2010 Lexicon

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The 2010 Lexicon

Mark Hurd. WikiLeaks. Groupon. Vuvuzela. To conclude this special issue, we chart the ups and downs
of the year’s memorable terms, tracking references to them in articles in over 100 publications.

Term Mentions*
Flash Crash Negative Equity
Touchscreen
Quantitative
Facebook
Jan. Dec. Easing

Bernanke Betty White Yuan

Accelerator
Vuvuzela Dodd-Frank
Pedal

E-Books World Cup Chilean Miners

Unemployment
BP Internet TV
Insurance

Manufacturing
Shovel-Ready Twitter
Jobs

Green Jobs 99 Weeks Rare Earth

Jobs Bill Heat Wave Angelo Mozilo

Obama
Lady Gaga Layoffs
Approval Rating

Deficit Jobless Free Shipping

Gold Antenna-gate Groupon

60-Mile Under-
Fabrice Tourre
Traffic Jam employed

Geithner MERSCorp TSA

Eyjafjallajökull Mark Hurd Four Loko

Housing
Basel III WikiLeak
Market

Contagion Meat Dress Rolls-Royce

Homeland
Bedbugs Shellacking
Security

Gaga Spills Jobs Stuck Currency Normal


*Number of stories per month in which the word or phrase was used. Each phrase uses a different vertical scale to highlight the peak months. data: bloomberg

Bloomberg Businessweek (USPS 080 900) December 20, 2010 – January 2, 2011 (ISSN 0007-7135) T Issue no. 4209. Published weekly, except for a double issue in August and one in December, by Bloomberg L.P.
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