Participatory Design: Issues and Concerns
Participatory Design: Issues and Concerns
Participatory Design: Issues and Concerns
167
© 1998 Kluwer Academic Publishers. Printed in the Netherlands.
Key words: CSCW, design professionals, participatory design, politics of design, sustainability
1. Introduction
Participatory Design is a maturing field of research and an evolving practice among
design professionals. PD researchers explore conditions for user participation in the
design and introduction of computer-based systems at work. The first international
PD conference was held in Seattle in 1990 and since then PD conferences have
been held in the United States every second year.? These biennial conferences were
preceded by conferences in Europe that focused on worker participation in technol-
ogy design.?? PD conferences have attracted researchers concerned “. . . with a more
human, creative, and effective relationship between those involved in technology’s
design and its use, and in that way between technology and the human activities
that provide technological systems with their reason for being” (Suchman, 1993).
Drawing on the papers presented at these conferences, international journals like
CACM, HCI and now CSCW have dedicated special issues to PD. Increasingly
? The proceedings of the PD conferences can be obtained by contacting CPSR at Computer
Professionals for Social Responsibility, P.O. Box 717, Palo Alto, CA 94392-0717, USA.
?? See e.g. proceedings from conferences sponsored by IFIP’s WG 9.1 and WG 8.2: Briefs et
al. (1993); and Bemelmans (1984). See also Bjerknes et al. (1987) from the Second Decennial
Conference at the University of Aarhus, Denmark.
168 FINN KENSING & JEANETTE BLOMBERG
at universities and business schools in Europe and North America, courses and
Ph.D. programs are addressing issues in PD. The field continues to provide a
home for lively debates about appropriate and practical relations between work
and technology and about techniques for the analysis and design of such relations.
Since the early days of PD, computer-based systems have become more and
more integral parts of people’s work lives. Many design professionals and man-
agers alike are realizing that the skills and experiences of workers? need to be
present in the design and organizational implementation of computer systems and
the work they support. This, they argue, will help ensure a better fit between
technology and the ways people (want to) perform their work. Increasingly, the
results of PD research, in terms of an understanding of the relations between work
and technology and the tools and techniques applied, are being integrated into
design professionals’ resources for action. However, the concern for worker par-
ticipation in design that drives PD researchers has also been challenged in recent
years by economic conditions that predominate on the international scene, where
efficiency is emphasized over quality of work life and where the power of worker
organizations is declining. Looking for new ways of connecting with workers (in
addition to union participation) and new strategies for engaging managers and
design professionals in cooperative design, some PD researchers have begun to
reorient their efforts somewhat by cooperating with people situated throughout the
organizational hierarchy and not soley workers and their unions.
In the remainder of the article, we describe three main issues dealt with by PD
researchers: The politics of design; the nature of participation; and the methods,
tools, and techniques used in PD. We address issues dealt with in CSCW that relate
to PD and we conclude by calling for a continuing dialogue between researchers
and practitioners from the two fields.
1. Arena A: The individual project arena where specific systems are designed and
new organizational forms are created (ibid: 195).
2. Arena B: The company arena where “breakdowns” or violations of agree-
ments are diagnosed and hitherto stable patterns of organizational functioning
questioned and redesigned (ibid: 196).
3. Arena C: The national arena where the general legal and political framework
is negotiated which defines the relations between the various industrial partners
and sets norms for a whole range of work-related issues (ibid: 198).
At various times in the history of PD research there have been differences in
the emphasis placed on the three arenas of participation. The early PD projects
attempted to link Arenas A, B and C, with the aim of exploring local conditions for
workers’ co-determination as a basis for influencing policies at the national level.
PD projects during the last 20 years have shifted their focus somewhat to be more
centered on Arena A, the individual project arena. Recently, however, concerns
have been voiced that too few PD projects are engaged at the organizational or
company level (Arena B) (Gärtner, 1998; Kensing et al., forthcoming) and that
the PD community may have lost sight of the importance of participating at the
national legal and political level (Arena C) (Bjerknes and Bratteteig, 1995; Beck,
1996, Greenbaum, 1995).
From the very beginning PD researchers have been explicit about their concern
with the politics of system design as it relates to the introduction of computer-based
systems and the distribution of power in the workplace. Over the years PD has
undergone changes and reconceptualizations concerning the nature of the politics
of system design. PD research began in the mid 1970’s in reaction to the ways
in which computer-based systems were introduced in the workplace and to the
deleterious effects these systems were having on workers (dislocations, deskilling,
etc.). The introduction of computers at work was seen as central to a growing
debate in Scandinavia and Germany about the place of industrial democracy in
modern workplaces (Arena C). At the center of the critique was the neglect of
workers’ interests – those most affected by the introduction of new technology. PD
researchers argued that computers were becoming yet another tool of management
to exercise control over the workforce and that these new technologies were not
being introduced to improve working conditions (see e.g. Sandberg, 1979; Kyng
and Mathiassen, 1982)
Workers and their unions were concerned that the introduction of computers
would reduce their control over their immediate work situation as well as the over-
all planning and administration of production. They saw that much of their work
was being de-skilled and decisions that once were under their control were either
being automated (build into the systems) or moved higher up the organizational
hierarchy. They feared that ultimately this would lead to workforce reductions.
170 FINN KENSING & JEANETTE BLOMBERG
Although laws and agreements were in place in many European countries that
mandated cooperation between management and workers over the introduction of
new technologies, in reality workers found few ways to influence the course of
technology intervention.
Researchers who were concerned that only the interests of management were
being served by the design and introduction of new technologies established rela-
tions with trade unions. The intention was to build up technical and organizational
competence among workers and shop stewards in order to strengthen their position
at the bargaining table (Nygaard, 1979).
This strategy to rebalance the power of workers and management was first
experimented with in Norway. The pioneering work of Nygaard and his associates
in the NJMF project (Nygaard, 1979) was the foundation upon which later PD
projects, the Swedish DEMOS project (Ehn and Sanberg, 1979) and the Danish
DUE project (Kyng and Mathiassen, 1982), were launched. The strategy included
a research agenda in which researchers and local trade unions explored the potential
and actual consequences of introducing specific computer-based systems into the
workplace (Arena A) and developed goals and strategies for workers and their
unions to pursue in relation to management’s technological initiatives (Arena B).
Finally, they helped formulate and advocate the adoption of laws and agreements
concerning union rights in relation to the introduction of computer based sys-
tems (Arena C). Soon other European countries were adopting this strategy and
developing it within their own sociopolitical context. The main assumption guiding
collaborations between researchers and workers was that if workers and their local
trade unions built up knowledge about the relations between technology and work,
formulated their goals, and developed local and national strategies for giving voice
to their interests, workers would be able to assert greater control over their working
conditions.
The results of these efforts included increased bargaining power due to better
informed shop stewards, strengthened co-determination agreements, and national
laws which guaranteed, to those who claimed their rights, information about man-
agement’s plans for new technology. In addition, articles were published and
theses written based on these projects leading to the emergence of an international
community of researchers focusing on the interface between technology and the
workplace.
In spite of the results of these early projects, workers continued to find it difficult
to argue for alternative ways of using technology, in part, because management’s
goals and strategies often were built into the new systems and were reinforced by
organizational distributions of power, making it difficult to alter the technology
to fit workers’ needs and interests. Researchers and workers were interested in
determining if it would be possible to design, develop, and implement technologies
which took as their starting point the needs and interests of workers. As Ehn (1993:
56–57) points out,
PARTICIPATORY DESIGN 171
Societal constraints, especially those of power and resources, had been under-
estimated [in the early projects]. In addition, the existing technology presented
significant limits to finding desirable alternative local solutions . . . The main
ideas of the first projects, to support democratization of the design process,
was complemented by the idea of designing tools and environments for skilled
work and good-quality products and services.
The idea of designing tools for skilled work was explored in the UTOPIA project
(1981–1984) where the hope was that computer tools and environments could be
prototyped and built that would strengthen the position of labor in their efforts to
improve working conditions and quality of work life. Although, in the end, the
prototypes developed by the UTOPIA project never became commercial products,
new tools and techniques for worker participation did result (Ehn, 1989).
For years there have been heated debates between those researchers who argue
that the adversarial relation between managers and workers is unavoidable (collec-
tive resource approach) and those who stress the need for cooperation between
managers and workers (socio-technical approach). In the introduction to Com-
puters and Democracy, Bjerknes et al. (1987: 4) raise the question, “Are the
perspectives (collective resource and socio-technical) too different and have the
strategies diverted too far for a fruitful discussion of theoretical and practical
experience in the context of democratization?” They do not answer this question,
but based on an evaluation of many projects since, including those reported in this
special issue, we believe that this is not the case. In fact a strong argument can be
made that some degree of cooperation with management has been necessary for
the success of many PD projects.
In countries like the US, with a different socio-economic climate and where
debates about industrial democracy have not been as prevalent, researchers have
looked for other ways of pursuing participatory design agendas. Some researchers
built on the work of Braverman (1974), Noble (1977) and Winner (1977) in recog-
nizing that computer-based systems and the processes through which they were
designed and implemented tend to increase managerial control (see e.g. Green-
baum, 1976; Clement, 1994). Others, starting from a critique of specific techniques
used to create more user-friendly systems? (Blomberg et al., 1993; Holtzblatt and
Jones, 1993; Muller, 1993; Muller et al., 1995), developed strategies for direct
worker participation in decisions about the shape and character of technology inter-
ventions. Through these efforts and others, researchers raised the awareness of the
consequences of excluding the voices of workers in technology considerations and
experimented with new approaches for engaging workers directly in technology
design and implementation.
During the 1980’s the conditions for industrial democracy changed throughout
Scandinavia and Europe, including a decrease in the bargaining power of unions.
? Most usability techniques were developed for laboratory environments and were found to
be ill-suited for understanding the experiences of users with technologies in their everyday work
environments
172 FINN KENSING & JEANETTE BLOMBERG
2.2. PARTICIPATION
mine the goal of increasing workers’ say over their working conditions. Bødker
(1996) reports that while managers participated in some seminars and meetings
during the course of the AT project, they were asked not to take part in a future
workshop for fear their presence would make employees reluctant to express their
views honestly.
Increasingly, however, people positioned throughout the organizational hier-
archy (including management) and with various relations to the technology design
effort are included in PD projects. Kensing et al. (1998) report on a project in
which the participation of managers, internal design professionals, and users was
considered a condition for the success of the project. Korpela et al. (1998) argue
for the need to involve community members who will be served by the system
under development and not solely end users. In a discussion of PD in consulting,
Gärtner (1998) reports that “Customers [those funding the project] will support
and pay [for the project] only if they consider risks involved to be acceptable with
respect to expected outcome.” In this case the involvement of the funding managers
is required to secure the resources needed for the project to move forward.
Participatory design projects have varied with respect to how and why workers
have participated. At one end of the spectrum, worker participation is limited to
providing designers with access to workers’ skills and experiences. The workers
have little or no control over the design process or its outcome. Here projects are
initiated at the behest of managers or design professionals. Workers are asked to
participate in those aspects of the project where their input is viewed as valuable
(e.g. description of current work practices and testing/evaluation of technology) but
left out of most technology-related decisions. This limited level of participation is
viewed by many PD researchers as insufficient to meet the goals of a participa-
tory design project. What is missing is a commitment to the possibility of real
worker influence over the direction and outcome of the technology design effort
(Greenbaum, 1996).
At the other end of the spectrum workers participate, not only because their
skills and experience are considered valuable, but also because their interests in
the design outcome are acknowledged and supported. Worker participation is con-
sidered central to the value and therefore the success of the project. Here workers
participate in negotiations over how projects are organized and what outcomes are
desired. They take an active part in (1) the analysis of needs and possibilities,
(2) the evaluation and selection of technology components, (3) the design and
prototyping of new technologies, and (4) the organizational implementation.
In many PD projects it is not possible for all those affected by the design effort to
fully participate. In these cases the choice of user participants and the form of par-
ticipation must be carefully considered and negotiated with relevant organizational
members, including management and the workers themselves. At times researchers
or design professionals suggest the type of workers needed for the project (e.g.
representatives of various occupational groups, workers with particular skills).
Alternatively existing worker organizations may identify project participants. In
174 FINN KENSING & JEANETTE BLOMBERG
the early trade union projects, the local union selected representatives from the
participating companies and the central trade union choose steering committee
representatives.
In making these choices, it is important to be clear about the motivations for
participation, the scope of participation, and the resources allocated for the project.
In addition, the relations between those taking an active part in the project and
those who do not should be carefully considered and attended to throughout the
project. Although as Bødker (1996) cautions “The collective experiences of par-
ticipation are often only for those directly involved in the project, and only while
the process is running” (1996: 217), establishing appropriate relations with other
organizational members increases the likelihood that the influence of the project
on technological and organizational change extends beyond the immediate project
group and endures after the researchers leave.
where other organizational members participate. Some projects have steering com-
mittees who are kept informed about the activities of the work groups and who
may serve in an advisory capacity. Among the activities of the work groups are
developing a common understanding of the current relations between technology
and the organization of work, exploring new organizational forms, formulating
system requirements, and prototyping new systems.
Equally important to the principles of organization are the issues of resource
and time allocation. PD projects often take place in “greenhouse” settings where
projects are shielded from the harsher realities of organizational life. At times
special resources are allocated to the project. In addition, deadlines may be relaxed
and participants given time off from their daily work, allowing time for experimen-
tation. In these somewhat protected situations, researchers are able to experiment
with new approaches. However, to be effective in the long run, PD practices must
survive in “real world” settings with their limited resources, conflict and serious
time constraints.
Responsibilities and accountabilities also vary depending on how projects are
supported and initiated. PD projects have a variety of funding sources, including
corporate sponsors, government agencies, worker organizations, and consultancy
relations. There are also a variety of ways in which PD projects are initiated. At
times, PD researchers are contacted by organizations familiar with PD and inter-
ested in collaborating on a design project. At other times, the researchers make the
initial contact with an organization where a productive PD project is thought pos-
sible. Some PD projects are undertaken to explore specific technology possibilities
(Blomberg et al., 1996) while others have a more open-ended technology agenda.
When the technology direction has been established in advance, it is critical that
the participant organization views the proposed technology direction as valuable.
Finally, questions of how potential conflicts over appropriate systems develop-
ment processes and outcomes are negotiated form part of a project’s principles of
organization. Although not extensively dealt with in the PD literature, accounts
of delicate and sometimes difficult negotiations over design alternatives do appear
in reports on PD projects. For example, Simonsen and Kensing (1997) describe a
situation where a manager opposed the project because she felt the system being
designed challenged her authority.
easily understandable, and allow a degree of hands-on experience, they are well
suited for early design explorations.
Grønbæk et al. (1997) advocate the use of cooperative prototyping where users
and designers collectively explore the functionality and form of applications as
well as their relations to the work in question. They state that, “To design coopera-
tively, to develop visions of technology in use, it is important to give these visions
a form that allows users to apply their knowledge and experience as competent
professionals in the process” (ibid: 217). This type of cooperation requires access
to adequate prototyping tools, and as pointed out by Blomberg et al. (1996) it also
requires the availability of workers’ actual work materials (case-based prototyp-
ing). Trigg et al. (1991) and Mogensen (1992) also emphasize how prototypes act
as “cytalysts” and “triggers” in discussions about the relations between work and
technology, and that these discussions lead to mutual learning.
Tools and techniques used in PD projects all have the common aim of providing
designers and workers with a way of connecting current and future work practices
with envisioned new technologies. They do this by giving participants access to the
concrete, lived experiences of designers and workers alike.
2.3.3. Methods
Developing a single participatory design method has not been the aim of PD
researchers. However, some groups have systematically organized their design
practices into a coherent ensemble of tools and techniques. For example, Grønbæk
et al. (1997) offer an approach, Cooperative Experimental Systems Development
(CESD) that, “. . . is characterized by its focus on active user involvement through-
out the entire development process; prototyping experiments closely coupled to
work situations and use scenarios; transforming results from early cooperative
analysis/design to targeted object-oriented design, specification, and realization;
and design for tailorability” (ibid: 201). Beyer and Holtzblatt (1997) have intro-
duced a customer-centered approach called Contextual Design that focuses on
early design activities. Potential users and other organizational members are inter-
viewed while they work to provide input to the product definition process. Kensing
et al. (forthcoming) have developed the MUST method, focusing on cooperation
between users, managers and internal IT professionals who are responsible for the
design and implementation of computer-based systems. Their method provides
concepts and guidelines for the design of coherent visions for change, includ-
ing technology, work organization, and the skills users need to perform their
work in the new technological and organizational arrangements. Blomberg et al.
(1996) describe a “work-oriented design” approach where field studies of work are
combined with case-based prototyping.
178 FINN KENSING & JEANETTE BLOMBERG
The issues explored in PD can be viewed through the lens of the intended bene-
ficiaries of the research. PD researchers have a double agenda. On the one hand,
they are interested in designing useful, experimental technologies and practices
that are informed by interactions with worksite participants. On the other, they
are interested in developing more effective PD methods and practices that could be
adopted by professional system designers. As such there are two primary audiences
for their work: (1) the workers and other organizational members who will benefit
from the design project and (2) design professionals who may adopt participatory
design agendas and approaches. In addition, policy makers and decision makers
at the organizational and national level also are important recipient groups for PD
research. Arguments supporting particular policy positions (e.g. the need for US
labor involvement in technology issues, the value of worker participation in tech-
nology design and workplace implementation) can be strengthened by reference to
the experiences of PD projects.
Below we outline differences in focus of projects whose main recipients are
workers and design professionals respectively.
2.4.1. Workers
For most PD projects the primary recipient groups are workers and worker
organizations. These projects typically have two main goals:
1. Developing and evaluating design practices that support more effective
worker/designer cooperation and establishing the necessary conditions for
cooperation within an organization (process oriented).
2. Designing and evaluating work and technology systems that support the organi-
zation’s work activities (product oriented).
Workers benefit by having (1) systems that better fit the ways in which they (want
to) work, (2) more participatory design practices and methods, and (3) strategies
for successful integration of these new technology designs.
3. CSCW and PD
There is considerable overlap in the problems addressed by research in CSCW and
PD. In fact many individuals publish in both fields. However, there are differences
in the emphasis placed on their shared concerns of technology design, cooperative
work analysis, methods and techniques, worker participation, and organizational
? Animator is the role most often played by the researchers in these projects.
180 FINN KENSING & JEANETTE BLOMBERG
and political change. Still, at the heart of both is a commitment to designing sys-
tems (both technical and organizational) that are informed by and responsive to
people’s everyday work practices.
cooperative work (e.g. joint authoring, distributed team work, etc.) has often been
the focus of technology development efforts.
PD is not defined by the type of work supported, nor by the technologies devel-
oped, but instead by a commitment to worker participation in design and an
effort to rebalance the power relations between users and technical experts and
between workers and managers. As such PD research has an explicit organiza-
tional and political change agenda. PD conferences are characterized by lively
debates about whether the PD community has lost its way and has become too
focused on technology design issues at the expense of a concern for strengthening
workplace democracy. In contrast, questions of workplace democracy and political
change are rarely discussed on the podiums of CSCW conferences. Instead CSCW
conferences feature spirited debates about whether there’s too much emphasis
on technology design as opposed to workplace studies and visa versa. However,
Shapiro (1994) questions the wisdom and feasability of ignoring political issues in
CSCW design. He notes that, “. . . work and technology arrangements are changed
(invented) for instrumental reasons. Hence too there is a necessary politics of
182 FINN KENSING & JEANETTE BLOMBERG
design (ibid: 423)”. Although not often directly addressed in the CSCW literature,
politics often lies just beneath the surface of issues central to CSCW design (group
work, cooperation, distributed collaboration, etc.).
5. Concluding remarks
In this introduction to PD we have only been able to touch briefy on some of
the issues and concerns that have engaged PD researchers and practitioners. We
know we have left out reference to important contributitions to the field. We hope,
however, that CSCW readers will be stimulated to examine the possibilities in their
own work for alternative, more participatory system design approaches and will
contribute to the ongoing discussion of the relation between PD and CSCW.
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