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    Sacred Heart Academy of Pasig: Lesson Plan in Applied Economics

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    SJ Jian
    The document is a lesson plan for Applied Economics that covers the theory of consumer behavior. It includes learning outcomes, content from introduction to applied economics textbooks, and a learning procedure. The procedure involves an activity to identify brands, a discussion on factors affecting consumer behavior, an input presentation on buyer behavior, and a demonstration video. It aims to help students understand consumer decision making and analyze the economic, cultural and social determinants of particular areas.

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    Sacred Heart Academy of Pasig: Lesson Plan in Applied Economics

    Uploaded by

    SJ Jian
    114 views3 pages
    The document is a lesson plan for Applied Economics that covers the theory of consumer behavior. It includes learning outcomes, content from introduction to applied economics textbooks, and a learning procedure. The procedure involves an activity to identify brands, a discussion on factors affecting consumer behavior, an input presentation on buyer behavior, and a demonstration video. It aims to help students understand consumer decision making and analyze the economic, cultural and social determinants of particular areas.

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    applied economics

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    The document is a lesson plan for Applied Economics that covers the theory of consumer behavior. It includes learning outcomes, content from introduction to applied economics textbooks, and a learning procedure. The procedure involves an activity to identify brands, a discussion on factors affecting consumer behavior, an input presentation on buyer behavior, and a demonstration video. It aims to help students understand consumer decision making and analyze the economic, cultural and social determinants of particular areas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    114 views3 pages

    Sacred Heart Academy of Pasig: Lesson Plan in Applied Economics

    Uploaded by

    SJ Jian
    The document is a lesson plan for Applied Economics that covers the theory of consumer behavior. It includes learning outcomes, content from introduction to applied economics textbooks, and a learning procedure. The procedure involves an activity to identify brands, a discussion on factors affecting consumer behavior, an input presentation on buyer behavior, and a demonstration video. It aims to help students understand consumer decision making and analyze the economic, cultural and social determinants of particular areas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Sacred Heart Academy of Pasig

    M. Suarez Ave. (formerly Market Ave.), Maybunga Pasig City


    SY 2021-2022

    Lesson Plan in APPLIED ECONOMICS


    Date: Date:
    I. Learning Outcomes I. Learning Outcomes
    1. Describe the two groups of the marketing theory of 1. Practice being a responsible consumer
    buyer behavoir 2. Take strategic managerial decisions whilst taking
    2. Define what is Buyer Behavior into account the economic, cultural, social and
    3. Interpret the factors that affect consumers' political determinants specific to a particular area.
    behaviour and ability to understand the decisions 3. Understand how rational consumers compare
    they take in response to stimuli generated by marginal utility to price ratios for products in
    companies. purchasing combinations of products that maximize
    4. Identify the 4 key factors of the consumer decision their utility
    making process
    II. Learning Content
    Topic: Chapter 4
    II. Learning Content Socio- Economic Impact Study
    Topic: Chapter 4 The Theory of Consumer Behavior
    Socio- Economic Impact Study
    The Theory of Consumer Behavior

    Resources:
    Resources: Introduction to Applied Economics
    Introduction to Applied Economics (Rosemary P. Dinio, PhD, George A.. Villasis)
    (Rosemary P. Dinio, PhD, George A.. Villasis)
    Applied Economics For A Progressive Philippines
    Applied Economics For A Progressive Philippines (Teresa S. Tullao Jr., PhD)
    (Teresa S. Tullao Jr., PhD)

    III. Learning Procedure


    Approach: Synchronous Learning III. Learning Procedure
    Method: ADIDS METHOD Approach: Asynchronous Learning
    Preparation Method: Assessment
    1. Classroom Management
    - Prayer A. Preparatory Activity
    - Greetings The teacher will give the instruction on how to
    - Online Meeting Rules answer their online assessment thru Google
    Classroom:
    A. Activity/Motivation
    Teacher will present PRODUCTS AND BRANDS
    and have the students identify the products being B. Evaluation
    advertised and guess what brand they represent. Written Work
    Introduction to Buyer Behavior
    Each slide has an image of a product or brand but the
    answers are not obviously stated. The students will C. Wrap-Up
    be able to easily identify the items. The teacher will review the result in order to decide
    whether reinforcement is needed. The learner who
    failed in the assessment will be given a short
    narrative feedback through email.
    B. Discussion
    Sacred Heart Academy of Pasig
    M. Suarez Ave. (formerly Market Ave.), Maybunga Pasig City
    SY 2021-2022

    Teacher will use the powerpoint from the previous


    activity to display the directions to the students. 

    BREAKOUT SESSIONS
    Have the students share out a couple of their
    group/partner discussions.

    C. Input
    Teacher will introduce presentation Introduction to
    Buyer Behavior.

    D. Demonstration
    Teacher will play a video Big Bang Theory's Take on
    Buyer Behavior
    https://www.youtube.com/watch?v=EuTX9j17kBs

    Guided Questions:

     Teacher will present the following questions on the


    board

    The parenthesis contain possible answers. 

    What culture reference/assumption did Raj make at


    the start of the video? (pretty white woman has to sit
    on the floor is unacceptable)  
    What are Lenard's motivations for purchasing a
    table? (table for the group, please girlfriend, take a
    stand against roommate) 
    What reference group was Lenard influenced by
    during his decision making process? (friends,
    girlfriend) 

    E. Synthesis
    “Focusing on the customer makes a company more
    resilient.” - Jeff Bezos CEO, Amazon

    Date: Date:

    09/14/2021 009/14/2021

    Prepared by: Ms. Sarah Jane A. Cabatuan 09/14/2021


    Checked by: ___________________________
    Sacred Heart Academy of Pasig
    M. Suarez Ave. (formerly Market Ave.), Maybunga Pasig City
    SY 2021-2022

    Observed by: ___________________

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