Business Plan: Blozom Boutique

Blozom Boutique
BUSINESS
PLAN
A classic never goes out of style
Prepared By 10200 Bolsa Ave, Westminster, CA, 92683
John Doe [email protected]
(650) 359-3153 https://upmetrics.co

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1.
Executive Summary
Company Overview
Market Analysis
Strategy & Implementation
Financial Plan
Sources & Use of Funds
Company Overview
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Products & Services

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Management Team
ROBIN MATHEWS
Co-Founder & CEO- [email protected]
Mathews has worked ten years in the retail industry, including four years as the
manager of an antique furniture shop. She earned a BA degree in finance from
Britannica College in Tampa, Florida.
JOANNA JENSEN
Co-Founder - [email protected]
Jensen’s experience lies in the fashion industry. She’s worked with designers,
wholesalers, and retailers for roughly 20 years. Jensen holds a BA in fashion
merchandising from Colliers Fashion Institute in Miami, Florida.
Market Analysis
Strategy & Implementation

Financial Plan
EBITDA and Net Income
EBITDA Net Income

600.00k
400.00k
200.00k
0
2012 2013 2014 2015 2016
Sources & Use of Funds

2.
Company
Company & Industry
Legal Entity & Ownership
Company History To Date
Facilities
Key Assets
Company & Industry
Legal Entity & Ownership

ROBIN MATHEWS
Co-Founder & CEO
Mathews has worked ten years in the retail industry, including four years as the
manager of an antique furniture shop. She earned a BA degree in finance from
Britannica College in Tampa, Florida.
JOANNA JENSEN
Co-Founder - [email protected]
Jensen’s experience lies in the fashion industry. She’s worked with designers,
wholesalers, and retailers for roughly 20 years. Jensen holds a BA in fashion
merchandising from Colliers Fashion Institute in Miami, Florida.
Company History To Date

Facilities
Key Assets
3.
Products And
Services
Products
Features & Benefits
Development
Products
Description
Blozom Boutique will sell a combination of widely recognized name brands as well as clothing lines
from select fashion designers. We will closely follow generational fashion trends as well as our own
customers’ purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our
“boomer” clientele. Solely focusing on the styles, colors, and fits to flatter the female Baby Boomer’s
figure will be our specialty. While apparel, such as business clothing, casual wear, jeans, and formal
wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats.
We will earn profits by selling our merchandise. Our pricing structure will remain flexible, as we will
implement suggested retail pricing on common brands as well as the standard practice of key stoning
prices. Additionally, we will use a value-based pricing structure, which measures the value of our
products to our customers such as easy access, quality, customer service, and styles flattering to our
target consumer. We will implement end of season sales, holiday and overstock sales, multi-buy
savings, and promotional coupons at strategic intervals.
List of products
Tops (long sleeve and short Bottoms (pants, skirts, Sleepwear

sleeve) skorts, shorts)
Swimwear Accessories Shoes
Features & Benefits

Development
4.
Market Analysis
Target Customer
Market Size
Trends
SWOT Analysis
Target Customer
Customer Segmentation
Professional Women: 26.0 %
Wealthy Women: 40.0 %
Independent Fashion Women: 34.0 %
Market Size
Target Market
Pleasantville
Total Female Population 40,000
Median Age 31%
Target Population by age
Age 25 to 34 13.08%
Age 35 to 44 12.94%
Target Population by Income
Income $50,000 to $74,999 18.03%
Income $75,000 to $99,999 12.97%
Income $100,000 to $124,999 8.65%
Income $125,000 to $149,999 5.40%

Pleasantville
Income $150,000 to $199,999 5.12%
Income $200,000 and Over 5.34%
Trends
SWOT Analysis
Strengths Weaknesses
Experience and understanding of the Untested market in Pleasantville.

fashion industry.
While market is large, it is a niche
Unique shopping experience with market (Baby Boomers).
exceptional customer service
Great downtown location.
Large and growing consumer base.
Opportunities Threats
Outstanding shopping experience will
lead to repeat business. Cost and effectiveness of marketing to

Growing online clothing store Blozom
women “Baby Boomers”.
Boutique.
New retail shops that may or may not
Establish a Blozom Boutique clothing
line. open in the future.

5.
Competitive
Analysis
Competition
Competitive Pricing
Competition
Competitors
EcoWise Boutique Caddy Corner Kids

EcoWise Boutique, which targets a Caddy Corner Kids, which targets
younger demographic and parents shopping for children,
specializes in natural fiber clothing. specializes in children’s clothing,
They also carry local art and accessories, and toys.
jewelry.
Kati Kouture Marjorie Joe’s Fashion & Gifts

Kati Kouture, which targets younger Marjorie Joe’s Fashion & Gifts
women, specializes in offering targets older women within our
industrial chic clothing with “classic target demographic, but specializes
lines and a punk-gothic edge.” in the more homemade, old-
fashioned style clothing.
Competitive Advantage
Consumer Demand for Management

Unique Designs Our management team has years of
Blozom will focus solely on unique fashion experience that allows us to
clothing not available through mass sell to and serve customers in a
market channels. much more sophisticated manner
than our competitors.
Relationships Exclusive
Having been in the fashion To date, our primary competitive
community for years, [Founder’s advantage is the absence of any
Name] knows all of the relevant store like ours in the Pleasantville
players and media outlets. As such, area
it will be relatively easy for us to
build branding and awareness of our
store.
Competitive Pricing
Chelsea Helmut Lang Haute Hippie
Sweaters $30-$40 $100-$150 $50-$60
Pants/Jeans $60-$80 $150-$200 $60-$75
Dresses $40-$60 $100-$150 $75-85
Tops $30-$40 $75-$150 $40-$60

6.
Strategy &
Implementation
Philosophy
Internet Strategy
Marketing & Promotion Strategy
Sales Strategy
Strategic Alliances
Goals
Exit Strategy
Philosophy
Internet Strategy
Direct E-mail
Pricing Strategy
Marketing & Promotion Strategy

Public Relations
Advertising
Ongoing Customer Communications

Pre-Opening Events
Fashion Shows
Sales Strategy
Strategic Alliances
Goals
Exit Strategy
7.
Operations Plan
Product Development
Operations
Product Development
Operations
Milestones
8.
Management
Organizational Structure
Leadership
Staff Members
Organizational Structure
Leadership
Staff Members
Hiring Plan
9.
Financial Plan
Fund Requirements
Use Of Funds
Income Statement Projections
Cash Flow Projections
Balance Sheet
Key Assumptions & Forecasts
Fund Requirements
Use Of Funds
Income Statement Projections
Based on our marketing plans, location, store size, and product offerings, we expect to collect annual
sales of $285,000 in year one, $375,000 in year two and $525,000 in year three.
Our average cost of goods sold will be 40%, which leaves us with a gross margin of 60%. Our minimum
monthly fixed costs are $15,500 per month, so we will need to generate sales of $25,833 per month to
break even. We will become profitable on a monthly basis before the end of our first year.
In our third year, we will earn a net income of $105,000. The accompanying income statement
demonstrates our company’s profitability.
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues
Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638
Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035
Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses & Costs $271,850 $412,775 $435,504 $454,131 $473,263

Year 1 Year 2 Year 3 Year 4 Year 5
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
EBT ($80,431) $85,257 $122,436 $169,554 $222,604
Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Cash Flow Projections
Our business will collect immediate payment from customers, so our cash flow statement will be
substantially similar to our income statement. Our cash flow statement clearly demonstrates our ability
to cover all bills.
Year1 Year2 Year3 Year4 Year5
CASH FLOW FROM OPERATIONS
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693
Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS
Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING

Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389
Balance Sheet
Blozom Boutique will launch with $220,000 in equity capital and $50,000 in loans. Credit amounts and
supplier terms for inventory will appear in our balance sheet as short-term liabilities. We will not
document jewelry consignments from vendors in our balance sheet and will expense these items as we
sell them. Details are shown in our enclosed balance sheet.
ASSETS
Cash $16,710 $90,188 $158,957 $258,570 $392,389
Accounts receivable $0 $0 $0 $0 $0
Inventory $21,000 $23,153 $25,526 $28,142 $31,027
Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450
Depreciation $36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066
LIABILITIES & EQUITY
Debt $317,971 $272,546 $227,122 $181,698 $136,273

Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443
Share Capital $0 $0 $0 $0 $0
Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623
Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623
TOTAL LIABILITIES &

$247,200 $285,870 $320,052 $385,322 $485,0
EQUITY
Key Assumptions & Forecasts
We base our projections on the assumption that the economy, consumer spending habits and
population growth in Pleasant ville will continue for the foreseeable future.
Below please find the key assumptions that went into the financial forecast and a summary of the
financial projections over the next five years.
Retail Price % of Collection Wholesale Price Cost of

Production
Jackets $227.00 17% $117.98 $58.93
Dresses $220.00 22% $114.23 $54.92
Tops $134.00 31% $68.43 $36.23
Bottoms $167.00 25% $86.88 $48.45
Scarves $78.00 3% $39.53 $24.03
Accessories $75.00 3% $38.25 $24.75

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Blozom Boutique

Prepared By 10200 Bolsa Ave, Westminster, CA, 92683

John Doe [email protected]

(650) 359-3153 https://upmetrics.co

200+ Sample business plans

View Sample Business Plans

See How It Works

Conduct accurate financial projections

See How It Works

Products & Services

Strategy & Implementation

EBITDA Net Income

Sources & Use of Funds

Legal Entity & Ownership

Company History To Date

Tops (long sleeve and short Bottoms (pants, skirts, Sleepwear

Features & Benefits

Professional Women: 26.0 %

Wealthy Women: 40.0 %

Independent Fashion Women: 34.0 %

Total Female Population 40,000

Median Age 31%

Target Population by age

Target Population by Income

Income $50,000 to $74,999 18.03%

Income $75,000 to $99,999 12.97%

Income $100,000 to $124,999 8.65%

Income $125,000 to $149,999 5.40%

Income $150,000 to $199,999 5.12%

Income $200,000 and Over 5.34%

Experience and understanding of the Untested market in Pleasantville.

lead to repeat business. Cost and effectiveness of marketing to

line. open in the future.

EcoWise Boutique Caddy Corner Kids

Kati Kouture Marjorie Joe’s Fashion & Gifts

Start Writing here...

Consumer Demand for Management

Sweaters $30-$40 $100-$150 $50-$60

Pants/Jeans $60-$80 $150-$200 $60-$75

Dresses $40-$60 $100-$150 $75-85

Tops $30-$40 $75-$150 $40-$60

Marketing & Promotion Strategy

Ongoing Customer Communications

Income Statement Projections

Year 1 Year 2 Year 3 Year 4 Year 5

Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783

Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855

Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638

Expenses & Costs

Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035

Lease $60,000 $61,500 $63,038 $64,613 $66,229

Marketing $20,000 $25,000 $25,000 $25,000 $25,000

Salaries $133,890 $204,030 $224,943 $236,190 $248,000

Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500

Total Expenses & Costs $271,850 $412,775 $435,504 $454,131 $473,263

EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374

Depreciation $36,960 $36,960 $36,960 $36,960 $36,960

EBIT ($56,810) $105,925 $140,152 $184,317 $234,414