"Don't Tell Me Words Don't Matter" by Barack Obama

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“Don't tell me words don't matter” by Barack Obama

Barrack Obama gave the above speech in Wisconsin during the Democratic Party of

Wisconsin Founders Day Gala in February 2008. In my observation, the purpose of the speech is

clear. Obama's key message was that the rhetoric of hope matters in American politics. He made

a compelling case of how this stance would benefit the nation, while also trying to justify his

view on the matter.The subject was appropriate for the audience he was addressing (Democrats

and the American electorate in general).

The delivery was excellent because the speaker commanded the stage with his

confidence, preparedness and execution. His intention was to persuade the audience to agree

with his perspective and to also vote for him. Obama was dressed appropriately for the occasion

and portrayed a calm and collected demeanor. He stood comfortably before his audience,

avoiding unnecessary or distracting movements. He balanced his posture/body (Obama was

composed unlike many speakers who appear uneasy when making public speeches).The speaker

maintained eye contact with the audience in a way that personalized the message. He projected a

confident demeanor that commanded the audience’s attention. Obama used appropriate gestures

and maintained natural facial expressions. Obama also maintained eye contact in a way that

personalized the message (it seemed as if he was speaking with each member of the audience on

a personal level).

Obama used an attention grabbing introduction whose defining statement was particularly

dramatic, more of a demand, “Don't tell me words don't matter!” (Obama n.p). Obama used

carefully selected words that appealed to the audience’s senses and made listeners to feel and

understand the message he was trying to put across. He particularly repeated the above phrase
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“hope,” and “greatest generation” throughout the speech to appeal to the senses (Obama n.p). He

also provided background information to establish credibility and goodwill with the audience.

Obama also blended a vocal variety characterized by mixed intonation (rising and falling

pitch of her voice) for emphasis. The pitch and volume are also balanced in a way that keeps the

audience interested and the delivery effective. Obama interjects his speech with brief pauses to

allow points to sink and the audience to reflect on key points. The speech also uses a

conversational ton in the presentation that he seems to have practiced beforehand. He avoided

reading, rarely reading his notes. Obama explained the subject matter and transitioned smoothly

between ideas.

Overall, the speech was delivered effectively with a strong closer that yet again appealed

to the audience’s emotions. Obama was well prepared as he presented his thought in a well-

ordered manner, clearly explaining issues and outlining solutions. I felt that the speech was quite

clear and purposeful. The speaker structured his thoughts logically and presented them in a

sequential manner. He introduced the theme with an anecdote and built on it till the end.
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Works Cited

Obama, Barack. "Don't Tell Me Words Don't Matter--Obama's BEST Speech YET!" YouTube.

N.p., 2008. Web. 12 Mar. 2021. <https://www.youtube.com/watch?v=t6NS9unm-OQ>.

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