MBA (Agribusiness Management)

New Syllabus as per ICAR recommendation

with effect from 2010-12 batch
SEMESTER WISE COURSE SCHEDULING
First Semester
Course No. Name of Course Credit
ABM-501 Principles of Management and Organization Behaviour 3+0
ABM-502 Agribusiness Environment and Policy 2+0
ABM-503 Managerial Economics 3+0
ABM-504 Managerial Accounting and Control 1+1
ABM-505 Communication for Management and Business 1+1
ABM-507 Marketing Management 3+0
ABM-513 Computers for Managers 1+1
ABM-515 Operations Research 2+0
TOTAL 16+3

Second Semester
Course No. Name of Course Credit
ABM-506 Business Law and Ethics 2+0
ABM-508 Human Resource Management 2+0
ABM-509 Financial Management 2+0
ABM-510 Production and Operations Management 2+0
ABM-511 Research Methodology in Business Management 2+1
ABM-512 Project Management and Entrepreneurship 2+0
Development
ABM-514 Management Information Systems 2+0
ABM-536 Quality Management in Agribusiness 2+0
ABM-591 Master’s Seminar 1
ABM-595 Industrial Attachment** S/US
TOTAL 17+1

Note: Non credit compulsory course.PGS 501,503,505 and 506 to be completed in the first year
of programme.

**To be completed in companies after completion of first year (4 weeks).

Third Semester

(Total 16 credits = 4 courses from (Group I) Stream specialization + 4 courses from (Group II)
Industrial specialization)

Group 1 (Total 8 credits) (Select only One Sub group and 4 courses)
Sub Group 1.1 (Agribusiness Marketing)
Course N o. Name of Course Credit
ABM-516 Rural Marketing 2+0
ABM-517 Agricultural Marketing Management 2+0
ABM-526 International Trade and Sustainability governance 2+0
ABM-527 Management of Agribusiness Cooperatives 2+0
ABM-529 Food Retail Management 2+0
ABM-538 Sales and Distribution Management 2+0

1
ABM-539 Consumer Behaviour 2+0
ABM-540 Contract Farming 2+0
Sub Gr oup 1.2(Agribusiness Finance)
ABM-528 Agribusiness Financial Management 2+0
ABM-537 Commodity Futures ,Markets and Derivatives 2+0
ABM-541 Microfinance for Agribusiness 2+0
ABM-542 Agricultural Risk Management 2+0
ABM-543 Working Capital Management 2+0
ABM-521 Farm Business Management 2+0
Sub Group 1.3( IT in Agribusiness )
ABM-544 Agricultural Information Systems 1+1
ABM-545 Problem solving methodologies 1+1
ABM-546 Web design 1+1
ABM-547 Remote Sensing, GIS and GPS 1+1
ABM-548 Information delivery systems and models for 1+1
agriculture
ABM-549 Data mining and knowledge management 1+1

Group 2 Industrial Specialization (Total 8 credits) (Select only One sub group and 4
courses)
Sub Group 2.1 (AGRI INPUTS)
ABM-519 Fertilizer Technology and Management 2+0
ABM-520 Management of Agrochemical Industry 2+0
ABM-522 Seed Production Technology and Management 2+0
ABM-530 Management of Agricultural Input Marketing 2+0
ABM-532 Agri-supply Chain management 2+0
ABM-550 Management of Watershed Development Project and 2+0
Irrigation equipments
Sub Group 2.2 (HORTICULTURE)
ABM-524 Fruit Production and Post Harvest Management 2+0
ABM-532 Agri-supply Chain Management 2+0

ABM-535 Management of Floriculture and Landscaping 2+0

ABM-551 Vegetable Production and Post Harvest Management 2+0

ABM-552 Organic Food Production Technology and Management 2+0

ABM-518 Food Technology and Processing Management 2+0

Sub Group 2.3( LIVESTOCK PRODUCTS)
ABM-523 Technology Management for livestock products 2+0
ABM-534 Poultry and Hatchery Management 2+0
ABM-531 Feed Business Management 2+0
ABM-532 Agri-supply chain management 2+0
ABM-533 Management of Veterinary Hospitals 2+0

2
ABM-553 Dairy Products Management 2+0

Fourth Semester
Course No. Name of Course Credit
ABM-599 Management Traineeship Project 10
TOTAL 10 credits

Pre requisite Courses:

Students who have completed their graduation in subjects other than Agriculture and
allied sciences are required to compulsorily study Any TWO Pre requisite courses out of
the Four courses mentioned below in the first year of study.

Course Title of the course Credit

number
FRT 1.1 Fundamentals of Horticulture 2+1
AGRON 1.1 Introductory Agriculture and Principles of 2+1
Agronomy
VAE-311 Principles and Techniques of Veterinary and 2+1
Animal Husbandry Extension
AGRENG 1.1 Fundamentals of Agricultural Engineering 2+1

Summary of credit distribution

Particulars Credit
Core courses 30
Seminar 1
Basic Supporting Courses 6
Project 10
Elective courses 16
Non-credit course 4*
Pre requisite Courses( Only for students of non agricultural background) 6**
Total 63+4*+6**

FIRST YEAR ----SEMESTER-I

ABM-501 Principles of Management and Organization Credit 3+0

Behaviour
Objective
To acquaint the learner with meaning and concepts of management and organizational
behavior. Focus will be on understanding the concepts, processes, significance, and role
of management and organizational behaviour.
Contents
• UNIT I
Nature, Scope and Significance of Management, Evolution of Management Thought,
Approaches to Management, Functions of a Manager, Planning -Types, Steps, Course
Objective, Process, Strategies, Policies, MBO,Strategic Planning Process, SWOT
analysis, Organizing – Structure &Process, Line Staff, Authority & responsibility.
• UNIT II
Staffing – Selection process, Directing – Training, Communication &motivation,
Controlling- Significance, Process, Techniques, Standards &Benchmarks, Management
Audit.
• UNIT III

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 Nature, Scope and Significance of Organizational Behavior; Evolution and Historical
Background of Organizational Behavior; Models of Organizational Behaviour
Foundations of individual behaviour, Diversity, Micro Organizational behavior -
Personality, self-concept, self-esteem and Self-Efficacy; Attitudes, Perception, Power –
types & structures.
• UNIT IV
Motivation- Types of motivation. Theories of motivation, Applications of motivation.
Transactional analysis-Johari window-self-fulfilling prophecy, Interpersonal relations-
understanding, determinants, and developing; leadership styles and influence process;
leadership theories; types of leaders, and effective leader; group dynamics-, types of
groups, group formation, Group decision making, Team Building.
• UNIT V
Organizational culture or climate-concept, dimensions, ethos,
determinants;organizational conflicts-concepts, sources, implications, and
management;organizational changes - types, resistances to change, role of change
agents.
Suggested Readings
• Fred Luthans 1998. Organizational Behavior. Tata McGraw Hill.
• Harold Koontz & Keing Weighhrich. Essentials of Management. McGraw Hill.
• John W Newstrom & Keith Davis. 1997. Human Behaviour at Work. Tata McGraw.
• Robert C Appleby. 1997. Modern Business Administration. Macmillan India.
• Stephen P Robbins 2007. Organizational Behaviour. Prentice Hall.
• Stoner James AF. 2005. Management. Pearson Edu.

ABM-502 Agribusiness Environment and Policy Credit 2+0

Objective
To expose learners to the environment in which the agri-business is
conducted. Focus will be on understanding micro and macro environmental
forces and their impact on agri-business.
Contents
• UNIT I
Role of agriculture in Indian economy; problems and policy changes relating to farm
supplies, farm production, agro processing, agricultural marketing, agricultural finance
etc. in the country.
• UNIT II
Structure of Agriculture - Linkages among sub-sectors of the Agribusiness sector;
economic reforms and Indian agriculture; impact of liberalization, privatization and
globalization on Agri business sector.
• UNIT III
Emerging trends in production, processing, marketing and exports; policy controls and
regulations relating to the industrial sector with specific reference to agro-industries.
• UNIT IV
Agribusiness policies- concept and formulation; and new dimensions in Agri business
environment and policy.
• UNIT V
Agricultural price and marketing policies; public distribution system and other policies.
Suggested Readings
• Adhikary M. 1986. Economic Environment of Business. S. Chand & Sons.
• Aswathappa K. 1997. Essentials of Business Environment. Himalaya Publ.
• Francis Cherunilam 2003. Business Environment. Himalaya Publ.

4
ABM-503 Managerial Economics Credit 3+0
Objective
To familiarize the students with the fundamental economic concepts and principles in the
context of managerial decision making.
Contents
• UNIT I
Scope of managerial economics, objective of the firm and basic economic principles;
mathematical concepts used in managerial economics.
• UNIT II
Demand analysis - meaning, types and determinants of demand; demand function;
demand elasticity; demand forecasting-need and techniques.
• UNIT III
Production, cost and supply analysis- production function, least-cost input
combination, factor productivities and returns to scale, cost concepts, cost-output
relationship, short and long-run supply functions.
• UNIT IV
Pricing-determinants of price - pricing under different market structures, pricing of
joint products, pricing methods in practice, government policies and pricing
• UNIT V
Market structure -Concepts of competition and Monopoly ,Pricing Strategies and
Tactics.; Long term planning decisions Risk and Decision making, Capital Budgeting
,Case studies.
Suggested Readings
• Baumol WJ. 1980. Economic Theory and Operations Analysis. Prentice
Hall of India.
• Craig PH & Chris LW. 1996. Managerial Economics. Prentice Hall of
India.
• Dernberg TF. et. al. 1986. Macro Economics: Concepts, Theories and
Policies. McGraw Hill.
• Dwivedi DN. 2002. Managerial Economics. Vikash Publ.
• Gupta GS. 1997. Managerial Economics. Tata McGraw Hill.
• Koutsoyiannis A. 1989. Modern Micro Economics. Mac Millan Press.

ABM-504 Managerial Accounting and Control Credit 1+1

Objective
The objective of this course is to expose the learner to the concept and methods of
financial and management accounting. Focus will be on understanding techniques, uses
and applications of financial and management accounting.
Contents
• UNIT I
Financial Accounting- Meaning, Need, Concepts and Conventions; Branches of
Accounting, Internal and External Users of Accounting, Advantages and Limitations of
Financial Accounting, Accounting Standards.
• UNIT II
The Double Entry System- Its Meaning and Scope, The Journal, Cash Book, Ledger,
Trial Balance, Trading Account, Profit and Loss Account, Balance Sheet, Entries and
Adjustments of different heads in different Books and Accounts. Introduction of
Company Accounts.
• UNIT III

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 Managing Accounting-Meaning, Functions, Scope, Utility, Limitations and Tools of
Management Accounting, Analysis of Financial Statements-Ratios, Comparative and
Common Size Statements, Cash Flow and Funds Flow Analysis, Management Audit and
Financial.
• UNIT IV
Cost Accounting – Nature, Course Objective, Significance of Cost Accounting;
Classification of Cost, Costing for Material, Labour, and Overheads; Marginal Costing
and cost volume profit Analysis- Its Significance, Uses and Limitations; Standard Costing
– Its Meaning, Uses and Limitations; Determination of Standard Cost, Variance Analysis-
Material, Labour and Overhead.
• UNIT V
Responsibility Accounting- Its Meaning and Significance, Cost, Profit and Investment
Centres, Accounting for Price Level Changes- Concepts, CPP and CCA Methods.
Budget and Budgetary Control- Its Meaning, Uses and Limitations, Budgeting and Profit
Planning, Different Types of Budgets and their Preparations, Sales Budget, Purchase
Budget, Production Budget, Cash Budget, Flexible Budget, Master Budget, Zero Based
Budgeting.
Suggested Readings
• Horngren. 2008. Introduction to Financial Accounting. 8th Ed. Pearson Edu.
• Khan MY & Jain PK. 2004. Management Accounting. Tata McGraw Hill.
• Maheshwari SN & Maheshwari SK. 2003. Financial Accounting. 3rd Ed. Vikas Publ.
House.

ABM-505 Communication for Management and Business Credit 1+1

Objective
The course aims to make students proficient in written as well oral communication. The
focus will be on business related communication.
Contents
• UNIT I
Introduction to communication, Communication process, Barriers to Communication,
Effective Communication, types of communication in organisations viz. Downward,
Upward, Horizontal, Static Vs dynamic.
• UNIT II
Non-Verbal Communication, Communication through clothes/ colours / space/ symbol,
Body language and etiquettes, Interpersonal Communication, Self-concept and
communication, Assertive Communication.
• UNIT III
Types of business writing viz, News letters, Reports, Folders, Fact Sheets, Press
release; Readership and writing style - human aspects of writing.
• UNIT IV
Meetings - Planning for meeting, tips for chairing, opening, progress & ending, Behavior
of ordinary members, the character of business meeting, Energies for meetings, Group
discussions, brain storming sessions and
presentations.
• UNIT V
Handling personal communication - Letters, dictation, reading, problemsolving, listening
skills, self-talk, self - reflection, steps to personal creativity, public speaking.
Suggested Readings
• Bovee. 2008. Business Communication Today. 7th Ed. Pearson Edu.
• Brown L. 2006. Communication Facts and Ideas in Business. Prentice Hall.
• Lesikar. 2004. Basic Business Communication. McGraw Hill.

6
ABM-507 Marketing Management Credit 3+0

Objective
The objective of this course is to develop an understanding of the field of
marketing. The focus will be on imparting knowledge of the basic concepts,
tools, and functions of marketing.
Contents
• UNIT I
The Concept of Marketing Management; Marketing Environment; Marketing Mix,
Strategic Marketing, Market Segmentation, Targeting, and Positioning; Buyer Behavior,
Marketing Information System, Marketing Organization and Control
• UNIT II
Marketing potential and forecasting, Classification of Products; Product Life Cycle; New
Product Development; Product Line and Product Mix; Branding, Packaging and labeling.
• UNIT III
Factors affecting prices; Pricing Policies and Strategies; Pricing Methods.
• UNIT IV
Types of Distribution Channels; Functions of Channel Members; Channel Management
Decisions.
• UNIT V
Promotion Mix; Introduction to Advertising, Personal Selling, Sales Promotion, Publicity
and Public Relations. and Direct marketing, managing integrated marketing promotion,
Customer Relationship Management.
Suggested Readings
• Brassington 1997. Marketing Management. Pitman Publ. House.
• Kotler P. 2002. Marketing Management – Analysis, Planning,
Implementation and Control. Pearson Edu.
• McCarthy 2003. Marketing Management. Tata McGraw-Hill.
• Saxena R. 2002. Marketing Management. Mc Graw Hill.
• Stanton WJ, Etzel MJ & Walker BJ. 1996. Fundamentals of Marketing.
McGraw-Hill.

ABM-513 Computers for Managers Credit 1+1

Objective
The course objective is to acquaint the students with the knowledge and use of
computers and simple applications of computers in managerial decisions. Effort will also
be made to provide them an orientation about the increasing role of computers in
corporate/business world.

Contents
• UNIT I
Concept of Computers- Brief History of Computers, Generation and Its Evolution,
Characteristics of Computers, Hardware and Software, introduction to computer
languages, Main Areas of Computers and their Applications; Types of Computers –
Analog, Digital, Hybrid, General Purpose and Special Purpose Computers, Micro
Computers, Mini-Computers, Main-frame Computers, and Super Computers.
• UNIT II
Input-Output Devices, Storage Units ( Disks, CD-ROM, DVD-ROM, Blue Ray Disk and
tapes), Memory Types ( Cache, RAM, ROM), Memory Units, Generation and types of
Microprocessor.

7
 • UNIT III
Data and Information – Data Definition, Data Processing Systems, Data Type Numeric,
Alphabetic, Audio, Graphic, and Video and Their Presentation; Data Processing-
Introduction to Data Processing, Computer as a Tool For Data Processing, Data
Processing Cycle, Data Processing Techniques, Data Analysis, Data Inputs and
Outputs, Data Processing Management, , Data Security.
• UNIT IV
Introduction to Operating Systems, MS Windows, and UNIX, MS Office (MS Word, MS
Power Point, MS Excel, MS-Access and use of various management software’s Like
SPSS.
• UNIT IV
Introduction to LAN, WAN, MAN, internet and search engines; Introduction to agri-
portals like agriwatch.com, agmarknet.nic.in, echaupal.com

Suggested Readings
• Lucas. 2004. Information Technology for Management. McGraw Hill.
• Norton P. 1998. Introduction to Computers. 2nd Ed. Tata McGraw Hill.
• Rajaraman V. 2006. Introduction to Information Technology. Prentice Hall of India.

ABM-515 Operations Research Credit 2+0

Objective
The objective of this course is to acquaint the learner with the applications of some
important Operations Research techniques. Focus will be on understanding the use of
these techniques in solving business problems.
Contents
• UNIT I
Linear Programming: Objective, Assumptions, Formulation of Linear Programming
Problem, Graphic Method, Simplex method, Transportation and Assignment Problems.
• UNIT II
Inventory control Models: Costs Involved in Inventory Management, Types of Inventory,
Economic Order Quantity (EOQ) Model, Continuous Review (Q) System, Periodic
Review (P) System, Hybrid System, Simulation.
• UNIT III
Waiting Line Models: Waiting Line Problem, Characteristics of a Waiting-Line System,
Single- Channel Model, Multiple-Channel Model, Constant-Service Time Model, Finite
Population Model, Sequencing and Replacement models.
• UNIT IV
Decision making under Risk and uncertainties, Decision problem, Maximax Criterion,
Maximin criterion, Minimax Regret Criterion, Laplace Criterion, Pay off Tables, Decision
Trees, Expected Value of perfect Information.
• UNIT V
Game Theory - Two -Person Zero-Sum Game, Simulation, Network analysis – PERT &
CPM.

Suggested Readings
• Cook TM & Russell RA. 1989. Introduction to Management Science. Prentice Hall.
• Taha HA. 2005. Operations Research - An Introduction. Prentice Hall.
• Vohra ND. 2006. Quantitative Techniques in Management. McGraw Hill.
• Wagner HM. 2005. Principles of Operation Research. Prentice Hall.

8
FIRST YEAR ---- Semester -II

ABM-506 Business law and Ethics Credit 2+0

Objective
The objective of this course is to expose the learner to various ethical issues and laws
affecting business. Focus will be on understanding provisions of various business laws
and also ethical practices to conduct the business properly.
Contents
• UNIT I
Introduction to Indian legal system, The Indian Contract Act-1872:Contract- meaning,
nature, significance, types of contract, essentials of a valid contract, offer and
acceptance, capacity to contract, free consent,performance of contract.
• UNIT II
Companies Act-1956: incorporation, commencement of business, types of companies,
management, winding of companies, Negotiable Instruments Act.
• UNIT III
Essential Commodities Act, APMC Act, Consumer Protection Act, RTI Act, MRTP Act-
major provisions and implications.
• UNIT IV
Factory Act, Labour laws, Industrial dispute Act.
• UNIT V
Nature and importance of ethics and moral standards; corporations and social
responsibilities, scope and purpose of business ethics; Ethics in business functional
areas; industrial espionage; solving ethical problems; governance mechanism.

Suggested Readings
• Gulshan SS & Kapoor GK. 2003. Business Law including Company Law.
10th Ed. New Age Publ.
• Kapoor ND. 2005. Business Law. S. Chand & Sons.
• Tulsain PC. 2006 Business Law. Tata McGraw Hill.
• Tuteja SK. 2005. Business Law for Managers. S. Chand & Sons.

ABM-508 Human Resource Management Credit 2+0

Objective
The objective of this course is to expose the learner to the field of human resource
management. The focus will be on human resource practices and their utility for
managers.
Contents
• UNIT I
Introduction to Human Resources Management; Human Resource Planning- Nature and
Significance, Job Analysis, Job Description, job Specification, Job enlargement, Job
enrichment, Job rotation, Job evaluation.
• UNIT II
Recruitment and Selection Process, Induction, Training and Human Resource
Development-Nature, Significance, Process and Techniques, Internal mobility including
Transfers, Promotions, employee separation.
• UNIT III
Performance Appraisal – Significance and methods, Compensation management, Wage
and Salary Administration - Course Objective; Wage Fixation; Fringe Benefits, Incentive
Payment, bonus, and Profit Sharing.

9
 • UNIT IV
Industrial Relations-Role and Status of Trade Unions; Collective Bargaining; Worker’s
Participation in Management, Career planning and employee retention.
• UNIT V
Quality of work life, employee welfare measure, Disputes and grievance Handling
Procedures; Arbitration and Adjudication; Health and Safety of Human Resources;
Human Resources accounting, Human Resources outsourcing.
Suggested Readings
• Ashwathapa K. 1997. Human Resource Management. Tata McGraw.
• Flippo EB. 1984. Personnel, Management. McGraw-Hill.
• Garry D. 2001. Human Resource Management. 7th Ed. Prentice-Hall of India.
• Mamoria CB. 1996. Personnel Management. Himalaya Publ. House.
• Subba Rao P. 2004. Essentials of Human Resource Management and Industrial
Relations. Himalaya Publ. House.

ABM-509 Financial Management Credit 2+0

Objective
The course aims to make students proficient in concepts and techniques of financial
management. Focus will be on developing understanding of the application of Financial
and investment decisions.
Contents
• UNIT I
Introduction to Financial Management, Its meaning and functions, Interface of financial
management with other functional areas of a business. Financial Statements and
Analysis - Proforma Balance Sheet and Income Statements, ratio, time series, common
size and Du-Pont analysis.
• UNIT II
Capital Structure, Determinants of size and composition of Capital Structure, Capital
Structure Theories; Long term financing and Cost of Capital.
• UNIT III
Working Capital Management, Determinants of Size and Composition of Working
Capital, Cash and receivables management, Working Capital Management Theories,
Financing of Working Capital.
• UNIT IV
Financial planning and Forecasting, Financial planning for mergers & acquisition, Capital
Budgeting, Undiscounted and Discounted cash flow methods of Investment Appraisal;
Hybrid finance and lease finance.
• UNIT V
Business Financing System in India, Money and Capital Markets, Regional and All -
India Financial Institutions; venture capital financing and its stages, micro finance and
International financial management.
Suggested Readings
• Chandra P. 2000. Financial Management. Tata McGraw Hill.
• Khan MY & Jain PK. 2004. Financial Management: Text, Problems andCases. Tata
McGraw Hill.
• Pandey IM. 1997. Financial Management. Vikas Publ. Ramachandran N & Kakani RK.
2005. Financial Accounting for Management. Tata McGraw Hill.
• Van Horne JC. 1997. Financial Management and Policy. Prentice Hall.

10
ABM-510 Production and Operations Management Credit 2+0

Objective
The objective of this course is to expose the learner to the field of production and
operations management. The focus will be on imparting knowledge of the basic
concepts, tools, and functions of production management.
Contents
• UNIT I
Nature and Scope of Production and Operations Management; Its relationship with
Other Systems in the Organization; Factors Affecting Systelocation, Types of
Manufacturing Systems and Layouts, Layout Planning and Analysis.
• UNIT II
Productivity Variables and Productivity Measurement, Production Planning and Control,
Mass Production, Batch Production, Job Order Manufacturing, Product Selection,
Product Design and Development, Process Selection, Capacity planning.
• UNIT III
Scheduling, Maintenance Management Concepts, Work Study, Method Study, Work
Measurement, Work Sampling, Work Environment, Industrial Safety,
• UNIT IV
An Overview of Material Management, Determination of Material Requirement, Purchase
Management, Store Management, Logistics management, Material Planning and
Inventory management, JIT, Safety Management .
• UNIT V
Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality
Management, ISO standards and their Importance, Introduction to re-engineering, value
engineering.

Suggested Readings
• Adam & Ebert. 2006. Production and Operations Management: Concepts,
Models and Behaviour. 5th Ed. Prentice Hall of India.
• Buffa ES. 2008. Modern Production/Operations Management. Wiley India.
• Stevenson WJ. 2005. Operations Management. Tata McGraw Hill

ABM-511 Research Methodology in Business Management Credit 2+1

Objective
The objective of this course is to develop an understanding of research methodology.
The focus will be on process and techniques of research.
Contents
• UNIT I
Meaning, Course Objective, types, and process of research; research methodology in
management- exploratory, descriptive, experimental, diagnostic, Problem formulation,
setting of Course Objective, formulation of hypotheses.
• UNIT II
Scales of measurement - nominal, ordinal, interval, ratio, Likert scale and other scales;
Primary and secondary data, sources of data, instruments of data collection, data
editing, classification, coding, validation, tabulation, presentation, analysis.
• UNIT III
Concept of Sampling, Probability and non-probability sampling techniques including
Simple Random Sampling, Stratified Sampling, Multi-stage Sampling, Systematic

11
 Sampling, Purposive Sampling, Quota sampling, judgment sampling, and convenience
sampling, sample size determination, sampling and non-sampling errors.
• UNIT IV
Role and uses of quantitative techniques in business decision making, Use of Equations,
Use of Determinants and Matrices in business decisions, Frequency Distribution,
Measures of Central Tendency, Measures of Variation, Skewness and Kurtosis, Simple,
partial, and multiple correlation, rank correlation, simple and multiple regression,
Discriminant and dummy variable analysis.
• UNIT V
Index Numbers, Hypothesis testing, ANOVA, Factor analysis, cluster analysis, conjoint
analysis, multi-dimensional analysis etc, Report writing: Types of report, essentials and
contents of good report writing.
Suggested Readings
• Cooper DR & Schindler PS. 2006. Marketing Research Concepts andCases. Tata
McGraw Hill.
• Green PE, Tull DS & Albaum G. 1998. Research for Marketing Decisions. Prentice Hall
of India.
• Kothari CR. 1989. Research Methodology. Wiley Eastern.
• Wilkinson & Bhandarker 1989. Research Methods in Social Sciences. Himalaya Publ.
House.

ABM-512 Project Management and Entrepreneurship CREDIT 2+0

Development
Objective
The objective of this course is to expose the learner to the fields of project management
and entrepreneurship development. Focus will be to train the students to develop new
projects and encouraging them to start their own ventures.
Contents
• UNIT I
Concept, characteristics of projects, types of projects, project identification, and Project’s
life cycle.
• UNIT II
Project feasibility- market feasibility, technical feasibility, financial feasibility, and
economic feasibility, social cost-benefit analysis, project risk analysis.
• UNIT III
Network Methods: Meaning, Network Analysis, Requirements for Network Analysis,
Critical Path Method (CPM), Programme Evaluation and Review Technique (PERT),
Project scheduling and resource allocation.
• UNIT IV
Financial appraisal/evaluation techniques- discounted/non-discounted cash flows; Net
present values, profitability index, Internal rate of returns; Cost benefits ratio; Accounting
rate of return, Pay back period, Project implementation; Cost over run, Project control
and information system.
• UNIT V
Entrepreneurship, Significance of entrepreneurship in economic development qualities of
entrepreneur, entrepreneurship development programs and role of various institutions in
developing entrepreneurship, life cycles of new business, environmental factors affecting
success of a new business, reasons for the failure and visible problems for business,
Developing effective business plans, Procedural steps in setting up of an industry.

Suggested Readings
• Chandra P. 2005. Project Management. Tata McGraw Hill.

12
 • Gopal Krishan P & Nagarajan K. 2005. Project Management. New Age.
• Hisrich RD & Peters MP. 2002. Entrepreneurship. Tata McGraw Hill.
• Kaplan JM. 2003. Patterns of Entrepreneurship. John Wiley & Sons.
• Nandan H. 2007. Fundamentals of Entrepreneurship Management. Prentice Hall.
• Ramamoorthy VE. 2005. Textbook of Project Management. MacMillan.

ABM-514 Management Information Systems CREDIT 2+0

Objective
The objective of this course is to develop an understanding and utility of MIS. The focus
will be on imparting knowledge of the basic concepts, development, functions and usage
of MIS.
Contents
• UNIT I
The concept of MIS – Definition, importance, Course Objective, prerequisites,
advantages and challenges; Information Needs of organization, IS and Decision –
Making.
• UNIT II
Types/Classification of Information System for organizations – Office Automation
Systems, Transaction Processing Systems, Decision Support System, Executive
Support System, Knowledge Based Expert System.
• UNIT III
Applications of MIS in the areas of Human Resource Management, Financial
Management, Production/Operations Management, Materials Management, Marketing
Management.
• UNIT IV
Development of MIS for an organization – The concept and stages of System
Development Life Cycle.
• UNIT V
Information Technology– concept, applications, advantages and prerequisites,
Choice of Information Technology, Social and Legal Dimension of IT.
Suggested Readings
• James O’Brien 1999. Management Information System. Tata McGraw-Hill.Lauden &
Lauden. 2003.
• Management Information System. Pearson Edu.

ABM-536 Quality Management in Agribusiness CREDIT 2+0

Basic concepts of quality management, importance of quality and the role of quality
assurance in agribusiness. TQM and business strategy. Quality control process and its
relevance. Quality grades and standards; overview and relevance, benefits to
consumers, producers and food processors, food grades and standards for various food
commodities; cereals, fruits and vegetables, meats, poultry products. Statistics relevant
to quality control, quality control charts used in the food industry, process control to
assure food quality, food processing, food quality standards and world food trade.
HACCP, ISO9000, auditing and certification.

13
ABM-591 Master’s Seminar CREDIT 1+0

ABM-595 Industrial Attachment* S/US

SECOND YEAR ----Semester-III

(Total 16 credits = 4 courses from (Group I) Stream specialization + 4 courses from (Group II)
Industrial specialization)

Group 1 (Total 8 credits) (Select only One Sub group and 4 courses)

Sub Group 1.1 (Agribusiness Marketing)

ABM-516 Rural Marketing CREDIT 2+0

Objective
To objective of this course is to develop understanding regarding issues in rural markets
like marketing environment, consumer behaviour, distribution channels, marketing
strategies, etc.
Contents
• UNIT I
Concept and scope of rural marketing, nature and characteristics of rural markets,
potential of rural markets in India, rural communication and distribution.
• UNIT II
Environmental factors - socio-cultural, economic, demographic, technological and other
environmental factors affecting rural marketing.
• UNIT III
Rural consumer’s behaviour - behavior of rural consumers and farmers; buyer
characteristics and buying behaviour; Rural v/s urban markets, customer relationship
management, rural market research.
• UNIT IV
Rural marketing strategy - Marketing of consumer durable and non-durable goods and
services in the rural markets with special reference to product planning; product mix,
pricing Course Objective, pricing policy and pricing strategy, distribution strategy.
• UNIT V
Promotion and communication strategy - Media planning, planning of distribution
channels, and organizing personal selling in rural market in India, innovation in rural
marketing.
Suggested Readings
• Krishnamacharyulu C & Ramakrishan L. 2002. Rural Marketing. Pearson Edu.
• Ramaswamy VS & Nanakumari S. 2006. Marketing Management. 3rd Ed.
MacMillan Publ.
• Singh AK & Pandey S. 2005. Rural Marketing. New Age.
• Singh Sukhpal. 2004. Rural Marketing. Vikas Publ. House.

ABM-517 Agricultural Marketing Management CREDIT 2+0

14
Objective
The objective of this course is to give the students an understanding of concept, various
policies, strategies and decisions relating to marketing that can be developed by
agribusiness firms.

Contents
• UNIT I
Meaning and scope, agricultural marketing and economic development; Agricultural
market structure – meaning, components and dynamics of market structure; marketing
strategy – meaning & significance, formulation of marketing strategy; agribusiness
marketing environment, design of marketing mix, market segmentation and targeting,
determinants of consumer’s behaviour.
• UNIT II
Product management - product management process and decisions, new product
development – significance and classification of new product, stages and estimation of
demand of new product; product life cycle.
• UNIT III
Pricing policies and practice for agribusiness - determinants of price, objectives of
pricing policies and pricing methods.
• UNIT IV
Promotional management - advertising planning and execution; sales promotion; grading
and standardization.
• UNIT V
Distribution management - storage and warehousing and transportation management for
agricultural products; marketing agencies/intermediaries – roles and functions;
distribution channels involved in agribusiness.

Suggested Readings
• Acharya SS & Agarwal NL. 2004. Agricultural Marketing in India. 4th Ed.
Oxford & IBH.
• Kohls RL & Uhj JN. 2005. Marketing of Agricultural Products. 9th Ed.
Prentice Hall.
• Kotler P. 2002. Marketing Management – Analysis, Planning,
Implementation and Control. Pearson Edu.
• Krishnamacharyulu C & Ramakrishan L. 2002. Rural Marketing. Pearson
Edu.
• Ramaswamy VS & Nanakumari S. 2002. Marketing Management. 2nd Ed.
Mac Millan India

ABM-526 International Trade and Sustainability governance CREDIT 2+0

Objective
To impart knowledge to the students of international trade in agriculture and various
provisions under WTO in the new trade regime.
Contents
• UNIT I
International trade – basic concepts, WTO and its implications for Indian economy in
general and agriculture sector in particular.
• UNIT II
TRIPS, TRIMS quotas, anti dumping duties, quantitative and qualitative restrictions, tariff
and non-tariff measures, trade liberalization, subsidies, green and red boxes, issues for
negotiations in future in WTO; CDMs and carbon trade.
• UNIT III

15
 Importance of foreign trade for developing economy; absolute and comparative
advantage, foreign trade of India.
• UNIT IV
Composition of India’s foreign trade policy; India’s balance of payments; inter regional
Vs international trade; tariffs and trade control; exchange rate; the foreign trade
multiplier.
• UNIT V
Foreign demand, supply side analysis, opportunity cost, trade and factor prices,
implications for developing countries, market entry methods, export procedures &
documentations.
Suggestive Readings
• Chadha GK. 2003. WTO and Indian Economy. Deep & Deep.
• Economic Survey of India. Ministry of Finance, Govt. of India. (various
issues)
• HAU 2003. Refresher Course on Technological Interventions to Face WTO Challenges.
AAREM & HRD CCS HAU Hisar.
• Indian Journal of Agricultural Economics
Vasisht AK & Singh Alka. 2003. WTO and New International Trade
Regime- Implication for Indian Agriculture. Advance Publ. Concept.

ABM-527 Management of Agribusiness Cooperatives CREDIT 2+0

Objective
To provide the students an understanding about the agribusiness cooperative
organizations and their management.
Contents
• UNIT I
Cooperative administration- a global perspective, ecology of cooperative administration,
cooperative sector and economic development.
• UNIT II
Cooperative management- nature, functions and purpose of cooperatives –
procurement, storage, processing, marketing, process of cooperative formation, role of
leadership in cooperative management.
• UNIT III
The state and cooperative movement, effects of cooperative law in management, long
range planning for cooperative expansion, policy making.
• UNIT IV
Human resource management, placement and role of board of directors in cooperative
management.
• UNIT V
Overview of agribusiness cooperative – credit cooperatives, cooperative marketing, dairy
cooperative; financing agribusiness cooperative.
Suggested Readings
• Akmat JS. 1978. New Dimensions of Cooperative Management. Himalaya
Publ. House.
• Ansari AA. 1990. Cooperative Management Patterns. Anmol Publ.
• Sah AK. 1984. Professional Management for the Cooperatives. Vikas Publ.
House.

ABM-529 Food Retail Management CREDIT 2+0

Objective

16
 The objective of this course is to assist students in understanding the structure and
working of food marketing system in India, to examine how the system affects farmers,
consumers and middlemen and to illustrate the response of this dynamic marketing
system to technological, socio-cultural,political and economic forces over time.
Contents
• UNIT I
Introduction to International Food market, India’s Competitive Position in World Food
Trade, Foreign Investment in Global Food Industry, Retail management and Food
Retailing, The Nature of Change in Retailing, Organized Retailing in India, E-tailing and
Understanding food preference of Indian Consumer, Food consumption and Expenditure
pattern, Demographic and Psychographic factors affecting Food Pattern of Indian
Consumer.
• UNIT II
Value Chain in Food Retailing, Principal trends in food wholesaling and retailing, food
wholesaling, food retailing, the changing nature of food stores, various retailing formats,
competition and pricing in food retailing, market implications of new retail developments,
value chain and value additions across the chain in food retail, food service marketing.
• UNIT III
4 P’s in Food Retail Management, Brand Management in Retailing, Merchandise pricing,
Pricing Strategies used in conventional and nonconventional food retailing, Public
distribution system, Promotion mix for food retailing, Management of sales promotion
and Publicity, Advertisement Strategies for food retailers.
• UNIT IV
Managing Retail Operations, Managing Retailers’ Finances, Merchandise buying and
handling, Merchandise Pricing, Logistics, procurement of Food products and Handling
Transportation of Food Products.
• UNIT V
Retail Sales Management Types of Retail Selling, Salesperson selection, Salesperson
training, Evaluation and Monitoring, Customer Relationship Management, Managing
Human Resources in retailing, Legal and Ethical issues in Retailing.

Suggested Readings
• Berman & Evans. 2008. Retail Management: A Strategic Approach. 10th
Ed. Prentice Hall of India.
• Cox. 2006. Retailing: An Introduction. 5th Ed. Pearson Edu.
• Levy M & Weitz BW. 2004. Retailing Management. 5th Ed. McGraw Hill.

ABM-538 Sales and Distribution Management CREDIT 2+0

Contents
• UNIT 1: Introduction
Meaning and objectives of sales management, responsibilities of sales manager; role
of sales manager as leader of sale force, sales management and marketing
management relationship
Organization of the Sales Department:
Objectives; determination of functions; types of sales organizational structures; sales
department’s relations with other departments
• UNIT 2 : Salesmanship
Meaning, scope, importance and limitations; prospecting; process of selling; focus on
customer satisfaction and building seller customer relationship
• UNIT 3 : Sales Force Management

17
 Quantitative and qualitative planning of sales force; recruitment and selection;
training, motivation, compensation; appraisal of performance and promotion;
direction and control of sales force
• UNIT 4: Sales Territories and Quotas
Establishing territories; assigning territories; reasons for selling and using quotas;
types of quotas and quota selling procedures; administering the quota system
Sales Promotion Techniques:
Consumer oriented techniques; salesman oriented techniques; dealer oriented
techniques, government department oriented techniques
• UNIT 5: Direct marketing definition scope and importance of direct marketing, direct
marketing mode, tele marketing, catalogue marketing, network marketing, data base
marketing, changing face of direct marketing.
Industrial Selling
Nature and characteristic of industrial goods; procedures in buying industrial goods;
role of service in industrial selling.
Sales Policies and Procedures Terms and conditions of sale; handling complaints.
• Case studies on above mentioned topics

18
ABM-539 Consumer Behaviour CREDIT 2+0
CONTENTS
UNIT I
Introduction to Consumer Behaviour- Consumer Behaviour and Marketing Strategy,
Understanding consumers and market segments. Evolution of Consumer Behaviour,
Consumer analysis and business strategy. Social and Cultural Environment Economic,
Demographic, Cross Cultural and Socio-Cultural Influences, Social Stratification,
Reference Groups and Family Influences, Personal influence.
UNIT 2
Psychological Foundations of Consumer Behaviour - Consumer Motivation, Consumer
Perception, Personality and Consumer Behaviour, Learning and Behaviour Modification,
Information Processing, Memory Organisation and Function, Attitude Formation and
Attitude Change.
UNIT 3
Communication and Consumer Behaviour - Components of communications process,
designing persuasive communication and Diffusion of Innovations.Consumer Decision
Processes - High and Low Involvement, Pre-purchase Processes, Purchase, Post
Purchase processes, Consumption and evaluation, Brand Loyalty and Repeat Purchase
Bahaviour.
UNIT 4
Models of Buyer Behavior, Howard Model, Howard-Sheth Model, EKB Model, Webster
and Wind Model and Sheth Industrial Buyer Behaviour Model.Consumerism: The roots
of consumerism, consumer safety, consumer information, environmental concerns,
consumer privacy, legislative responses to consumerism and marketer responses to
consumer issues.
UNIT 5
Consumer Protection : Consumer Protection Act 1986, Central consumer protection
council, state consumer protection councils, consumer disputes redressal agencies,
consumer disputes redressal forum, National Consumer Disputes Redressal
Commission.
Suggested Readings
• Hawkins, Best, Coney, Consumer Behaviour, 8/e, TMH, New Delhi, 2002.
• Kumar: Conceptual Issues in Consumer Behavior : The Indian Context, Pearson
Education, New Delhi, 2003
• Jay D Lindquist and M Joseph Sirgy, Shopper, Buyer and Consumer Behaviour, Second
Edition, Bizttantra, New Delhi, 2003.
• David L Loudon and Albert J Della Bitta, Consumer Behaviour, 4/e, TMH, New Delhi,
2002.
• Schiffman, L.G and Kanuk L.LConsumer Behaviour, 8/e, Pearson Education, New Delhi,
2003.
• Roger D. Black Well et al, Consumer Behaviour, 9/e Thomson, New Delhi, 2002
• K.K.Srivastava, Consumer Behaviour,Galgotia Publishing Co.New Delhi,2003.
• Henry Assael, Consumer Behaviour,6/e,Thomson,New Delhi,2001
• Michael R.Solomon, Consumer Behaviour,5/e,PHI,New Delhi,2003

19
ABM-540 Contract Farming CREDIT 2+0
Contract farming-need for contract farming and its definition; contract farming framework,
contract farming arrangement-centralized model, nucleus estate model, multipartite model,
informal model, intermediary model. Project formulation and management-coordination, crop
husbandry, human resource. Advantages of contract farming for farmers and sponsors and
the problems faced by them. Contract farming and WTO agreement. Policies for promoting
contract farming: agreement for contract farming-parties, duration, produce and quality
specification, delivery arrangements pricing, insurance, support services etc. Prospects of
contract farming in India in view of interest for commercialization of agriculture. Active
organizations in contract farming and their success stories.

Sub Group 1.2(Agribusiness Finance)

ABM-528 Agribusiness Financial Management CREDIT 2+0

Objective
To impart trainings to the students regarding various aspects of financial management
for agribusiness.
Contents
• UNIT I
Importance, need and scope of financial management; classification and credit need
in changing agriculture scenario; finance functions, investment financing; balance
sheet, income statement, cash flow statement for agribusiness.
• UNIT II
Financial planning and control – assessment of financial requirement of a
agribusiness unit; leverage – concept of leverage, financial and operating leverage;
factor affecting capital structure, features of an optimal capital structure.
• UNIT III
Working capital management – concept and components of working capital, need for
working capital in agribusiness, management of cash and accounts receivables, and
inventory for agribusiness.
• UNIT IV
Capital budgeting - steps and concept of capital budgeting, appraisal criteria –
payback period, average rate of return, net present value, benefitcost ratio and
internal rate of return.
• UNIT V
Agri-business financing system in India - functioning of cooperative credit institutions,
commercial banks, regional rural banks, NABARD, Agro-Industries Corporation, etc
in agribusiness financing.
Suggested Readings
• Chandra P. 2000. Financial Management. Tata McGraw Hill.
• Khan MY & Jain PK. 2004. Management Accounting. Tata McGraw Hill.
• Nelson AG & Murrey WG. 1988. Agricultural Finance. Kalyani Publ.
• Pandey IM. 1997. Financial Management. Vikas Publ. House.

ABM-537 Commodity Futures, Markets and Derivatives CREDIT 2+0

Objective
This course is aimed at providing the basic understanding and the mechanics and value
of futures markets for speculators and hedgers who in turn will serve as price risk
management activities of agribusiness firms.
Contents

20
 • UNIT I
History and Evolution of commodity markets – Terms and concepts: spot,forward and
futures Markets – factors influencing spot and future markets. Speculatory mechanism in
commodity futures.
• UNIT II
Transaction and settlement – delivery mechanism - role of different agents trading
strategies - potential impact of interest rate, Foreign Exchange, FDI in Commodity
Markets.
• UNIT III
Risk in commodity trading, importance and need for risk management measures -
managing market price risk: hedging, speculation, arbitrage, swaps - pricing and their
features.
• UNIT IV
Important global and Indian commodity exchanges - contracts traded – special features -
Regulation of Indian commodity exchanges - FMC and its role.
• UNIT V
Fundamental Vs Technical analysis – construction and interpretation of charts and chart
patterns for analyzing the market trend – Market indicators back testing. Introduction to
technical analysis software – analyzing trading pattern of different commodity groups.
Suggested Readings
• Kaufman PJ. 1986. The Concise Handbook of Futures Markets. John Wiley & Sons.
• Leuthold RM, Junkus JC & Cordier JE. 1989. The Theory and Practice of Futures
Markets. Lexington Books.
• Lofton T. 1993. Getting Started in Futures. 3rd Ed. John Wiley & Sons, 1993.
• Purcell WD. 1991. Agricultural Futures and Options: Principles and Strategies.
Macmillan Publ.
• Wasendorf RR & McCafferty 1993. All about Commodities from the Inside Out. McGraw-
Hill.

ABM-541 Microfinance for Agribusiness CREDIT 2+0

Micro-finance: An overview of the fast growing industry; status and trends. Portfolio and
delinquency management. Pricing of micro-finance products; applicable interest rates
and sustainability, Important aspects and strategic issues for developing a business
plan. Project formulation related to a micro enterprise for financial support, its economic
feasibility and repayment plan. Need for micro saving services, micro insurance, micro
credit and self-help groups. Overview of micro financing agencies in India and role of
RBI,NABARD, commercial banks in providing financial support for small scale projects
related to agribusiness and rural development. Micro-finance standards, subsidy
dependence and sustainability, legal aspects of microfinance. MIS for micro-finance.
Contemporary issues and case studies.

ABM- 542 Agricultural Risk Management CREDIT 2+0

Concept and meaning of agricultural risk; Variate and non-covarite risk; Risk
Management for farmers: Types of risks-price risk, yield risk, climate and weather risk,
asset risk, health risk, etc. Impact of climate change and weather aberrations on crop
yield and socio-economic status with special reference to arid regions; Strategies for
agricultural risk management; Designing, products and programmes for combating risk,
Estimation of losses. Risk avoidance and mitigation; Agricultural insurance,
compensation, legislative and regulatory mechanism.

21
ABM-543 Working Capital Management CREDIT 2+0

This course is designed to provide advanced study in the financial-management area

through detailed analysis and understanding of issues related to working capital.
Meaning and Concept of Working Capital; Importance of Adequate Working Capital;
Components of Working capital, Factors affecting working capital, Characteristics of
working capital of different businesses, Approaches and methods of estimating working
capital, optimum working capital, Management of Working Capital, Working Capital
Control; Planning Working Capital; Regulation of Bank Finance for Working Capital in
India; Quantitative tools in management of working capital, Inventory management and
control, Cash management and control

ABM-521 Farm Business Management CREDIT 2+0

Objective
To acquaint the students with the basic principles of farm management dealing with the
analysis of farm resources having alternatives within the framework of resource
restrictions.
Contents
• UNIT I
Nature, scope, characteristics and role of farm business management; farm
management decisions; farm management problems.
• UNIT II
Principles of farm management decisions – principle of variable proportion, cost
principle, principle of factor substitution, law of equi-marginal returns, opportunity cost
principle, etc.
• UNIT III
Tools of farm management and farm business analysis - farm planning and budgeting;
Farm records and accounts, types and problems in farm records and accounts, net
worth statement, farm efficiency measures.
• UNIT IV
Management of farm resources – Land, Labour, Farm machinery, Farm building, etc.
• UNIT V
Risk and uncertainty in farming -sources of uncertainty in farming, management strategy
to counteract uncertainty and decision making process in farm business management
under risks and uncertainty.
Suggested Readings
• Heady EO & Jensen H. 1960. Farm Management Economics. Prentice Hall.
• Johl SS & Kapoor TR. 1973. Fundamentals of Farm Business Management. Kalyani
Publ.
• Kahlon AS & Singh K. 1992. Economics of Farm Management in India.Allied Publ.
• Panda SC. 2007. Farm Management & Agricultural Marketing. Kalyani Publ.

Sub Group 1.3( IT in Agribusiness )

22
ABM-544 Agricultural Information Systems CREDIT 1+1
Objective
The course aims to educate the students about the use and interrelationship of various
information systems like crop production, market information, food processing, and
weather forecasting.
Contents
• UNIT I
Scope of ICT in indian agriculture; village knowledge centers. Fundamentals of analysis,
design, testing, implementation and maintenance for developing agricultural information
systems.
• UNIT II
Different Types of information systems. Overview of database management; data
collection, data editing, data manipulating, and data storing. Overview of data analysis
tools.
• UNIT III
Fundamentals of Unified Modeling Language (UML) for constructing models.
Identification of actors, use cases, activity diagram, identification of classes and object,
relationships, members and their behaviour and scope, inheritance, polymorphism, etc.
• UNIT IV
Designing the system architecture, domain specific model to enable rapid
implementation of new industry-specific applications over different platforms.
• UNIT V
Agricultural information systems: current situation, challenges and opportunities in India.

ABM-545 Problem solving methodologies CREDIT 1+1

Contents
• UNIT I
To introduce basic problem solving methodologies for agricultural problems. To learn
systematic problem solving skills, to develop good programming skills.
• UNIT II
Overview of GUI Programming language to help student in developing programs using
latest programming language VB.NET or JAVA.
• UNIT III
Fundamental concepts of programming language like Problem solving, algorithm,
flowcharts, variables, control structure, classes and objects, inheritance, polymorphism,
thread, exceptional handling etc.
• UNIT IV
Application development for the betterment of agriculture and to solve the agricultural
problems.

ABM-546 Web design CREDIT 1+1

Contents

23
 • UNIT I
Principles and fundamentals of computers, networks, and peripherals as tools to
understand the application and limitation of computer technology.
• UNIT II
Introduction to various aspects like downloading, uploading, networking and
troubleshooting with regards to Web application development
• UNIT III
Multimedia content development for websites using latest tools like JSP or ASP.
• UNIT IV
Web Application development for the betterment of agriculture and to solve the
agricultural problems.

ABM-547 Remote Sensing, GIS and GPS CREDIT 1+1

Objective
To introduce the fundamentals and basic concepts of remote sensing, satellite imaging
and geographic information systems and apply them to solve agricultural problems.
Contents
Remote Sensing and Image Processing, GPS, GIS Data Modeling, GIS – spatial
database management, GIS based DSS, Web GIS, Participatory GIS, Issues and
Concerns in Land and Water Management, The GIS Approach, Application of GIS.

ABM-548 Information delivery systems and models for CREDIT 1+1

agriculture
Objective
To introduce methods and techniques related to the lifecycle of information and data
from collection, storage, retrieval, analysis, report generation to develop effective
systems.
Contents
• UNIT I
Introduction to different techniques for collecting data and information of socio-economic,
land & soil, map scanning other GIS data, climate
• UNIT II
Techniques for storage and retrieval of information and data. Preparation of the SRS
document for formulating requirement.
• UNIT III
Concept of normalization. Designing of relational model to represent the data. Review
model and normalized tables against requirements.
• UNIT V
Understanding of existing tools like SPSS to interpret the results and to generate useful
reports.
• UNIT IV
Publishing information and data and reports on the web, web portals, etc.

ABM-549 Data mining and knowledge management CREDIT 1+1

Contents
• UNIT I
Introduction to machine learning and Data Mining concepts and tools.

24
 • UNIT II
Preparing data; data collection, data cleaning, data enrichment, etc.
• UNIT III
Machine learning, data warehousing, pattern analysis and classification using methods
like association rule, clustering, decision tree, etc.
• UNIT IV
More methods and knowledge management tools.
• UNIT V
Applications in agriculture

Group 2 Industrial Specialization (Total 8 credits)

(Select only One sub group and 4 courses)

Sub Group 2.1 AGRI INPUTS

ABM-519 Fertilizer Technology and Management CREDIT 2+0

Contents
• UNIT I
Fertilizer development – concept, scope, need, resource availability; import and export
avenues for fertilizer; types of fertilizers, grading and chemical constituents, role of
fertilizers in agricultural production, production and consumption of fertilizer in India.
• UNIT II
Raw material needed and principles of manufacturing of nitrogenous, phosphatic and
potassic fertilizers, secondary nutrient sources and micronutrient formulations.
• UNIT III
Production efficiency and capacity utilization; quality control and legal aspects- fertilizer
control order.
• UNIT IV
Testing facilities; constraints in fertilizer use and emerging scenario of fertilizer use;
assessment of demand and supply of different fertilizers, fertilizer distribution, fertilizer
storage.
• UNIT V
Field trials and demonstration, fertilizer pricing policy; scope of biofertilizer;
environmental pollution due to fertilizer use.

ABM-520 Management of Agrochemical Industry CREDIT 2+0

Objective
To familiarize the students with the agrochemicals, their structure, classification and
development and also how to manage the agro-chemical industries.
Contents
• UNIT I
Agro-chemicals: Definition and classification; Basic knowledge of agrochemicals; role
and status of agro-chemical industry in India; Pesticides – Classification and
Introduction, knowledge of different pesticides.
• UNIT II
Insecticides – Definition and classification based on (a) Mode of Entry (b) Mode of Action
and (c) Chemical Structure with example; Insecticidal formulation; preliminary knowledge
of mode of action of insecticides; knowledge of plant protection equipments.
• UNIT III

25
 Fungicides – Classification and preliminary knowledge of commonly used fungicides;
Biomagnifications of pesticides and pesticidal pollution.
• UNIT IV
Introductory knowledge about development of agro-chemicals; Insecticidal poisoning,
symptoms and treatment; Main features of Insecticide Act.
• UNIT V
Directorate of Plant Protection, Quarantine and Storage – A brief account of its
organizational set up and functions; IPM Concept – Bio-pesticides – Plant products.

ABM-522 Seed Production Technology Management CREDIT 2+0

Contents
• UNIT I
Seed Technology – Role of Seed Technology, its Course Objective and goal, Seed
Industry in India, National Seed Corporation – Tarai Seed Development Corporation,
State Seed Corporations, National Seed Project and State Farms and their role.
• UNIT II
Development and Management of Seed Programmes – Seed Village Concept, Basic
Strategy of Seed Production and Planning and Organization of Seed Programme; Types
of Seed Programme – Nucleus seed, Breeders seed, Foundation seed and Certified
seed etc.
• UNIT III
Maintenance of genetic purity – Minimum seed certification standard and Management
of breeders & Nucleus seed; Management of seed testing laboratory and research and
development.
• UNIT IV
Management of seed processing plant, seed storage management; seed packaging and
handling.
• UNIT V
Seed Marketing; GM Crop seed, IPR, PBR, Patents and related issues and their impact
on developing countries; Statutory intervention in the seed industry; Seed legislation and
seed law enforcement, Seed act; Orientation and visit to seed production farms, seed
processing Units, NSC, RSSC, RSSCA and seed testing laboratories.

ABM-530 Management of Agricultural Input Marketing CREDIT 2+0

Objective
The objective of this course is to give the students an understanding of different
marketing concept and marketing system in context of agricultural inputs.

Contents
• UNIT I
Agricultural input marketing – meaning and importance; Management of distribution
channels for agricultural input marketing; Agricultural Inputs and their types – farm and
non-farm, role of cooperative, public and private sectors in agri- input marketing.
• UNIT II
Seed- Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds;
Demand and supply of seeds; Seed marketing channels, pricing, export-import of seeds;
Role of NSC and State Seed Corporation.
• UNIT III

26
 Chemical Fertilizers- Production, export-import, supply of chemical fertilizers,
Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system
– marketing channels, problems in distribution; Role of IFFCO and KRIBCO in fertilizer
marketing.
• UNIT IV
Plant Protection Chemicals- Production, export/import, consumption, marketing system –
marketing channels; Electricity/Diesel Oil- marketing and distribution system; pricing of
electricity for agriculture use; subsidy on electricity.
• UNIT V
Farm Machinery- Production, supply, demand, Marketing and distribution channels of
farm machines; Agro-industries Corporation and marketing of farm machines /
implements/Equipments.

Suggested Readings
• Acharya SS & Agarwal NL. 2004. Agricultural Marketing in India. 4th Ed.
Oxford & IBH.
• Broadway AC & Broadway Arif A. 2003. A Text Book of Agri-Business
Management. Kalyani.
• Singh AK & Pandey S. 2005. Rural Marketing. New Age.
• Singh Sukhpal 2004. Rural Marketing- Focus on Agricultural Inputs. Vikas
Publ. House.

ABM-532 Agri-supply Chain management CREDIT 2+0

Objective
The course introduces students to the concepts and processes of agricultural supply
chain management, framework for structuring supply chain drivers; network designs,
demand forecasting, inventory planning, sourcing decisions and IT enablement of supply
chain.

Contents
• UNIT I
Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model
of Supply Chain Management; Evolution of SCM; SCM Approach; Traditional Agri.
Supply Chain Management Approach; Modern Supply Chain Management Approach;
Elements in SCM.
• UNIT II
Demand Management in Supply Chain: Types of Demand, Demand Planning and
Forecasting; Operations Management in Supply Chain, Basic Principles of
Manufacturing Management.
• UNIT III
Procurement Management in Agri. Supply chain: Purchasing Cycle, Types of Purchases,
Contract/Corporate Farming, Classification of Purchases Goods or Services, Traditional
Inventory Management, Material Requirements Planning, Just in Time (JIT), Vendor
Managed Inventory
• UNIT IV
Logistics Management: History and Evolution of Logistics; Elements of Logistics;
Management; Distribution Management, Distribution Strategies; Pool Distribution;
Transportation Management; Fleet Management; Service Innovation; Warehousing;
Packaging for Logistics, Third-Party Logistics (TPL/3PL); GPS Technology.
• UNIT V

27
 Concept of Information Technology: IT Application in SCM; Advanced Planning and
Scheduling; SCM in Electronic Business; Role of Knowledge in SCM; Performance
Measurement and Controls in Agri. Supply Chain Management- Benchmarking:
introduction, concept and forms of Benchmarking.

Suggested Readings
• Altekar RV. 2006. Supply Chain Management: Concepts and Cases. Prentice Hall of
India.
• Monczka R, Trent R & Handfield R. 2002. Purchasing and Supply ChainManagement.
Thomson Asia.
• van Weele AJ. 2000. Purchasing and Supply Chain Management Analysis,Planning and
Practice. Vikas Publ. House

ABM- 550 Management of Watershed Development Project CREDIT 2+0

and Irrigation equipments

Contents
• UNIT I
Land capability classification; land use concepts; soil and water conservation
measures; design methods and standards; water harvesting, watershed gauging and
instrumentation; hydrological data generation; data reduction; estimation of water
yield; runoff peak flow and soil loss of small watersheds;
• UNIT II
Surface and ground water resources. Present Irrigation and water requirement and
projected demand. Different water resources for irrigation-water and irrigation
requirement of various crops under different agro climatic zones.
• UNIT III
Soil water-plant relationship, irrigation scheduling, conveyance and management of
irrigation water. Selection, installation and operation of irrigation pumps-centrifugal,
propeller, airjet, turbine and submersible pump. Present status and future demand of
irrigation pumps.
• UNIT IV
Methods of irrigation-check basin, furrow, border and surface irrigation. Pressurized
irrigation systems- sprinklers, drip, micro sprinklers and sub surface drip irrigation.
Fertigation and application of pesticides through pressurized irrigation system.
• UNIT V
Sustainable management of water resources through pressurized irrigation systems
and its economics.

Subgroup 2.2 HORTICULTURE

ABM-524 Fruit Production and Post-Harvest Management CREDIT 2+0

Contents
• UNIT I
World production and horticulture in India; present status of fruit industry in India and
emerging scenario.
• UNIT II
Management of horticultural crops – establishing an orchard, basic cultural practices,
regulation of flowering, fruiting and thinning, protection against insect-pest, weeds: pre
and post-harvest management for quality and shelf life.
• UNIT III

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 Post-harvest management in horticulture- procurement management, important factors
for marketing, standardization and quality control, packaging.
• UNIT IV
Post-harvest management in horticulture- development of fruit-based carbonated drinks,
development of dehydrated products from some important fruits, storage of pulp in
pouches, essential oils from fruit waste, dehydrated fruits. Market structure and export
potential of fruits.
• UNIT V
Problems in marketing of fruits, and government policy; quality standards for domestic
and international trade

ABM-532 Agri-supply Chain Management CREDIT 2+0

As Mentioned above

ABM-535 Management of Floriculture and Landscaping CREDIT 2+0

Contents
• UNIT I
Introduction, importance and scope of floriculture industry; Recent advances in
floriculture industry.
• UNIT II
Evolution of new cultivars; and production technology of ornamental plants; special
techniques for forcing of flowers for export.
• UNIT III
Drying and dehydration of flowers; response of flowers to environmental conditions;
importance and scope of landscape gardening.
• UNIT IV
Style of gardening, Anesthetic and Socio-aesthetic planning of old and newly developed
towns and cities; commercial cultivation of flower crops (rose, jasmine gladiolus,
tuberose, marigold, aster, carnation, gerbera, cilium chrysanthemum; use of plant
regulators in flower production.
• UNIT V
Extraction, purification and storage of essential oils and perfumes; post harvest changes
in cut flowers, storage and packing of cut flowers; determining optimum time of
harvesting of flowers for export and home use.

ABM-551 Vegetable Production and Post Harvest CREDIT 2+0

Management

Vegetable production technology; Bio-technological approaches in vegetable

improvement; Water management in vegetable crops; Protected cultivation in Vegetable
production management, Vegetable production for export purpose, potential and
constraints. Private sector initiative in vegetable production management Micro irrigation
in vegetable production. Vegetable production based industries. Hi-tech horticulture-
precision farming, greenhouse and polyhouse production strategies for commercial
vegetable production and making a mark in international market. Post harvest
management of vegetable- storage, processing, packaging and marketing of vegetable
based products.

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ABM-552 Organic Food Production Technology and CREDIT 2+0
Management

Impact of hi-tech agriculture on crop production and environment. Alternate agriculture,

sustainable agriculture and sustainable livelihood. Organic farming-concept, definition,
principles and components. Status of organic farming in India and in other countries.
Organic certification system. National programme on organic production in India.
Organic livestock and crops. Organic horticulture. Conversation to organic production.
Organic farming project development. Marketing of organic produce. Agri
entrepreneurship in organic agriculture. Economics, environmental feasibility and
sustainability of organic production system. Bio village concept. Organic food industry
and trade of organic products.

ABM-518 Food Technology and Processing Management CREDIT 2+0

Objective
The objective of this course is to acquaint the students with different food processing
techniques and their management.

Contents
• UNIT I
Present status of food industry in India; Organization in food industry; Introduction to
operations of food industry; Deteriorative factors and hazards during processing,
storage, handling and distribution.
• UNIT II
Basic principles of food processing and food preservation by manipulation of parameters
and factors and application of energy, radiations, chemicals and biotechnological agents;
Packaging of foods.
• UNIT III
Analysis of costs in food organization; Risk management; Laws and regulations related
to food industry and food production and marketing; Quality management – quality
standards, PFA, ISO, etc.
• UNIT IV
Case studies on project formulation in various types of food industries –milk and dairy
products, cereal milling, oil-seed and pulse milling, sugarcane milling, honey production,
baking, confectionery, oil and fat processing, fruits and vegetable storage and handling,
processing of fruits and vegetables, egg, poultry, fish and meat handling and processing,
etc.

Suggested Readings
• Acharya SS & Aggarwal NL. 2004. Agricultural Marketing in India. Oxford & IBH.
• Early R. 1995. Guide to Quality Management Systems for Food Industries. Blackie.
• Jelen P. 1985. Introduction to Food Processing. Reston Publishing.
• Potly VH & Mulky MJ. 1993. Food Processing. Oxford & IBH.

Sub Group 2.3 LIVESTOCK PRODUCTS

ABM-523 Technology Management for livestock products CREDIT 2+0

Objective
To impart knowledge about management of livestock products, product

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 development, quality control, preservation and marketing strategies for
livestock products.
Contents
• UNIT I
Present status of livestock products industry in India – dairy, meat poultry,skin, hides,
wool, etc; Dairy Products- Manufacturing technologies of various dairy products and by-
product utilization.
• UNIT II
Meat and Poultry Products- Manufacturing technologies of meat and meat products,
egg and poultry products; production processing and utilization of wool and animal by-
products.
• UNIT III
Plant Management- Production planning and control needs and techniques of production
control, packaging, preservation and storage system for livestock products;
transportation system for domestic markets and international markets.
• UNIT IV
Quality control measures during storage and transit; extent of losses during storage and
transport, management measures to minimize the loss.
• UNIT V
Marketing and distribution of animal products; quality standard for various products;
environmental and legal issues involved.

Suggested Readings
• Forrest JC. 1975. Principles of Meat Science. Freeman Publ.
• Gracey 1999. Thorntons Meat Hygiene. WB Saunders.
• Mountney GJ. Poultry Products Technology. 2nd Ed. AVI Publ.
• Ockerman & Hansen. 2002. Animal Byproducts Processing and Utilization.
CRC Publ.
• Pearson AM & Gillett TA. 1996. Processed Meat. 3rd Ed. Chapman &Hall.
• Robertson GL. 1993. Food Packaging Principles and Practices. Marcel Dekker.
• Stadelman W & Cotterill OJ. 2002. Eggs Science and Technology. 4th Ed. CBS.
• Sukumar De 1980. Outlines of Dairy Technology. Oxford Univ. Press.
• Walstra et al. 2006. Dairy Science and Technology. 2nd Ed. Taylor & Francis.
• Yadav 1993. Comprehensive Dairy Microbiology. Metropolitan Publ.

ABM-534 Poultry and Hatchery Management CREDIT 2+0

Contents
• UNIT I
Poultry and hatchery industry; role of management in poultry industry.
• UNIT II
Planning and establishing a poultry and hatchery unit- location, size and construction;
farm and hatchery equipments and physical facilities; organizing and managing a poultry
farm and hatchery.
• UNIT III
Incubation and hatching; production of quality chicks and eggs; factors affecting
hatchability; bio-security and hatchery sanitation; handling of hatching eggs; maintaining
chick quality-chick grading, sexing, packing, dispatch , transportation and chick delivery.
• UNIT IV

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 Franchise hatcheries; custom hatching; brooding; growing and laying management;
crisis management; industrial breeding, feeding, housing and disease management;
waste management; Record management; cost accounting and budgetary control.
• UNIT V
Risks and insurance; personal management- labour relations including wages and
salaries, job evaluation and employee appraisal; marketing management-direct sale and
sale through franchisees/ agents, advertisement, sale and after sale services, other
innovative sales strategies.

ABM-531 Feed Business Management CREDIT 2+0

Contents
• UNIT I
Present status of feed resources; gap between demand and availability of nutrients;
status of feed industry in India and world, constraints in the development of Indian feed
industry.
• UNIT II
Nutrients requirements of livestock and poultry; feed stuff and their origin; scientific
storage of feeds and feed ingredients; protection of protein and fat.
• UNIT III
Processing of feeds, layout and design of feed plants, feed plant management; feed
preparation for fish and pet animals, specialty feeds.
• UNIT IV
Importance and preparation of mineral mixture; feed additives and supplements, feed
mixing, principles of mixing and compounding of feeds; improving the feeding value of
poor quality roughages.
• UNIT V
Distribution channels, regulations relating to manufacture and sale of feed stuffs.

ABM-532 Agri-supply chain management CREDIT 2+0

As Mentioned above

ABM-533 Management of Veterinary Hospitals CREDIT 2+0

Objective
The objective of this course is to acquaint the students about the designing, planning,
organizing, and controlling the veterinary hospitals for optimizing the use of space,
capital, skill and other resources.
Contents
• UNIT I
Needs, aims and objectives of Veterinary hospitals; the existing and simulated situations
under which veterinary hospitals work or are to work.
• UNIT II
Designing and planning an ideal hospital; optimizing the use of resources - human,
space, equipment, drugs, time, capital, etc.; Materials management and problems
Normal purchase procedure. Receipt; storage and distribution of materials Cost
reduction & scientific inventory control. Information system and materials management
performance. Equipment maintenance, condemnation & disposal.
• UNIT III

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 Defining authority, responsibility and accountability of management for optimizing the
use of skill, developing and upgrading skills and technology; efficient system of record
keeping and accounting; Concept of quality & Total quality management (T.Q.M)
Introduction to Veterinary audit, Statistical quality control (S.Q.C.), Quality control Circle
(Q.C.C.).
• UNIT IV
Hospital information system as an aid to efficient controlling and monitoring; need for
financial resources - investment and working capital; Records: Types & Methodology,
Reports and Reporting system. Contemporary and need-based methods of accounting;
General consideration. Need based information system. Applicability in surveillance &
monitoring; planning & policy making; cost control.
• UNIT V
Economic functions and quality control system; Animal health Economics:
An introduction Need for financial resources (type and need). Investment planning and
working capital; Budgeting and cost cutting (cost control).legal aspects in the functioning
of the hospital.

ABM-553 Dairy Products Management CREDIT 2+0

Dairy development and business in India: An overview; Operation Flood, Milk

Cooperatives and other initiatives. Milk and dairy products as food; Dairy processes;
Marketing and processing of dairy products. Quality standards applicable to production
and marketing of dairy products. Feed management; dairy product trade.

SECOND YEAR ----Semester-IV

ABM-599 Management Traineeship Project CREDIT 10

The traineeship is designed to provide the students with an opportunity to work closely
with experienced managers in an organizational setting. Every student will select a
research project in his / her field of specialization in consultation with the advisor / head
of the department and will submit a written project report. The report will be evaluated
jointly by the external and internal examiners who will also conduct viva-voce based on
the project report.

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