“Identify and analyze factors responsible for purchase

of Dell laptops in the city of jaipur”

In the partial fulfillment of second semester of PGDM

Under the supervision of: Submitted by: -

Dr. Raghuvir Singh Amit Chauhan

(Director, CIPS) (PGDM-2nd Semester.)

Submitted to:

Centurion Institute of Professional Studies,

Sector-18, Kumbha marg, Pratap Nagar Jaipur

21st May 2009

ACADEMIC SESSION 2008-10

 PREFACE

The MBA curriculum is designed in such a way that student can grasp maximum

knowledge and can get practical exposure to the corporate world in minimum possible time.

Business schools of today realize the importance of practical knowledge over the theoretical

base.

The research report is necessary for the partial fulfillment of MBA curriculum and it

provides an opportunity to the researcher in understanding the industry with special emphasis

on the development of skills in analyzing and interpreting practical problems through the

application of management theories and techniques. It is a new platform of learning through

practical experience, which incorporates survey and comparative analysis. It gives the learner

an opportunity to relate the theory with the practice, to test the validity and applicability of his

classroom learning against real life business situations.

The researcher has conducted a research on “Identify and analyze factors

responsible for purchase of Dell laptops in the city of jaipur ”

2
 ACKNOWLEDGEMENT

The research work requires co-operation of many people and this work is no

exception. It is difficult to thank individually all the persons who patronized this work. The

researcher had asked for favors, borrowed ideas, expressions and facts from so many that it

would require one volume to give credit to all. So, the researcher wants to thank all the

patrons of this report

First and foremost, we would like to express our sincere and profound gratitude to Dr.

Raghuvir Singh (Director FMS, Centurion Institute of Professional Studies, Jaipur), whose

guidance has given a proper shape to this project. His attitude towards excellence, his helping

nature and his enthusiasm has been source of constant inspiration.. His unhitching support

during our work is very admirable. He is the true driving force behind this work throughout,

constantly encouraging us to do our best and inspiring us to aim higher.

We will be failing in our duty, if we do not express our indebtedness to our Parents

and family members for generating Confidence in us right from the commencement of this

task to its accomplishment.

We are also very thankful to all the faculty members, the whole college staff for

providing us with necessary facilities and support, essential for bringing out this work in a

short time.

We want to thank our friends who extended their cooperation and were patient at all

stages of our work.

3
 Last but not the least, we are thankful to all respondents, who gave us their precious

time and support to fulfill this task, without their co-operation the study would not have seen

the light of the day.

21ST May 2009 Amit Chauhan

EXECUTIVE SUMMARY
4
This project is totally focused on the factors which are responsible for customer the purchase

of Dell Laptops.

This project is totally focusing on consumer’s opinion about the determinants of Consumer

buying pattern of Dell Laptops in the city of Jaipur.

For defining the research problem clearly firstly I decided to conduct research in the colleges,

Business houses and Government offices . As today IT company’s are facing a tuff

competition and it’s a challenge for them to survive in the market and due cut throat

competition every company is striving hard to survive in the market. The research is

descriptive because variables are identified and studied as it is.

For sampling I use non probability sampling technique in which I use convenience sampling

method as I did not have sufficient time , money & could not have put lot of efforts sample

consist who people studying and working in Jaipur. Sample is of size of 200.

Interrogation through personal interview has been use as a data collection technique and

questionnaire is data collection instrument, which is close-ended and there are two open ended

Questions to have deeper knowledge about people’s perception about Dell. After getting

these filled from respondents.

CONTENTS
Serial No. Description Page No.

5
Chapter 1 INTRODUCTION 7
1.1 Consumer Buying Behaviour 8
1.2 Factor Influencing Consumer Behavior 10

Chapter 2 COMPANY PROFILE DELL 11-15

2.1. Company perspectives 12
2.2. Key dates 12
2.3. Executive Team 13
2.4. Board of Directors 14-15

Chapter 3 HISTORY OF DELL 16-20

FACTS ABOUT DELL 21-22
PROBLEM SOLVING 22
DELL CENTERS 23-26
ABOUT DELL LAPTOPS 27-30
MARKET SHARE OF DELL 30-34

Chapter 4 RESEARCH METHODOLOGY 35-37

4.1 Title of study 35
4.2 Objective of study 25
4.3 Significance of study 36
4.4 Scope of study 37
4.5 Research Methodology 37
4.6 Limitation 37

Chapter 5 DATA TABULATION, ANALYSIS

& FINDINGS 38-51

Chapter 6 CONCLUSION 52

Chapter 7 RECOMMENDATIONS 53

Chapter 8 LIMITATION 54

BIBLIOGRAPHY 55

ANNEXURE-1 QUESTIONNAIRE 56

Chapter 1

6
 Introduction

This project has been made on the research problem “This project is made on the topic

“Identify the factors which drive people of Jaipur to retail outlet Big Bazaar” in Jaipur city . in

2008.” Purpose of this project is to understand the consumer behavior towards this retail outlet

and to know their opinion about the determinants of image of another retail outlet in Jaipur.

Today India is standing on the threshold of retail revolution and witnessing a great change in

its retail

Landscape i.e. from unorganized retailing to organized retailing. Retail is growing with an

annual rate of 40%. Its contribution towards GDP is 11% and towards employment is 8%. So

after agriculture retailing is one of the biggest sources of employment in the country and is

one of the largest industries in India. Although retail industry has existed in our country for

centuries but it is only the recent past that it is witnessing such a tremendous growth .This has

become possible due to large number of global players flocking to Indian shores for business

expansion as India is the second fastest growing economy in the world and third largest

economy in terms of GDP. Western markets are suffering from saturation point. So they are

Recognizing potential Indian market to serve. Combination of many factors has made India

the top destination for many global retail players. Many malls are opening up in the city. It is

a dire need of an hour to understand the consumer behavior and knowing its opinion about the

Determinants of image of a retail outlet which can lead to their success. So this project has its

worth this time.

CONSUMER BUYING BEHAVIOUR: -

7
 The term “Consumer Behaviour” refers to the act of purchase itself as well as any pre-

purchase or post-purchase activities.

PRE-PURCHASE ACTIVITIES: -

Pre-purchase activities might consist of the growing awareness of a need or want, and

a search for and evaluation of information about the products and brands that might satisfy it.

POST-PURCHASE ACTIVITIES: -

8
 Post-purchase activities include the evolution of the purchased item in use and the

reduction of any anxiety that accompanies the purchase of expensive and infrequently bought

items like consumer durables.

As a student of management, our curiosity and inquisitiveness led us to undertake this

study with the sole objective of getting an insight into consumer buying behaviours. To

increase the sale of products as a Manager, it is very necessary to develop an understanding of

how people actually make their buying decisions. Especially their complex buying behaviour,

when the consumers are highly involved in a purchase and aware of significant difference

among brands, becomes a very interesting field of study.

Hence, the researcher concentrated his attention on the study of behaviour involved

in giving preference to visibility of the premium Brands.

For this we should know about the consumer behaviour. To understand the behavior

of consumer we should know the factor which influence the consumer behaviour, so that we

made a model of consumer behavior. The model is shown on the next page. The model

shows the whole scenario of the consumer behavior.

9
FACTORS INFLUENCING CONSUMER BEHAVIOUR: -
MODEL

Marketing Stimuli Other Stimuli

Product Economic
Price Technological
Place Political
Promotion Cultural


Buyer’s Characteristics Buyer’s Decision Process
Cultural Problem Recognition
Social Information Search
Personal Evaluation
Psychological Post Purchase Behaviour


Buyer’s Decisions
Product Choice
Brand Choice
Dealer Choice
Purchase Timing

Chapter 2

10
Company profile of Dell

Michael Dell, in 1984 founded Dell in order to directlyserve their customers with computers
that meet their needs. The company wascalled PC’s Limited and he was still a student at
University of Texas at the time. The followingyear, Dell came out with their very first
computer called the Turbo, which hadan eight-megahertz processor. The major goal was to
produce personal computersystems that were IBM compatible and wereproduced or entirely
stock parts.

What set the company apart was not just itsconsumer-oriented focus but also its allowance for
people to customize theircomputers during the ordering process. Because each computer was
individuallyassembled, this was possible.

The company grossed 73 million dollars in the first year.The company went public in 1988
offering shares for $8.50 a piece.

The first Dell laptop made its debut in 1991 and by 1993, itbecame one of the top five
computer companies in the world. By 1995, those$8.50 shares were worth $100. The progress
of the business was rapid and in1997, Dell had shipped its ten millionth system.

In 1996, Dell began selling their products through theirwebsite and three years later they took
over Compaq

Jumping forward a bit, in 2003, Dell introduced their firstprinters for the public, including
those intended for the average consumer andbusinesses. Dell printers are known for being
versatile and easy to use,however a recent development has brought skepticism to the

11
company when Lexmarkbegan working with them whom modified their cartridges so that
they don’t workwith Dell printers.

However, Dell has a long track record with customersatisfaction, at the very least in regards to
their computer products.

Company Perspectives:

Dell was founded in 1984 by Michael Dell, the computer industry's longest-tenured chief
executive officer, on a simple concept: that by selling computer systems directly to customers,
Dell could best understand their needs and efficiently provide the most effective computing
solutions to meet those needs. This direct business model eliminates retailers that add
unnecessary time and cost, or can diminish Dell's understanding of customer expectations.
The direct model allows the company to build every system to order and offer customers
powerful, richly-configured systems at competitive prices. Dell also introduces the latest
relevant technology much more quickly than companies with slow-moving, indirect
distribution channels, turning over inventory every three days on average.

Key Dates:

1984: Michael Dell founds Dell Computer Corporation.

1988: The company goes public with 3.5 million shares of company stock.

1991: Dell introduces its first notebook PC.

1993: Dell establishes subsidiaries in Australia and Japan.

1996: The company begins selling over the Internet.

1997: Dell introduces a line of workstations.

2001: The company gains the leading share of the global PC market.

2003: Reflecting its widening interests, the company changes its name to Dell Inc.

2004: Michael Dell announces he will step down as CEO but remain chairman.

EXECUTIVE TEAM

12
Michael S. Dell
Chairman of the Board and Chief Executive Officer

Brad R. Anderson
Senior Vice President, Enterprise Product Management

Paul D. Bell
President, Public

Jeffrey W. Clarke Erin Nelson

Vice President, Chief Marketing Officer Vice Chairman, Operations & Technology

Andrew Esparza
Senior Vice President, Human Resources

Stephen J. Felice
President, Small and Medium Business

Ronald G. Garriques
President, Consumer

Brian T. Gladden
Senior Vice President, Chief Financial Officer

Board of Directors
The Board of Directors is responsible for oversight and supervision of the overall affairs of
the Company. The Board maintains the following committees to assist it in discharging its
oversight responsibilities.

13
  Audit Committee   Finance Committee 

 Leadership Development and  Governance and Nominating

Compensation Committee  Committee 

William H. Gray, III Sallie L. Krawcheck

Governance and Nominating; Leadership Development Finance; Governance and Nominating
and Compensation

Alan G. Lafley Judy C. Lewent

Finance, Leadership Development and Compensation Audit, Finance (Chair)
(Chair)

Thomas W. Luce III Klaus S. Luft

Audit Audit

14
Alex J. Mandl Mike A. Miles
Audit (Chair), Governance and Nominating Governance and Nominating (Chair), Leadership
Development and Compensation

Samuel A. Nunn, Jr. Donald J. Carty

Presiding Director, Finance, Leadership Development Non-Independent Director1
and Compensation

Michael S. Dell
Non-Independent Director1

15
 HISTORY OF DELL

History

Dell's headquarters are in Round Rock, Texas.

[edit] Background and origins

While a student at the University of Texas at Austin in 1984, Michael Dell founded the
company as PC's Limited with capital of $1000.[4] Operating from Michael Dell's off-campus
dorm-room at Dobie Center [1], the startup aimed to sell IBM PC-compatible computers built
from stock components. Michael Dell started trading in the belief that by selling personal
computer-systems directly to customers, PC's Limited could better understand customers'
needs and provide the most effective computing solutions to meet those needs.[citation needed]
Michael Dell dropped out of school in order to focus full-time on his fledgling business, after
getting about $300,000 in expansion-capital from his family.

In 1985, the company produced the first computer of its own design — the "Turbo PC", sold
for US$795[5] — which contained an Intel 8088-compatible processor running at a speed of
8 MHz. PC's Limited advertised the systems in national computer-magazines for sale directly
to consumers, and custom-assembled each ordered unit according to a selection of options.
This offered buyers prices lower than those of retail brands, but with greater convenience than
assembling the components themselves. Although not the first company to use this model,
PC's Limited became one of the first to succeed with it. The company grossed more than $73
million in its first year of trading.

The company changed its name to "Dell Computer Corporation" in 1988. In 1989, Dell
Computer set up its first on-site-service programs in order to compensate for the lack of local
retailers prepared to act as service centers. Also in 1987, the company set up its first
operations in Ireland; eleven more international operations followed within the next four
years. In June 1988, Dell's market capitalization grew by $30 million to $80 million from its
June 22 initial public offering of 3.5 million shares at $8.50 a share[6]. In 1990, Dell Computer
16
Corporation tried selling its products indirectly through warehouse clubs and computer
superstores, but met with little success, and the company re-focused on its more successful
direct-to-consumer sales model. In 1992, Fortune magazine included Dell Computer
Corporation in its list of the world's 500 largest companies.

In 1994, when Dell celebrated 10 years, Dell changed its logo to the current version.

In 1996, Dell began selling computers via its web site.

In 1999, Dell overtook Compaq to become the largest seller of personal computers in the
United States with $25 billion in revenue reported in January 2000.

In 2002, Dell attempted to expand by tapping into the multimedia and home-entertainment
markets with the introduction of televisions, handhelds, and digital audio players. Dell has
also produced Dell-brand printers for home and small-office use.

In 2003, at the annual company meeting, the stockholders approved changing the company
name to "Dell Inc." to recognize the company's expansion beyond computers.

In 2004, the company announced that it would build a new assembly-plant near Winston-
Salem, North Carolina; the city and county provided Dell with $37.2 million in incentive
packages; the state provided approximately $250 million in incentives and tax breaks. In July,
Michael Dell stepped aside as Chief Executive Officer while retaining his position as
Chairman of the Board. Kevin Rollins, who had held a number of executive posts at Dell,
became the new CEO.

In 2005, the share of sales coming from international markets increased, as revealed in the
company's press releases for the first two quarters of its fiscal 2005 year. In February 2005
Dell appeared in first place in a ranking of the "Most Admired Companies" published by
Fortune magazine. In November 2005 BusinessWeek magazine published an article titled "It's
Bad to Worse at Dell" about shortfalls in projected earnings and sales, with a worse-than-
predicted third-quarter financial performance — a bad omen for a company that had routinely
underestimated its earnings. Dell acknowledged that faulty capacitors on the motherboards of
the Optiplex GX270 and GX280 had already cost the company $300 million. The CEO, Kevin
Rollins, attributed the bad performance partially to Dell's focus on low-end PCs.

In 2006, Dell purchased the computer hardware manufacturer Alienware. Dell Inc.'s plan
anticipated Alienware continuing to operate independently under its existing management.
Alienware expected to benefit from Dell's efficient manufacturing system.[7]

On January 31, 2007, Kevin B. Rollins, CEO of the company since 2004, resigned as both
CEO and as a director, and Michael Dell resumed his former role as CEO. Investors and many
shareholders had called for Rollins' resignation because of poor company performance. At the
same time, the company announced that, for the fourth time in five quarters, earnings would
fail to reach consensus analyst-estimates.

In February 2007 Dell became the subject of formal investigations by the US SEC[8] and the
U.S. Attorney for the Southern District of New York.[9] The company has not formally filed
financial reports for either the third or fourth fiscal quarter of 2006, and several class-action
lawsuits[10] have arisen in the wake of its recent financial performance. Dell Inc's lack of
formal financial disclosure would normally subject the company to de-listing from the
17
NASDAQ,[11] but the exchange has granted Dell a waiver, allowing the stock to trade
normally.[12]

On March 1, 2007, the company issued a preliminary quarterly earnings report which showed
gross sales of $14.4 billion, down 5% year-over-year, and net income of $687 million (30
cents per share), down 33%. Net earnings would have declined even more if not for the effects
of eliminated employee bonuses, which accounted for six cents per share. NASDAQ extended
the company's deadline for filing financials to May 4.[13]

[edit] Dell and AMD

When Dell acquired Alienware early in 2006, some Alienware systems had AMD chips. On
August 17, 2006, a Dell press-release stated that starting in September [14], Dell Dimension
desktop computers would have AMD processors and that later in the year Dell would release a
two-socket, quad-processor server using AMD Opteron chips, moving away from Dell's
tradition of only offering Intel processors in their PCs.

CNet's News.com on August 17, 2006 cited Dell's CEO Kevin Rollins as attributing the move
to AMD processors to cost-advantage and to AMD technology[15]. AMD's senior VP in
commercial business, Marty Seyer, stated: "Dell's wider embrace of AMD processor-based
offerings is a win for Dell, for the industry and most importantly for Dell customers."

On October 23, 2006, Dell announced new AMD-based servers — the PowerEdge 6950 and
the PowerEdge SC1435.

On November 1, 2006, Dell's website began offering notebooks with AMD processors (the
Inspiron 1501 with a 15.4-inch (390 mm) display) with the choice of a single-core MK-36
processor[16], dual-core Turion X2 chips or Mobile Sempron.

[edit] Dell and desktop Linux

[edit] First attempt (2000)

In 1998 Ralph Nader asked Dell (and five other major OEMs) to offer alternate operating
systems to Microsoft Windows, specifically including Linux, for which "there is clearly a
growing interest"[17][18] Possibly coincidentally, Dell started offering Linux notebook systems
which "cost no more than their Windows 98 counterparts" in 2000,[19] and soon expanded,
with Dell becoming "the first major manufacturer to offer Linux across its full product line"[20]
However, by early 2001 Dell had "disbanded its Linux business unit."[21]

The reason(s) for such a quick reversal remain the subject of debate. Court documents accused
Microsoft of coercing OEMs to drop Linux:

Microsoft executive Joachim Kempin described his plan of retaliation and coercion to shut
down competition from Linux: "I am thinking of hitting the OEM harder than in the past with
anti-Linux actions" and will "further try to restrict source code deliveries where possible and
be less gracious when interpreting agreements — again without being obvious about it,"
continuing "this will be a delicate dance"[22]

18
While in a 2003 interview Michael Dell denied that Microsoft pressured Dell Inc. into doing
an about-face with regard to desktop Linux, citing a lack of sales: "unfortunately the desktop
Linux market didn't develop in volume. It's more of a server opportunity" but adding: "We
continue to offer Linux on the desktop and there is nothing else to say."[23] However, a 2004
report noted that Dell no longer offered pre-installed desktop Linux:

So what does it mean "factory installed Linux"? If you want Dell to install Linux for you, first
add on $119. But here is the annoying part. They won't send you a computer with Linux pre-
installed. They sell you the computer and the boxes of software on the side, and then they
make an appointment to send you someone who comes to your house or business and installs
it there.[24]

Ubuntu on Dell systems

Dell has supplied Ubuntu on some of its computers since 2007

On February 26, 2007 Dell announced that it had commenced a program to sell and distribute
a range of computers with pre-installed Linux distributions as an alternative to Microsoft
Windows. Dell indicated that Novell's SUSE Linux would appear first.[25] However, Dell on
February 27, 2007 announced that its previous announcement related to certifying the
hardware as ready to work with Novell SUSE Linux and that it (Dell) had no plans to sell
systems pre-installed with Linux in the near future.[26] On March 28, 2007, Dell announced
that it would begin shipping some desktops and laptops with Linux pre-installed, although it
did not specify which distribution of Linux or which hardware would lead.[27] On April 18,
2007 a report appeared suggesting that Michael Dell used Ubuntu on one of his home
systems.[28] On May 1, 2007, Dell announced it would ship the Ubuntu Linux distribution.[29]
On May 24, 2007, Dell started selling models with Ubuntu Linux 7.04 pre-installed: a laptop,
a budget computer, and a high-end PC.[30]

On June 27, 2007, Dell announced on its Direct2Dell blog that it planned to offer more pre-
loaded systems (the new Dell Inspiron desktops and laptops). After the IdeaStorm site
supported extending the bundles beyond the US market, Dell later announced more
international marketing.[31] On August 7, 2007, Dell officially announced that it would offer
one notebook and one desktop in the UK, France and Germany with Ubuntu "pre-installed".
At LinuxWorld 2007 Dell announced plans to provide Novell's SUSE Linux Enterprise
Desktop on selected models in China, "factory-installed".[32] On November 30, 2007 Dell
reported shipping 40,000 Ubuntu PCs.[33] On January 24, 2008 Dell in Germany, Spain, UK
and France launched a second laptop, a XPS M1330 with Ubuntu 7.10, for 849 euro or GBP
599 upwards.[34] On February 18, 2008, Dell announced that the Inspiron 1525 would have
Ubuntu as an optional operating system. On February 22, 2008 Dell announced plans to sell
Ubuntu in Canada and in Latin America[35] From September 16, 2008, Dell has shipped both
Dell Ubuntu Netbook Remix and Windows XP Home versions of the Inspiron Mini 9 and the
Inspiron Mini 12. At the present time, the Inspiron Mini 9 and the Inspiron Mini 12 laptops
are being shipped with ubuntu 8.04 version. It is expected in the future that Dell will offer
ubuntu 8.10 on the mini 9 and mini 12.

[edit] Personnel

19
On January 31, 2007 Michael Dell returned to the company as CEO. As chairman of the
board, Mr. Dell had significant input into the company's operations during Rollins' years as
CEO. However with the return of Michael Dell as CEO, the company saw immediate changes
in operations, the exodus of many senior vice-presidents and new personnel brought in from
outside the company.

Departures announced include:

 Kevin Rollins, CEO[36]

 James Schneider, CFO[36]
 John Medica, senior vice president, consumer products[37]
 Joe Marengi, senior vice president, Americas[37]
 John Hamlin, senior vice president, worldwide online operations[38]
 Paul McKinnon, senior vice president, human resources[37]
 Rosenda Parra, senior vice president/general manager, home and small business
group[39]
 Glenn E. Neland, senior vice president, procurement[40]

Additions announced include:

 Michael Dell, CEO and co-Chairman of the Board (previously Chairman of the Board)
 Don Carty, CFO and co-Chairman of the Board (previously Board member)
 Michael R. Cannon, former CEO of Solectron, as President, Global Operations[41]
 Ron Garriques, who formerly headed Motorola's mobile phone unit, as President,
Global Consumer Group[42]
 Stephen F. Schuckenbrock, Senior Vice President, Global Services[40]

Mr. Dell announced a number of initiatives and plans (part of the "Dell 2.0" initiative) to
improve the company's financial performance. These include:

 elimination of 2006 bonuses for employees with some discretionary awards

 reduction in the number of managers reporting directly to Mr. Dell from 20 to 12
 in a noted departure from previous years, "build, partner, and buy" to increase services
capabilities
 reduction of "bureaucracy"

On April 23, 2008, Dell announced the closure of one of its biggest Canadian call-centers in
Kanata, Ontario — terminating approximately 1100 employees, with 500 of those
redundancies effective on the spot, and with the official closure of the center scheduled for the
summer. The call-center had opened in 2006 after the city of Ottawa won a bid to host it. Less
then a year later, Dell Inc planned to double its workforce to nearly 3,000 workers and to add
a new building. Journalists cited a high Canadian dollar and suggested high pay-rates as
among the reasons for the cuts. [43] The company had also announced the shutdown of its
Edmonton, Alberta office, losing 900 jobs. In total, Dell announced the ending of about 8,800
jobs in 2007-2008 — 10% of its workforce.[44] On January 8 2009 Dell announced the closure
of its manufacturing plant in Limerick, Ireland with the loss of 1,900 jobs and the transfer of
production to its plant in Poland.

20
 Facts about dell

Every Fortune 100 company does business with Dell.

We’re the #1 PC provider in the U.S. and #2 worldwide.

We’re the preferred desktop and laptop of enterprises in the US and Europe.

We’ve been the No. 1 PC supplier to small and medium businesses in the United States for 10
years in a row.

And we’re the world’s leading provider of flat panel displays.

About 140,000 systems shipped per day, on average – that’s more than one every second.

We have nearly 2 billion interactions with our customers every year.

We won more than 400 product awards in 2007.

More than 55,000 customers have posted ratings and reviews on Dell.com.

Customers have also offered more than 9,100 ideas on IdeaStorm that have been promoted
more than 617,000 times.

And, our customer have generated and confirmed more than 7,000 accepted solutions to their
technology challenges.

We’re the #1 partner of EMC.

Our blade servers that require 65 percent less time to set up and come in 97 percent fewer
boxes than HP’s.

We rank No. 34 among the Fortune 500, and we have one of the world’s leading brands.

Ours are among the industry's greenest desktops and notebooks.

We were the first vendor to offer DisplayPort technology on a commercially available

monitor, and were a major driver in having it accepted as the industry standard.

We were also the first major systems vendor to factory install Red Hat Linux on corporate
systems.

24 of the world’s top supercomputers run on Dell.

The 10 largest U.S. companies run on Dell.

The top 6 Internet service companies run on Dell.

The top 5 U.S. commercial banks run on Dell.

21
We shipped the first EPEAT Gold standard notebook.

Our global headquarters campus is powered by 100 percent green energy.

Our desktop systems that have helped customers save more than $2.4 billion and avoid more
than 23 million tons of CO2.

We’re the first and only computer company offering free computer recycling to consumers
worldwide.

And our Plant a Tree for Me and Plant a Forest for Me programs have planted more than
100,000 trees that will sequester 250 million pounds of CO2 from the atmosphere

PROBLEM SOLVING AT DELL

Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry,
breaking new ground and pioneering critical developments in home, small business and
enterprise computing. Dell's R&D efforts now span the globe, driven by some of the industry's
foremost product designers and engineers. At the core of Dell's innovation approach, however,
remains an unwavering commitment to delivering new and better solutions that directly
address customer needs.

We gather requirements directly through tens of thousands of customer interactions daily,

organized events, social media venues, and customer panels. Partnerships with a wide variety
of key industry software, hardware and component suppliers give us a uniquely broad
perspective on the computing landscape.

Many innovations begin in-house, led by a global team of top engineers, product designers
and technical experts. Others begin as a team effort with Dell's strategic partners. The mission
is to deliver innovative and cost-effective solutions that meet today's real-life customer
challenges and work seamlessly in existing environments and with other products.

Dell is uniquely positioned to impact industry trends. We maintain strong internal

development capabilities. We partner, rather than compete, with top industry technology
suppliers and original development manufacturers. We steer enabling industry standards and
technologies through industry groups and strategic partners. In this way, Dell spurs innovation
and delivers value to customers.
22
DELL CENTERS

Dell’s global corporate headquarters are located at:    

     Dell Inc.    
     One Dell Way    
     Round Rock, Texas    
 
     USA 

Dell conducts operations worldwide, and we manage our business in three geographic regions:
the Americas; Europe, Middle East and Africa (EMEA); and Asia Pacific-Japan (APJ). 

 The Americas region, based in Round Rock, Texas, covers the U.S., Canada, and Latin
America. 
 The EMEA region, based in Bracknell, England, covers Europe, the Middle East, and
Africa. 
 The APJ region, based in Singapore, covers the Asian countries of the Pacific Rim as
well as Australia, New Zealand, and India.

Dell has invested in high growth countries such as Brazil, Russia, India, and China to design,
manufacture, and support our customers, and we intend to continue to expand our global
infrastructure as our international business continues to grow.  

Americas
Headquarters: Round Rock, Texas    
    Business Centers*: 
    ·    Brazil – El Dorado Do Sul 
    ·    Oklahoma – Oklahoma City 
    ·    Panama – Panama City 
    ·    Tennessee – Nashville 
    ·    Texas – Austin and Round Rock   
    Manufacturing and Distribution: 
    ·    Brazil – Hortolândia (opened 2007) 
    ·    Florida – Miami (Alienware) 
    ·    Nevada – Reno 
    ·    North Carolina – Winston-Salem 
    ·    Tennessee – Lebanon and Nashville 
    ·    Texas – Austin   
    Design Centers: 
    ·    Texas – Austin and Round Rock    

Europe, Middle East, Africa

Headquarters: Bracknell, England    
    Business Centers*: 
    ·    Germany – Halle 

23
    ·    France – Montpellier 
    ·    Ireland – Dublin and Limerick 
    ·    Morocco – Casablanca 
    ·    Slovakia – Bratislava   
    Manufacturing and Distribution: 
    ·    Ireland – Limerick and Athlone (Alienware) 
    ·    Poland – Lodz (opened 2007)    

Asia Pacific, including Japan

Headquarters: Singapore   
    Business Centers*: 
    ·    China – Dalian and Xiamen 
    ·    India – Bangalore, Gurgaon, Hyderabad, and Mohali 
    ·    Japan – Kawasaki 
    ·    Malaysia – Penang and Kuala Lumpur (opened 2007) 
    ·    Philippines – Quezon City (opened 2007)   
    Manufacturing and Distribution: 
    ·    China – Xiamen 
    ·    Malaysia – Penang 
    ·    India – Chennai (opened 2007)   
    Design Centers: 
    ·    China – Shanghai 
    ·    India – Bangalore 
    ·    Singapore 
    ·    Taiwan – Taipei

Company’s core strength

The Dell Executive Briefing Center (EBC) creates opportunities for our customers to connect
- with people and solutions. Our briefing program is built on a foundation of trust and
commitment to solving problems.

At the Dell EBC, visiting customers experience a build-to-order briefing based upon their own
IT environment. A tailored approach to customer briefings allows Dell to deliver executive-to-
executive and peer-to-peer conversations.

We know that these conversations are critical to success. After all, IT professionals speak the
same language. And that’s why Dell is here – to help our customers become more successful
in their industries, markets, districts, institutions and agencies.

Dell’s briefing experience, available in multiple locations globally, offers enterprise, client
and solutions-based content to visiting customers.

24
The Power to Address Your Needs

Here is a sample of briefing topics requested by Fortune 500 companies and other leading
public institutions:
 

 Simplified IT:  An introduction to how we do business. Unprecedented

accountability, open relevant technology and sustained execution.
 Building an Efficient Datacenter:  Simplifying operations, optimizing solutions and
maximizing value. Learn about Dell’s scalable enterprise approach.
 Virtualization:  How virtualization is changing IT – helping simplify server
operations while delivering quantifiable results.
 OpenManage:  Dell's approach to systems management is to provide inherently
manageable, standards-based platforms along with a comprehensive set of tools.
 Storage Management:  Dell’s product portfolio enables customers to improve access
and control through centralized and simplified storage management.
 Green IT:  A combination of the most relevant energy-efficient technology,
partnerships with best-in-class equipment vendors and energy-optimizing professional
services and tools.
 Flexible Computing Solutions:  Simplification from the desktop to the data center by
centralizing data and image control for tighter security, easier image management and
better reliability.
 Technology Futures:  Dell’s product and technology experts talk about Dell’s
positioning and strategy – from the desktop to the datacenter.
 ProSupport Services:  Comprehensive solutions for today’s IT infrastructure
challenges. From deployment, to maintenance, through life cycle management, Dell’s
offerings are designed to meet today’s most challenging IT objectives.
 Behind-the-scenes look at Dell’s internal IT organization:  Learn about the
industry-leading Dell-on-Dell solution to specific technology challenges, including
virtualization, e-business, and supply chain.

INNOVATIONS AT DELL
25
Listening to Drives Innovation

Dell helps determine the course of future industry innovation through a time-tested process
that puts customers first. At the core of Dell's innovation approach is an unwavering
commitment to delivering new and better solutions that directly address customer needs.

At the Dell EBC, our teams gather customer feedback and use customer experiences to help
direct future products and solutions

AWARD WON

Dell EBC won the “World-Class Planning” Award from the Association of Briefing Program
Managers in April 2008.

DELL VALUES

Corporate Responsibility at Dell is about demonstrating through action our values

of corporate citizenship. Through the integration of economic, social and
environmental responsibility into everything we do -- and by ensuring diversity
remains a Dell cornerstone so we have a workforce reflective of our customers,
access to the best talent and ideas to innovate for our customers -- Dell can build
the right relationships. These relationship can grow our business while taking
responsibility for the impact of our actions on customers, suppliers, employees,
shareholders, communities and other stakeholders, as well as the environment.

Dell is committed to being a good neighbor in the communities we call home. We

must continue to grow responsibly – protecting our natural resources and practicing
sustainability in all its forms – and improve the communities where we live and
work through our financial and volunteer efforts.

Dell has taken significant action. We’ve helped our neighbors in Dell communities
around the world, raised the sustainability bar for businesses everywhere as the first
major computer manufacture to commit to carbon neutrality, and our diversity
efforts have a higher standard that put forth opportunities for all of employees,
leveraging both similarities and differences.

We are excited about our corporate responsibility efforts and look forward to
sharing more information throughout the year.

ABOUT DELL LAPTOPS

26
The Dell notebooks come in two variants. The first one is Inspiron Notebooks and the second
is XPS notebooks. The Inspirion notebooks are most popular and widely used among the
people. In 2006 Dell tied up with AMD Inc. for there advanced 64 bit processors for the Dell
desktops and laptops. AMD has high speed Turion processor designed for laptops with 64 bit
technology to give high performance. The Inspiron rage comes with home and business
purposes with the rage starting from 349$ to 700$. The latest models with specifications are
given below.

(1) Inspiron 1501- AMD Turion 64 X2 Mobile technology TL-56 Processor

Genuine Windows Vista Business
ATI Radeon card 1150 256MB Hyper Memory (integrated)*
Weight 2.81 kg.

(2) Inspiron 6400- Intel Coreâ„¢ Solo or Core Duo Processor

Genuine Windows Vista Business
Up to 15.4" Wide Screen WSXGA+ display with True Life
Weight 2.8 kg.

(3) Dell Inspiron 1521 - AMD Turion 64 x2 Dual Core Processor TL-64
Genuine Windows Vista Home Premium
Weight at 6.38lbs

(4) Dell Inspiron 1721 - AMD Turion 64 x2 Dual Core Processor TL-66
(2.3GHz/1600MHz FSB/1MB Cache)
Genuine Windows Vista Business

(5) Dell Inspiron 1720 - Intel Core Duo 2 Processor T7700 (2.4GHz/800MHz
FSB/4MB Cache)
Genuine Windows Vista Home Basic

(6) 17" Ultra Sharp Wide Screen UXGA display

Starting at 3.54 kg

(7) Dell Inspiron 1520- Intel® Core Duo 2 Processor T7500

Genuine Windows Vista Business

And the latest XPS variants are more slick and stylish. The main target for XPS laptops are
businessman and students who are crazy for the slim and powerful laptops. The XPS
notebooks are faster and come with advanced features. The price range starts from $799 to
$1100. The specifications are given below.

(8) XPS M1330- Intel Core 2 Duo 667 MHz

Genuine Windows Vista Business
Intel Graphics Media Accelerator 3100 (integrated)
1 - 4GB Dual Channel DDR2 SDRAM Up to 667MHz

(9) XPS M1710 - Intel® Coreâ„¢ Duo Processor

Genuine Windows Vista Business
17" Wide Screen WUXGA Ultra Sharp display
27
(10) XPS M2010 - Intel® Coreâ„¢ Duo Processor
Genuine Windows Vista Home Premium
20.1" Wide Screen WSXGA display

(12) XPS M1730- Intel Core 2 Duo Extreme X7800, can be of over clocked to
3.2GHz
Genuine Windows Vista
Up to 4GB of DDR2 memory
RAID support - for faster speeds

Dell have released its new laptop called ADAMO with a caption “Prepare To Fall In Love”
and the meaning for ADAMO in latin is what the caption is. What a great caption from Dell
for this ultra-slim laptop and yes Dell have introduce such kind of laptop and when you watch
the design of the laptop, i am sure you will fall in love with this laptop. This laptop is
engineered well and the design is awesom. I suggest to buy this laptop if you have passion
towards the ultra-slim models and you love great designs.What matters in todays generation
of laptops greater performance or awesome engineering and design. You will find both of
them in a single laptop - Dell ADAMO.
                     ADAMO come in two Gorgeous Designs ONYX and PEARL competing your
attention. The Backlit keyboard and tough single piece aluminum chasses will grab the
attention of the world to ADAMO. ADAMO comes into the range of luxary products and it
will grab the attention with is looks and engineering. High definition edge to edge glass
display is striking feature in ADAMO. If  i go on continue with the description of design and
looks then simply i can’t share in such a brief words. So, let us continue this post by moving
towards technical details.
                            Measuring only 0.65 inches, this ultra slim laptop have powerful features
with in it. So, it is not only slim but also powerful and so totally good performer. 
                             Coming to the screen of ADAMO, it is a 13.4 inch 16:9 HD display
integrated with 1.3 mega pixel camera. Here you find some thing missing from you high end
laptop i.e, 2.0 mega pixel camera. But don’t bother this will not put to you an end.
                             This Laptop have got stunning long lasting battery life of 5 hours upon full
charge with battery made up of advanced lithium polymer technology. Experience the long
lasting battery to play music and other office works.
                             keep in touch where you go by connecting to internet using Wireless N, one
RJ-45 port and optional mobile broadband. Integrated Bluetooth provide us to transfer files
from ADANO to other bluetooth devices
                              Now here ADANO is available in 2 varients each differ in processor, RAM
and extra feature.
ADMIRE:-
  1.2 GHZ Core 2 Duo Processor with Intel Centrino Technology.

28
   2GB 800MHz DDR3 dual-channel memory.
 128GB solid state drive.
DESIRE:
 1.4GHz Intel Core 2 Duo Processor with Centrino technology
 4GB 800MHz DDR3 dual-channel memory
 128GB3 solid state drive.
 Mobile Broadband.
 
                                    Excluding these features, most of the features are common. The weight
of this laptot is 1.5KG and the screen is 13.4 inch 16:3 HD display and includes 1.3 mega
pixel for both the versions. Go buy these stylish varient laptops for $1,999 and $3,699
respectively.

Dell still firmly distinguishes between personal users and business customers on its web site.
If it were exclusively up to the salesperson from the green island, private customers must first
and foremost be satisfied with laptops of the Inspiron, the XPS, or the new-fangled Studio
Line series. It's actually a misfortune, for the reason that looking into the business segment of
Dell, you'll find a quantity of very interesting laptop variants.

Design
At the 1st glimpse the appearance of the Vostro 1710 seems to be to a certain extent stiff and
somewhat stocky and raw-boned, so, it necessitates some time to get used to its seem. An
improvement is that typing does no longer feel like rubbing with the palms as it feels when
typing on the older Vostro 1310. The reason may be the superior case, which indicates
additional space between touchpad and the beveled edge.

Performance
Dell's entry-level variant of the Vostro string is in foundation gear a very rational 17 inch
29
laptop, which is accessible for just 379 Euro. A design with Intel Core 2 Duo T8100, 4 GB
RAM, and incorporated webcam plus microphone, costs on the subject of 670 Euro according
to Dell's on-line superstore. However, the evaluated laptop came only with 2 GB RAM, but if
not indistinguishable configuration. Depending on unusual offers the value can vary.

The reviewed laptop was planted with an NVidia Geforce 8600M GS graphics accelerator
card with 256 MB GDDR3 video memory. Even if the Vostro 1710 is intended as business
laptop, the Geforce 8600M GS is adequately influential for one or the other game during the
breaks - if you are enthusiastic to cooperate about the superiority. In addition, the used exhibit
reacts quick enough to keep away from streaks. Due to sound emissions of only 30.5 dB (A)
the Dell Vostro 1710 can be named extremely silent in idle mode. You can barely hear a
sound, when the hard disk is accessed. The evaluated sculpt of the Dell Vostro 1710 was
planted with a 56Wh (5045 mAh) Lithium-Ions Battery. It supplies the test sample with a
extremely acceptable battery life.

Overall
To sum up, the Dell Vostro 1710 is an impartial laptop with only diminutive disadvantages. If
you do not merely necessitate a full-bodied laptop with high-quality workmanship for a
rational price (Based on the customization), but also a good quality customer prop up with on-
site service and optionally elongated warranty, you are accurate to look for a Dell laptop, for
the reason that it can be personalized to your personage needs and obligations.

MARKET SHARE OF DELL

The market share numbers for the first quarter of 2007 are in, and the news isn't good for Dell.
HP continues to do well, while Acer moved past Lenovo for the first time.

By Eric Bangeman | Last updated April 19, 2007 11:35 AM CT

 Text Size
 Print this article
 Leave a comment

Having Michael Dell back at the helm of his namesake company hasn't paid any quick
dividends when it comes to market share. According to Gartner Research, Dell continued its
slide both in the US and worldwide during the first quarter of 2007, while HP opened up an
even-wider lead.

Dell saw negative growth once again, with worldwide shipments dropping by 7.8 percent
from the first quarter of 2006. That's actually a modest improvement from the fourth quarter
of 2006, where the company saw -8.7 percent growth, but still not the kind of news Dell needs
at this point in time. The picture in the US, which has traditionally been a stronghold for Dell,
is even gloomier. Here, the company saw its market share lead over HP shrink from 12.9
percentage points in 1Q 2006 to 2.2 percentage points last quarter, posting -15.5 percent
growth. Dell had 27.9 percent of the US market for the last quarter, compared with 25.7
percent for HP.

30
"The first quarter of 2007 was a transitional quarter for Dell as the company began a major
restructuring project," said Gartner analyst Mikako Kitagawa. "HP was helped by the Vista
operating system consumer launch in mature regions, and it is benefiting from a strong
position in the channel."

31
Data source: Gartner

The news was good indeed for HP. It cemented its top position worldwide with 17.6 percent
of the market, seeing 28.7 percent year-over-year growth. The other big winner was Acer,
which jumped over Lenovo into the number three spot with 6.8 percent of the market and 46.1
percent year-over-year growth. Overall, the worldwide PC market grew by 8.9 percent during
the first quarter.

In the US, Apple reached the 5.0 percent mark, good enough for fifth place. But it still trails
Toshiba by 0.4 percentage points. The Cupertino, CA-based company did see the highest
growth of any PC manufacturer, growing 30.0 percent from the first quarter of 2006, but
suffering a 0.1 percentage point loss in market share compared with the last quarter of 2006.
Toshiba and HP saw the next-best growth, with 26.8 percent and 25.8 percent respectively.
Gateway was the other top-five retailer to suffer, seeing growth of -6.3 percent.

32
Data source: Gartner

Overall, the US PC market grew 2.9 percent for the quarter, compared with Gartner's forecast
of 0.6 percent growth. Some of that growth was likely due to consumers putting off PC
purchases until after Vista's January 30 launch. 

Data source: Gartner

33
Gartner attributes HP's strength in the US to strong performance at retail and a "steady
increase" in sales to small and medium-size businesses. Some of HP's growth is coming at
Dell's expense, as the company was hit hard by declining sales to home users. Dell is due to
report its first quarter earnings on May 31, and analysts are not expecting good news: revenue
estimates for the quarter average $13.99 billion, which would be a drop-off from 2006's
$14.22 and would also mark another quarter of negative sales growth. Dell has its work

34
 Chapter 4

RESEARCH METHODOLOGY

TITLE OF THE STUDY: The title of the study is “Influencing factors”

According to the title the research problem is . “Identify and analyze factors
responsible for purchase of Dell laptops in the city of jaipur”

OBJECTIVE OF THE STUDY:

 To analyze the perception of people about Dell laptops.

 To evaluate and assess which factor contribute most to the purchase of Dell laptops.

 To study the buying pattern of customer about laptops.

 To know the strength of dell laptops.

SIGNIFICANCE OF THE STUDY:

To the Researcher:

 It gave a chance to use the conceptual knowledge in actual environment and

prepares the researcher to use the knowledge for better in his future endeavors.

 It helped in the assessing the factors, which influenced the buying customer and

defining the customer itself in terms of customer satisfaction level.

35
  The study is essential for the researcher in partial fulfillment of MBA curriculum.

The study gave the researcher the experiences to conduct survey.

To the Company:

I.T companies are facing a great competition nowadays. Customers are very much

aware and curious about services, brands and other upcoming models. This study provides an

insight to the company that what kind of strategies must be adopted in order to select the

factors and also satisfy customers accordingly.

To the Others:

The study gave an insight into various aspects of Dell, discussed in this study. One

can easily come to know about what is happening the I.T companies in current environment.

How they make attraction of consumer mind.

SCOPE OF THE STUDY:

The study was confined to I.T Company Dell only.

RESEARCH METHODOLOGY:

The research design is the arrangement of conditions and analysis of data in a manner

that aims to combine relevance to the research purpose with economy in procedure. Once the

project title was finalized, the researcher identified various information needs and their

respective sources.

36
 (a) Type of Research: Research is Descriptive in nature.

(b) Universe: People of engineering and MBA background and people working in

various fields.

(c) Sampling Technique: Convenience Sampling.

(d) Sample Size: 200 Respondents.

(e) Data Type: Primary Data (Nominal).

(f) Instrument of Data Collection: Questionnaire.

LIMITATIONS OF THE RESEARCH:

 The study was restricted to Jaipur city only, so it was difficult to generalize the

interpretations would be make out of the findings.

 Limited knowledge of the researcher in the field of research may lead to interpretation

errors.

 The research was based on primary collection of data through Structured Schedule, so

there may be chances of human error and biasness.

 The research was dependant on the information provided by the respondents who were

very reluctant in providing right information and often provides carelessly and results

are drawn out by only these information. So, sometimes all effort might fail to find the

right result.

 As associated with every project, time and money were the major limitations with

project.

The conclusions arrived at, are based on a very less experience of the researcher in this field

37
 Chapter 5

DATA TABULATION, ANALYSIS AND FINDING

By the responses of different respondents, now we have to tabulate all the required

information which is helpful for our research study. By this table we will conclude the

findings.

Table 1

Gender

Total Customer Male Female

200 123 77
Percentage 61.5 % 34.5 %

Table 2

Customer of different age group Age Group

Total Customer Below 20 20-35 36-50 More than 50

200 64 112 20 4
Percentage 32 % 56% 10 % 2%

38
Table 3

Total Customer Upto Graduation Post Professional

school graduation studies
200 12 67 33 82
Percentage 6% 35% 17% 42%

Table 4

Total Customer >1 lac 1-2 lac 2-3 lac Above3 lac
100 37 54 67 42
Percentage 18.5% 27% 33.5% 21%

39
Table 5

This table is about the education group of people coming to Big Bazaar.

Total Customer Business Govt. job Private Student

job
200 32 26 27 115
Percentage 16% 13% 13% 58%

40
Table-6

Do you have laptop

Yes=71%

No=29%

Table-7

Are youy planning to purchase a laptop

Yes=12%

No=88%

41
 RATING 1. 2. BRAND 3. PRICE 4. 5. ALL OF
(TOTAL) CONFIGUARATION NAME INSTALLED ABOVE
SOFTWARE
167 18 21 26 4 98

Configuration=11% , Brand name=13%, Price=15%, Installed software=2%

All option=59%

Table-9

Rnking of the variables according to the preference of customers for laptops

5 4 3 2 1
Ease of handle 25 37 30 33 42
Inbuilt features 35 30 37 32 33
Enhanced use of 28 27 37 33 42
internet
Convenient to 42 40 33 32 20
carry
Compact design 37 33 30 37 30

42
Convenient to carry was ranked as the highest(4),then compact design(5) followed by inbuilt

features(2),ease of handeling (1) and enhanced use of internet(3) for the laptop by the

respondents.

Table-10

Finding of which company’s laptop do have

RATING 1. Dell 2. Compaq 3. hp 4. sony 5.HCL 6.Other

(TOTAL)
167 81 32 30 8 12 4

49% people said the have dell laptop or the are planning to purchase the Dell laptops followed
bycompaq ,h.p,sony ,HCL and others.

43
Table-11

Finding of why customer purchase Dell laptops

RATING 1. 2. BRAND 3. MORE 4. 5.

(TOTAL) ATTRACTIVE NAME VARIANTS CUSTOMIZATION INSTALLED
PRICE SOFTWARES
81 21 18 5 31 6

26% respondants replied that because of attractive price they have purchased or planning to
purchase rthe Dell laptops, 38% believe that because Dell have option of cusdtom,ization
that’s why theyb have given preference to Dell.

Table-12

RATING 1. MAGZINES 2. 3. PEERS 4. 5. ANY

(TOTAL) AND ADVERTISMENTS INTERNET OTHER
NEWSPAPERS
81 21 18 15 23 4

44
28% respondent said that their source of information about Dell is internet followed by
magzines and newspapers,advertisments ,peers and other sources.

Table-13
Finding of what work they do on Dell Laptops

RATING 1. 2. PROJECT 3. 4. E- 5. ANY

(TOTAL) ACCOUNTS AND PROGRAMMING DESIGNING OTHER
PRESENTATION
81 27 31 15 6 2

33% respondent replied that they do the accounting work, 38% said they work on project and
presentation,19% programing, 7% designing and rest other works.

45
Table-14

Rating of varios variables on behalf of respondents

1. Price

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 7 26 32 9 7

2.Configuaration

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 11 23 38 8 1

46
3. Durability

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 8 17 26 21 9

4. Inbuilt Features

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFA
CTORY
81 16 34 18 6 7

47
5. variants

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 13 39 17 7 5

6. Looks

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY
81 17 33 21 8 2

7. Customization
48
RATING 1.MOST 2. VERY 3. 4. LESS 5.
(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY LEAST
SATISF
ACTOR
Y
81 22 36 20 4 0

8. Accessories

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFAC
TORY
81 12 13 42 9 5

49
9. Installed software’s

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 21 23 32 5 0

10. Promotional Schemes

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 11 17 19 26 8

50
11. Post sale services

RATING 1.MOST 2. VERY 3. 4. LESS 5. LEAST

(TOTAL) SATISFACTORY SATISFACTORY SATISFACTORY SATISFACTORY SATISFACT
ORY
81 2 16 19 33 11

51
 CONCLUSION

The conclusion which is generalised from the study of Variables reveales that
Customization feature provided by the Dell laptop was rated as highest among
the Variables, This feature allows Customers to design the laptops online with
desired configurations.

Price was also rated positively by the respondants due to direct selling of the
laptops the prices arelower than other company’s in same configuration.

Inbuilt features such as web camera and bluetooth sound quality was also rated
positively.

These factors influence the customors to purchase the Dell laptops

Other variables such as Looks, Variants, Accessories were rated positively but
less than customization and price.

The variables which were rated lowest are Durability, Promotional Schemes and
post sale services.

52
 Recommendations

1. Sale promotions should be increased by the company to increase the sale o

the laptops as these were rated negatively by the respondents.

2. The company should focus on making more durable laptops which can resist

the extreme conditions ( shock resistant)

3. The lowest rated Variable was post sale services, due to lack of service

stations it is difficult for customer find it difficult to get their laptops repaired

whenever some malfunctioning occurs in the Laptops therefore the company

should focus on increasing the service stations to enhance the sale of the

Laptops.

53
 Chapter 8

LIMITATIONS

CONSTRAINTS WITH THE RESEARCH

 The research conducted was limited to Jaipur city only.

 Due to time constrains more time could not be devoted to individual respondent.

 Due to unwillingness of providing any information, the respondents filled the

questionnaire casually which might have affected the consolation.

 A busy schedule of dealers/ retailers also makes the collation of information a very

difficult one.

 Full district was not covered, as this is very tedious job to be done in few days

however almost all main areas of district were covered.

 The projection is purely based on verbal meetings and may be influenced by

unprecedented factors.

 Non-co-operative behavior of respondent was a big problem in this survey.

 While studying the report the above fact should be taken into consideration.

54
 BIBLIOGRAPHY

Kothari C. R. ; Research Methodology; Second Edition; New Age International (p) Limited,
publisher; 2004 , pp. (1-229).

Shriendler and cooper ; Research Mathodology ; Third addition

Dell.com (website)

55
 ANNEXURE-1
“Identify and analyze factors responsible for purchase of Dell laptops in the
city of jaipur ”

QUESTIONNAIRE

Respondent name: - ___________________________ Place: -

Date: -
Gender Male Female
Age group Upto 20 20-30 31-35 35 &above
Education Under Graduate Post Profession
graduat graduate al degree
e
Occupation Busines Govt. job Private others
s job
Annually Below 1.5-2.5 lac 2.51-3.5 Above 3.5
income 1.5 lac lac lac

Q.1. Do you have laptop ?

(a) Yes (b) No
Q.2 Are you planning to purchase a laptop?
(a) Yes (b) No

Q.3 What factor you look in before purchasing a laptop.

(a) Configuration (b) Brand name (c) Price
(d) Installed Softwares (e) All of the abvove

Q.4 Please rate the following for laptop

(a) Ease of handling ( )
(b) Inbuilt features ( )
(c) Enhanced use of internet ( )
(d) Convenient to carry ( )
(e) compact design ( )

Q.5 Which company’s laptop do you have or planning to have

(a) Dell (b) Compaq (c) hp
(d) Sony (e) HCL (f) any other

Q.6 If Dell then why

(a) Attractive price (b) Brand name (c) more variants
(d) Customization feature (e) Installed software’s

56
Q.7 From where you came to know about Dell laptop

(a) Magazines & News papers (b) Advertisements (c) Peer groups
(d) Internet (e) Any other

Q.8 What work you perform on Dell laptop

(a) Accounts (b) Project & presentations (c) Programming
(d) E-designing (e) Any other

Q.9. Rate the following.

EFFECT Most Very Influential Less Least

FACTORS influential influential influential influential
Price
Configuration
Durability
Inbuilt
features
Variants
Looks
Customization
Accessories
Installed
software’s
Promotional
schemes
Post sale
services

Q.10. Your overall perception about Dell Laptops.

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57