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    Defining & Articulating Information Needs

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    Ella Mae San Buenaventura
    This document discusses media and information literacy. It defines information needs as what an individual recognizes they require to make decisions and survive. When identifying information needs, criteria like authenticity, validity, and reliability should be considered. The document outlines opportunities and challenges of media and information, such as access to various educational programs through television but also overexposure to consumerism in advertisements. It concludes that media and information are important for democratic participation and societal development, and that information provides power.

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    Defining & Articulating Information Needs

    Uploaded by

    Ella Mae San Buenaventura
    108 views18 pages
    This document discusses media and information literacy. It defines information needs as what an individual recognizes they require to make decisions and survive. When identifying information needs, criteria like authenticity, validity, and reliability should be considered. The document outlines opportunities and challenges of media and information, such as access to various educational programs through television but also overexposure to consumerism in advertisements. It concludes that media and information are important for democratic participation and societal development, and that information provides power.

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    This document discusses media and information literacy. It defines information needs as what an individual recognizes they require to make decisions and survive. When identifying information needs, criteria like authenticity, validity, and reliability should be considered. The document outlines opportunities and challenges of media and information, such as access to various educational programs through television but also overexposure to consumerism in advertisements. It concludes that media and information are important for democratic participation and societal development, and that information provides power.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    108 views18 pages

    Defining & Articulating Information Needs

    Uploaded by

    Ella Mae San Buenaventura
    This document discusses media and information literacy. It defines information needs as what an individual recognizes they require to make decisions and survive. When identifying information needs, criteria like authenticity, validity, and reliability should be considered. The document outlines opportunities and challenges of media and information, such as access to various educational programs through television but also overexposure to consumerism in advertisements. It concludes that media and information are important for democratic participation and societal development, and that information provides power.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    ICT S212

    Media ANd
    Information
    Literacy
    DEFINING & ARTICULAting information
    needs
    LEARNING OBJECTIVES
    Define information needs.

    Enumerate the opportunities and challenges in the media and


    information.

    Cite examples of the power of the media and the information


    to affect change.
    Observe the people around you.

    What are the information that


    they “need” on a daily basis?
    Compare their information
    needs to yours.
    How to identify
    information needs
    INFORMATION NEEDS
    refer to what an individual recognizes as needs regarding
    information, whether personal or professional, that will serve
    as basis for decision-making in order to survive
    Criteria in checking the
    sources of information
    AUTHENTICITY | VALIDITY | RELIABILITY
    Authenticity
    refers to the information’s originality or legitimacy,
    whether it is a material with an author and there is a way
    to check its origin such as domain name and links that are not
    broken in the case of the Internets
    Validity
    may include accuracy and precision of information
    presented such that it is more factual, less biased, and
    error-free
    Reliability
    may pertain to relevance of information, whether it is up-
    to-date and credible
    Opportunities &
    Challenges in media &
    information
    OPPORTUNITIES
    • Through the mass media, people gain information about
    issues, events, people, products, and places, which help in
    improving the personal, professional, and social lives.

    • Television provides different programs that cater to a


    specific audience with distinct tastes, needs, and
    preferences.

    • Educational programs let people understand scientific


    breakthroughs, biology, physics, mathematics, literature,
    among others.
    OPPORTUNITIES
    • Variety and games shows, soap operas, and reality TV
    programs entertain people.

    • Advertisements show information about products or services


    in the market that can be availed.

    • Access to computers, the Internet, multimedia, social media,


    and mobiles phones allow to surf, connect with friends and
    relatives, play games, watch movies, and listen to music
    almost instantaneously.
    CHALLENGES
    • Telenovelas adapted from some parts of the West and Asia
    may erode Filipino cultural values and perpetuate
    dependence on foreign programs.

    • Children are getting exposed to things that they may not be


    able to understand, which are part of Filipino myth and
    folklore but when left unexplained may affect their cognitive
    and emotional development.

    • Most advertisements drive to consumerism, particularly


    those endorsed by celebrities, which may reinforce
    materialistic attitudes when exposed repeatedly.

    • The use of social media, mobile phones, and the Internet


    may also lead to some challenges such as online
    harassments and threats.
    Media & information as
    change agents
    Things to ponder:
    • Media and information are critical to our participation in
    democratic processes.

    • Our society is dependent on media and information in


    order to grow and develop.

    • Information is power.

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