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    Marketing Mix of Airbnb

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    Jahnavi
    Airbnb uses different pricing structures like split-fee and host-only fees to generate revenue from hosts and guests. While often seen as cheaper than hotels, additional fees may reduce its price advantage. It offers three property categories - entire place, private room, and shared room. Most listings provide a room, bathroom, and kitchen. Airbnb is available in over 190 countries and lists over 5 million properties in more than 810 cities globally, with most listings in major cities like London, Paris, and New York. It promotes on various platforms like TV, social media, and had millions of Instagram followers prior to cutting its advertising budget in 2020 to offset losses during the pandemic.

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    Marketing Mix of Airbnb

    Uploaded by

    Jahnavi
    85 views1 page
    Airbnb uses different pricing structures like split-fee and host-only fees to generate revenue from hosts and guests. While often seen as cheaper than hotels, additional fees may reduce its price advantage. It offers three property categories - entire place, private room, and shared room. Most listings provide a room, bathroom, and kitchen. Airbnb is available in over 190 countries and lists over 5 million properties in more than 810 cities globally, with most listings in major cities like London, Paris, and New York. It promotes on various platforms like TV, social media, and had millions of Instagram followers prior to cutting its advertising budget in 2020 to offset losses during the pandemic.

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    MARKETING MIX OF AIRBNB

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    Airbnb uses different pricing structures like split-fee and host-only fees to generate revenue from hosts and guests. While often seen as cheaper than hotels, additional fees may reduce its price advantage. It offers three property categories - entire place, private room, and shared room. Most listings provide a room, bathroom, and kitchen. Airbnb is available in over 190 countries and lists over 5 million properties in more than 810 cities globally, with most listings in major cities like London, Paris, and New York. It promotes on various platforms like TV, social media, and had millions of Instagram followers prior to cutting its advertising budget in 2020 to offset losses during the pandemic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    85 views1 page

    Marketing Mix of Airbnb

    Uploaded by

    Jahnavi
    Airbnb uses different pricing structures like split-fee and host-only fees to generate revenue from hosts and guests. While often seen as cheaper than hotels, additional fees may reduce its price advantage. It offers three property categories - entire place, private room, and shared room. Most listings provide a room, bathroom, and kitchen. Airbnb is available in over 190 countries and lists over 5 million properties in more than 810 cities globally, with most listings in major cities like London, Paris, and New York. It promotes on various platforms like TV, social media, and had millions of Instagram followers prior to cutting its advertising budget in 2020 to offset losses during the pandemic.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    MARKETING MIX OF AIRBNB

    Strategy on Pricing

    Airbnb brings in cash by charging its hosts administration expenses. It has a wide range of expenses.
    In its Split-expense structure, for instance, it cuts off an expense from have pay-outs and charges a
    charge to visitors. Notwithstanding, in its Host-Only charge structure, the hosts are answerable for
    the whole help expense. Albeit numerous examiners contend that Airbnb administrations are cheap,
    few research reports says that when the visitor administration charge, expenses, and cleaning
    charges are added together, this may not be the situation. Airbnb's expense advantage over
    contenders could undoubtedly be disintegrated because of these changes.

    Strategy on Products

    Airbnb is a site that permits individuals to book momentary facilities. 'Whole spot,' 'Private room,'
    and 'Shared room' are the three classifications wherein it records its postings. A room, a washroom,
    and a kitchen are the most widely recognized provisions of a home. A Private room, then again, gives
    visitors their own space, while a Shared room/normal region is bound to be shared. It's significant
    that inns with attendant services offer a smoother registration measure than numerous properties.

    Strategy on distribution streams/place

    It can be found in more than 190+ nations and domains all throughout the planet. Its site records
    more than 5 million rooms, pads, and houses in more than 810 hundred urban communities;
    nonetheless, the most postings are normally found in London, Paris, and New York. On Airbnb's true
    site, clients can book a room. They can likewise do as such through an assortment of different sites.

    Strategy on promotion and advertising

    Airbnb promotes on various stages. It utilizes TV ads and web-based media showcasing to speak with
    the two hosts and visitors. It has 4.6+ million Instagram devotees, yet about 226 thousand YouTube
    supporters. It ought to be noticed that in March 2020, Airbnb reported that it would quit spending
    on advertising to save $800 million and offset misfortunes brought about by the worldwide
    monetary emergency.

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