ERP Innovation Implementation Model Incorporating Change Management
ERP Innovation Implementation Model Incorporating Change Management
ERP Innovation Implementation Model Incorporating Change Management
www.emeraldinsight.com/1463-7154.htm
BPMJ
14,2 ERP innovation implementation
model incorporating change
management
228
M.J. Kemp and G.C. Low
School of Information Systems, Technology and Management,
The University of New South Wales, Sydney, Australia
Abstract
Purpose – The purpose of this research is to develop and provide a preliminary validation of a model
for how change management during an ERP implementation affects the effectiveness of that ERP
implementation.
Design/methodology/approach – This paper proposes a revised Klein et al. innovation
implementation model that explicitly considers change management. The applicability of the
revised model to describe the effect of change management on the implementation climate and
implementation effectiveness of an ERP implementation is assessed using a case study at a large
Australian multinational organisation.
Findings – Specific change management activities are identified and described. Qualitative
verification of a proposed ERP innovation implementation model that incorporates the effect of
change management is provided.
Originality/value – Change management was seen as being an important factor in influencing the
effectiveness of the ERP project. This study is the first step in the longer-term empirical validation of
the modified innovation implementation model.
Keywords Change management, Manufacturing resource planning
Paper type Research paper
Introduction
Many large organisations have made significant investments of both time and capital to
implement ERP systems, however not all implementations go as well as intended (Bingi
et al., 1999; Kumar and van Hillegersberg, 2000). Owing to the complex nature of ERP
systems, many implementations have been difficult, lengthy and over budget,
terminated before completion, and/or failed to achieve their business objectives even a
year after implementation (Volkoff, 1999). ERP systems are organisation-wide systems
and their implementation involves multiple stakeholders, often in geographically
disperse locations. Therefore, an ERP system requires data standardisation, integration
of the system with other information systems and management of consultants and
vendors (Soh et al., 2000). Traditional project management challenges are magnified in
such environments, making the implementation more difficult, expensive and
failure-prone (Holland and Light, 1999). This complexity suggests that results
obtained in other simpler technology implementation environments do not
Business Process Management automatically apply to ERP environments (Markus et al., 2000). The significance of a
Journal new ERP system and the inherent risks in implementing such a system make it essential
Vol. 14 No. 2, 2008
pp. 228-242 that organisations focus on ways to improve ERP implementations.
q Emerald Group Publishing Limited Al-Mudimigh et al. (2001) suggest that, the five key critical success factors are top
1463-7154
DOI 10.1108/14637150810864952 management support, business case, change management, project management
and training. Change management is a particularly important factor in the adoption, ERP innovation
adaptation and acceptance phases of ERP systems implementation (Somers and implementation
Nelson, 2004). Somers and Nelson (2004) reinforces the key role change management
has in an ERP implementation by observing that many ERP implementations fail to model
achieve the expected benefits possibly because companies underestimate the effort
involved in change management.
This paper proposes an extended innovation implementation model that explicitly 229
incorporates the impact of change management. As a first step in the longer-term
empirical validation of the modified innovation implementation model, we examine the
applicability of the model to describe how change management during an ERP
implementation affects the implementation climate and implementation effectiveness
in a major Australian Organisation.
Literature review
ERP systems are an example of an innovation – a “idea, practice, or object that is perceived
as new by an individual or other unit of adoption” (Rogers, 1995). Implementation of an
innovation is described as “the process of gaining targeted employees’ appropriate and
committed use of an innovation” (Klein and Sorra, 1996). When introducing an innovation
such as an ERP system to an organisation, the implementation process needs to be
managed so that the expected benefits are achieved. Users require ongoing support from
the organisation such as training, maintenance and equipment upgrades in order to achieve
implementation effectiveness. It has been suggested that many new systems fail due to
implementation failure, rather than innovation failure (Klein et al., 2001). The factors
leading to implementation effectiveness can be described using the model proposed by
Klein et al. (2001), Figure 1. Change management is not explicitly included in this model,
although its effect would be expected to influence implementation climate.
For an ERP system, change management is required to prepare users for the
introduction of the new system, reduce resistance towards the system and influence
user attitudes towards that system. Approaches to managing change can be drawn
from marketing research, and from studying the implementation life cycle (Aladwani,
2001). The ERP adoption model (Aladwani, 2001) suggests that change management
and management support should positively influence system awareness, feelings
towards the system and the intention to adopt that system for users to actually adopt
the system.
Change management initiatives for a new information system should focus on
changes specifically in the areas of technology, business process and organisation,
and culture (Benjamin and Levinson, 1993). There is a strong focus in the literature
on culture and politics as significant impediments to change (El Sawy, 1985).
Management Implementation
Support Climate
Implementation Implementation
Innovation
Effectiveness Effectiveness
(Use) (Use Time 2)
Effectiveness Figure 1.
Klein et al. (2001)
Financial Implementation
innovation
Resource Policies and
Availability Practices implementation model
BPMJ Therefore, change management should focus on creating an environment where the
14,2 change can be implemented (Motwani et al., 2002). Suggested activities include:
.
project championship (Beath, 1991; Martinsons, 1993);
.
training (Igbaria et al., 1997);
.
communication of system features and benefits (Debrabander and Thiers, 1984;
230 Markus, 1983);
.
communication of new business processes and organisational structure (Grover
et al., 1995; Joshi, 1991); and
.
rewards and incentives (Allen and Kilmann, 2001; Joshi, 1991).
Research model
The Klein et al. (2001) innovation implementation model, Figure 1, does not explicitly
consider the impact that change management has on implementation climate. A climate
favourable to the implementation of a new system represents favourable user experiences
and attitudes towards the implementation. Therefore, by managing the change that
occurs during the implementation at an individual or departmental level, user attitudes
towards the system are more likely to be positive and the overall implementation climate is
more likely to be favourable. The construct of “change management” has been added to the
innovation implementation model to represent the effect that change management can
have on implementation climate. The modified model is shown in Figure 2.
The implementation climate for an innovation can be described as the sum of
employees’ observations and experiences regarding the innovation. The Aladwani ERP
adoption model describes the situation where users’ awareness, feelings and intention
to adopt an ERP system are affected by change management and management support.
User awareness, feelings and intention to adopt an ERP system are equivalent to the
experiences and observations of users during an ERP implementation (ie. implementation
climate), therefore the Aladwani ERP adoption model can be considered as providing
a greater level of detail regarding change management and implementation climate.
Management
Support
Change Implementation
Management Climate
Implementation Innovation
Effectiveness Effectiveness
Research methodology
As a first step in the longer-term empirical validation of the revised innovation
implementation model, we examine the applicability of the revised model to describe
how the change management activities during an ERP implementation affect the
Management Support
Data collection
The ABC implementation at the organisation saw a variety of change management
activities implemented. Various departments were recipients of a range of change
management activities according to the assessed impact that the change would have and the
readiness of users in those departments. Various forms of data collection were employed:
.
Interviews. A range of interviewees was sought, representing a cross-section of
the users of the ABC system. Interviewees were recruited from two departments,
which were selected based on the change management activities employed in
those departments. The operations department had little focused change
management, while the human resources department was the recipient of
targeted activities.
Five executives and three monthly paid staff were interviewed across both
departments using a snowball sampling technique. The interviews were
designed to be semi-structured with open-ended questions covering
implementation effectiveness, implementation climate (awareness response,
feelings response and adoption intention) and change management activities.
Each interview lasted approximately half-an-hour, and was held in the
interviewee’s office or another location nominated by the interviewee.
.
Review of organisational documents. Surveys, reports and other documents that
were generated as part of the ABC implementation were reviewed. Documents
relating to the entire change management effort were examined, with particular
emphasis on documents relating to the two departments from which
interviewees were selected.
.
Surveys. Triangulation was achieved through the collection of survey data from
a small set of respondents in the two departments. The strength of the
respondents’ agreement with a range of statements (Table I) was measured on a
five-point Likert scale, ranging from 1 – strongly disagree to 5 – strongly agree.
The statements are related to the both the system itself (content, accuracy,
format, ease of use and timeliness) and the effects of change management
experienced (adoption intention, feelings response, system awareness,
management support, and change management effectiveness).
ERP innovation
Operations
department HR department All users implementation
Median Range Median Range Median Range model
Content 4.0 2-4 3.0 3-4 4.0 3-4
Accuracy 4.0 2-4 3.0 2-4 4.0 2-4
Format 4.0 3-4 3.5 2-4 4.0 2-4 233
Ease of use 4.0 2-5 3.0 1-4 4.0 1-5
Timeliness 4.0 4 4.0 1-4 4.0 1-4
Adoption intention 4.0 3-4 4.0 1-5 4.0 1-5
System awareness 4.0 2-4 3.5 2-4 4.0 2-5
Communicators n/a n/a 3.0 2-5 3.0 2-5
Communications 4.0 3-4 3.5 2-4 4.0 2-4
Traininga 4.0 4 4.0 4 4.0 4
Feelings response 3.0 2-4 4.0 1-5 4.0 1-5
User involvement 3.0 3-4 4.0 4-5 3.5 3-5
Management support 4.0 4-5 4.0 4-5 4.0 4-5
Change management effectiveness 3.0 2-4 3.5 1-4 3.0 1-4
Table I.
Note: aOnly applicable for users who attended training User survey responses
Analysis techniques
All interviews were transcribed and these transcriptions were analysed using a three
stage coding process: open coding, axial coding and selective coding (Strauss and
Corbin, 1997). The purpose of coding is two-fold: to look for patterns among the data
and to look for patterns that give meaning to the case study (Merriam, 1985).
The open coding stage involved an exploration of the data to generate initial codes.
However, the concepts in a conceptual framework can be used as initial codes in
guiding the analysis provided this does not prevent the identification of other codes to
incorporate new themes (Carroll and Swatman, 2000; Neuman, 2003). Hence, the model
for planned change (Kolb and Frohman, 1970) was utilised to provide a framework for
identifying initial change management codes.
The second axial coding stage involved the analysis of codes developed in open
coding for recurring themes or overlapping central categories. Selective coding involved
scanning existing codes for cases that illustrate themes within the case study. Major
themes or concepts were used to guide the search. In particular, multiple instances of
empirical evidence were sought from the interviews, review of organisational
documents and the surveys in order to strengthen and validate findings from the study.
Case study
Release 1 of the ERP system, comprising payroll functionality, was rolled out in
September 2003 for monthly paid and executive staff (representing approximately 1,200
users). Release 2 went live in October 2004 and consisted of HR self-service functions for
managers and other employees. The Release 2 user base represents a much larger
number of users. Five further releases are planned covering performance management,
customer service, finance, purchasing and procurement, and portal implementation.
Prior to the implementation of the ABC system, each department was responsible
for maintaining its own payroll and HR system, leading to duplication of the types
of data stored and staff roles in each department. To alleviate these problems,
BPMJ a “shared services” approach to service provision was adopted, where a single point of
14,2 contact for all business services was established. A large number of existing HR and
payroll staff were moved to a new shared services department, where use of the ABC
system has replaced or connects to the departmental HR and payroll systems. Business
services are provided by shared services to all departments at agreed service levels and
at agreed costs. A new call centre handles questions regarding the ABC system and
234 other HR and payroll queries.
The new “shared services” approach was implemented at the same time as Release 1
of the ABC system, however there was not a great deal of system functionality
available at that time. In order to take advantage of the new structure, interim
processes using forms and direct contact with shared services were implemented.
These interim processes mirrored the processes that would exist when Release 2 was
released, but required more manual processing. When Release 2 of the system arrived,
the processes were again updated to reflect the availability of system functionality.
Implementation team
Staffs from three major organisations are responsible for implementing the ABC
system. Organisation staff with relevant experience and skills have been seconded to
the project, for varying amounts of time as required. The hardware infrastructure and
web hosting services are being provided by an outsourcing vendor while a consulting
organisation is leading the implementation activities and managing the change of
business processes. The ERP vendor is carrying out any required changes to the basic
ERP software purchased.
Change management
The change management team performed a number of tasks to diagnose, plan, deliver
and evaluate the change management activities required for the ABC implementation.
Benefits analysis
During the scoping and planning phase of the ABC system, a program wide benefits
baseline was prepared which included all potential business benefits arising from the
ABC system. A primary tool in the realisation of business benefits for each release is
the benefit action plan. It defines the required states for four key project factors:
process, people, organisation and technology.
Discussion
Some change management activities suggested in the revised ERP innovation
implementation model (Figure 3) were not considered by the change management team
during the ABC implementation. These were quality of ERP interface, level of adoption
cost, and rewards and incentives. In this case, a standard application was purchased
with minimal customization thus largely removing the ability to customize the
interface.
BPMJ The effectiveness of the implementation is discussed, from the perspective of the users
14,2 of the ERP system. Analysis of effects of the change management on the implementation
climate was completed through interviews with organisation staffs from two
departments. The operations department was identified as an area that required little
change management before the introduction of the ABC system, while the HR department
required intensive change management to prepare for the release of the system.
236
Effect of change management on implementation climate
The effect of change management on implementation climate will be assessed using
the three aspects of implementation climate (system awareness, feelings response and
adoption intention) proposed in the research model (Figure 3).
System awareness. A high level of system awareness was achieved during the ERP
implementation. When questioned, users were able to explain the features of the
system in considerable detail, and were able to recall a large number of the benefits of
using the system mentioned by the change management team before the release of the
system. This finding was confirmed by the survey data (Table I).
System awareness was primarily achieved through communications. The users
gave this a relatively high-median score of 4.0, Table I. This suggests that, the
communications aspect of the ABC program was well managed.
Differences were seen in the ability of users to discuss the changes that were made
to the processes as a result of the system implementation. HR staff were much more
able to describe the changes that had occurred throughout the department. For
example, HR staff were able to fully describe the role of the new shared services
department and the way in which processes relating to management of information
had changed. Operations department staff described Shared Services as “a transaction
processing centre” and “where you go when you need help”. While these descriptions
are accurate, they are certainly not a complete explanation of the role of shared
services in the ABC system implementation. This suggests that, the role of Shared
Services was not fully communicated to all users before the release of the system. Some
of the differences in the ability to explain process change may lie in the fact that HR
staff are much closer to the processes that have changed, as they use the system on a
daily basis. However, operations department staff should be able to explain the role of
shared services more comprehensively than they did, as executives within the
operations department are responsible for managing both their own and their
employees’ HR data, and the interim processes between Release 1 and 2 required direct
contact with shared services. A failure to understand the role of shared services
impacts on the ability of users to know where to get help if required, and may therefore
affect the feelings of users towards the system. This then has an effect on the feelings
response of users towards the system.
Feelings response. Feelings towards the system should be impacted by user
involvement and user training. For staff that did not have a particular role in the
development of the system, regular briefings and communications helped them feel
informed about the progress of development. The HR department was the recipient of
targeted change management activities while the operations department had little
focused change management. This difference was reflected in the higher median score
for user involvement for the HR group (4.0) compared with the operations department
group (3.0). It is also reflected in the ratings of feelings response, Table I.
Discussion with users regarding training showed that the feelings of those users ERP innovation
who believed the training was excessive or inadequate were less positive towards the
system than the feelings of the users who believed that the training was adequate.
implementation
Those who attended training scored a much higher median score for the feelings model
response questions (a median score of 4.25 for those who attended training, compared
with 3.0 for those who did not). This suggests that training assists in improving the
feelings response of users, and thus improves the adoption intention. 237
Adoption intention. Although users could easily identify problems and frustrations
with the system, general resistance to the system amongst users was low. Most
believed that the system was necessary and would not attempt to delay progress. All
users had been keen to have a look at what was actually in the system after hearing
about it for many months before its release. The high level of adoption intention
expressed in the interviews is confirmed by its relatively high-median score of 4.0 in
the survey results. Adoption intention was improved through change management
activities such as project championship and phased ERP implementation.
Users in both departments supported the idea of a phased implementation.
However, the downside of a phased implementation was that if one release is delayed,
the completion dates for future releases are also delayed. Release 2 of the system was
released seven months after its intended release date. As change management needs to
occur prior to the release of the system, the change management team implemented the
change activities far earlier than required. Communications were then required to
reassure staff members that the system was still being implemented, and would be
released when it was ready. One user commented:
They kept sending messages saying that the system was still coming. But no amount of
communication is going to change the fact that the system isn’t here yet. It made the system
team seem really incompetent.
Discussion with users regarding the project showed that the late release of Release 2
was the main reason for any user resistance towards the ABC system.
Implementation effectiveness
The feelings of all interviewed users towards the system prior to its release were
positive. All interviewees indicated that, they logged into the system when it was
released just to see what was available.
All change management activities mentioned in planning documents prepared by
the change management team were implemented prior to the system being released.
BPMJ The climate prior to its release was one expectant of better results than what were
14,2 being achieved with the legacy systems. HR staff were satisfied on the whole with the
way the change in their department was managed. However, operations department
staff were neutral. Staff were not overly interested in the system and the benefits using
the system can bring. Some users claimed that they are unaware of how to use the
system or when usage of the system is required. This suggests that, the capability gap
238 assessment for the operations department may have been incorrect and more formal
user training was required. Their necessary capabilities required were rated at a low
level and their current skills were seen as adequate, which did not necessitate a formal
change management process in this department.
Conclusions
This study identified the major activities used in an ERP implementation through a case
study of the ABC program in the case study organisation. It has shown that change
management is an important factor in an ERP implementation. The implementation of
the ABC system followed the research model shown in Figure 3. The change
management activities affected the implementation climate. In turn, the implementation
climate affected the effectiveness of the implementation.
The change management activities had the required effect on the climate for
implementation. The activities implemented assisted in informing users about the
system, and enabling the provision of skills required when the system was implemented.
There were noticeable differences between users who had participated in change
management activities either through optional involvement or the provision of extra
change management activities in some departments and those who did not participate.
Some aspects of the change management program could have been better managed.
Managers tended to publicly support the implementation of the ABC system, but
privately believed that the system would not be of much benefit. A theme often
discussed in interviews was the fact that often users did not understand why the
organisation had undertaken the ABC implementation and did not believe that it was
necessary. Many wondered why a system that cost so much was being implemented
when it was not providing any greater functionality, and at times was less efficient
than legacy systems. This suggests that managers should be informed of the
motivation for implementing the ERP system, rather than just being informed of
benefits and be expected to advocate the system within their departments. It also
suggests that the change management activity, “level of adoption cost” should be
specifically addressed as part of the change management process.
There are indications that the users’ expectations for the system were different to
the actual features of the implemented system. Some users gave a very low score for
the survey question relating to whether the features of the system were as expected.
This indicates that although users were aware of the system and its benefits, the actual
system did not have the features expected by users. This could be a result of the
change management team overstating the benefits, or not explaining them clearly, or
the users misunderstanding what they were being told.
This suggests that communications about the system must be very clear and match
with what the system actually offers. The users were disappointed and resistance
towards the system increased when it was different to what they expected. It would
have been beneficial for more users to see the system for themselves prior to its release
in order to accurately gauge the functionality offered. However, the ABC system may ERP innovation
be different to other ERP implementations in that the change management team must implementation
also provide details on modules to be released in future phases. Users may expect to see
a module in the next phase, when in reality it may not be implemented for a number of model
years. If the implementation is a phased implementation, care should be taken to
accurately inform users of when each feature will be released.
The implemented change management activities also affected different areas of 239
the organisation in different ways. Each department within the organisation
received a very different range of change management activities based on the
identified needs, and it is evident that the range and types of change management
received impact upon the effectiveness of the ERP implementation. When assessing
the need for change management in each department, the change management team
implemented activities that they believed would provide the best implementation
climate for the most realistic amount of work. At the end of the change
management process, the change management team expected that the
implementation climate across the organisation would be similar. In reality,
the implementation climate differed throughout the organisation. The general
attitude to the system by those in the department that received less change
management was less positive than for those who were the recipients of more
targeted activities. This indicates that change management is required throughout
an organisation implementing an ERP system, even if the changes in one particular
area of the organisation are not particularly great.
Despite the problems identified by users after the release of the system, the change
management activities have been successful. Users who were sceptical when hearing
about the project are now generally well equipped to use the system. This indicates
that ERP implementations similar to the ABC system would benefit from similar types
of change management activities.
The effect of change management and management support on implementation
climate are supported by the case study. In addition there is support for the impact of
implementation climate on implementation effectiveness. However, there may be other
factors that determine implementation effectiveness. Although users may be able to
use the system as intended, they are not always able to use it well. Interviews with HR
staff showed that some aspects of the system such as speed of the system and quality
of interface design prevent the staff from using the system to its full potential. This
suggests that more implementation climate is not the only factor in determining
implementation effectiveness, and that features of the system itself do play a part in the
success of an ERP implementation.
Further research
This research is a first step in the longer-term empirical validation of the revised
innovation implementation model, Figure 2. This model will be extended to incorporate
the effect of system features (technology fit) on implementation effectiveness based on
the research findings.
The empirical validation of the expanded model is planned using survey data
obtained from users involved in ERP implementations in various organisations.
Structural equation modeling, using partial least squares, will be used to test the
overall fit of the structural model. The research constructs will be derived from
BPMJ the Klein et al. (2001) and Aladwani (2001) models. Since most users will have little
14,2 understanding of the financial resource availability this construct (and its associated
hypotheses) will be omitted from the analysis.
The accompanying research hypotheses are described below:
H1. Implementation climate is positively correlated with implementation
effectiveness.
240
H1.1 Favourable awareness response is positively correlated with implementation
effectiveness.
H1.2 Favourable feelings response is positively correlated with implementation
effectiveness.
H1.3 Favourable adoption intention is positively correlated with implementation
effectiveness.
H2. Change management is positively correlated with the implementation climate.
H2.1 Change management activities (communications issues) are positively
correlated with favourable awareness response.
H2.2 Change management activities (involvement of individuals and groups,
and quality of training) are positively correlated with favourable feelings
response
H2.3 Change management activities (project champion support, and timing/phases
of ERP implementation) are positively correlated with favourable adoption
intention.
H3. Management support is a moderating variable between change management
and the implementation climate.
H4. Technology fit is positively correlated with implementation effectiveness.
H5. Implementation policies and practices are positively correlated with
implementation effectiveness.
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