Hurk Van Den Master Thesis
Hurk Van Den Master Thesis
Hurk Van Den Master Thesis
September 2012
ii
PREFACE
This was a very interesting master study, a turbulent route towards new insights, new
methods and changed views. During my first contact with the PTO program Dr. Job
Hoogendoorn mentioned the story of the eyewear manufacturer. He promised to teach us how
we could see things through many different glasses and to develop our own glasses which we
could use for the rest of our life, not only during our professional career but as humans. He
was absolutely right.
I would like to thank Prof. dr. Justin Jansen for his guidance and critical reviews that lead
to new thoughts (and to rewriting several chapters). I also would like to thank my co-reader
Dr. Job Hoogendoorn for showing me that statistical analysis is only part of the story. And of
course drs. Pepijn van Neerijnen and Dr. Michiel Tempelaar from the Department of Strategic
Management and Entrepreneurship for useful tips and interesting discussions. Furthermore I
want like to thank my colleagues from ASML for providing the valuable data and new
insights that were needed for this study.
And finally, I am very grateful to my family, Mariëlle, Thomas and Ilse who constantly
supported me when I used precious family time to work on this thesis or to study for yet
another exam or assignment. Although sometimes difficult they allowed me to work on my
hobby project and even let me use the families’ game room as ‘temporary’ office.
The copyright of this Master thesis rests with the author. The author is responsible for its contents. RSM is only
responsible for the educational coaching and cannot be held liable for the content.
iii
ABSTRACT
Keywords: New Product Development, Team Attributes, Team Performance, Empowering Leadership,
Management Support, Organizational Learning, Knowledge Management, Knowledge Creation, Knowledge
Integration.
iv
TABLE OF CONTENTS
ABSTRACT .......................................................................................................................... IV
1. INTRODUCTION ........................................................................................................ 1
1.1 RESEARCH QUESTIONS .......................................................................................... 4
1.2 METHODOLOGY..................................................................................................... 6
1.3 OUTLINE................................................................................................................ 7
REFERENCES ..................................................................................................................... 50
APPENDIX 1 QUESTIONNAIRES....................................................................................... 58
v
Introduction
1. INTRODUCTION
Time to market, defined by Vesey (1992) as “the elapsed time between product definition
and product availability”, is often seen as an important source of competitive advantage,
especially for industries with a short product life cycle of only a few years. Several studies
show that product profitability and advantage over competitors increases when time to market
is shortened (Langerak et al. 2010, Schilling and Hill 1998, Datar et al. 1997, Oakley 1996).
An increased pace in the development of new products and technological enhancement is
therefore crucial in order to be able to compete in today’s dynamic markets (Chen et al. 2010,
Kessler et al. 2000). Insufficient attention to New Product Development (NPD) could even
lead to a reduction in sales volume (Cohen et al. 1996).
An example of missed sales opportunities is the case of the development of the Apple
Macintosh in the early eighties. The development project was extremely ambitious with
respect to the development of new hardware and new software. But due to the delay of several
quarters in the development of this product the company lost a significant amount of money
due to missed sales opportunities. The total value of the company also dropped to less than
fifty percent of its value in ‘83 due to stock devaluation (Cohen et al. 1996).
Due to the importance to the company many teams in organizations enjoy the interest of
management when performance is the point of attention. Especially when these teams develop
new products which may bring tomorrow’s company profit. More specifically, the
performance of these NPD teams plays a crucial role in meeting time to market requirements
(Chen et al. 2010, Cohen et al. 1996).
This raises the question on what aspects influence the performance of a team and how
team performance can be described. Is it just the speed of development or are there different
characterizations of team performance? In new product development projects there are two
aspects that play an important role. First there is a need for creativity as new products need to
be developed that are different or an improved version of an existing product. These creative
and inventive activities are generally encouraged in pro-active technology oriented firms
(Zhou et al. 2005) and to a lesser degree in other companies (Sethi et al. 2001). And,
secondly, these inventions and creations need to be ready for market introduction swiftly as
client needs urge companies to deliver quickly and competitors are also pursuing their market
share on improved and new products (Mohammed and Nadkarni 2011). In order to be able to
1
Introduction
fulfill the time to market requirements the speed at which the development teams deliver the
new products is related to a balance between team creativity and time efficiency (speed).
Kratzer (2008) suggest this to be related to alignment between formal and informal
communication structures but these results are only based on a very small number of projects
and more studies in different industries are needed to support these findings further.
Besides the definition of team performance one could also question whether they are able
to use new and existing knowledge. Knowledge on the latest (technological) developments in-
and outside the project or company may affect the ability of a team to outperform others. The
NPD teams go through a process of problem solving and creation before the final product is
ready for production or perhaps even before prototyping. Important aspects of this process of
knowledge creation and embedding are the exchange and combination of information by the
team members (Schulze and Hoegl 2006, Hoegl and Schulze 2005, Smith et al. 2005). Hoegl
and Schulze (2005) add different knowledge creation modes to this by describing several
forms of knowledge sharing. Another aspect is the embedding of the newly created
knowledge in the organization (or among the team members). This is described by Crossan et
al. (1999) as a continuous process of interpreting, integration and institutionalizing of
knowledge among individuals, groups and the organization.
The literature on the performance of NPD teams shows that the speed at which new
products are developed is related to various attributes of the teams and the team members. For
example, the educational level of the team members or the amount of years they work for the
company contributes to an increased performance level (McDonough III 1993, Ancona and
Caldwell 1992). Also functional diversity contributes to a better performance because a larger
amount of competencies enables the team to consider a problem from more different
perspectives (Sethi et al. 2001, Egan 2005, Campion et al. 1996, Magjuka and Baldwin 1991).
Campion (1996) also showed that interdependence between team members increases
performance due to increased motivation and shared responsibility for team accomplishments.
And although the research on these characteristics is ongoing for over twenty years the more
recent literature suggests that more studies on team characteristics are needed (Mohammed
and Nadkarni 2011, Kratzer et al. 2008, McDonough III 1993, Egan 2005). This study
attempts to contribute to the understanding of the role of team characteristics on the
performance of teams by selecting several attributes and measuring their impact on both the
creativity of teams and the speed at which products are being developed.
2
Introduction
The effect of differences in behavior of leaders on the performance of teams has been
investigated extensively. Several forms of leadership are mentioned in the organizational
literature. For example the open and closed action strategies (Gebert et al. 2010) which shows
great resemblance with the active leadership styles as transactional leadership or empowering
leadership. Empowering leadership, giving more responsibilities and autonomy to team
members (Conger and Kanungo 1988), has a positive effect on the intrinsic motivation of
teams and team members and also on the performance of these teams (Conger and Kanungo
1988, Thomas and Velthouse 1990, Kirkman and Rosen 1999, Kirkman and Rosen 2000,
Kirkman et al. 2004, Srivastava et al. 2006, Somech 2006, Zhang and Bartol 2010).
Transactional leadership on the other hand is related to leaders who set goals for the workers
and provide extrinsic motivation (Avolio and Bass 1999, Den Hartog et al. 1997, Bycio et al.
1995) and may have a positive effect on the integration of knowledge into the organization
(Gebert et al. 2010). Furthermore, the effect of empowering leadership behavior on team
performance has been demonstrated by several scholars (Gebert et al. 2010, Keller 2006,
Bonner et al. 2002, Lowe et al. 1996) but the context of these studies varies. Studying these
effects in the context of team performance in NPD projects on aspects as speed and creativity
needs to be explored further (Bonner et al. 2002, Cardinal et al. 2011). This study aims at that
aspect; it attempts to shine some light on the influence of empowering leadership and support
from management on the performance of NPD teams.
When looking at teams many different characteristics can be identified, for example basic
demographic aspects of team members like gender or age. But also the time they have spent in
the company or within the team, the frequency of communication or the degree of
interdependency between the members of a team are often used in studies. Many of these
aspects are related to the performance of teams (Sethi et al. 2001, McDonough III 1993,
Campion et al. 1996, Van Knippenberg and Schippers 2007). The following attributes have
been identified as being relevant by several scholars and are therefore selected for this study:
Functional diversity, interdependence, tenure and psychological safety.
3
Introduction
As presented in the previous paragraphs, both creativity and speed are important aspects
of team performance. These need to be balanced in order to deliver new product in a short
amount of time (Kratzer et al. 2008). The relation between team characteristics and team
performance has been studied by many scholars but aspects of team performance in the
context of New Product Development are of a different nature. Also the role of leadership
behavior and the performance of teams has been the central point of interest of research
projects.
The objective of this research project is to study the relationship between team
characteristics and knowledge management, the role of knowledge management processes on
team performance and to what extent the behavior of the leader and support from
management influences the relation between the team attributes and knowledge management.
Based on the literature study which is performed for this thesis it is believed that this relation,
in the context of NPD teams, is not been part of a previous study.
1
Research proposal by Prof. Dr. J. Jansen, Dr. M. Tempelaar and Drs. P. van Neerijen, “Striving for
Innovation Excellence: Competing on Knowledge”, October 29, 2011.
4
Introduction
What is the interrelationship between team characteristics, knowledge management and team
performance? And how does empowering leadership and management support moderate the
effectiveness of team characteristics?
In order to be able to answer this question four sub-questions have been formulated. First:
“What is the relationship between team attributes and knowledge management?”, Secondly,
“What is the influence of empowering leadership on the relation between team attributes and
knowledge management?”, What is the influence of management support on the relation
between team characteristics and knowledge management?”, “and finally, “what is the
relationship between knowledge management and team performance?”. Following a
traditional IPO (Input, Process, Output) model (Hackman and Morris 1975), the relation
between the input parameters (Team Attributes), the role of knowledge management
processes, the outcome (Team Performance) and the moderating variables (leadership
behavior and management support) is depicted in Figure 1, the conceptual model.
Empowering
Leadership
Team attributes
- Diversity Team performance
Knowledge
- Interdependence - Speed
Management
- Tenure - Creativity
- Psychological Safety
Management
Support
This thesis adds the following aspects to the existing knowledge base. In the context of
new product development in a technology oriented enterprise, NPD-team characteristics that
influence the knowledge management constructs, knowledge creation and integration, will be
identified. And secondly, the influence of empowering leadership behavior and the support
provided by management on knowledge management in NPD-teams will be charted. The
managerial implications are to be found in optimal composition of NPD teams, related to the
5
Introduction
1.2 METHODOLOGY
For this study a quantitative case study has been chosen as empirical method. This allows
for a statistically based analysis of influencing parameters, team characteristics, and showing
the level of influence of each factor. To support this (positivistic) approach, hypotheses, based
on the aforementioned research questions, are tested.
In order to collect primary data surveys have been collected from the members and the
team leaders of 31 NPD teams from a high-tech corporation (ASML Netherlands), this
represents a good variety of different teams and allows for a statistically relevant analysis of
the hypotheses. These people have been selected on their participation in NPD teams, so
supporting groups like Human Resources or IT services have not been selected nor have they
been surveyed. As rule of thumb five respondents per team are required. This prevents that the
data is defined by only one member and represents a single vision. This, however, is also
related to team size, large teams require more respondents in order to be representative for the
entire team while fewer respondents are sufficient for smaller teams.
The level of analysis are teams which means that many NPD teams need to respond to the
surveys. These results will be analyzed on team level to indicate the team performance,
leadership and team characteristics. The teams of choice are NPD teams in various stages of
product development. These lightweight (Schilling 2008) teams are headed by a team-leader
and have specific areas of expertise like electronics, mechanics, software or optics. They are
so-called mono disciplinary teams.
Data analysis of the data retrieved from questionnaires is performed by using multiple
regression analysis to find the correlations between team performance and the team
characteristics (Sarin and McDermott 2003). In order to define the internal consistency of the
responses on the surveys the Cronbach’s alpha (α) was calculated. With a score of Cronbach’s
α of .7 or better the internal consistency has been considered good (Field 2009, Bryman and
Bell 2011).
6
Introduction
The data was collected from New Product Development teams at ASML Netherlands, a
high-tech corporation that produces lithography equipment for micro chip manufacturers.
Time-to-market and team performance is crucial for continuous company performance.
1.3 OUTLINE
In chapter two the status of the literature on these topics is described, along with the
variables and the respective constructs. The hypotheses for this study are presented here as
well. Chapter three describes the methodology and the obtained data. In chapter four the
descriptive statistics and the regression analysis for testing the hypotheses of the data is
presented and finally, in chapter five, the results are discussed and conclusions are drawn.
Also a reflection on this study regarding limitations and suggestions for future work is shown
here.
7
Literature review and hypotheses
When we consider today’s innovating organizations it can be seen that they often rely on
teams to develop new products (Ancona and Caldwell 1992, Hoegl et al. 2004, Brown and
Eisenhardt 1995). This is interesting because one could wonder why they do not rely on
individuals for this kind of work. The answer seems to be quite straightforward. In order to be
able to cope with complex products they are often split into different (functional) modules
(Ulrich and Eppinger 2000) where each module fulfills a different function of a product and
requires specialized in-depth knowledge, for example in the fields of electronics, software of
mechanics. When a complete product has to be developed these people will work together and
form teams of specialists with different competencies. It is very unlikely that all competencies
are available in one person or that he or she has enough time to work on all aspects within a
reasonable amount of time.
When large or several NPD projects are simultaneously in progress the specialists
themselves may also form teams. They share knowledge on the same discipline and work
together to provide this know-how to different projects. Within the team they distribute new
information and ensure that state of the art knowledge is present with all team members.
So, concluding, teams play an important role in innovation; they provide the essential
knowledge and combine this knowledge and create new and innovative products or services.
8
Literature review and hypotheses
In the previous paragraph the role of teams was discussed. But what are teams? Is there a
definition available from the literature? Some authors do not make a clear distinction between
groups and teams, they are often considered similar and the terms are used as synonyms
(Barczak and Wilemon 1989). And while some researchers refer to interdependency among a
group of people as work groups (Wageman 1995, Guzzo and Dickson 1996), this terminology
is often replaced by the term team. More recent literature however posits clear differences
between the terms group and team. Bell (2007) defines a team as a group of at least two
people who interact interdependently to achieve a common objective. The interdependency
between the individuals is considered a key-element for teams (Guzzo and Dickson 1996,
Hiller et al. 2011, Kozlowski and Ilgen 2006, Katzenbach and Smith 2005, Salas et al. 1992),
without this aspect a team does not exist and one could only speak of a loosely formed group.
A team is more than a group because their members develop a sense of shared commitment
and synergy. They need other team members in order to be able to function properly.
Also different types of team can be identified, for example operational teams which are
concerned with maintaining the position in existing businesses by focusing on improvements
of current products and innovating teams that focus on the creation of new products for the
company (Barczak and Wilemon 1989). As time-to-market is an important motive for this
study the term ‘team’ refers to an innovative team with shared commitment and with
interdependency on the topic of their expertise. They are all, so called, mono-disciplinary
teams.
In the literature on teams and team performance many different team attributes have been
described. In order to be able to select a subset of relevant parameters an overview is
presented in Table 1, this shows the constructs that have been used by several authors in their
studies. Demographic diversity is mentioned by many authors and seems to be an obvious
choice as differences in age, gender etc. are easily recognized but Van Knippenberg and
Schippers (2007) showed that this typology does not explain differences in team performance
and is therefore not selected for this study. Diversity, as in educational background or the
ability to approach problems in different ways, is a relevant parameter and mentioned in a
vast amount of scientific papers and therefore used in this study. Also interdependence is
9
Literature review and hypotheses
described many times and frequently indicated as crucial for teams. A third parameter, the
psychological safety of the teams is selected because it provides information on the levels of
trust and the willingness to help colleagues with their work. This team climate may affect the
performance positively. Finally, tenure has been selected as a being related to communication
and social integration (Ancona and Caldwell 1992).
psychological safety
Interdependence
Job Design
Diversity
Tenure2
Process
Anconda and Caldwell (1992) x x
Campion at al. (1996, 1993) x x x x
Egan (2005) x
Ghoshal and Bartlett (1994) x
Gladstein (1984) x x
Gully (2002) x
Guzzo (1996) x x
Kozlowski (2006, 2003) x
Kuenzi (2009) x
Magjuka and Baldwin (1991) x
Marks et al. (2001) x
3
McDonough (1993) x x
Schippers (2003) x x
Sethi (2001) x x
Van Knippenberg and Schippers (2007) x
Diversity in teams is described by Egan (2005) as a collection of individuals who are able
to approach problems or tasks from a variety of perspectives. It typically refers to the
differences between individuals on any attribute than one can observe. In practice these
differences are related to gender, age and ethnicity but also the personality of the individuals
like attitude and values (Van Knippenberg and Schippers 2007). A third category of diversity
aspects describes related differences like educational background and level of education. The
2
Tenure can be divided into two sub categories, job tenure and organizational tenure (Gladstein 1984). In this
overview these have been combined.
3
McDonough (1993) uses educational levels; this is part of diversity (Van Knippenberg and Schippers 2007).
10
Literature review and hypotheses
educational level may have an impact on how fast team members can deal with technical
problems (McDonough III 1993, Ancona and Caldwell 1992). Higher educated group
members may tackle problems faster and therefore influence team performance in a positive
way (Van Knippenberg and Schippers 2007). Van Knippenberg (2007) argues that the level of
education is part of team diversity instead of being a separate construct to describe teams. It
was found that demographic diversity (age, gender, ethnicity) was not related to the
performance of the team and also job related differences does not impact the team
performance (Van Knippenberg and Schippers 2007). Basically, Van Knippenberg (2007)
concludes his meta-analysis of the 1997-2005 literature that diversity does not explain
differences in the performance of teams. This is also the result of the work of other scholars,
not mentioned by Van Knippenberg (Sethi et al. 2001, Campion et al. 1996, Sethi et al. 2002)
thereby strengthening this statement. It is generally accepted that the chance of producing
innovative ideas improves when the diversity increases and problems can be approached from
different angles (Sethi et al. 2001). For this study this would imply that more diverse teams
perform better on the aspect of creativity.
Interdependence is considered a key-element of a team. The individual members are seen
as a part of a larger social system like an organization. There is interdependency among the
members (Campion et al. 1996, Guzzo and Dickson 1996, Coppoolse 1997, Guzzo and Shea
1992). Marks et al. (2001) describe interdependence as “interdependent acts that convert
inputs to outcomes through cognitive, verbal, and behavioral activities directed toward
organizing task work to achieve collective goals”. Interdependence is what teams separate
from groups (Guzzo and Dickson 1996, Kozlowski and Ilgen 2006), without interdependency
there would not be a team (Salas et al. 1992). According to Campion (1996) and Gully (2002)
interdependence increases motivation by increasing a sense of shared responsibility for group
accomplishments and consists of three different aspects; task, goal and outcome. Task
interdependence is related to the degree of task-driven interaction between team members.
Goal interdependence refers to the interconnections among team members implied by the
individual or team goals that guides their performance. And finally, outcome refers to the
feedback and rewards on individual or team level. In two studies Campion et al. (1996, 1993)
found interdependency to be positively related to the performance of teams and is seen as an
important predictor for the effectiveness of team. This was also recognized by Gully (2002)
who states that increased interdependence results in stronger team-efficacy. Future research
on the extent of interdependence is recently proposed by Cole et al. (2011) as this may result
11
Literature review and hypotheses
in more interaction between the members of the team. Following the results of Gully et al.
(2002) and Campion et al. (1996, 1993) teams which show a greater extent of
interdependency among team members could show better team performance but also interact
and communicate more which in its turn could affect the knowledge creation and integration
capabilities of a team.
Tenure is the duration which an individual member or team leader is part of an NPD
team. This aspect of group composition refers to the combination of job tenure and
organizational tenure as the group-mean of each variable (Gladstein 1984). Ancona4 and
Caldwell (1992) describe the homogeneity of tenure as being likely to influence the
performance and the way NPD teams operate because social integration within a group and
the frequency of communication is related to the amount of time members have spent
together, how well they know each other. When looking at external communications (i.e.
communication outside the team) it is shown that diversity in tenure does not have a
significant effect (Ancona and Caldwell 1992). So the previously mentioned interdependency
and also tenure are related to communication frequencies in a team and could therefore also
influence the knowledge creation and integration capabilities of this team.
The psychological safety in a team or organization could be described as work ethic that
influences the behavior and action of the members of a team (Ghoshal and Bartlett 1994). In
some older studies psychological safety is referred to as organizational climate or culture so
these terms can be interpreted as synonyms of the same aspects of an organization or a team.
Ghoshal and Bartlett (1994) show that there is more than just economic activity, there is also
personal behavior and motivation that influence individual and collective action.
psychological safety consists of four dimensions; first there is the aspect of discipline which
ensures that members voluntarily strive to meet implicit and explicit expectations. This also
includes an open feedback environment and the possibility for sanctions. Stretch induces
members to voluntarily strive for a higher ambition level instead of a lower level of objectives
and includes the development of shared ambition and identity but also the possibility to give
personal meaning to the individual team contribution. Support is about giving support to
others and allows freedom of initiatives at lower levels while senior levels provide direction
and setting priorities. Finally, trust, gives the team members the confidence that one can rely
4
Note that Deborah L. Gladstein and Deborah Ancona refer to the same author. She currently works as
professor of organization studies for the MIT Leadership Center in Cambridge MA.
12
Literature review and hypotheses
on agreements made among each other and that decisions are fair. (Ghoshal and Bartlett 1994,
Gibson and Birkinshaw 2004). Recent literature conceptualizes these aspects as work climate
which touches almost all aspects of organizational life that may affect team performance
(Sethi et al. 2001, Kuenzi and Schminke 2009). As these aspects of the relation and
interaction between team members could influence the performance of teams it is of interest
for this study. Besides the previously described attributes like interdependence (how
dependent are team members of each other) their sense psychological safety may result in
increased performance.
A relevant process by which the team attributes relate to the team performance is
knowledge management, more specific: the creation and integration of knowledge. The
creation of knowledge refers to the degree to which new and possibly useful ideas are
communicated to others (Gebert et al. 2010) and is an interplay between tacit knowledge,
defined as personal know how, and explicit knowledge, defined as codified facts and
information (Smith et al. 2005), that leads to the generation of new knowledge (Schulze and
Hoegl 2006). From these forms of knowledge four combinations of the exchange of
information can be made. Informal interaction between team members, or beyond the team
boundaries, by spending time together or attending the same meetings leads to the exchange
of tacit knowledge. Schulze and Hoegl (2006) classify this as socialization. Secondly the
concept of externalization is described, this is about the formalization of tacit knowledge into
explicit knowledge by means of formal methods of knowledge transfer like training or the
exchange of lessons learned. Combination of knowledge by means of collecting, sorting and
merging of previously unrelated but existing explicit knowledge shall also lead to new
knowledge. And, finally, internalization is the process of absorbing explicit knowledge into
the organization and converting it to individual tacit knowledge (Schulze and Hoegl 2006,
Hoegl and Schulze 2005). In previous paragraphs it was shown that communication is related
to team attributes as tenure and interdependency. When interdependency increases the
frequency of communication also increases. This also applies to an increased tenure which
results in increased social integration and communication. Schulze and Hoegl (2006) in their
turn showed that an increased level of communication is positively related to knowledge
creation. So both interdependency and tenure homogeneity may increase, via more frequent
communication and social integration, the creation of knowledge.
13
Literature review and hypotheses
2.5 LEADERSHIP
There is a difference between leadership and management, these terms are not synonyms
for the same role of heading a group (or team) of people. Management is the act of getting
people together to accomplish certain goals by setting targets, create plans and by defining
budgets. They promote efficiency and follow the rules. Leadership is a process of social
influence, it is about motivation and behaviors that cause other people to follow them
(Birkinshaw 2010). The behavior of leaders can be characterized by the diversity of
leadership styles. For example, Burns (1978) and Bass (1985) distinguish transactional and
transformational leadership. These are both active forms of leadership where the leader
actively intervenes or tries to prevent problems (Den Hartog et al. 1997). She also describes a
passive form of leadership: Laissez-faire leadership. Here the leader does not take
responsibility and avoids making decisions. When the leader is extremely inactive in guiding
the group or organization this can hardly be seen as leadership. On the other hand, a light
form of Laissez-faire leadership can be a useful component of transformational leadership as
it could increase empowerment of the team members (Den Hartog et al. 1997, Bass 1985).
Empowerment of team members (via empowering leadership) may also increase their
14
Literature review and hypotheses
motivation and sense of responsibility and can therefore increase team performance (Somech
2006).
Empowering leadership behavior has been reviewed from different perspectives in the
literature on leadership. It can be seen from the perspective of the leader, such as power
sharing and giving more autonomy and responsibility (Kirkman and Rosen 1999) and from
the view of the employees’ response to empowerment such as motivation and meaningfulness
of their tasks (Conger and Kanungo 1988, Kirkman and Rosen 1999, Spreitzer 1995).
Srivastava et al. (2006) has defined empowering leadership behavior as sharing of power with
subordinates resulting increased levels of intrinsic motivation. The increased levels of
motivation are caused by a higher experienced potency and autonomy in performing tasks
(Kirkman and Rosen 1999). Additional to this, four dimensions of the experience of
empowerment can be recognized: potency, the collective believe of a team that it can be
effective; meaningfulness, the extent to which team members care for the value of their tasks;
autonomy, the degree to which team members have the freedom to make decisions; and
impact, the extent to which team members experience are of significance for the organization
(Thomas and Velthouse 1990, Kirkman and Rosen 2000). Research has also shown that
empowerment of teams affects individual empowerment (Chen et al. 2007). This implies that
a team leader does not have to balance between motivating the individual team members or
the entire team. The team leader can therefore focus more on the core tasks and at the same
time ensure that the empowerment process is in place and becomes successful. Empowered
team members have more responsibilities, oversight, and the ability to make decisions.
Empowering leadership is expected to be a relevant form of leadership and leads to improved
team performance (Somech 2006, Combs 2002). Leaders can encourage the participation of
team members, for example by facilitating in the open exchange of ideas and analytical
perspective across different functions. That way team leaders present team members with new
information and encourage them to think about different possibilities and solutions. This
could create an atmosphere where ideas are openly proposed, discussed and reflected on
(Somech 2006).
Empowering leadership is positively related to both knowledge sharing and team efficacy
which are both positively related to the performance of teams (Srivastava et al. 2006,
Pathirage and Jayawardena 2011). On the other hand, empowerment of subordinates may lead
to overconfidence and even misjudgments by the subordinates (Conger and Kanungo 1988).
In this study empowering leadership is employed as a moderating variable on the relation
15
Literature review and hypotheses
between team attributes and team performance. This is of interest as this leadership style may
influence team performance and will answer the questions whether it emphasizes or reduces
the effects that certain team attributes have on the performance of the team.
The role of middle management is crucial for the development of an atmosphere where
autonomy is accepted and promoted (Burgelman 1983a, Burgelman 1983b). They play an
important role in facilitating and championing in the process of organizational learning and
act as an intermediate between different inputs and demands which gives them a unique role
in the organization to evaluate new information in the context of the company (Floyd and
Lane 2000). The role of Top Management is required for recognition of the (New Product
Development) activities, for giving direction to the organization and the NPD teams and for
making decisions (Floyd and Lane 2000). Hornsby (1993) defines management support as
“the extent to which the management structure itself encourages employees to believe that
innovation is, in fact, part of the role set for all members of the organization. Some of the
specific conditions reflecting management support would be: quick adoption of employee
ideas, recognition of people who bring ideas forward, support for small experimental projects,
and seed money to get projects off the ground”. So, following this definition, the support of
middle and senior management on the work of an NPD team encourages the team members to
work on new ideas and is likely to increase the performance of these teams. The aspect of
championing plays an important role with respect to team enthusiasm and confidence and
(senior) management support could be seen as a critical project resource (Howell and Shea
2001, Howell et al. 2005) that leads to increased levels of performance (Pathirage and
Jayawardena 2011). It may be obvious by now that this study seeks for factors that positively
influence the performance of NPD teams and that the role of middle and senior management
is also a factor of great interest because it is needed to communicate across different levels in
the organization and to motivate people so they feel that their work is appreciated.
The efforts of a team finally lead to new or improved products. But there are differences
in teams, some are better than others. In order to make that distinction one can look at the
performance of a team and attempt to measure the outcome. The performance of NPD teams
is defined by Devine and Philips (2001) as the extent to which this team is able to accomplish
16
Literature review and hypotheses
its goals or targets. This definition, however, gives room for many interpretations of what the
exact goals and targets are. When we take that aspect of time-to-market into consideration the
need for fast development seems obvious as it is about the time it requires to develop a new
product and a shorter amount of time is likely to benefit time-to-market. Also the aspect of
creativity can be used as performance parameter because a new product needs to provide the
customer with a new feature, approach or improvement. In other words, it needs to be novel
and useful for the firm (Amabile 1988). But modern businesses not only require speed or only
creativity, they need both ingredients to be in balance. Both speed and creativity are important
to achieve successful NPD projects which hopefully lead to good (future) company profits.
(Kratzer et al. 2008, Bonner et al. 2002)
This illustrates the importance of both aspects of performance as a dependent variable
and that just the term ‘performance’ is too broad to allow for proper measurement of the
achievements of a team. In this thesis the constructs creativity and speed are chosen because
the existing knowledge base shows little previous studies where this combination was used.
17
Literature review and hypotheses
organizational context (Martins and Terblanche 2003). For this study creativity is defined as
the ability to generate and use new ideas for products and processes, the ability to look at
problems in an unconventional way, to be able to make a distinction between valuable and
less valuable ideas (Bonner et al. 2002, Schilling 2008). So, creative teams distinguish
themselves from others in a way that they are able to adopt new knowledge, to use it and to
come up with a product that differs from previous products or versions. They are able to use
new techniques or approaches instead of only improving a previous version on some aspects.
The latter, however, is not necessarily a bad product or design (because it may be much faster
or much cheaper to deliver) but a creative team is able to choose between these options.
A balance between creativity and speed is also suggested by Kratzer et al. (2008) and
relates to the various ways of communication. Two forms of communication networks are
described: the design structure matrix (DSM), a formal description of team specific project
interfaces and a more dense informal communication matrix (ICM). Both forms of
communication allow for alignment between and within teams and influence both creativity
and time efficiency. This is illustrated in Figure 2 and shows the relation between creativity
and the amount of misalignments to be inversely U-shaped and decreasing time efficiency in
relation to the degree of misalignments.
Figure 2: Extent of misalignment and its impact on creativity and time efficiency (Kratzer et al. 2008).
This suggests that a focus on time-to-market or time efficiency may have a negative
impact on the creativeness of the teams and vice versa, when the focus is merely on the
development of new techniques and products time-to-market targets may not be met and the
company could lose significant amounts of money. On the other hand, the focus on creativity
or time efficiency may not have to be constant during the course of a project and could
transfer from creativity in the early product development stages to time efficiency in later
development stages.
18
Literature review and hypotheses
In the previous paragraphs the literature on the various constructs of this study has been
discussed. The following table (Table 2) shows an overview of variables team performance,
team attributes, leadership behavior, management support and knowledge related processes
and their respective constructs, together with several the relevant authors.
2.9 HYPOTHESES
This paragraph describes the hypotheses for this study and is formed along the setup of
the conceptual model that was presented in chapter 1. The presumed relationship between
team attributes and knowledge management will be described along with the moderating role
that empowering leadership and management support plays. The presumed relationship
between knowledge management and team performance will also be described.
19
Literature review and hypotheses
functioning (Kearney et al. 2009). And although team diversity may, in extreme cases, lead to
the dysfunction of a team it is believed that diversity is more likely to trigger discussions that
have a positive effect on knowledge management. Hence the following hypothesis is
formulated:
When the members of a team are depending on one another they form a sort of mini
organization by themselves. They become members of a social system. When team members
depend on their colleagues for the information they need to properly do their job, for example
specialist in depth knowledge of one of the aspects of a product, they need to communicate
frequently. They have to inform each other on the latest developments and will discuss the
impacts on their current and future projects and rely on their coworkers for specific
information. Also, when the interdependency among team members increases the amount and
the intensity of interaction between them (Cole et al. 2011) also increases. And, as stated
above, interaction and communication is an important aspect of both knowledge creation and
integration so interdependency is likely to have a positive effect on knowledge management.
This results in the following hypothesis:
21
Literature review and hypotheses
The fourth and last team attribute of this study is psychological safety. People feel safe to
take interpersonal risks (Edmondson 1999) and therefore communicate easier about their
thoughts, they know their ideas are taken serious and can be discussed freely. In a team with
higher levels of psychological safety it is possible to make mistakes without these being held
against them. This means that data and information can be shared openly and that the
members of the team do not keep the information to themselves as they may do in a less safe
team. Brining up errors or issues can be done without the fear of embarrassment. When they
feel respected they will easier speak up and are more open for discussions. This openness
towards others is increases the amount of communication and leads to increased knowledge
sharing. Following the work of Siemsen et al. (2009) who showed that an increased level of
psychological safety increases the motivation to share knowledge among the colleagues, and
Edmondson (1999) who showed a positive association between psychological safety and
learning in work teams, the following hypothesis is formulated for NPD teams:
When we consider the middle and senior management support of the NPD teams in the
organization it was found that this support will contribute to an atmosphere where autonomy
is promoted and accepted (Burgelman 1983a, Burgelman 1983b). As stated previously, the
championing role of managers is very important, they play an important role in the
information flows between different management levels in the organization and ensure that
the right information is communicated to the teams (for example, by giving direction) and by
communicating the team efforts towards higher hierarchical levels (Floyd and Lane 2000).
Additionally, middle management can support by facilitating the NPD teams in their work
and by implementing new developed or created knowledge. This is a form of
acknowledgment of the work that has been done within the teams, they know that their efforts
are import to the company and help to bring the organization to a higher level or are
strengthening the competitive position of the company. An example of (formal) support for
implementation of new knowledge is organizing training or information sessions.
Furthermore, the adaptation of new ideas and recognition of people encourages team members
to work on these new ideas, generate new information and to discuss this within the team and
with management. This motivates people as they feel confident in support from management
for their activities (Pathirage and Jayawardena 2011). The earlier hypothesized relations
between team attributes and knowledge management may be enhanced by the knowledge of
team members that their management supports their work, guides them in the right direction
23
Literature review and hypotheses
In the previous paragraphs I have explained the mechanisms that could influence the
knowledge management processes, knowledge creation and knowledge integration. This
paragraph describes the next step. What are the aspects that lead to increased team
performance on the two aspects considered in this study, NPD speed and creativity?
Edmondson (1999) showed that organizational learning, which shows great resemblance with
knowledge creation as it is about constant reflection and action and discussing problems on
team level, leads to a higher level of team performance. She uses a self-reported measure of
performance where customer satisfaction is measured. This is different from this study as it is
not clear what the customers’ expectations are and is limited to one aspect. On the flip side,
the team’s psychological safety has a positive effect on these learning processes which, in turn
affect team performance. Learning behavior mediates between psychological safety and team
performance (Edmondson 1999). When teams consist of members, who are really part of the
team and not just the owner of specialist or explicit knowledge, higher levels of performance
are expected (Politis 2003). These teams are better able to communicate and understand the
problems a team has to cope with and are better able to use their knowledge to the benefit of
team performance. Consequently, knowledge processes may influence the performance of
teams. Teams that are able to absorb new information from other sources and are also able to
implement it in the team could outperform teams that lack these capabilities. And the ability
of a team to absorb and use the knowledge could result in higher performance (Gebert et al.
2010). This leaves the two aspects of performance open, speed and creativity. They are of
course different forms of NPD performance and the effects of knowledge management may
therefore be different. First development speed, Edmondson (1999) demonstrated that the
effectiveness of teams increases when their learning capabilities increase. Creating and
integrating knowledge helps to create more effective routines (Sarin and McDermott 2003)
and more effective routines where the latest information, or state-of-the art knowledge, is
available future routines are performed more efficiently. For example, a mistake that was
24
Literature review and hypotheses
made in the past will not be made again by that team because they have analyzed and
discussed the problem and integrated an improved method in their daily activities. Making
fewer mistakes and working more efficiently will increase the speed at which products can be
developed. This results in the following hypothesis:
The second aspect of team performance in this study is creativity. Creativity requires the
creation and implementation of new knowledge (Sarin and McDermott 2003, Schoonhoven et
al. 1990). It requires new skills and better understanding of the matter at hand. The new
knowledge must also be available in the team, it needs to be discussed and integrated in the
existing knowledge base in order to be able to apply it and to produce more creative solutions
(Moorman 1995). And when people work for a longer period of time in the same team or in
the same knowledge domain they become more experienced in that area. So they often
possess more knowledge on a specific topic which will result in more creative ideas (Gino et
al. 2010), they do not make the basic mistakes or come up with solutions that are already
available as may be possible with less experienced team members. Furthermore, when team
members discuss non-routine problems they go through a process of trial and error, this
generates knowledge but also gives the opportunity to introduce creative solutions in new
products. This leads to the following hypothesis:
The aforementioned hypotheses lead to an update of the conceptual model, which was
depicted in chapter 1, and is shown in Figure 3:
25
Literature review and hypotheses
Empowering
Leadership
+ (H2)
Team attributes
- Diversity Team performance
Knowledge
- Interdependence - Speed
+ (H1a,b,c,d) Management + (H4a,b)
- Tenure - Creativity
- Psychological Safety
+ (H3)
Management
Support
26
Methodology and data
3.1 METHODOLOGY
This research is an explaining study which tries to find correlations between various team
attributes and team performance. Secondly it seeks for the role of knowledge management on
this relation and thirdly it tries to find a moderating role of leadership style and managerial
support on this relation. By means of a quantitative approach the hypothesized constructs (as
presented in the previous chapter) can be tested on a large collection of teams and is
considered to be a suitable approach (Denzin and Lincoln 2011). Two questionnaires have
been presented to the teams, one for each member of the team and another for the team leader.
People were asked to answer questions on a seven point Likert scale, ranging from ‘fully
agree’ to ‘fully disagree’, furthermore there were several open questions to define general
respondent characteristics as for example ‘how long have you been a member of this team?’.
The questionnaires for both the team leader and the team members can be found in Appendix
1.
This study contributes to an ongoing research project at ERIM (Erasmus Research
Institute of Management) and investigates how companies can compete on knowledge, with a
focus on innovational excellence. This research will also be performed at several high tech
companies in The Netherlands. In these companies the same questionnaires have been issued
in order to be able to compare the results to the results of this study. The data for this study
were collected from ASML Netherlands B.V., a high tech company which develops and
manufactures complex lithography systems for the semiconductor industry. These systems are
used to print complex patterns onto silicon wafers, the basic raw material for microchips. This
lithographic printing process is one of the most critical and expensive steps in wafer
fabrication and the costs for the development of lithography equipment are high (in 2011
ASML has invested 590 million Euros in Research and Development), which results in the
presence of only a few primary suppliers.
ASML competes primarily with two companies, Nikon Corporation (‘Nikon’) and to a
lesser degree with Canon Kabushi Kaisha (‘Canon’). These two Japan based competitors both
27
Methodology and data
have substantial financial resources and broad patent portfolios and frequently introduce
products with improved price and performance characteristics to the market. This may cause a
decline of sales volume or a loss of market acceptance for ASML products. In order to
maintain a firm market position the long-term relationship with the customers is essential; this
means that customer service is tailored toward the specific customer requirements and also by
a number of well-trained service engineers to support the equipment at customer locations.
ASML operates in 16 countries with 55 sales and service locations and employs
approximately 10,000 people, including nearly 2,000 temporary workers, globally. These
people were responsible for net sales of 5.7 billion Euros and a gross margin of 43% in 2011.
Although ASML is located in several countries most of the research and development
activities are performed in The Netherlands, this is therefore the location where the data was
collected.
The level of analysis describes the primary unit of measurement of the objects being
researched (Bryman and Bell 2011). The level of analysis for this study are New Product
Development teams. These teams vary in size and each team has a team leader who is in
charge of daily control of team, for setting priorities and as formal interface between projects
that require the team’s competencies. These teams all have specific competencies like
software, mechanics, electronics or optics and work simultaneously on different projects.
They are involved as members of multi-disciplinary project teams for their specific expertise
on topics that are required for the development of a new product or module. In practice they
are therefore members of different teams. First of all their own mono-disciplinary expert
teams (the level of analysis for this study) and secondly the project teams where the expertise
of different individuals is combined. These teams have been chosen over project teams for
two reasons. They are teams that are clearly defined in the organization. Project teams are
unstable; they change over time due to the need for other competencies and also change with
respect to the people who are working on it. They show similarities with the temporary groups
that work together on a project for a limited amount of time as described by Edmondson
(2012) they are not the well trained basketball unit but show often more resemblance with an
on-the-fly team. This makes it more difficult to approach a project team. Hence, there are also
some practical considerations in choosing the mono disciplinary teams.
28
Methodology and data
For an accurate representation of the variables in this study both the validity and the
reliability of the measurements should meet certain requirements (Bryman and Bell 2011).
The validity in this study was established by usage of questions from previous studies, thus
ensuring that the concepts that were intended to be measured actually represented these
concepts. The reliability of the data was measured by means of calculation of Cronbach’s α
for each construct. By adding similar questions to the questionnaires the validity and
reliability was increased.
This paragraph describes the data that was collected in terms of response rate and the
constructs that shall be used during further analysis. The data has been analyzed using IBM’s
SPSS statistics software package.
The sample for this research consisted of 31 teams (N=31) from the Development &
Engineering department of the aforementioned company. The method used to identify the
teams is known as snowball sampling, initial groups were contacted and from these contacts
more teams have been identified (Bryman and Bell 2011). Of the 32 teams that have been
approached, one team leader decided not to co-operate with this project. This resulted in a
response rate of 97%.
Both team leaders and team members participated in this study; in total 173 employees
responded to the questionnaire, of which 31 team leaders and 142 team members. The size of
the participating teams ranged from 3 to 18 team members ( ̅ = 6.74, σ = 2.83) and the
average response rate per team was 72% (σ = 19%). Although this can be considered as a
good response rate, it is slightly lower than expected due to the amount of time needed to fill
the questionnaires. The time needed to complete the questionnaire was estimated and
confirmed by four pilot teams at approximately 15 minutes but several team members
reported a time of 30 minutes which reduced the willingness of other team members to fill the
questionnaires, leading to higher non-response bias in larger teams. Two other reasons leading
to non-response of the team members were mentioned by the team leaders (sometimes during
the initial conversations, sometimes during or afterwards the answering period): On a regular
29
Methodology and data
basis the company sends several other questionnaires to the employees to measure employee
satisfaction, project status and progress and as input for leadership training programs. This
reduced the willingness to participate in yet another survey. A second point which was
mentioned frequently is the high work pressure and tight project deadlines, simply reducing
the available time for secondary activities.
This section describes the constructs in operational terms to enable testing and
measurement. In Table 3 an overview of the different measurement scales is provided.
Diversity was part of the surveys of both groups, both the team leaders and the team
members were asked, by means of identical questions, about their creative output. In order to
be able to define whether the answers from both groups could be combined, two scales were
computed, one for each group. A Cronbach’s α .863 for Team Leaders and .845 for Team
Members indicates good reliability, while skewness (-.019 and -.555) and kurtosis (-.981 and
-.140) indicated a normal distribution of the data (Klijn 2007) allowing a t-test for comparison
of the answers of both groups. This t-test, t(31) = .737, p < .05, showed that there is no
significant difference between the responses of the team leader and the team members (p =
.467). Cronbach’s α of the combined scale for diversity is .832.
Interdependence, measured with the team members showed a skewness of -.565 and
kurtosis of -.096, both well within acceptable limits. Also reliability was good as indicated by
a Cronbach’s α of .923.
Tenure, the time in months that people work for the team, was measured for both the
team leaders and the team members. Because of too high values for skewness (2.806) and
kurtosis (7.848), the natural logarithm was used in the analysis. These logarithmic values for
skewness (.415 and -.472) and kurtosis (-.185 and -.501) allowed to test for differences. This
t-test, t(31) = -1.246, P < .05, showed that no significant differences are present (p = .222) and
that combination of the data from team leaders and team members is allowed.
Psychological safety related questions were asked to the team members. Skewness (-.134)
and kurtosis (1.009) indicated normally distributed data and reliability was good (α = .754).
30
Methodology and data
NPD Speed was part of the surveys of both groups, both the team leaders and the team
members were asked, by means of identical questions, about their creative output. In order to
be able to define whether the answers from both groups could be combined, two scales were
computed, one for each group. A Cronbach’s α .798 for Team Leaders and .802 for Team
Members indicates good reliability, while skewness (-.042 and -.687) and kurtosis (-.065 and
1.058) indicated a normal distribution of the data allowing a t-test for comparison of the
answers of both groups. This t-test, t(30) = .124, p < .05, showed that there is no significant
difference between the responses of the team leader and the team members (p = .902).
Cronbach’s α of the combined scale for speed is .804.
Creativity was also part of the surveys of both groups, both the team leaders and the team
members were asked, by means of identical questions, about their creative output. In order to
be able to define whether the answers from both groups could be combined, two scales were
computed, one for each group. A Cronbach’s α .828 for Team Leaders and .927 for Team
Members indicates good reliability, while skewness (.637 and .874) and kurtosis (-.841 and
.845) indicated a normal distribution of the data allowing a t-test for comparison of the
answers of both groups. This t-test, t(30) = -1.103, p < .05, showed that there is no significant
difference between the responses of the team leader and the team members (p = .279).
Cronbach’s α of the combined scale for creativity is .769.
Information on knowledge creation was collected from team members and showed good
reliability, Cronbach’s α = .884, and normally distributed data.
Input on knowledge integration was also collected from the team members and reliability
is good (α = .798).
For Empowering Leadership behavior the data was collected from team members, a
Cronbach’s α was calculated to be .923 indicating that the construct is reliable. Skewness
(.170) and kurtosis (-1.060) indicate that the responses were normally distributed.
Management support, collected from team leaders, showed skewness -.193, a kurtosis of
-.521 and reliable information as indicated by a Cronbach’s α of .728.
31
Methodology and data
Following other studies several relevant control variables have been included in this
study. Both team size and team age have been included.
Team size was included as a control variable because literature on NPD teams showed
that the size of the team influences effectiveness as team learning and success (Dayan et al.
2009, Kearney and Gebert 2009). As kurtosis was too high (2.905), the natural logarithm of
team size was used in the analysis.
Team age, measured in the number of months since the team was started was included as
previous studies showed that increased cumulative experience enhances innovation (Jansen et
al. 2006). As kurtosis was too high (3.765), the natural logarithm of team size was used in the
analysis.
32
Analysis and results
For the 31 teams that responded to the questionnaire the following. On average the team’s
tenure (the amount of time a team exists) was 28.1 months, σ = 33.3. The high numbers for
standard deviation, skewness (1.853) and kurtosis (3.765) indicate that there are quite some
teams that do not exist for a long period of time (63% exists for two years or less). Team
leaders work on average for over ten years in this industry ( ̅ = 10.3 years, σ = 6.1), work for
8.5 years (σ = 4.4) in the organization and are 2.2 years (σ = 3.2) leader of this team. Team
members work on average for a period of 8.3 years in this industry (σ = 7.9), work for 5.3
years in the organization (σ = 5.0) and are 1.7 years (σ = 1.6) member of this team. Of the
Team leaders zero (0) indicated to have a vocational background, 8 (25.8%) have received a
bachelor’s degree, 18 (58.1%) have obtained a Master degree and 5 (16.1%) received a PhD.
Of the team members is 10 (7.0%) has a vocational education, 47 (33.1%) has a bachelor’s
degree, 53(37.3%) holds a master degree and 28 (19.7%) received a PhD, finally 4 team
members (2.8%) chose not to disclose the level of education.
The mean value (as shown in Table 3) for speed is significantly higher (p < .01) than for
creativity (46.9 versus 32.2). This indicates that new product development speed is preferred
over creativity. This illustrates the importance of time to market for the teams that were
analyzed for this study.
In Table 4 the correlation between the different variables are presented. The correlation
coefficient is a measure for the strength of the relationship between two variables. A
correlation factor greater than .80 may be an indication for multicollinearity (Field 2009). In
this study the maximum correlation coefficient is .680 indicating that multicollinearity is not
present. A more detailed approach has been performed by calculating the variance inflation
factor (VIF) for each equation. The maximum value was 3.658 which is well below the
maximum value of 10 (Myers 1990) while the minimum value of .10 was also not observed
indicating no risk for multicollinearity.
33
Analysis and results
34
Analysis and results
In chapter 2 the hypothesized relationships between the various constructs have been
described. These have been tested by means of multiple regression analysis. The following
paragraphs describe the results of these tests.
In order to be able to test the relationship between team attributes and knowledge
management initial models consisting of the control variables and the dependent variables are
created. These models, based on standardized z-scores, function as reference for further
analysis and are presented in Table 5. This table shows the reference models for knowledge
creation (model 1) and knowledge integration (model 7). These base models contain the
control variables and show that there is no significant effect on knowledge creation or
knowledge integration (p > .10).
First we will look at the effect of team attributes on knowledge creation. When the
independent variables are added to model 1, the predicting strength of the linear model
increases from 30.9% to 54.6% (R2 = .0546; model 2) which means that adding the team
attributes enables better prediction of the influencing parameters of knowledge creation. As
the values for R2 are greater than .18 these models can be considered good (Klijn 2007). The
effects of these independent variables are non-significant for diversity, interdependence and
tenure (p > .10), psychological safety however has a positive significant (β = .854, p < .01)
effect on knowledge integration. The control variables show that also team size is positively
related to knowledge creation (β = .429, p < .10) which means that larger teams are better able
to create knowledge. The time that a team exists, (team age) does not show this relation with
knowledge creation.
When looking at knowledge integration similar influences have been found, the
predicting value of model 8 is 57,4% and psychological safety has a positive and significant
effect on knowledge integration processes (β = .694, p < .05) while the other team attributes
and the control variables show a non-significant effect on the integration of knowledge in the
team.
Concluding, for knowledge management it has been found that the influences of the team
attributes are similar for both knowledge creation and integration and that the diversity,
interdependence and tenure don’t play a significant role. Hence hypothesis 1a, 1b and 1c are
35
Analysis and results
not supported with empirical evidence. Psychological safety however does play a significant
role, it has a significant positive effect on knowledge management, thus supporting hypothesis
1d.
In order to test the influence of empowering leadership and management support on the
relation between team attributes and knowledge management additional hierarchical modeling
has been used. First the moderating effect of empowering leadership will be analyzed for
knowledge creation and secondly for knowledge integration. The data is presented in Table 5,
as a starting point the base model for knowledge integration was used (model 2), to this the
moderating variable (empowering leadership) has been added which does not show a
significant effect (β = .113, p > .10; model 3), secondly the interaction effects between the
team attributes and empowering leadership were added stepwise. Some non-significant
interactions are not presented here; these are the intermediate models where only one
interaction effect was added which did not show significant contributions to the model. For
example, models 3c and 3d did not result in significant numbers. It can be seen from model 4
that empowering leadership has a positive significant influence on diversity (β = .195, p <
.01) which indicates that empowering leadership enhances the aspects of diversity among the
team members and has a positive contribution to the creation of knowledge. The size of the
team remains a significant positive influencing factor, also when an empowering leader is part
of this team (β = .460, p < .05).
On the flip side, when we examine the effects that empowering leadership has on the
integration of knowledge it can be seen that no significant direct effect (β = .212, p > .10;
model 9) or significant interaction effect (model 10) has been found. An interesting side effect
is that the control parameter for team age shows a significant negative influence (β = -.195, p
< .10) indicating that teams that exist for a longer period of time have more difficulties in
integrating new knowledge in their daily activities when they are (more or less) free to do so
due to an empowering leader.
Concluding, for knowledge management it is clear that empowering leadership positively
enhances the diversity within a team resulting in increased levels of knowledge creation. No
evidence for other (positive of negative) influences has been found. This means that
hypothesis 2 is partly supported, as stated above.
36
Analysis and results
In order to test the influence of management support on the relation between team
attributes and knowledge management additional hierarchical modeling has been used,
analogue to the method described in the previous paragraph. First the effect on knowledge
creation will be described and secondly the effects of management support on knowledge
integration will be shown. The base model for the effect of management support on the
relation between team attributes and knowledge creation is model 2 in Table 5, consisting of
the control and the independent variables, to this model the direct effect of management
support was added (model 5) which does not show a significant effect (β = .227, p > .10) in a
rather strong model (R2 = .573). When adding all interaction effects to the model (resulting in
model 6) the predicting value increases to 73.6% (R2 = .736) which is good. At his moment
we see that management support has a negative significant effect on the influence of tenure (β
= -.472, p < .05) which means that management support negatively affects the (otherwise non-
significant) effects of the time that people work in the team in relation to the creation of
knowledge. Psychological safety on the other hand benefits from management support, there
is a positive significant effect (β = .298, p < .10) on the relation between psychological safety
and the creation of knowledge.
Secondly, looking at the influence on knowledge integration we learn from model 11 that
there is no direct effect (β = -.007, p > .10) and that also no empirical evidence for interaction
effects has been found (p > .10; model 12).
Concluding on the moderating effects of management support on the relation between
team attributes and knowledge management evidence was found for significant effects on
knowledge creation but not for knowledge integration. Management support has a positive
effect on psychological safety but influences tenure in a negative way. Hence hypothesis 3 is
partly supported.
The final stage of the analysis is the effect that knowledge management has on the
performance of team (i.e. when we want to test hypothesis 4a and 4b). For this step we need
to create another analytic model. In this model the independent variables are the aspects of
knowledge management and the aspects of team performance are the dependent variables. In
Table 6 the standardized z-scores and the results of the regression are presented. Model 13
shows the base model for the relation between knowledge management and development
37
Analysis and results
speed. With an R2 of .219 the predictive capabilities of this model is just above the threshold
of .18 which is considered to be good (Klijn 2007). When the knowledge management
parameters are added in the partial models 14a and 14b it can be seen that knowledge
integration has a positive significant effect on the NPD speed (β = .387, p < .05; model 14b).
While the strength of the full model increases to an R2 of .366 when both knowledge creation
and integration are present, no significant relation with NPD speed is present, the positive
effect of knowledge integration drops just below significant levels (β = 374, p = .120).
Consequently, hypothesis 4a is not supported. Noteworthy is that the control parameters for
team age and team size do have a significant effect on development speed.
The quality of the base model for the analysis of the second performance indicator of
team performance, creativity, is rather poor (R2 = .057, F = .724; model 16). Adding the
independent variables to the equation results in a strong increase of the explanatory value of
the models. Again, the presence of both knowledge creation and integration results in a
degradation of the impact of both parameters. Still the effect of knowledge integration on the
creativity of the team is positively and significant (β = .418, p < .10; model 18) which means
that teams who take care of the integration of their newly acquired knowledge in their daily
activities will be better in producing creative solutions than teams who are less capable of
doing this. This party confirms hypothesis 4b, only the aspect of knowledge integration leads
to better performance on team creativity.
38
Analysis and results
Table 5: Results of hierarchical regression analysis: The effects of team attributes on knowledge management and the moderating role of empowering leadership and
management support.
Knowledge creation Knowledge integration
1 2 3 3a 3b 4 5 6 7 8 9 9b 10 11 12
Independent variables
Diversity .072 .055 -.112 .190 -.112 -.047 -.064 -.193 -.225 .178* -.339† -.191 -.265
Interdependence -.155 -.146 .228† .269 .228† -.176 -.262 .238 .253 .251 .035 .239 .310
Tenurea -.233 -.225 .150 .197 .161 -.231 -.096 .073 .088 .108 .100 .073 .282
psychological safety .854** .789* .227*** 1.213** 1.132** .915** 1.063** .694* .573* .977** 1.008** .692* .865*
Moderating Variables
EL .113 .137 -.010 .001 .212 .172 .080
MS .227 -3.427 -.007 .168
Interaction effects
Diversity * EL .124*** .195** .127
Interdependence * EL .440* .128 .174* .401
Tenurea * EL -.102 -.285
PS * EL -.080 .450
Diversity * MS -.268 -.309
Interdependence * MS .195 .002
Tenurea * MS -.472* -.162
PS * MS .298† -.182
Control variables
Team sizea .093 .429† .405 .446* .629* .460* .356 .383 .061 .206 .161 .374 .318 .209 .379
Team Agea .327 .283 .268 .011 .084 .022 .310 .488* .131 -.188 -.216 -.392 -.398† -.189 -.130
R2 .309 .546 .555 .808 .671 .819 .573 .736 .016 .574 .605 .710 .752 .574 .667
Adjusted R2 .096 .410 .391 .723 .525 .686 .416 .542 -.066 .446 .459 .581 .570 .417 .440
Δ Adjusted R2 - .314 -.019 .332 .134 .295 .006 .126 - .512 .013 .122 .111 -.029 -.007
F-Value 1.270 4.015** 3.387* 9.479** 4.592** 6.155** 3.640** 3.800** .192 4.490** 4.151** 5.502** 4.133** 3.657* 2.861*
a
Log
†
p < .10; * p < .05; ** p < .01; *** p < .001
N = 31, Standardized regression coefficients are reported
EL: Empowering Leadership, MS: Management Support, PS: Psychological Safety
Note: Several partial models are not shown as there were no significant effects to present. For this reason models 3c and 3d, 5a-d, 9a,c,d and 11 a-d are not shown here.
39
Analysis and results
Table 6: Results of hierarchical regression analysis: The relation between knowledge management and team performance.
Speed Creativity
Model 13 Model 14a Model 14b Model 15 Model 16 Model 17a Model 17b Model 18
Independent variables
Knowledge creation .274 .022 .505* .225
†
Knowledge integration .387* .374 .557** .418
Control variables
† †
Team sizea .406* .380 .376* .375 .114 .067 .079 .067
a † † †
Team age .401 .310 .341 .339 .250 .085 .177 .122
40
Discussion and conclusion
41
Discussion and conclusion
5.1 IMPLICATIONS
The implication of these findings has been divided into two sections. In the first section
for the theoretical implications, or where this study contributes to the existing knowledge
base, will be discussed. And secondly, the managerial implications or the practical use of this
study will be pointed out.
When we consider the relation between team attributes and knowledge management it
was pointed out by several scholars that communication among the team members plays an
important role (Schulze and Hoegl 2006, Gebert et al. 2010, Leenders et al. 2003). The
diversity among team members can function as a trigger for discussions ensuring that all
aspects of a topic are brought to the attention of other team members and are being discussed.
That way information can, for example, be combined and new knowledge can be created and
integrated. The results however do not show that diversity plays a significant role among the
teams that participated in this study (hypothesis 1a was rejected). This may be related to the
nature of these teams, they are mono disciplinary teams meaning that the team members have
similar (educational) backgrounds and don’t start discussions based on just these differences
as these are perhaps too small. Other NPD teams (like for instance multi-disciplinary project
teams) may start discussions driven from differences in background. These kinds of teams,
however, were not part of this study.
The interdependence among team members is frequently mentioned as one of the
essentials of teams, without this, teams would not be teams but more a group of people. With
increased interdependency there would be more communication (Cole et al. 2011, Un and
Cuervo-Cazurra 2004) which in its turn would lead to more knowledge creation and
integration as discussions on various subjects, where team members need each other’s
expertise, leads to the possibility of combining previously unrelated knowledge and to the
generation of new knowledge. By discussing it the knowledge could be implemented. It was
not demonstrated that interdependency among team members contributes to the creation of
knowledge (Hypothesis 1b was not supported). Perhaps this is also related to the nature of the
NPD teams in this study, as they work in single disciplines they are a group (team) of people
that share knowledge on the same subject. In some cases they fulfill each other’s jobs when
one of the members is not in the office or busy with another project. This indicates that they
share common knowledge and do not depend on one another for specific areas of expertise.
42
Discussion and conclusion
The aspect of interdependency does, in this situation, not lead to more frequent
communication or to increased levels of knowledge management. This is not in line with
previous studies where communication promotes social integration and feeds a feeling of
interdependence which encourages knowledge sharing (Un and Cuervo-Cazurra 2004).
The third attribute, tenure, also has to do with communication among team members, it
was expected that due to an increased tenure people would communicate more frequent
(Ancona and Caldwell 1992) because they know each other better due to the longer amount of
time they already have spent together and that this characteristic therefore would have a
positive relation to knowledge management. On the other hand, job tenure may also lead to
reduced knowledge sharing as experienced employees already know what is needed to
perform their job. There is no need for them to share information (Gray and Meister 2004).
Regarding the psychological safety which team members experience the theoretical
expectations were met, hypothesis 1d is confirmed. Psychological safety has a positive and
significant effect on the team’s ability to generate and to integrate knowledge. This is in line
with the previous studies where the importance of a safe environment where people take
interpersonal risks without the fear of being judged (Siemsen et al. 2009, Edmondson 1999).
This will motivate people to share their knowledge with the coworkers and will also ensure
that people accept the information which is given by the (trusted) colleague. Apparently this
aspect prevails over the other aspects as diversity, interdependency and tenure, and is the key
driver for knowledge management. In other words, teams where the team members trust each
other, where they feel safe and where they know they can make mistakes without being
rejected will be able to manage their knowledge better. They will be able to develop new
knowledge and to integrate that in the team.
Two different moderating effects are part of this study; the effect of the behavior of the
(team) leader, more specific the effect of empowering leadership behavior and the effects of
management support. It was expected that empowering leadership would positively affect the
relation between the team attributes and knowledge management because this form of
leadership provides a shared responsibility for the tasks of a team and the individual members
and allows them to make their own decisions. In order to make team decisions and choose
direction an atmosphere of open communication where ideas and knowledge are being shared
(Srivastava et al. 2006, Somech 2006, Pathirage and Jayawardena 2011). The findings of this
study are only partly in line with these expectations; there is a positive effect of empowering
43
Discussion and conclusion
leadership on the diversity of team members in relation to the creation of knowledge, but not
in relation to the integration of knowledge. An explanation could be that teams who are
stimulated to make their own decisions are more likely to consult other team members and to
evaluate different aspects of new information. They want to evaluate all aspects and want to
prevent that they use the wrong assumptions or choose the wrong direction which could lead
to mistakes and cause future problems or issues.
This study also suggests that the effects of empowering leadership do not play a
(significant) role in enhancing the other team attributes nor does this leadership behavior
affect knowledge integration. And although it was suggested that knowledge creation and
knowledge integration are very closely related (Yang 2005), and are therefore combined as
knowledge management, empowering leadership does not affect the latter aspect. This, at first
sight, logical step in knowledge management ensures that information or knowledge is also
available in the future, for the same team, or for the benefit of others. So (also at first sight)
simple things as for example recording lessons that have been learned from previous
experience is not enhanced by empowering leadership.
The second moderating effect is the effect that management support has on the relation
between the team and knowledge management. It was suggested that there would be a
positive influence of management support on the relation between team and knowledge
management. It was suggested that the ratifying and facilitating role management has would
stimulate the workers (Pathirage and Jayawardena 2011, Floyd and Lane 2000). This
relationship was indeed found for psychological safety, support from management increases
the effect of psychological safety. People feel appreciated for their work and know that their
knowledge generating work is promoted towards higher hierarchical levels. But management
support showed also a negative contribution to the creation of knowledge. The direct role of
tenure in the creation of knowledge was found to be non-significant and negative in the
analysis but when management support was taken into account a negative significant
interaction effect was found. Counter to the theoretical expectations, management support has
a negative effect on tenure. This means that the effect of tenure, which leads to better social
integration (O'Reilly III et al. 1989) is affected negatively by the support of management.
Their support may be seen as interference into the group process and perhaps disturbs the
internal communication.
44
Discussion and conclusion
45
Discussion and conclusion
support enhances the effect which psychological safety already had on this aspect on the
creation of knowledge but also results in a negative contribution of tenure on knowledge
creation. Finally, the knowledge integration aspect of knowledge management has positive
relation with team creativity.
Although several hypothesized relationships were not supported with empirical evidence
it is clear that team’s psychological safety plays an important role in the creation and
integration of knowledge in NPD teams. Knowledge integration on its turn has a direct effect
on the creativity of a team. It is important that the organizational climate (or team climate) is
such that people trust each other, are willing to help each other and want to achieve high
performance levels. Teams with people who feel safe to speak up will show better results and
management needs to take care of that. Managers can contribute to the creation of such a
(protective) environment by, for example, develop shared goals and shared respect among the
members of the team. For example, by showing respect to others in the team they give a
signal that respects is highly valued (Carmeli and Gittel 2009).
Also, empowering leadership plays an important role in the creation of knowledge. It
enhances the effects of team diversity by sharing responsibilities. Managers can use this by
actively sharing of responsibilities and allowing teams to make decisions. That way the
manager or team leader can focus more on his or her core tasks without the need for constant
team supervision. Empowering leadership functions as a double edged sword, on one side it
motivates and encourages team members and on the other side it enables the leader to work
on other tasks.
Management support was found to have a positive interaction effect with psychological
safety and will contribute to the creation of knowledge. When this is important for a team, for
example for a team which is in very early development phases and needs confirmation that
they are working on the right things, support from their management helps in creating
knowledge. Care has to be taken with team members who work for a long time in teams, then
management support may have a negative effect.
Even though this study shows a better understanding of the aspects that play a role in
knowledge management and the performance of NPD teams, some limitations are present.
46
Discussion and conclusion
These limitations and suggestions for future research will be described in this section, starting
with theoretical limitations to methodological and empirical limitations.
A possible theoretical shortcoming is the aspect of leadership, there are many forms
described in the literature but in this study only for the effects of empowering leadership were
tested. It could be possible that other forms, like the classic transactional and transformational
leadership styles show another impact on team performance.
The data has been collected from mono-disciplinary teams, teams that are specialized in a
specific technical area and work on different projects simultaneously. It could be possible that
their work in different projects dilutes the results and that other results would have been found
if multi-disciplinary project team were surveyed.
It is known that the cultural background of the team members differs greatly, they have
their roots in many different countries and came to this company for (among other) reasons of
technical interest. There are only a few companies world-wide that offer the leading
technological challenges that can be found here. The cultural background of the team
members has not been recorded but may play a role in the leadership styles that are the most
effective.
This study has been executed with a quantitative approach where the data was collected
on one moment in time (single shot case study). This way there is no possibility to look at the
development of teams. Questions like “does a team’s performance change over time” cannot
be answered this way.
Secondly, a quantitative approach will reveal additional information and enables to better
understand the relations among team members, their performance and the influence of
management support and team leadership. A possibility to do this could be via a series of
interviews among team leaders (of project leaders) and team members. This data could be
added to the current data set. Another method is by sending a list with several open questions
to a subset of the current group. That way they could be asked for suggestions on how to
improve the performance of the team. This could lead to surprising results that are currently
not found in this study.
47
Discussion and conclusion
The amount of teams that were surveyed in this study was limited to 31. This may have
affected the significant relations that have been found. It is possible that a larger amount of
teams (for example 50) would lead to more significant relations and that more hypotheses
would have been supported.
This study has been performed at one company only. This makes it difficult to compare
the results with other companies in the sector (high tech industry) and also the results cannot
be generally applied to other companies, in other sectors. It would be better to expand this
study to other companies, starting with high-tech companies, to enable better comparison or
benchmarking of the results. Fortunately this is already planned (and partly in progress) by
ERIM, Erasmus University.
5.3 CONCLUSION
The main research question of this study is: ‘What is the interrelationship between team
characteristics, knowledge management and team performance? And how does empowering
leadership and management support moderate the effectiveness of team characteristics?’
The most important aspect of teams that leads to good knowledge management in teams
are the aspects of psychological safety within a team, namely discipline, stretch, support and
trust among the members of a New Product Development team. This has a positive influence
on the creation and integration of knowledge among the team members. Other team attributes
as diversity, tenure and interdependence are not significantly contributing to knowledge
management.
The supporting role of management and an empowering leadership style does have a
moderating effect on the creation of knowledge but not on the integration of knowledge. The
effects don’t influence the same attributes. While an empowering leadership style enhances
the diversity in teams so that it contributes to the creation of knowledge, support from
management enhances psychological safety on this part of knowledge management (which
already showed a clear direct effect on knowledge management). Management support also
has a negative influence on knowledge creation; it negatively influences the effects of time
that people have spent together which results in reduced knowledge creation.
Knowledge management has a limited effect on the creativity of a team, only the aspect
of knowledge integration results in higher degrees of creativity.
48
Discussion and conclusion
Finally, it was clear that the teams in this study were more driven towards reduction in
time than there is an interest in achieving more creative solutions or products. So the company
strives strongly for the reduction of time-to-market and in a lesser degree to new (creative)
solutions for their customers. Knowledge management aspects however do not result in
increased NPD speed but only contribute to more creative solutions.
49
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Appendix
Appendix 1 QUESTIONNAIRES
Two different surveys have been used, one for the Team Leader and another for the Team
Members. These provide additional information.
Project-team characteristics
Indicate by marking the boxes on the project life cycle below which phase your project is in.
Project demands
The client demands/expectations for this project are extremely high.
The technical requirements for this project are extremely high.
The time span for the development of this project is very short.
If we want to complete the project on time we cannot afford any failures.
Marketing–R&D Interface
Please answer the following questions in relation to the marketing and R&D interface in regard
to your current product development project:
Regularly share information about customers’ needs and wants.
Cooperate fully in generating and screening new ideas and testing product concepts.
Fully cooperate in establishing goals and priorities.
Technological and market knowledge are fully integrated in the project.
Regularly communicate about the new product project.
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Appendix
Individual characteristics
Skills and Competences
I find it easy to envision myself in the position of others.
I am able to make most people feel comfortable and at ease around me.
It is easy for me to develop good rapport with most people.
I understand people well.
I am good at getting others to respond positively to me.
I usually try to find common ground with others.
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Appendix
I always seem to instinctively know the right thing to say or do to influence others.
I have good intuition or savvy about how to present myself to others.
I am particularly good at sensing the motivations and hidden agendas of others.
Boundary spanning
I persuade others to support team decisions (e.g. functional departments, senior management, clients)
I prevent outsiders from ‘overloading’ the team with too many requests.
I reach out to individuals outside of your team that can provide project related expertise or ideas
I absorb outside pressures for the team so it can work free of interference
I acquire resources (e.g., money, new members, equipment) for the team
I coordinate activities with external groups
I scan the environment, inside or outside the organization for marketing ideas/expertise
Team performance
Team outcomes
What are the outcomes of the innovation project?
The project extends a product range
The project opens up new markets
With this project we enter new technological fields
This project can be regarded as an experiment in our local market
This project refines an existing product range
This project improves existing product quality
This project introduces an improved, but existing project to an existing market.
This project reduces production costs
This project improves yield or reduces material consumption
Product quality
In your current product development team:
In our internal tests, the product performs exactly as it was designed to do.
The developed products have little probability of malfunctioning in use.
Performance characteristics of developed products meet the established industry standards.
Developed product use life meets the required specifications.
Developed products are reliable, entirely free of errors
Team performance
Rate the performance of the product development team in terms of:
The quality of the work
The efficiency with which work is conducted
The flexibility in dealing with unexpected changes
Overall performance
Team satisfaction
All in all I’m satisfied with my team.
In general I don’t like my team.
I am satisfied with the way I’m treated by my team members.
I am satisfied with the friendliness of my team members.
Creative output
Indicate the extent to which the output of the team is creative.
Indicate the extent to which the output of the team is original and practical.
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Appendix
The team output shows that the team uses existing information or resources creatively.
Problem solving speed
In your current product development team:
The project members are fast in defining, finding, and implementing solutions to problems.
We come up with a large number of alternative solutions for each problem quickly.
We find and implement the right number of alternative solutions to our problems at the right times.
For each problem encountered, we are spoiled with the choice of solutions.
Finding and implementing solutions takes longer than expected.
Ideas for solving problems are discovered rather late to be useful.
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Appendix
This team can quickly change procedures to meet new conditions or solve problems.
Resource availability
This team has uncommitted resources that can quickly be used to fund new initiatives.
This team has few resources available in the short run to fund its initiatives.
We are able to obtain resources at short notice to support new initiatives.
We have substantial resources at our discretion to funding new initiatives.
Team context
If you make a mistake on this team, it is often held against you.
Members of this team are able to bring up problems and tough issues.
People on this team sometimes reject others for being different.
It is safe to take a risk on this team.
It is difficult to ask other members of this team for help.
No one on this team would deliberately act in a way that undermines my efforts.
Working with members of this team, my unique skills and talents are valued and utilize
Team discussion
We talk about different ways in which we can reach our objectives.
We regularly discuss whether the team is working effectively.
The methods used by the team to get the job done are often discussed.
We regularly reflect on the way in which we communicate.
In this team we modify our objectives in light of changing circumstances.
The team often reviews whether it’s getting the job done.
Social cohesion
My team has a strong sense of togetherness.
My team has a unified spirit of excellence.
My team is a very cohesive unit.
My team lack team spirit
Team members are hard to communicate with
Team interdependence
Characteristic for our team is that:
Goal attainment for one team member facilitated goal attainment for others.
Success for one team member implied success for others.
Benefits for one team member involved benefits for others.
Gains for one team member meant gains for others.
Team process
Coordination
Our team works together in a well-coordinated fashion.
Our team has very few misunderstandings about what to do.
Our team needs to backtrack and start over a lot.
We accomplish tasks smoothly and efficiently.
There is much confusion about how we will accomplish the project.
Internal learning activities
This team takes time to figure out ways to improve the work process
This team reflects on the team’s work progress
Members of this team speak up to test assumptions about issues under discussion
Members of this team identify new information leading to changes
External learning activities
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Appendix
The team gathers information regarding who to contact for advice about how to complete the task
The team observes the work of others outside the team to extract lessons to be applied to the task
The team invites people from outside the team to discuss how to avoid repeating past mistakes
The team often talks to outsiders about past failures to determine ways to improve the work process
The team often reflects on what has worked in the past together with outsiders with similar experience
Contextual learning activities
The team finds out what competing firms or teams are doing on similar projects.
The team scans the environment inside or outside the organization for marketing ideas/expertise.
The team collects technical information/ideas from individuals outside the team.
The team scans the environment inside or outside the organization for technical ideas/expertise.
Project presentation
Care is taken to present a strong link between the product definition and business unit strategy.
The market for the product is so defined that it appeared consistent with other existing products.
The product is so defined that its competitive necessity was highlighted.
Getting this product approved is a big struggle.
There is reluctance on the part of gate reviewers to approve the product.
The product encounters a lot of resistance during gate reviews.
It is quite easy to get this project through the gate review process.
Other people in the business unit are informally approached to seek their buy-in on the product.
Support from organizational members is used to convince senior management of the product’s potential.
Support of other people in the company is relied on to show that this would be a feasible product.
Support of important people in the company is relied on to show that the product can be implemented.
The product is not exposed to others until it was reasonably developed.
To increase the likelihood of it becoming a reality, initially the product is kept hidden.
In order to be approved at gate reviews, the product definition was/is adjusted to satisfy gate reviewers.
After being approved at gate reviews, the product parameters differed significantly.
In order to be approved at gate reviews, the product was/is significantly modified to cater to competing demands from
various company stakeholders.
Team leadership
Empowering Leadership
Enhancing the meaningfulness of work:
My manager helps me understand how my objectives and goals relate to that of the company.
My manager helps me understand how my job fits into the bigger picture.
My manager helps me understand the importance of my work in relation to overall firm effectiveness.
Fostering participation in decision making:
My manager makes many decisions together with me.
My manager often consults me on strategic decisions.
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Appendix
Individual characteristics
Skills and Competences
I find it easy to envision myself in the position of others.
I am able to make most people feel comfortable and at ease around me.
It is easy for me to develop good rapport with most people.
I understand people well.
I am good at getting others to respond positively to me.
I usually try to find common ground with others.
I always seem to instinctively know the right thing to say or do to influence others.
I have good intuition or savvy about how to present myself to others.
I am particularly good at sensing the motivations and hidden agendas of others.
Credibility
I am comfortable accepting procedural suggestions from other team members.
I trust that other members’ knowledge about the project is credible.
I am confident relying on the information that other team members bring to the discussion.
When other members give information, I want to double-check it for myself.
I do not have much faith in other members’ “expertise.”
Pro-activeness
No matter what the odds, if I believe in something I will make it happen
I love being a champion for my ideas, even against others’ opposition
I excel at identifying opportunities
If I believe in an idea, no obstacle will prevent me from making it happen
Nothing is as much fun as seeing my ideas become realized
When I have a problem, I tackle it head-on
I am always looking for better ways to do this
Team performance
Team outcomes
What are the outcomes of the innovation project?
The project extends a product range
The project opens up new markets
With this project we enter new technological fields
This project can be regarded as an experiment in our local market
This project refines an existing product range
This project improves existing product quality
This project introduces an improved, but existing project to an existing market.
This project reduces production costs
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Appendix
Product quality
In your current product development team:
In our internal tests, the product performs exactly as it was designed to do.
The developed products have little probability of malfunctioning in use.
Performance characteristics of developed products meet the established industry standards.
Developed product use life meets the required specifications.
Developed products are reliable, entirely free of errors
Team performance (measured on a seven point scale ranging from ‘very poor’ to ‘outstanding’)
Rate the performance of the product development team in terms of:
The quality of the work
The efficiency with which work is conducted
The flexibility in dealing with unexpected changes
Overall performance
Team satisfaction
All in all I’m satisfied with my team.
In general I don’t like my team.
I am satisfied with the way I’m treated by my team members.
I am satisfied with the friendliness of my team members.
Creative output
Indicate the extent to which the output of the team is creative.
Indicate the extent to which the output of the team is original and practical.
The team output shows that the team uses existing information or resources creatively.
65