SEO Checklist 2021 by Clientjoy

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2021

CHECKLIST
SALES CRM &
GROWTH ENGINE
FOR AGENCIES
Clientjoy helps Agencies and Freelancers grow their
businesses and manage their clients.

It does so by bringing Leads, Proposals, Clients,


Invoices, and Revenues in one single place. It replaces at
least 3 different software owing to better control over
identifying Bottlenecks and Growth Enablers.

Currently, Clientjoy is helping over 2K Agencies in 30+


Countries grow their businesses and manage their
clients better.

If you are a Creative Professional or an Agency Owner,


check out Clientjoy by Clicking Here.

Manage your Growth, Clients & Revenues with


SEO
Checklist 2021
We curated this SEO Checklist and the tools that go with it
to help you get started with the basics of SEO, one step at
a time. Everything here reflects the systematic workflow
that has developed over the years to help drive meaningful
organic traffic that converts.

HOW TO USE THIS CHECKLIST

Each section that follows will cover one of the six


fundamental pillars of SEO:
1. SEO Set-Up & Reporting
2. Keyword Research
3. On-page SEO
4. SEO Content
5. Off-page SEO
6. Technical SEO

Everything on this checklist is incrementally beneficial.


Use it as a framework to build out your SEO strategy over
time.

READY TO GET STARTED?

Manage your Growth, Clients & Revenues with


SEO
Set-Up & Reporting:
1. Set up Google Search Console.
2. Set up Google Analytics.
3. Link Google Search Console to Google Analytics.
4. Install & configure an SEO plug-in.
5. Generate & submit an XML sitemap.
6. Create a robots.txt file.
7. Check Search Console for manual actions.
8. Make sure your website is being indexed.

RESOURCES
Google Search Console Plug-in SEO
Google Analytics Screaming Frog
Yoast. XML-Sitemaps.com

Manage your Growth, Clients & Revenues with


Keyword
Research:
9. Find content ranking in top 20.
10. Identify your competitors.
11. List converting keywords.
12. Conduct a competitive keyword analysis.
13. Include question keywords.
14. Target the intent of ranking pages.
15. Prioritize keywords by volume & difficulty.
16. Build keyword groups.
17. Integrate keyword groups.
18. Repeat keyword research.

RESOURCES
Semrush Long Tail Pro
Ahrefs People Also Ask
Google Keyword Planner Ubersuggest
Moz Pro Keyword Explorer Google Trends
KeywordTool.io AlsoAsked.com
Wordstream’s Keyword Tool Answer The Public

Manage your Growth, Clients & Revenues with


SEO
Content:
19. Create new content from keyword research.
20. Update or remove outdated content.
21. Boost readability with formatting.
22. Enrich your content.
23. Keep content up-to-date.
24. Write evergreen content.

RESOURCES
Canva Pablo for Buffer
Infogram Semrush SEO Writing
Pexels Assistant

Manage your Growth, Clients & Revenues with


On-Page
SEO:
25. Optimize & fix page title tags.
26. Optimize & fix meta descriptions.
27. Optimize & fix h1 tags.
28. Run a WDF*IDF analysis.
29. Optimize images.
30. Improve internal linking.
31. Find & fix keyword cannibalization.
32. Create SEO-friendly URLs.

RESOURCES
Screaming Frog Moz’s Title Tag
Check My Links Preview Tool
Text Tools

Manage your Growth, Clients & Revenues with


Off-Page
SEO:
33. Run a link intersect analysis.
34. Respond to HARO queries.
35. Reclaim unlinked mentions & broken backlinks.
36. Setup & optimize Google My Business.

RESOURCES
Semrush Backlink Audit HARO
Majestic Google My Business
Ahrefs Google Alerts

Manage your Growth, Clients & Revenues with


Technical
SEO:
37. Use HTTPS.
38. Check your Core Web Vitals.
39. Get your website mobile-friendly.
40. Find & fix crawl errors.
41. Check for canonical tags.
42. Add structured data.
43. Check for duplicate versions of your site.
44. Inspect URLs with Google Search Console.
45. Identify & fix broken internal links.
46. Check page depth.
47. Find & fix orphaned pages.

RESOURCES
Google Search Console Screaming Frog
URL Inspection Tool Semrush Site Audit
Google Analytics Structured Data Markup Helper
Core Web Vitals Merkle Schema Markup
Report Generator

Manage your Growth, Clients & Revenues with


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SEO Checklist 2021
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