt
os pendingdays
,mo nt
hsand
y
earsongrowi
ngthi
svent
ur e
.Now,ontot
hemo repract
icalst
uff.

Chec
kther
equi
rement
s
Thefirs
tthingyou’
llwantt
odoi sc
heckt
herequi
r e
me ntswithyo
urlocal
tourbody.
Ther
ema ybes pec
ificheal
tha nds
afe
tyre
gul
a t
ions,dependi
ngonyourcit
ya ndt
he
ty
peoftouryouwanttostar
t.Fort
hemostpa
r t
,theseshouldberel
ati
vel
ye a
s yt
o
f
ulfil
lbuti
nso
mec
ase
s,y
oumi
ghtha
vet
ota
keas
pec
ial
cour
set
ost
artt
radi
ng
l
egal
ly.

I
fyoufindthatitt
akesti
metoobt
aint
henecess
a r
ydo c
ume nts,
ski
ptothepart
abo
utregi
ste
ringyourbusi
nessa
ndtakecar
eofthatfirst
.Thisway,
youca ndoal
l
t
hewo r
karoundde s
igni
ngyourt
ourwhil
ewait
ingfort
here gi
st
rat
iondocument
s.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 4
De
sig
ningy
ourt
our
Sonowyou’
vemadeac o
mmi t
mentt
hatyou’
rei
nitfo
rt hel
ongrun.
You’
veal
so
che
ckedt
heregul
ati
onswit
hyourl
ocal
touri
sm bo
dya ndyouha
v eagoo
dide
aof
wha
t’
stoc
omef
rom al
ega
lst
andpo
int
.

Tha
t’
sal
lyouneedt
ogofor
wardandde
signyourt
our–i
ncl
udi
ngho
wyo
uwi
l
l
makemone
ya ndst
ando
utfro
mthecompeti
ti
on.

Choos
eyourt
argetmar
ket

I
fyou’
resur
eyoucanmeetal
lre
qui
rement
sofst
art
ingat
ourc
ompa
nya
ndy
ou’
re
i
nitfo
rthel
ongrun,
it
’st
imet
odoali
ttl
ere
sear
ch.

Themo stimpo r
tantt
hingtodoa tt
hebeginni
ngistoc hooseyourma r
k etandni
che
down.Tha t
’sbecauseyouli
kel
yha veli
mitedresour
c e
sa ndyoudo n’
twa nttowast
e
themona c t
iv
it
iesthatwon’
tgety o
urresult
s.Togetresult
s,y
oune edtok nowwho
you’
retargeti
ng,whatyourpotenti
alc
ustome rsneed,andhowt he
ya cquire
i
nformati
o n.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 5
Sohowdoyouc
ho os
ey ourni
che
?The
rea
rema
nywa
yst
ogoa
boutt
hisa
ndbe
low
ar
ejustaf
ewbestprac
ti
c e
s:

1)Sc
rat
chi
ngy
ourowni
tch
Atr
ieda
ndtest
edmet
hodist
obui
ldatourforpeopl
eli
keyour
self
.Thi
smeans
pe
oplet
hata
reiny
ouragegr
oup,
shar
ey ourint
eres
tsand,
ideal
ly
,youkno
walot
o
fthe
m. T
aki
ngthi
sappr
oachi
sgr
eatbe
caus
eitwi
l
lbee
asi
erf
ory
out
o“ge
tint
he
s
hoes”o
fyourc
ustomer
s.

2)T
akeadv
ant
ageofamar
kett
rend
I
sthe
reaf
act
ortha
tmakest
argeti
ngonegr
oupareall
ygoo
dide
a ?Perha
psa
newl
awre
ducedtr
ave
lre
str
ict
ionsfo
ranot
herna
tio
na ndy
ouexpectmanype
opl
e
wi
llco
mea ndvis
it
?Orma y
bethere
’sane wi
niti
ati
veinyo
urcit
ythat
’
slikel
yto
at
tr
actmanynewv i
si
tor
s?It
’si
mporta
nttostayontopofl
ocalandi
nter
nati
onal
t
ouri
smtr
e ndsbeca
useyoumightspotapat
ternbefo
reever
yoneel
sea ndtak
e
a
dva
nta
geo
fit
.

3)Lookaty
ourc
ompet
it
ion
I
sthe
reaga
pint
hema
rke
ttha
tyo
u’v
espo
tte
d?So
met
hingt
hat
’
smi
ssi
ngi
n
t
heregi
onforyo
upe r
so na
lly
,thatyou’
dlik
etointr
oduce?Che
ckoutVia
toro r
Get
Your
Guidet
oma kes ur
eit’
sr eal
lymissi
ng.I
fyou’
reluc
ky,
all
3factor
sa bove
wi
llwor
kinyourfa
vor.Yousho ul
dideal
lybeinagrowingmarke
tthatyou
unde
rst
anda
ndi
sunde
rse
rve
dbye
xis
ti
ngc
ompe
tit
ors
.

Dev
elopy
ourVal
uePr
opos
iti
on
Onceyou’
vec
hos
enat ar
ge tma
rke
t,i
t’
sti
metofigur
eoutwha
tty
peoft
our
you’
regoi
ngt
osel
lthe
ma ndwhyt
heywil
lbuyi
t.
Howdoyougoabo
utt
hat
?
Agooda pproa
c histoli
sto utyouri
dealcustomer’
spainsandgains.Howc any ou
hel
pthems olvetheirpr
o blemso rre
achtheirgo
a l
swithyourtour?Ans werthis
quest
iontofigureo utwha ttypeoft
ouryo ucanofferandho wtotail
oritfo
ry our
cus
tome rs.
Formo r
einforma ti
ononde v
e l
opi
nga neffecti
veval
uepr oposi
tio
n,
che
cko utourarti
cleonho wt oconductma r
ketr
e sea
rchforto
ur sanda ct
iv
iti
es.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 6
I
dent
if
yyourUni
queSel
li
ngPoi
nt(
USP)
TheUSPorUniqueSe
lli
ngPoi
nti
stheans
we rt
othefo
llo
wi ngques
ti
on:whywoul
d
anyo
nechoos
ey ouov
erc o
mpeti
tor
s?Get
ti
ngyourUSPrightisi
mport
antbec
ause
y
ou’
llne
edt oc ommunicat
eitof
tenandever
ywhereyoucan.
Isy
ourtourtheonl
y
o
neofit
sso rtinyourc
ity
?Arey o
ugivi
ngmo r
ev a
lueatt
hesamepric
e?Incre
a s
ing
t
hedurat
ion(thoughnotal
wa y
s),gi
vi
ngoutf
reebi
esoraddi
ngatourt
hemea reall
go
ode
xampl
eso
fdi
ffer
ent
iat
ion.

Dev
iseago-
to-
mar
kets
trat
egy
Soyouk
nowwhoy o
u’r
egoi
ngtotar
geta
ndwhaty
ou’r
egoingtooffe
rthem.Now
i
t’
sti
metot
hinka
bouthowyou’
regoi
ngt
ore
achyouraudi
enceinacos
t-e
ffect
iv
e
wa
y.

Be
lowa
res
omeo
fthebe
stc
hanne
lsf
ors
ell
i
ngt
our
s:

Yo
urwe
bsi
te
Onl
i
neT
rav
elAge
nci
es(
OTAs
)
So
cia
lMe
dia(
Fac
ebo
ok,
Ins
tagr
am,
Pint
ere
st,
YouT
ube
…)
De
sti
nat
ionMa
nage
mentOr
gani
zat
ions(
DMOs
)
Re
vie
wsi
tesl
i
keT
ripAdv
iso
r

We ’
l
l spea
kmo reaboutthe
sechannel
sla
ter.
Fornow,t
hinka
bouthowyourt
arge
t
audi
e nceacqui
resi
nformati
onsoyouhavearoughi
deaofhowyou’
rego
ingt
o
r
e achthem.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 7
Sety
ourpr
ice

Pr
ici
ngisato
ughsubj
ectt
omaste
r.Buti
t’
simpo
rta
nttogeti
tri
ghtbec
ause
i
tdi
rect
lyaffect
syo
urreve
nue
,theperce
ive
dval
ueo fy
ourto
urand,most
i
mpo
rta
ntl
y,t
het
ypeo
fcus
tome
rsy
oua
ttr
act
.

Themo s
timpor
tantt
hingist
oavoi
dunderpr
ici
ng.
Justbec
auseyou’r
es t
arti
ngout
does
n’tme a
nyoushouldbel
owercos
t.I
fyoucompet
eo npri
ce,i
t’
sgoingtobe
har
dtoge tt
hei
nit
ial
profityoune
edtogrowandprov
ideabette
rs e
rvi
c e
.

Thi
nka
bouti
tthi
swa
y–t
hehi
ghe
rthepr
ice
,themo
rev
aluey
ouc
anpr
ovi
det
o
y
ourc
ustome
r s
.Inf
act
,youcanha v
es e
veralt
ier
so fpri
ci
ngtoc
ontr
ol demand
a
ndal
lowpeopl
ediffer
entty
pe sofexper
ience
s.Thatsai
d,i
t’
swort
hc hecki
ngout
c
ompet
it
orssoyouhav
ear oughguidel
i
neo ft
hea v
e r
agepri
ceot
hersa r
echar
ging.

I
dent
if
yther
esour
cesy
ou’
llneed
Nowit’
sti
met othi
nkaboutwhatyou’
l
lne e
dinordert
odeli
veryourt
our.
It
’sgood
tohav
ea nide
ao ft
herequi
redres
ourcessoyouc a
nesti
mateyourcost
sanda v
oid
unex
pectedsurpri
ses
.Theseco
uldbethingsl
ik
es pec
ial
equipment,
asset
s,and

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 8
e
mploye
es.Ormaybeyouneedt
ofindagrea
toffic
elo
cat
ion?Wha
tev
eri
ti
s,k
eep
t
hati
nmindsoyo
uc anbudge
tfo
ritl
ate
r.

Vi
sual
izeadayr
unni
ngt
het
our
Bynowyous
houldhav
eago o
dideaofhowyourtouri
sgoi
ngtof
uncti
on.
Inor
der
toc
lar
if
ywhati
tmeanstodothi
s,t
ryandvi
sual
iz
eano rmal
dayrunni
ngthet
our
.

Whe
ndoy
ouwa
keup?
Wha
tdoy
oudofir
sti
nthemo
rni
ng?
Ho
wdo
esy
ourwo
rkda
ygoby
?
Ho
wdo
esi
tend?

Vis
ual
iz
ingyourda ywill
hel
pyouspotanyga
psort
hingsy
ou’
vemis
se d.
You’
l
l
als
ogetaroughideao ft
hemorerepet
it
iv
eandmundanet
ask
syou’
llhave
todo–hope
full
y,thiswil
lno
tputy
o uoff!

Makeal
istofpeopl
ewhoc
anhel
pyou

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 9
We’v
ec ove
redsomegro
undno
wa ndyo
u’r
eprobabl
ythi
nki
ng“t
hat’
salo
tofwork”
!
Anditi
s.Oncey
ouhavearo
ughide
aofwhaty
ou’l
lneedandt
heongoi
ngact
iv
it
ies
,
thi
nkaboutwhocanhelpyouwithsta
rti
nga ndrunningt
heto
ur.Doyoukno
w
peopl
ewhoc anpr
ovideyouwithanyresources
,guidanc
eorsuppor
t?Ormaybe
ther
earespeci
ficorgani
zat
ionsthatyoucanpartnerwit
horevenpayt
oma ss
ive
ly
i
ncr
eas
eyo
urc
hanc
eso
fsuc
ces
s?

Thi
nka
boutthi
searl
yandyou’
rel
i
kel
ytofindt
hatt
hingsa
remuc
hmo
rer
eal
i
sti
c
tha
nyout
houghta
tthebegi
nni
ng.

Es
timat
eyourc
ost
s
Aswit
hanybusi
ness
,youals
oneedt
okeepaneyeo
nthecost
s.Af
terput
ti
ngint
he
wor
kinthet
houghtex
erci
sesabo
ve,
yous
houldbeabl
etoe
sti
ma t
es o
mer o
ugh
numbe
r–bo t
hamont
hlyo
ver
hea
dandt
hec
osto
fst
art
ingup.
Trya
ndma
keaf
ew
not
esri
ghtno
w.Re
ady?

No wdo ubl
ethenumbery
ougotforbo
tht
heupf
rontandmonthl
ycost
s.Therea
son
f
o rthisist
oavoi
d“opt
imi
sm bi
as”–wear
ewire
dt ounde
rest
imatet
helike
li
hood
ofthingsgoi
ngwrongint
hefut
ure.

Sos
tayo
nthes
afes
idea
nd,
ast
heys
ay,
“ex
pec
ttheune
xpe
cte
d”.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 10
Te
sti
ngt
hewa
ter
s

So
urc
e:TNW

Mo
sta
rti
cl
eso
nli
newi
l
lsugge
sty
our
egi
st
erac
ompa
ny,
finda
nac
count
ant
,bui
l
d
acont
ent
-hea
vywe bs
it
eanda
lls
ort
sofus
ele
sst
hings–be
for
eev
enk
nowi
ngi
f
pe
oplewantyourt
our
.

Here,weta keasli
ghtl
ydifferenta ppro
a c
h.Whiley o
une edtogett
heforma l
i
tie
s
ri
ght(l
ikeyourlic
ense,regi
st
ration,andinsura
nc e–butmo reonthisl
ater
),you
shoul
dtrya ndcoll
ectasmuc hinfo r
ma t
ionaspo ssi
blet
ov al
ida
teyour
assumptionsbeforespendi
nglo t
so fti
me ,e
fforta ndmo ney
.Here,we’
ll
look
att
hefir ststepsyoucantaketopr epareyourtourforsuccessandgetonl
ine
asquick
lya ndcheaplyaspossibl
e .

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 11
Choos
eanamef
ory
ourt
our
Thi
ssho
uldembodyyourc
oredi
ffer
ent
iat
ora
ndma
kec
lea
rwha
tyo
udo
.He
rea
re
afe
wgo ode
xamples
:

Se
apl
aneTo
urs
Br
ewCy
clePo
rtl
and*
Bo
sto
nLo
bst
erTo
urs

All
3e x
amplesgi
veyouanideaofwhattoexpect–butt
heyar enotobvi
ous.
Thi
sisals
oago o
dtimetochecki
fthere’
sasuit
abledomainna meforyour
busi
ness–lat
eron,
you’
llnee
ditforyourwebsi
te.Pl
ugyourideasint
o
thi
sdomainnamegener
atortogetso
mek il
lers
uggesti
ons.

Pl
eas
eno
te:
Wedo
n’ts
uppo
rtdr
ink
ingc
raf
tbe
erbe
for
ege
tti
ng
o
nyo
urbi
cyc
le.

Cr
eat
eal
ogo
Ok
,soy
ouha
vea
nide
aofy
ourt
ourde
sign,
pri
ci
ng,
andUSP
.No
wit
’
sti
met
oge
tto
t
hevi
sual
s.Thefirs
tthi
ngt
othinka
bo uti
sabasi
clo
got
ouseac
rossv
ari
oussa
les
c
hannel
s–likey
ourwebsi
teandsoc
ialmedi
a.Yo
ucanc
rea
teafre
elo
gohereor
hi
resomeo
netodoitfo
ryouonpl
ace
slike99desi
gns.T
ryt
ogett
hecol
orsright
andmakei
trepr
esentwhaty
oust
andfor
.Butdon’
two r
ryt
oomuchabo
utit–t he
l
ogoisi
mport
antbutnott
hemai
nreaso
npe opl
ewill
comeandbuyf
romy ou.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 12
T
akes
omephot
osandv
ideos

Ye
s, I
kno
wy o
us ti
l
lha
ven’
tla
unche
dy ourt
ouranddon’
thaveanyphot
osofha
ppy
peopl
ewit
hstunni
ngvi
ewsbehi
ndthe
m. Butt
hat’
snoreas
ontoexcl
udevi
sual
s
f
romyourmark
e t
ingmat
eri
al
s.Goarounda
ndtak
es omepho
tosi
ny ourci
ty
.Or
r
ecor
dav i
deooft
heequi
pmentyou’
l
luse–eve
nbe f
oreyo
uhavei
t.Thiswi
llco
me
i
nha
ndywhe
nyo
ust
artbui
l
dingy
ouro
nli
nepr
ese
nce(
we’
rege
tti
ngt
her
e).

Dec
ideony
ouropeni
nghour
sandl
aunc
hdat
e
What
?Openi
nghour
s?Ye
s ,
you’
ll
ne edt
opres
entaf
ull
yope
rat
iona
lpa
gei
na
momentt
hatas
sure
speopl
ethetourwi
llgol
iv
e.

Thisi
sa l
sotheti
metodecideony o
uroffic ia
llaunchdat
esoyoucanstar
t
generat
ingsomebuzzaheadofthat.Makesuretosta
yo nt
hesaf
esideandex
pect
thatt
herewill
bedela
ys.There
’snone e
dt orush(unl
essyo
uhavear e
all
ygood
reasonfori
t)
.Asarul
eofthumb, gi
veyoursel
fatleas
t30daysf
orpromoti
onahea
d
ofthela
unchda t
e.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 13
Setupy
ourc
ont
actdet
ail
s
You’
reabo
uttostarti
nte
ract
ingwi
thalo
tofpeopl
e–now’
sthet
imet
os e
tupyour
busi
nes
sc ont
actnumberande ma
ila
ddres
s.Noneedt
ouseawebsi
tedomai
n
nameforyouremai
lorset
ti
ngupal o
ng-te
rmc o
ntr
actf
oramobi
lepho
ne.Pe
o pl
e
do
n’tr
eall
yc ar
eaboutt
hat.
Asimple[yo
ur_to
ur_
name]@emai
l
.co
ma ndaprepai
d
SI
Mc a
rdsho ul
dbeenoughatt
hispoi
nt.

Cr
eat
eaFac
ebookpage

So
urc
e:Spr
outSo
cia
l

Youwereprobabl
ywo nderi
ngwhyy oune e
dt odoallt
hesestuffabove
.We ll
,t
he
re
a s
onisyourFacebookpage(orinra
res i
tuati
ons–someo t
hersoci
alme di
a
whereyourt
a r
getaudi
enceha ngsout
).AFa c
ebookpageisoneofthefas
test
waystogetonl
ineandgainthecapaci
tytoreachma nype
o pl
e.I
tcanhostallt
he
i
nfor
ma t
ionpeo
plecareaboutwhe nbo oki
ngy ourtour–includi
ngpric
ing,a
ddress,
r
eviewsandsoon.Theycane v
enge tintouchwi t
hy oudirec
tlyvi
achat.Besto
fall
,
y
ourfri
endsandfamil
ycans hareitandge nera
tea wa re
ness.Ther
e’sonlyone
s
etback–youneedawa ytocapturepe opl
e ’
sema i
la ddres
se st
otel
lthema bout
y
ourlaunchdat
e.That
’
swhe rey ourwe bsi
tecome sin.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 14
Cr
eat
eabas
icwebs
ite
Yourwe
bsit
eshoul
dbet
hepri
ma r
yonl
inecha
nnely
ouus efo
ra c
qui
ri
ngnew
cust
omers
.Ther
e a
soni
syo
uha v
eful
lcont
rolov
eryourwebsi
tewhi
chisno
t
al
waystr
uewhe nusi
ngotheronl
i
necha
nne l
s.Yo
ucanc
ont
rolt
hingsl
ik
ethe
br
andi
nga ndmessa
ging,butmor
eimpor
tant
ly–youwi
l
lnotpa
ya ny
co
mmi s
sionfe
estoresel
lers.

Atthi
spo i
nt,
youdon’
tne
e da
ne l
abor
atewebsi
tewit
ha l
lthebe
llsa
ndwhi
st
les
.
Youjustneedasi
mplepagewit
hthefol
lowi
ngele
me nt
s:

At
tent
ion:
Cr
eat
ea ne
xci
ti
nghe
adl
i
net
hatc
apt
iv
ate
syo
urv
isi
tor
sonc
ethe
yar
riv
eaty
our
webs
it
e.

I
nter
est
:
De
scr
ibet
hek
eybe
nefito
fyo
urt
our
,ma
kings
uret
ome
nti
onwhoi
t’
sbe
sts
uit
ed
f
or.

Des
ire:
Hi
ghl
ightt
hebe
stpart
sofy
ourt
ourus
ingbo
thwo
rdsa
ndi
mage
stoi
nst
il
lade
sir
e
t
oactinyo
urvi
si
tor
s.

Ac
tion:
Pro
v i
deacl
earcal
ltoact
iont
osubmita
nema i
laddr
esss
oy o
uc ans
avet
hema
spotf
orl
aunchdat
e(ordir
ect
lypur
chasey
ourtouro
ract
iv
it
yo nc
eyouha
vea
booki
ngsy
steminplac
e).

Li
kewi t
hthelogo,
avoi
ds pe
ndingto
omuc ht
imeonthi
sandmakesur
eit’
sjus
t
outthe
re.Ther
ea r
ema nycheapopti
onsf
orbui
ldi
ngabasi
cwebsi
tes
uchas
Wo r
dPressorDrupal
.Youcanfindmo rea
boutget
ti
ngst
art
edo
nli
neinourpost
a
boutt
hebe
stc
ont
entma
nage
ments
yst
emsf
ort
oura
nda
cti
vi
tyc
ompa
nie
s.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 15
Ne
two
rki
ng
So,
you’
reo
ffic i
all
yonl
ineandwe l
lonyourwayt
olaunc
hingatourbusi
ness
.No
w
i
t’
sti
metogeti
nvol
vedint
heindustr
yandtal
ktot
hemo stre
lev
a ntpe
opley
oucan
find.

T
alkt
opeopl
eint
hei
ndus
try
Tal
k i
ngtotourgui
desandope
rat
orst
ha thav
edo newha ty
o uwanttodois
probabl
ythefaste
stwaytoasuc
cess
ful s
tar
t.Askfo
ra dvi
ce,askf
o rt
hei
rs t
ori
es
andlear
nf r
o mthei
rsucc
esse
sandfai
lures.
Justsearc
hf orto
ursthatdo
n’tdi
rect
ly
c
ompet
ewithyouandge ti
ntouchwit
honeormor
eofthetourgui
des.
Expl
aintha
t
y
ou’
rej
usts
tart
ingoutandthatyouwantt
omeeto
the
rpe o
pleinthefiel
dtobounce
i
dea
sandexpe
rienc
eo ffe ac
ho t
her.

Fol
lowt
hei
nfluenc
ers
The
rea
rema
nyi
nflue
nce
rsi
nthet
ouri
ndus
tryt
haty
ouc
ant
urnt
o.Ev
eni
fyo
u
c
an’
tdi
rect
lyt
alkt
othem,y
oucanfol
lowthe
irbl
ogsa
nds
oci
alc
hanne
lst
ost
ayi
n
t
ouc
hwithwhat’
sgoi
ngonint
heto
urindust
ry.

Ofcourse
,ke e
pac l
oseeyeontheRegi
ondoblo
gt o
o–wec ove
rt hemosti
mport
ant
aspe
c t
sofstarti
ngandrunni
ngalei
sur
ebusinesswit
ht o
picsrangingf
romsa
les
andma rket
ingtole
ader
s hi
pandimpor
tantt
ouri
sme vents.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 16
Geti
nvol
vedi
nev
ent
sandmeet
ups

So
urc
e:Lo
cal
Gui
desCo
nne
ct

Anot
hereasywaytodeve
lopthenet
wo r
ky o
une edistoj
oine
xis
ti
ngeve
nts
,
conf
erenc
esandregul
arme et
upsnearyou.Thes
es houl
dberel
ate
dtot
he
i
ndustr
ybutdon’
tnece
ssari
lyhavet
obejustfortours
.

Alotofgroupsexi
stwherebus i
nesso
wnerscanshareideasande x
per
ienc
etoget
mo r
eprofitableandgrow.Theseareal
sopeopl
etha
tc a
nr efe
ry oumor
ebus i
nes
s
and,ofco
ur se
,buyfr
omy o
u.Justgot
oMe e
tup.
como ryourloca
lDMOtooseeif
t
he r
ea r
ea nygoodeventshappeni
ngnear
by.

St
ayac
tiv
eint
hesefiel
dsandyou’
reboundtoge
tal
otofbenefit
sandha
vef
un
al
ongt
heway-whi
lemeet
ingne
wpe opleandac
qui
ri
ngfri
ends.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 17
T
aki
ngc
areo
fthel
ega
lst
uff
Asyoucansee,
yourgoalwhens t
art
ingoutshoul
dbetogenerat
ebook
ingsas
qui
ckl
yaspossi
ble.
Ho wever
,ther
ear eaf
ewt hi
ngstota
kec a
reofs
oyo uca
ntrade
l
egal
ly.
It
’sbe
sttodothisea
rlytoavoi
dpotenti
albot
tl
eneck
slate
rdowntheroa
d.

Regi
stery
ourbus
ines
s
Thefirs
tthi
ngy
ouneedtodoi
storegi
st
eryourbus
ine
ssnamesoy
oucanle
gal
ly
st
artmaki
ngsa
les
.Thenamedoes
n’thav
etobethesamea
syourt
ourna
mes o
y
o ucanusewha teve
rma k
essens
efory
ourbusi
nes
sstruc
tur
eandfut
urepl
ans
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J
us tgotoyourloc
albus
inessr
egi
str
aro
ffic eorc
all
the
m uponthephonet
osave
t
ime( i
fava
il
a bl
e).

Openabus
ines
sbankac
count
Ther
ea r
ema nywaystogetpai
d,butyo
ua l
waysneedaplac
ewhe r
ethemo ne
y
ul
ti
ma t
egoes.Soopeni
ngabusinessacco
unti
soneofthefirstt
hingsyouneedto
do.
Thiswil
ll
etyoukeeptr
a c
kofexpenseswhi
leha
vingaplacetotakepayments
.

Getat
ouroper
atorl
icens
e
Oncey
ourbusi
nes
siso fficia
llyre
gist
ere
d,it
’
stimetoobta
inyourto
urope
rator
l
ice
nseor(o
requi
val
entinyourcount
ry)
.Theproc
essforthi
sshoul
dbedeta
il
ed
i
nyourlo
calgo
ver
nme nt’
sortouri
sm bo
dywe bsi
te.

Setupl
iabi
li
tyi
nsur
anc
e
Lia
bil
i
tyinsur
ancewil
lpro
tecty
ouincas
esome t
hinggoeswrongandague
stor
employe
eha sanacc
ident
.Youcanal
socov
eranypo t
ent
iall
egalc
osts
.Mak
esure
togoonl
ineandsear
chforquot
esfr
omlocali
nsurancec
o mpani
es.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 18
Ope
nfo
rbus
ine
ss
Well
,notex
actl
y.Whil
eyourbusi
nessi
sno tf
ull
yo per
ati
onal
y et
,there
’snoreason
whyyou’dt
urndownbo o
k i
ngs.I
nfa
ct,
yo uhaveeveryre
asontost a
rtgett
ing
pr
e-sal
esandboo k
ingyourto
urinadv
a nce.
No to
nlyist
hist
hebe stwa yt
ov al
i
dat
e
yo
urideas,
butit
’sals
ogreattof
undyourstart
upc o
stsf
orlaunchda y
.

St
artt
aki
ngonl
inebooki
ngs

Ok,no wtha tyourwebs i

tei
supa ndr unning,you’
llneedawa ytogetbookings
thr
o ughit.Todot hat
,wer e
co mme ndc hoosingabo oki
ngs o
ftwareli
keRe gio
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ta kec ar
eofthehardwo rkf oryou.Youcans t
artafree30-daytri
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heo rangebutt
oninthet opr ighttobookal i
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webs i
tea ndbo oki
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temi mpl eme nted,youcanma nagea l
lyoursal
esi none
pla
c eusingy ourRegiondodas hboa rd.Yourwe bs
it
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book i
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keVi
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urGui
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pedi
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cal
Expe
rt,
amo
ngo
the
rs.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 19
TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 20
Hopef
ull
y,y
o ua
lre
adyha
v esomesoci
almedi
aprese
nc e
,suchasaFac
ebookpa
ge.
Butde
pendingonwhoyouta
rget
,yo
umi ghta
lsol
ookint
oo t
hercha
nnel
s.

Fo
rex
ampl
e,y
ounge
rpe
opl
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ndt
ospe
ndmo
ret
imeo
nIns
tagr
a ndSnapc
ma hat
.

AndPint
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tiso
neo ft
hemostvi
sualpl
ace
stoha
nga
roundo
nthewe
b–i
dea
lto
postt
hephot
osyou’
vetake
nint
hes t
epsabove
.

YouT
ubei
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ndi
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sagr
eatc
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lfo
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nype
opl
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affictot
hei
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T
wit
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oo–e s
peci
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her
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sus
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gro
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llo
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nce
rst
her
e–whoc
anhe
lpy
ougr
owy
ourbus
ine
sst
reme
ndo
usl
y.

Fi
nal
ly
,de
spi
tei
tss
tat
usa
sapr
ofe
ssi
ona
lne
two
rkLi
, nkedi
nca
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ors
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i
ngt
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fyo
upl
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oint
roduc
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ambui
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ffer
sandgr
oup
e
vent
sfo
rco
mpa
nie
s,t
hiss
oci
alne
two
rkc
anbeago
odo
pti
on.

Tel
lyours
tor
y
Nowi
t’
sti
metoaddamo r
eperso
nalt
oucht
othepl
ace
swhe r
eyo
uha
veapr
ese
nce
.
Li
ket
heUSP,
yourst
orywil
ldomuchoft
hesel
li
ngf
oryou.

Whe
ndoy
ouwa
keup?
Wha
tdoy
oudofir
sti
nthemo
rni
ng?
Ho
wdo
esy
ourwo
rkda
ygoby
?
Ho
wdo
esi
tend?

Thesear
ejusts o
meque
sti
onst
hathel
pyoudefineyurbr
o andst
ory.
Youmayt
hink
tha
tther
e’snothi
ngs
peci
alt
oyourt
our–butI
encour
agey
outosi
tdownandt
hink
deepl
yaboutthis
.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 21
TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 22
TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 23
I
syo
urwebs
it
eworki
ngwe l
l?Wha
taboutF
ace
book?Andmay
besomeoft
heOTAs
a
reki
cki
ngi
n…The
sea r
ethi
ngsyoune
e dt
okeepa
ne yeo
nsoyo
uspendyourt
ime
i
nthemosteffe
cti
veway.
Theimport
antthi
ngri
ghtnowistokee
pthingssi
mple.
T
rackaf
ewKPIsandma k
es ur
eyoualwaysha
veas pec
ificquest
ionyouwantt
o
a
nswerbefo
reget
ti
ngburi
edinda
ta.Youcanl
earnmoreaboutt
histopi
cinour
po
sta
boutGo
ogl
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Doat
estr
un
I
fyo
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iendsto
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herandrunt
heto
urwi
tht
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enecksaheadofl
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Youwil
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sobeabl
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ourba
sedo
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urgue
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s
re
a c
ti
onsandf
eedbac
k.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 24
I
nca
seyouc
an’
tdoe
ver
ythi
ng
y
our
sel
f

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 25
Hi
res
taff
I
t’
sgoodtodothej
obyours
elffirs
t–a tl
eastf
orali
tt
lewhil
e.Thi
swil
lhe
lpy
ou
unde
rst
andthepro
ces
se sandthety
peo fpeo
pley
oune e
dtohi r
e.

Butsome
times,
y ouwil
lneedtohi
refro
mt hege t
-go
.Needle
s st
osay,
you
shoul
dai
mt ogetthebestpeo
pleyoucan.Whetheri
t’
sseasonedpr
ofess
iona
lsor
peopl
ewit
hlot
so fpot
entia
lwhomy oucantr
ain.Thi
sisnott
heplac
eforma ki
ng
c
ompr
omi
ses
.Whoy
ouhi
rewi
l
lha
veagr
eati
mpa
cto
nyo
urs
ucc
esso
rfa
il
ure
.

Thi
siso
bvi
ous
lyabi
gto
pica
ndt
her
e’snowa
ytoc
apt
urei
the
re.
Ift
her
e’so
ne
t
hingt
ota
kea
way
,it
’
sthi
s:

Fi
ndgr
eatpe
opl
eandt
rea
tthe
m we
ll–t
hat
’
sonego
od
r
eci
pei
fyo
une
eds
taffe
arl
yon.

TheUl
ti
mat
eGui
det
oSt
art
ingaTourCompanyonaBudget 26
La
unc
hinga
ndbe
yond

Theda
yyo
uandt
hee
nti
rec
it
yha
vebe
enwa
iti
ngf
or…

Makei
tspec
ial
Ok,soyou’vedesi
gnedandt e
s t
edagr eattour,pe
opleknowa boutyouandyou’re
confidentthi
ngswill
gor i
ght.Orma ybeyo u’
renot–itdoesn’
tma t
terbecauseit
’
s
t
imet olaunchofficial
ly
!Ge tevery
oney ouc an–family,
fri
ends,f
amilyf
rie
nds ,
f
ri
e ndsoffri
ends,
theme di
a–e veryones houldknowa bouti
t.I
fyouuseda l
loft
he
t
ac t
icsabove,y
oumightfindt hatyou’r
ebo okedwe l
linadvance!

Pr
ovi
dewor
ld-
clas
scus
tomers
erv
ice
Onc
eyo
ust
artge
tti
ngs
omec
ust
ome
rs,
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Tha
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nd

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t
reat
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Thei
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Buti
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St
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conomy,e
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Us
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Wha t
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Co
ncl
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Wehopet
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Thec
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Doy
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Te
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ingt
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TheUl
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Abo
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