College of Business Management and Accountancy

MA School Year 2019-2020

COURSE SYLLABUS

BASIC MICROECONOMICS (BAC_MKT112)

TRINITY UNIVERSITY OF ASIA
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
VISION

“A premier Christian University in Asia and the Pacific transforming a community of learners as VISION
leaders towards a human society” The College of Business Management and Accountancy recognizes the need to help students
understand and embrace leadership in accelerating development, technology, globalization of markets,
availability of capital and increasing diversity that transform the economic environment worldwide. It
MISSION offers an integrated program and learning culture that values individual vision, intellectual discipline
and teamwork.
To promote the formation of integrally-developed, competent, productive and socially The CBMA students are developed as future business leaders and managers imbibed with
responsible citizens by: Christian values. As managers in the 21 st century, they shall no doubt conquer the most daunting
 Instilling Christian values in all its academic programs, co-curricular and extra-
challenges.
curricular activities;
 Providing excellent services for a quality learning environment;
 Extending our ideals of service learning for our partners by empowering communities MISSION
to be self-reliant and by collaborating with other institutions; “Nurturing Christian Business Leaders of Tomorrow” is the commitment of CBMA in response
 Encouraging self-improvement among employees to gain higher competence and to the mission of the University.
better skills towards service excellence; and
 Exercising sound management of our resources. Specifically, the College of Business Management and Accountancy aims to:

1. Provide an understanding of the principles of planning and controlling of activities, measuring

TUA CORE VALUES
performance and establishing and operating policies to achieve organizational goals;
 INTEGRITY - We uphold honesty, accountability, and fairness in the performance of 2. Equip students with skills in presenting, compiling and summarizing financial reports that
our tasks. adequately meet the needs of the organization’s stakeholders;
 EXCELLENCE - We are guided by the highest standard in performance of our duties in 3. Develop decision-making skills that would make them innovative in their approach to
instruction, research, and the community service. business problems and situations;
 INNOVATION - We courageously explore avenues to develop new programs and 4. Undertake practical application of marketing research, marketing plans and a diagnostic case
processes to assure the faithful achievement of our institutional goals and objectives. study of firms, as well as analyzing advertising in a variety of media;
 TEAMWORK - We move as one in the spirit of mutual trust, loyalty and solidarity to
5. Provide a computer knowledge and skills which are indispensable in the orientation of a
achieve our common goals.
 SOCIAL RESPONSIBILITY - We commit to deliver services through an integrated business organization or a government agency; and
1| Course Syllabus
community on Basic Microeconomics
development programs. 6. Provide well-trained graduates who have the capacity for independent thought and work and
instill in them Christian life values.
i.
  FIVE (5) MARKS OF MISSION

1 To proclaim the Good News of the Kingdom.

2 To teach, baptize and nurture new believers.

3 To respond to human need by loving service.

4 To transform unjust structures of society, to challenge

violence of every kind and pursue peace and reconciliation.
5 To strive to safeguard the integrity of creation, and sustain
and renew the life of the earth.

2 | Course Syllabus on Basic Microeconomics

 BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

1. Provide an understanding of the functional areas of the business organization.

2. Apply critical and analytical thinking skills in solving business problems or in making appropriate decisions in a complex situation.

3. Display an understanding of the underlying forces of the global economy and make business decision the broader global context.

4. Work effectively and independently in multidisciplinary and multi-cultural teams.

5. Exhibit awareness of business’ on-going concern theory and its sustainable practices.

6. Recognize ethical problems that occur in business and society and adapt ethical solution in dealing with business problems that will affect the
society.
7. Manifest the capacity for independent though and work and the practice of Christian values.
8. Display good communication and information communication technology skills in making presentation to the organization’s different
stakeholder.
9. Demonstrate corporate citizenship and social responsibility.

10. Apply entrepreneurial skills to innovate business venture based on emerging industry.

11. Exercise high personal moral and ethical standards.

12. Conduct business research and development projects.

COURSE CODE : BAC_MKT112

COURSE TITLE : BASIC MICROECONOMICS
3 | Course Syllabus on Basic Microeconomics
COURSE CREDIT : Theory: 54 hours

PLACEMENT : 1st year, 2nd Semester

PRE-REQUISITES : NONE

COURSE DESCRIPTION:
A course dealing with the analysis of economic concepts and economic policies relating to business operations of various enterprises.

COURSE LEARNING OUTCOMES (CLO) :

1. Review economic terms and economic concepts and relate to business operations
2. Review the basic forms of business organizations
3. Undertake economic analysis of goods and services using graphical presentations and applied exercises
4. Discuss and solve business problems relating to consumer behavior, specialization and producer behavior
5. Present and explain government policies that affect business decisions
6. Differentiate the market structures and explain impact to businesses operations
7. Examine the business performance of companies and categorize these companies as competitive, monopolists, oligopolists or monopsonists

COURSE LEARNING OUTCOMES AND PROGRAM LEARNING OUTCOMES MAPPING TABLE

COURSE LEARNING OUTCOME (CLO) PROGRAM LEARNING OUTCOMES (PLO)

PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO10 PLO11 PLO12
1 2 3 4 5 6 7 8 9
1 Review economic terms and economic L L L
concepts and relate to business operations
2 Review the basic forms of business L L L
organizations

3 Undertake economic analysis of goods and

services using graphical presentations and L L
applied exercise
4 Discuss and solve business decisions
4 | Course Syllabus on Basic Microeconomics
 relating to consumer behavior, L L L L
specialization and producer behavior
5 Present and explain government policies
that affect business decisions L L L
6 Differentiate the market structures and L
explain impact to businesses operations L L L L L L
Examine the business performance of
companies, and categorize these L L L L L
companies as competitive, monopolists,
oligopolists or monopsonists

LEGEND:

L Learning
P Practice
O Opportunity

5 | Course Syllabus on Basic Microeconomics

 LEARNING STRATEGIES
TOPIC LEARNING OUTCOMES (TLO) TOPICS ASSESSMENT

CLASSROOM TA
I. Orientation Sharing of 1.5 Hours Socialized Recitation
1. To understand the significance of the subject to the • TUA Vision and Mission expectations
profession. • Course requirements Introduction
2. Orient the students with guidelines, requirements for • Topic to be discussed
the success in the course • Perception of the course
• Importance of the course
• Grading
1. Define economics and its basic concepts. Review of Economic Concepts & Terms Lecture discussion 3.0 Hours Recitation
2. Explain what is microeconomics Design and present Quiz
3. Describe allocation of resources and scarcity  Microeconomics: Meaning and Scope business ads for Group Activity
4. Distinguish the different classification of goods and  Scarcity and Allocation of Resources goods and services
services  Goods: Meaning and Importance
5. Differentiate among the various economic system  Services: Meaning and Importance
models  Economic System Models
6. Discuss the importance of positive economics in  Normative Economics
collecting information  Positive Economics
7. Explain normative economics in terms of customs and
traditions of society
1. Discuss the importance of economic analysis Economic Analysis of Goods and Services Lecture discussion 4.5 Hours Recitation
2. Illustrate the Demand and Supply analysis of problems  Law of Demand and Supply Graphical Graphs
 Determinants of Demand Presentations Problem Exercises
 Determinants of Supply Problem Solving
3. Solve problems relating to price elasticities of demand  Price Elasticity of Demand
and supply  Price Elasticity of Supply
Graphical Seatwork
4. Discuss income elasticities of demand and supply  Income Elasticity of Demand
Presentations Graphs
 Income Elasticity of Supply

1.Define business organization Basic Forms of Business Organizations Lecture/ discussion 3 Hours Recitation

6 | Course Syllabus on Basic Microeconomics

 2.Describe features of single proprietorship Case Analysis Quiz
3.Discuss features of partnership  Single Proprietorship of Successful Case Analysis
4.Describe distinct characteristics of corporations and  Partnership Businesses Presentation
cooperatives  Corporation
 Cooperative

Prelim Examination 1.5 Hours

1. Explain the concept of specialization Specialization and Producer Behavior Lecture/ discussion 6 Hours Recitation
2. Understand the different types of product Problem Solving Seatwork
specialization  Types of Specialization Graphical Problem Exercise
3. Discuss basic inputs to production  Advantages of Specialization Presentations Graphs
4. Explain the Theory of the Firm  Factors of Production
5. Describe the different costs of production  Theory of the Firm
6. Explain distinct features of production  Diminishing Marginal Productivity
and cost variables in the short run and in the long run  Costs of Production
 Long Run and Short Run Period

1. Explain the importance of consumer behavior in Analysis of Consumer Behavior Lecture discussion 6 Hours Recitation
businesses Graphical Graphs
2. Illustrate the downward slope of the Demand Curve Presentation Problem Exercise
3. Describe the factors behind the downward slope  Theory of the Consumer Problem Solving
4. Explain the ranking of consumer preferences  Ranking of Preferences
5. Differentiate between ordinal utility and cardinal utility  Ordinal and Cardinal Utility
 Diminishing Marginal Utility

MIDTERM EXAMINATION I.5 Hours

1. Explain the importance of government policies to Government Policies Affecting Businesses Lecture/ discussion 6 Hours Seatwork
business operations Graphical Graphs
2. Illustrate price ceiling using Demand and Supply  Price Ceiling Presentation Problem Exercise
3. Identify the sector being protected by price ceiling  Price Floor Problem Solving

7 | Course Syllabus on Basic Microeconomics

 4. Illustrate price floor using Demand and Supply  Minimum Wages
5. Identify the sector benefitting from price floor
6. Describe imposition of minimum wages
7. Learn the different wages across regions

1. Define value added taxes Other Government Policies Affecting Businesses Lecture discussion 6 Hours Recitation
2. List the purchase items with value added taxes Problem solving Problem Exercise
3. Summarize the level of taxation for water consumption  Value Added Taxes Internet Research Research Work
and electricity consumption  Taxes on Water Consumption Summary
4. Know the corporate income tax levels  Taxes on Electricity Consumption
 Corporate Income Tax

SEMI-FINAL EXAMINATION 1.5 Hours

1. Describe the features of perfect competition Market Structures: Characteristics Lecture discussion 6 hours Recitation
2. Compare the advantages and disadvantages of Short debate on Quiz
businesses competing in the market  Perfect Competition advantages and Debate summary
3. Summarize the features of monopoly business  Monopoly disadvantages
4. Summarize the features of oligopolies and  Oligopoly
monopsonists  Monopsony Problem solving Problem Exercise
5. Explain the pricing strategies of businesses in each  Pricing Strategies
market structure

Business Performance of Companies Lecture discussion 6Hours Recitation

1. Describe the actual business performance of selected Case Problems Case Presentations
companies  MERALCO as Monopoly
2. Compare pricing strategies of selected companies  Globe and Smart as Oligopolies
3. Categorize the selected companies under each  Manila Waters and Maynilad as
market structure Oligopolies Lecture Discussion Recitation
 National Food Authority as Monopsony Case Problems Case Presentations
 Jollibee and McDonalds as Market
Competitive Companies

FINAL EXAMINATION 1.5 Hours

8 | Course Syllabus on Basic Microeconomics

LEARNING RESOURCES:
1. Books
2. Laptop and Audio-visual equipment
3. Journal articles
4. Business News articles
5. Online sources

COURSE REQUIREMENTS:
o Major Examinations and quizzes
o Journal Readings
o Chapter Readings/Assignments
o Case Analysis Presentation
o Student Presentation
o Reflections on the different Activities

GRADING SYSTEM:
A. UNIVERSITY STANDARD GRADING SYSTEM
EACH STUDENT RECEIVES TWO (2) GRADES, THE MIDTERM GRADE AND THE FINAL GRADE.

1. Class Standing 60% The Midterm Grade is computed as follows:

 Quizzes (40%) Preliminary Grade 40%
 Assignments, projects, exhibits, recitation, cases (20%) Tentative Midterm Grade 60%
Major Examination 40% TOTAL 100%

TOTAL 100% 2.The Final Grade is computed as follows:

Semi-Final Grade 40%
Tentative Final Grade 50%
Attendance & Deportment 10%
TOTA L 100%

9 | Course Syllabus on Basic Microeconomics

 Percentage Range of Computed Grades Grade in Decimal Verbal Interpretation
98 – 100 1.00 Excellent
95 – 97 1.25 Superior
92 – 94 1.50 Very good
89 – 91 1.75 Above average
85 – 88 2.00 Good
82 – 84 2.25 Average
79 – 81 2.50 Fair
77 – 78 2.75 Passing
75 – 76 3.00 Barely Passing
- 74 5.00 Failure
6.00 Dropped Officially
7.00 Dropped Unofficially
8.00 Exempted
9.00 In Progress

REFERENCES

Bautista, Cristina, et al.(2017). Economics & Society. Ateneo de Mania Press. 2nd ed

Bermudez, Niel. (2017). Economics: Macro and Micro Approach. JPM Publishing.

Mankiw, Gregory. (2018). Principles of Microeconomics. Cengage. 8th ed.

Mc Eachern, William.(2017). Microeconomics. Cengage Learning. 11th ed

Website of BIR for wages and taxes

Websites of Companies-- MERALCO, Maynilad, Manila Waters, Globe, Smart/PLDT, Jollibee and McDonalds

Prepared by: Approved by: Noted by:

ROSALIA T. BENOZA JONATHAN P. DE LEON MA. VICTORIA U. ROSAS, PHD, DBE

10 | Course Syllabus on Basic Microeconomics

 Faculty Member Department Head DEAN, CBMA

11 | Course Syllabus on Basic Microeconomics