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    Learning Conversion Copywriting: Solution That Solves The Agitated Problem

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    Gabriel Liprince
    The document discusses three persuasive frameworks that can help organize messages in pages, ads, or emails. The AIDA framework focuses on capturing attention, amplifying interest, building desire, and calling to action. The Four Ps framework involves making a promise, painting a picture, providing proof, and prompting action. The PAS formula hooks readers with a problem, brings the problem to life through examples, and sells the solution.

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    Learning Conversion Copywriting: Solution That Solves The Agitated Problem

    Uploaded by

    Gabriel Liprince
    68 views1 page
    The document discusses three persuasive frameworks that can help organize messages in pages, ads, or emails. The AIDA framework focuses on capturing attention, amplifying interest, building desire, and calling to action. The Four Ps framework involves making a promise, painting a picture, providing proof, and prompting action. The PAS formula hooks readers with a problem, brings the problem to life through examples, and sells the solution.

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    Frameworks

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    The document discusses three persuasive frameworks that can help organize messages in pages, ads, or emails. The AIDA framework focuses on capturing attention, amplifying interest, building desire, and calling to action. The Four Ps framework involves making a promise, painting a picture, providing proof, and prompting action. The PAS formula hooks readers with a problem, brings the problem to life through examples, and sells the solution.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    68 views1 page

    Learning Conversion Copywriting: Solution That Solves The Agitated Problem

    Uploaded by

    Gabriel Liprince
    The document discusses three persuasive frameworks that can help organize messages in pages, ads, or emails. The AIDA framework focuses on capturing attention, amplifying interest, building desire, and calling to action. The Four Ps framework involves making a promise, painting a picture, providing proof, and prompting action. The PAS formula hooks readers with a problem, brings the problem to life through examples, and sells the solution.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Learning Conversion Copywriting

    with Joanna Wiebe

    Persuasive frameworks help you organize messages on a page, in an ad, or in an email. They show you what
    to open with, what to write next, and when to stop writing. Frameworks are like ready-made, proven outlines.

    AIDA
    A popular framework is AIDA, which stands for attention, interest, desire, action. To use AIDA, your first
    line captures your prospect’s attention. Then the remaining copy amplifies their interest in what got their
    attention, builds desire for your offer, and calls them to action.

    • Attention
    • Interest
    • Desire
    • Action

    The Four Ps
    The four Ps are promise, picture, proof, and prompt. Open with a promise. Paint a picture of it coming to life.
    Support your argument with proof. And call them to action, or prompt action.

    • Promise
    • Picture
    • Proof
    • Prompt

    PAS
    The PAS formula is problem, agitation, solution. Hook your readers with a problem. Bring that problem to
    life (agitation) using specific, real-life examples from voice-of-the-customer data. And finish by selling the
    solution that solves the agitated problem.

    • Problem
    • Agitation
    • Solution

    Learning Conversion Copywriting with Joanna Wiebe 1 of 1

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