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    Brand Management Mock Exam Paper Semester Vi Type: MCQ

    Uploaded by

    Omkar Khutwad
    This document contains a 25 question multiple choice mock exam on brand management. The questions cover various topics related to branding including brand positioning, brand identity, brand awareness, brand equity, brand personality, and more. The purpose of the exam is to test understanding of key concepts in brand management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Management Mock Exam Paper Semester Vi Type: MCQ

    Uploaded by

    Omkar Khutwad
    85 views5 pages
    This document contains a 25 question multiple choice mock exam on brand management. The questions cover various topics related to branding including brand positioning, brand identity, brand awareness, brand equity, brand personality, and more. The purpose of the exam is to test understanding of key concepts in brand management.

    Original Title

    BMS Sem 6 Regular Exam Brand Mngt Sample Paper

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    This document contains a 25 question multiple choice mock exam on brand management. The questions cover various topics related to branding including brand positioning, brand identity, brand awareness, brand equity, brand personality, and more. The purpose of the exam is to test understanding of key concepts in brand management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    85 views5 pages

    Brand Management Mock Exam Paper Semester Vi Type: MCQ

    Uploaded by

    Omkar Khutwad
    This document contains a 25 question multiple choice mock exam on brand management. The questions cover various topics related to branding including brand positioning, brand identity, brand awareness, brand equity, brand personality, and more. The purpose of the exam is to test understanding of key concepts in brand management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    BRAND MANAGEMENT MOCK EXAM PAPER

    SEMESTER VI

    TYPE: MCQ
    Q1. A customer will choose a brand based on how compelling the ______________ was as
    compared to other brands. (1)

    1. **Difference
    2. Similarity
    3. Sameness
    4. Uniqueness

    Q2. Good ___________ offers various benefits to the brand and the company. (1)

    1. Communication
    2. Variety
    3. **Positioning
    4. Placement

    Q3. A __________ is a group or set of things that have similar characteristics. (1)

    1. Brand
    2. **Category
    3. Product
    4. Service

    Q4. If the brand positioning is conceptualized and executed well, it can be used by the company
    in various ___________ activities. (1)

    1. **Marketing
    2. Commercial
    3. Social
    4. Promotion

    Q5. A good positioning is something that must be ____________ to the customer. (1)

    1. Visible
    2. **Believable
    3. Reasonable
    4. Invisible
    Q6. Brand element is also known as _____________. (1)

    1. Awareness
    2. Recall
    3. **Identity
    4. Image

    Q7. A _________ is a graphic mark, emblem or symbol commonly used by commercial


    enterprises, organisations and even individuals to aid and promote instant public
    recognition.(1)

    1. **Logo
    2. Slogan
    3. Tag line
    4. Symbols

    Q8. ____________ are short phrases that communicate descriptive or persuasive information
    about a brand. (1)

    1. Punch lines
    2. Tag lines
    3. Messages
    4. **Slogans

    Q9. ____________ are musical messages written around a brand. (1)

    1. Logos
    2. Symbols
    3. **Jingles
    4. Tag lines

    Q10. Packaging is called as the _________ P of marketing mix. (1)

    1. First
    2. Third
    3. Fourth
    4. **Fifth

    Q11. Brand awareness consists of brand recognition and brand ________. (2)

    1. Growth
    2. **Recall
    3. Presence
    4. Identity

    Q12. Achieving the right brand identity means creating brand ___________ with customers. (2)

    1. **Salience
    2. Resonance
    3. Awareness
    4. Loyalty

    Q13. Brand __________ is a customer’s personal opinion about a brand. (2)

    1. **Judgment
    2. Image
    3. Identity
    4. Personality

    Q14. Brand resonance and the relationships that consumers have with brands have two
    dimensions: intensity and _________. (2)

    1. Growth
    2. **Activity
    3. Judgment
    4. Creativity

    Q15. The strategic brand management process starts with understanding what the brand
    represents and how it is __________ with respect to its competitors. (2)

    1. **Positioned
    2. Targeted
    3. Segmented
    4. Promoted

    Q16. Building brand equity through leveraging secondary brand associations is an ___________
    approach. (2)

    1. Direct
    2. Special
    3. Procured
    4. **Indirect

    Q17. In channel of distribution, particularly _________ are able to create an image of their
    store in the minds of the customer. (2)
    1. Whoesaler
    2. **Retailer
    3. Distributor
    4. Dealer

    Q18. ___________ branding is a type of co-branding. (2)

    1. **Ingredient
    2. Product
    3. Service
    4. Personality

    Q19. Licensing creates contractual arrangements whereby firms can use the names, logos,
    characters, etc. to market their own brands for some __________ fee. (3)

    1. Variable
    2. Monthly
    3. Quarterly
    4. **Fixed

    Q20. The _________ from which brand originates can also be linked to the brand to generate
    secondary associations. (3)

    1. Product
    2. Industry
    3. **Country
    4. Region

    Q21. The ability of the marketing programme to affect the customer mind-set will depend on
    its__________. (3)

    1. Salesperson
    2. **Quality
    3. Technology
    4. Customer service

    Q22. The customer mindset affects how _______ react in the market place in six main ways. (3)

    1. Values
    2. Market values
    3. **Brand values
    4. Organisational values
    Q23. Brand personality is a set of _________ characteristics associated with the brand. (3)

    1. **Human
    2. Computer
    3. Product
    4. Artificial Intelligence

    Q24. Brand knowledge refers to brand ________. (3)

    1. **Awareness
    2. Recall
    3. Personality
    4. Persona

    Q25. Brand feelings are customers’ emotional responses and __________ with respect to the
    brand. (3)

    1. Actions
    2. Interaction
    3. **Reactions
    4. All of the above

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