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    BC-III Final Exam. 2021

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    Akshay Karande

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    BC-III Final Exam. 2021

    Uploaded by

    Akshay Karande
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    BC-III Final exam. 2021

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    BC-III Final Exam. 2021

    Uploaded by

    Akshay Karande

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    © All Rights Reserved
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    INDIAN INSTITUTE OF MANAGEMENT JAMMU

    End Term Examination


    Program: MBA (Batch 2020-22), Term III
    (Academic Year 2020-21)
    Exam Type: Open Book

    Course: Business Communication-III Max Marks: 30 (Weightage= 30%)

    Date: 25 March 2021 Duration: 3.0 hours

    Instructions:
    Kindly adhere to word-limit

    Q) The Managing Director of Allied Publishers Company Ltd, New Delhi, wishes to have a report on the

    readership of various magazines published by it. As the Public Relations Executive of this company you

    have compiled the data for writing the report. You need to analyse the data in order to ascertain the

    popularity of the given magazine/s. Also give suitable recommendations for improving readership

    and circulation and conclude the report.

    (Word limit: Analysis - 250 words; Conclusion - 150 words; Recommendation - 100 words)

    Table shows the readership in percentages

    Age Group Women Today Financial Reporter Sports Week Focus


    18-25 14 21 35 29
    26-35 16 13 41 48
    36-45 17 32 53 25
    45 onwards 12 32 32 25

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