These notes are Independence Day gift 

We will be covering all the topics in these noted related to Amazon &
Virtual Assistance.

But first let’s know what is AMAZON?

Amazon is the largest online retailer in the world (A big bazaar that invites the
investors to open a shop in it and sell whatever they want to sell to the audience
who comes on amazon and find different things).

Why Amazon?
Below is the annual net revenue chart of amazon that describes the 20% annual
growth rate in this big market, so when world is making millions of $$$$ then why
can’t we??
Chart below indicates how rapidly businesses are moving towards ecommerce
(especially amazon) but selling on amazon is not the piece of cake as you will be
required lot of strategies to apply on research and marketing to build a successful
empire.
Issues with Sellers
Issue is that either investors do not have time for it OR have no efficient skill to
selling successfully on AMAZON, so what they require is ASSISTANTS who help
them managing and growing their business successfully. So they reach at different
platforms (FB, Fiverr, Upwork, LinkedIn etc.) to find the experts who use to
provide their services as AMAZON EXPERT VIRTUAL ASSITANT).

Who are Virtual Assistants?

Virtual assistants are the people who provides their services virtually as per their
expertise.
As we are seeing a rapid growth in the field of ecommerce (especially amazon) so
that’s why we suggest to have a strong grip on the skill of Ecommerce Expert and
offer your services virtually to the people who are selling online on AMAZON.
So we will be covering everything in our Notes / Blog that will help you to be the
master of this skill. So let’s start;

How Amazon Works?

To do business on amazon, you need to create a seller account on any of amazon
marketplaces.
What are the Marketplaces?
Amazon has different branches in different countries given below;

So as per the budget or your desired market you may create the account. That is
something like you know people of USA likes Ceramic Plates and this is something
you can easily source so you will go to sellercentral.amazon.com and create the
account to start selling ceramic plates to people of USA as all the citizens as they
use amazon.com to search and purchase things.
People of UK like Bamboo Glasses and you are willing to target audience of UK so
you will create account at sellercentral.amazon.co.uk and start selling there to
people of United Kingdome etc.

For Account Creation on any marketplace, you require your own;

1. Name
2. Mobile Number
3. Email Address
4. Address
5. Bank Account
6. Debit / Credit Card
7. Valid Passport
You do use these details to create a seller account on amazon. There are two
types of amazon accounts;
 Individual Account (On your personal details)
 Business Account (On your company details)
You may create any of them as per your convenience.
Once you create amazon account either Individual or business, you have 2 options
to chose;
 Individual Selling Plan
 Professional Selling Plan
In individual selling plan you will be charged $0.99 per unit to sell and you’ll be
allowed to sell just 40 units per month & will be restricted by amazon in many
things.
In professional selling plan you will be charged $39.99 monthly and can sell as
many units as you can. Plus will be able to get benefits of multiple amazon selling
features.
YOU MAY SWITCH THESE SELLING PLANS ANYTIME YOU WANT BY GOING INTO
SETTING OF YOUR SELLER ACCOUNT.
Need DEMO of How to create seller account?
Don’t worry, here is the link:
https://www.youtube.com/watch?v=zFkxHlYOwSU&t=403s
So above are the details about account creation, if you get any client who is not
aware of account creation process, you may guide or assist him / her as Virtual
Assistant in account creation process.
We recommend to create business account as it helps you in TAX matters as well
as it is requirement if you’ll be doing WHOLESALE.

Amazon Business Models;

You have multiple methods of selling on amazon as below;
 Private Label
 Wholesale
 Drop shipping
In private Label you chose a good selling item, finds its supplier or
manufacturer and label your logo / brand name on it and start selling it
on amazon under your own name.
 You chose the design
 You find the source
 You label your logo on it
 You market / advertise it
 It’s totally yours property.
In Wholesale you find a branded item selling great – you reach to the
brand via email / phone call and request them to allow you selling their
product on amazon with the same branding (purchased by the same
brand at wholesale rate)
Issue in wholesale is that brand allows not just you, but many others as
well so when multiple people start selling same product of same brand,
it creates a war between the sellers so the one having the lowest price
wins the war mostly. Plus we are not selling our own brand as we are
on the risk whenever brand wants he can kick us to stop selling their
items on amazon.
In Drop shipping you see a product selling at lowest price than amazon
on other ecommerce stores. You list it on amazon and once buyer
orders your product on amazon, you simply copy the details of that
buyer and reach at the other ecommerce store where you found that
selling at low price and purchase from there. When they asks for the
shipping details, you add the same you got from amazon buyer so that
store delivers the product to amazon buyer on your behalf.
Issue here is that amazon do not allow this kind of drop shipping so if
any buyer complains to amazon that I got the product in eBay or other
store’s box or invoice. Amazon will suspend your seller account for life.
It definitely required more budget when doing PL as you are building
your own brand.
Lower in wholesale as you will be selling already well selling branded
items.

What is FBM & FBA?

Whether you are doing PL or Wholesale, you will be having two options
of FBM or FBA.
FBM stands for Fulfilment by Merchant; in which you list item on
amazon and when you get an order, amazon notifies you along with the
shipping details of buyer whom you then deliver the product timely.
FBA stands for Fulfilment by Amazon; in which you list item on amazon
and send your stock into AMAZON WAREHOUSE where amazon stores
your stock and once you get an order, amazon picks the product from
your stock, packs it in the box and delivers to the customer.

AMAZON CHARGES YOU A STORAGE & SHIPMENT FEE FOR THIS THAT
DEPENDS UPON THE DIMENSIONS OF YOUR PRODUCT, WE CALL IT
FBA FEES.

SCENARIO: 1
I have 20,000 USD and wants to do business on amazon. I am Pakistani
national living in Pakistan and have no experience regarding account
creation or amazon business. Can you please provide me a clear road
map??

Product Research
We cannot sell anything we like or want on amazon as every business
rotates around 2 things;
1. Demand
2. Competition
Demand means;
 How many people are searching for that product?
 How many people are purchasing the product?
 How much revenue being generated by the market by selling that
product?
Competition means;
 Is there any big brand whom we cannot beat in price or reviews?
 Is there already price war? Means sellers are selling at very low price at
which we cannot make a good profit?
 Or that market is dominated by a few sellers? (Mean only a small number
of sellers are covering huge sales while others are making a few bucks).

So keeping that in mind ENABLERS designed a criteria

whom we call Product Research Criteria. That is given
below for US and Europe Marketplaces;
We use to check all the things given in the criteria but how can we?
Definitely here tools will help us, there are many tools in the market
that can be used to analyze the data of market (sellers).
2 more famous and recommended are;
 Jungle Scout
 Helium 10
These tools has APIs connected with amazon that pulls out the data and
show us on the screen to help us analyzing the market.
So let’s start hunting;
First we must have to understand the KEYWORD SCIENCE as this is the
game of keywords.
KEYWORDS are the phrases that describe your product or customer
need. Customer add the keyword in amazon search box like ‘Laptop
Stands’ to tell amazon their need and then amazon shows them the
sellers selling the laptop stands. So what we have to hunt are the
keywords that buyers are using on amazon to search whatever they
need.
There are few categories that requires approval if you want to sell
products that relates to them;
 Automotive
 Baby
 Health and Household
 Beauty
 Toys and Games
 Industrial & Scientific
 Electronics
Any Product in above categories or related to these categories will be
required certain invoices and certificates to sell on amazon, so to avoid
hassle, we do recommend to start with Open Categories.
A few detailed videos on Product Research is given below that clears
your concepts easily;
1. How to use Jungle Scout for Product Research;
https://www.youtube.com/watch?v=can5FHCqmrM
2. How to use Helium 10 for Product Research;
https://www.youtube.com/watch?v=CFVxuXCzzLI
3. Product Research Techniques
https://www.youtube.com/watch?v=EnV2ehXaNoc
4. Product Research Criteria Explained
https://www.youtube.com/watch?v=kU0h7HnuBNc
5. Product Research in UAE
https://www.youtube.com/watch?v=2w-5PguQMEo
So that is how you product research to find hot items to sell on
amazon.

Competitor Picking
Once your product gets approved by management or your investor,
next step you do is Competitor pickup (choosing the design / offer
you’re going to sell)
Because it is an old idea to copy the existing design and start selling
with lower price as everyone is doing this so we must add value into
existing offers that can give customer a solid reason the skip others and
purchase from us.
There are few steps involve in COMPETITOR PICKING;

1. Checking the seller with low reviews and high revenue (More than
our target revenue) on first page.
2. Read the negative reviews to make improvements in your
product.
3. Plan how you are going to add value in existing offer (You may
check other markets to get an idea).
4. Hire Patent Checker to confirm the product is not the PATENT.
What is Patent?
A product patent provides exclusive right to prevent third parties from
making, using, offering for sale or selling that specific designed product.
Once you select the final design, first check the patent of the product.
Hire a third Party Patent Checker from Fiverr (Pro_usa)
recommended.
Difference between Patent and Trademark?
Patent refers to a specific design of a product while trademark is the
brand name or slogan that you registers so in trademark no one can use
any product on which your brand name of logo is mentioned however
he can put his own logo or brand name on it to sell. While in patent no
one can sell the product design you registered whether there is your
logo on it or not.
Benefits of Patent:
 No one can sell the design that you registered. So you will be the
only unique seller of that specific shape in the market that beats
the competition.
Benefits of Trademark;
 No one can hijack your listing
 No one can sell your product as you may report to amazon that
your registered logo/brand name is labeled on it
 Amazon facilitate you by offering A+ Content Manager (Adding
images in your product description for enhancement) as well as
video option.
 You may run different kind of advertisings on amazon for your
product.
How to register Trademark in UK?
https://www.youtube.com/watch?v=GrzXXULVLn8&t=347s
How to register Trademark in USA?
https://www.youtube.com/watch?v=kI1AUr2NXcU
Once your trademark gets registered into the country then you apply
for amazon brand registry program.
That is how you can enroll for brand registry:
https://www.youtube.com/watch?v=MMLe7QZECeU

Sourcing
So after competitor picking we jump into the step of sourcing.

What is Sourcing?
Product sourcing is the process of finding products to sell. It means
finding reputable suppliers to buy quality products at a good price.
We prefer to go with ALI BABA as it is very convenient and efficient as
compared to others.
However there are a lot of manufacturers and distributors on ALI BABA
for millions of products so we cannot contact / trust each and every
seller.
We have a criteria of BEST SUPPLIER on Ali Baba as below;

 Ali Baba membership: 3+ years (Seller must be on

Ali Baba since more than 3 years.
 Response rate: Must reply within 6 hours.


 Trade assurance (Ali Baba will keep the dealt
amount and will be a guarantor for both parties so
 things could be smooth and trustworthy. Ali Baba
will charge 3% of the total dealt amount from the
supplier).

 Verified Supplier (Means Ali Baba has inspected

and Verified the supplier by sending his team to his
factory)

 Get quotes on FOB or DDP terms (International

Commercial Terms)
Free on Board (FOB) –The seller must load the goods on board of the
ship, nominated by the buyer. Cost and risk are divided when the
goods are actually on board.
Delivered Duty Paid (DDP) –The seller is responsible for delivering
the goods to the named place in the country of the buyer and pays
all costs in bringing the goods to the destination.
  MOQ levels should be low (Minimum Order Quantity as
we use to order 500 – 1000 pieces in start while there
could be limitation of some suppliers to order at least
5000 units etc.)

 Should have relevant certifications related to that

product or product category

 Payment terms: 30% advance and rest before delivery

 Mode of payment: PayPal, Credit card, T/T, etc. via Ali

Baba Trade Assurance

Below is the detailed video about sourcing;

 https://www.youtube.com/watch?v=TeYrVk_gn3k

For contacting the supplier we can use different templates available

on internet however the one I am using is below;
 https://drive.google.com/file/d/1K_3TI9al2vftfXitMerGjZu0Y-
u5avg7/view?usp=sharing

Upon contacting multiple suppliers we chose at least 3 suppliers and

orders the samples from them as well as order the product from the
competitor to compare the quality with the samples.
Which 3 we use to order samples from?
The one’s whose quotation giving us maximum profit margin.
To calculate the profit margins we use AMAZON FBA REVENUE
CALCULATOR;
 https://www.youtube.com/watch?v=5j0f-Z-3Zlg
After comparing the samples we use to negotiate further with the
supplier whose samples is the best one and place the final order via ALI
BABA trade assurance as 30% advance and rest before delivery.
Once production done, we hire INSPECTION COMPANY to quality
assurance of our inventory.
There are many companies in china that charge $200 - $300 and visit
the warehouse of your supplier to inspect the inventory as provide us a
quality assurance report as below;
If inspection gets passed, you pay the rest amount and ask the supplier
to send the inventory. If failed then ask the supplier to revise the
damaged units and next inspection will be expensed by 50% by you (Fix
this before placing the order so they will be careful as they will be
getting penalty in case of any henki phenki.)
A few videos that are helpful in sourcing;
 https://www.youtube.com/watch?v=fhlDRG5UVCg
How to deal with Chinese suppliers and freight forwarders;
 https://www.youtube.com/watch?v=wzCDUwW5M3Q
How to use Ali Baba for finding Suppliers;
 https://www.youtube.com/watch?v=Lz_OwrfBNEs


Listing
Once all done from the SOURCING, next step is to do PRODUCT
LISTING.
Product Listing is the process of creating the content of your product to
display on amazon and upload it on AMAZON.
Elements of Product Listing;
 Title
 Features
 Brand Name
 Description
 Images
 Price
 Variations (If any)
 Fulfilment Method
Above are the things that customer can see when open your product
detail page on amazon.
So to do product listing we will be required above things as well as UPC.
UPC is the product ID that you require to list any product on amazon.
So if you are using a product let’s say ‘ice cream scoop’ you will be
required one UPC that you will add into PRODUCT ID field while listing.
So first we arrange the all above mentioned elements before doing
product listing.
For the Title, Features and Description we do LISTING CONTENT
WRITING.
Writing the Title, Features (Bullet Points), Description of a product is
called Product Listing Content / Description Writing.
The purpose of a product description is to supply customers with
important information about the features and benefits of the product
as well as to feed amazon algorithm that what our product actually is
(By adding High SV Relevant Keywords)
An Amazon product listing performs several functions, but the two
main ones are:
 Enables your products to be found in Amazon searches
 Encourages shoppers to purchase your products
To achieve both objectives, it is important to optimize your product
listings on Amazon.
Product title – You can use between 150-200 characters for the title,
depending on the listing. This number has been higher before but there
are changes on a regular basis but for now, this is the current guideline.
However, Amazon recommends a length of max. 80 characters so the
title is displayed in full length on smartphones as well, further, this
length is perfect for ensure a better ranking.
EXAMPLE: XOGO Ice Cream Scoop – Premium Quality Stainless Steel
Ice Cream Scooper with Nonslip Grip – Black

Bullet Points
Description
Last but not least, the product description. It’s not that relevant in
terms of ranking, however, not optimizing it won’t make sense. Further,
it’s the perfect place not only to provide additional information, but
also to embed long-tail keywords.
Here the character limitation is 2000 characters. Naturally, using more
or less all of them is recommended. However, keep the sentences
rather short. Main features, benefits explained with long-tail keywords
has turned out to work best.

Images
Images are always a key factor. High resolution, professional photos
and showing the product in different positions that’s how it is supposed
to be.
Displaying a product in use, with the package, with additional items, in
detail, etc. is what a potential customer wants to see.
A Well Optimized Listing Example is given below;
https://www.amazon.com/Spring-Chef-Professional-Stainless-Black-
Medium/dp/B01CX1RIMQ?ref_=ast_sto_dp&th=1&psc=1

So above things are required for listing a product on amazon, however

we forgot to discuss about UPC that is a necessary thing as well for
listing your item on amazon.
Amazon UPC is nothing but a unique code assigned to each product on
the Amazon marketplace. ... UPCs make it easy to identify individual
products sold on Amazon across the world. Think of it as Amazon's
system to separate each product in its database.
There are many website that provides UPCs but make sure to choose
the correct one as amazon does not accept the UPCs of everyone.
We recommend to purchase from Nationwidebarcode.com as we have
a better experience with this website’s UPCs.
UPC is product wise not quantity wise, Means If you are listing a
product “ICE CREAM SCOOP” and sending its 500 pcs into amazon
warehouse for FBA, you will need a single UPC that will be the
identification of all 500 Units. But if you are sending different colors or
sizes of ICE CREAM SCOOP then each size and color will be required
their own UPCs that will be the actual identification.
For example 1 ice cream scoop with 2 colors variations pink and blue
will be needing 2 UPCs, 1 for Pink and 1 for Blue.
Once you make the above things ready, you start listing your product
by going into your seller central “add a product’’ menu. Below is the
complete video about how to do product listing on amazon.
How to do Product Listing;
 https://youtu.be/jP2SKj2He-Y
How to upload Products in Bulk;
 https://youtu.be/TyBxM8V16x4
How to do Product Listing with Variations;
 https://youtu.be/PVOR-OlFyds

Keyword Research
We discussed about Keywords above many times but what are
the KEYWORDS ACTUALLY?
If I say amazon is all about KEYWORDS, that won’t be wrong.
Keywords are the phrases that describe a product OR Keywords
are the phrases that explains the customer need.
Buyer opens amazon and add whatever he needs in amazon
search box as like Laptop Stands for HP. Amazon will see how
many sellers have used Laptop stands for HP in the content of
their listing (title, bullets or description) and picks the relevant
one for the buyer in search result.
So as a seller it is important for us to know all those keywords
related to our product that are being used by buyers in amazon
search box, so we can use in our content of the listing to
maximize the traffic.
For this purpose we use to do KEYWORD RESEARCH.
Keyword Research is the process of finding all the relevant high
search volume keywords by using different methods / tools.
Make sure to use always relevant keywords in your content to
avoid irrelevant traffic, means if you are selling plastic ice
cream scoop then stainless steel ice cream scoop is not your
keyword, so avoid it.
How to do Keyword Research? Below is the detailed
video for your guidance;
 https://drive.google.com/file/d/1fQEZiUyssAYnI8_yREdEqzomNal
W7QY1/view?usp=sharing
Backend Search Terms:
Backend Search terms are the hidden keywords you can use in Search
Terms field while doing product listing, Purpose of the BACKEND
SEARCH TERMS is to give amazon all the ‘terms’ that you are sure can
be used on amazon with your keyword. I.e. you are selling ice cream
scoop so people might be using terms stainless steel, pink, large,
nonslip etc. with your product name so you may use all those words
into backend search terms field.
Amazon Backend Search Terms Guidelines
You have to learn the rules of the game so you can play better than any
other seller in the marketplace. Here are a few of the important ones:
 Stay under the length of 250 bytes as specified by Amazon.
 Avoid repeating words within the Search Terms field. Amazon’s
algorithm will index every keyword included in your product
listing, so no duplicates are required.
 Avoid using ASINs, your brand, or other brand names in Search
Terms.
 Use singular or plural. No need for both, as it is a waste of
characters.
 Include keyword synonyms (i.e. nappy, diaper, etc.).
 Include abbreviations and alternate names.
 Avoid using punctuation. Just use single spaces.

Competitor Analysis
Competitor Research is the method of finding all those keywords on
which our competitors are ranked or getting sales from.
We can use different tools for this purpose, I suggest to use CEREBRO.
Below is the method of doing competitor’s keywords analysis:
 https://drive.google.com/file/d/1TWuD98pTR1ELSJZTzjdI_HO3tcc
_TEup/view?usp=sharing
 Amazon FBA Shipping Plan
When you're ready to send inventory to Amazon, you begin by creating
a shipping plan. A shipping plan specifies:
 The products you want to send to Amazon
 The quantity of each product
 The shipping method and carrier details
 Whether or not you want to prep and label your inventory
yourself or have Amazon do it
Steps to do:
 On the Manage Inventory page, select each product that you
want to ship. Then select Send/Replenish Inventory from the
Action on Selected drop-down menu.
 On the Send/Replenish Inventory page, select one of the
following:
 Create a new shipping plan to create a new shipping plan.
 Add to an Existing Shipping plan to add products to an open
shipping plan. Select an open plan from the Add to shipping
plan drop-down list.
 Confirm your ship-from address. Your ship-from address is the
location where your shipment will be picked up. It may be your
home or business. If you work with suppliers, it may be from
their warehouse. To change the ship-from address, click Ship
from another address.
 Confirm the packing type of the products you are shipping to
Amazon. Individual products are single products of varying
quantities and conditions. Case-packed products are multiples
of the same product packaged by the manufacturer, each case
containing the same quantity in the same condition.
Below is the complete video of CREATING SHIPMENT PLAN;
 https://youtu.be/3j7VeLYdrR8

Product Launch & Rank

Once your product gets activated on amazon, it means your
launching has started. Amazon takes your product into HONEY
MOON PERIOD where it requires a little consistent sale on the
keywords you want to rank and used in your content as compared to
the existing sellers. Because you do have the new release tag and
amazon realize that so he gives you this favor.
So from the very first day, we must start working on getting sales on
all the relevant keywords we want to rank on.
For a successful launch we recommend to do PPC.
Amazon PPC is an advertising model in which advertisers pay a fee to
Amazon when a shopper clicks on their ad (pay-per-click). As we
discussed amazon ranks us on any keyword on the basis of sale on it,
so when we are new seller we definitely have zero sales hence no
ranking.
By running PPC we give amazon all the keywords we want to show
on in search results and amazon displays our ad in search results as
SPONDSORED against all those keywords.
Ranking of amazon sponsored ads depends upon three factors
 Bid on the Keyword
 Relevancy on that Keyword
 Conversion History on that Keyword
Bid means how much you are willing to pay to amazon once a buyer
clicks on your ad to view your product page, more you bid high more
your chances will be to appear on top.
Relevancy means your product must be matching with the keyword
you are targeting, i.e. your product is laptop stand and keyword you
are targeting is ice cream scoop. Amazon won’t display your ad as it’s
totally irrelevant.
Sales history (conversion) means how many visitors converted into
buyer after clicking the ad.
Amazon sums score of all three factors and gives you a sponsored
rank on the top of the page, mid or bottom or even 2nd 3rd page and
so on.
However, the number of sellers leveraging Amazon PPC’s potential
continues to grow significantly year over year. So, if you don’t have a
defined plan in place, it may become difficult to achieve your PPC
goals on Amazon.
There are 3 types of Ads on Amazon;
Sponsored Products – keyword- and ASIN-targeted ads similar to
Google Ad words that enable you to promote individual products
within Amazon search results and on product detail pages.
Sponsored Products are the most popular ads on Amazon.
Sponsored Brands – ads for brand building that allow brands to
promote a custom headline, brand logo, and up to 3 products in
their ad in the top spot above Amazon search results (and other
placements), with the ability to send shoppers to their Amazon
Stores page or a custom landing page on Amazon.
Sponsored Display ads – ads that send shoppers to Amazon product
detail pages. They deliver relevant ads both on Amazon and on
external websites to shoppers who are visiting or visited
(remarketing) specific products on Amazon.
What are the Amazon ads pricing / fees?
Sponsored Products, Sponsored Brands, and Sponsored Display ads
are purchased on a cost-per-click basis and displayed at no charge –
views or impressions are free.
You pay only when a potential customer clicks on the ad. You’re in
control of the amount that you’re willing to spend per click and
hence the amount you spend on ads.
How does the PPC auction work?
The cost-per-click (CPC) for each ad on Amazon is determined in a
so-called second-price auction. Each advertiser submits a default bid
(the maximum they are willing to pay per click) for their ad.

The highest bidder wins the highest ad position (ad rank #1) and will
also pay the highest CPC, but the highest bidder does not pay the
amount they bid. The highest bidder pays only $0.01 more than the
second-highest bid.

Does Amazon PPC improve organic rankings for my FBA and FBM
products?
Yes, it can. Amazon PPC sales have a direct influence on a product’s
organic ranking on Amazon. Therefore, more sales generated via
Amazon PPC ads will have a positive effect on the organic ranking of
your FBA or FBM product.
This effect is especially important for new products. New products
generally lack a sales history, and therefore performance data, which
in turn negatively affects organic ranking. Amazon PPC can change
that by driving traffic to your FBA or FBM product listing and thereby
boosting sales as well as generating reviews to drive further
conversions.
How much should I spend on Amazon PPC?
To understand how much you should spend on Amazon PPC, you
need to first calculate your profit margin before ad spend (which is
equal to your so-called ‘break-even ACoS’). Regardless of the goal of
your campaign, you will always need to calculate your product
margin first to determine how much margin you can afford to spend
on Amazon PPC.
How do I calculate my profit margin and break-even ACoS?
 Break-Even ACoS = Profit Margin before Ad Spend
Your break-even ACoS is equal to your profit margin before ad
spend. Why? In the example below you can see that your profit
margin before ad spend is 25%. As long as you don’t spend over 25%
on PPC to promote your product, you won’t lose money.
How do I calculate my target ACoS?
If your goal is to run a profitable campaign, you can use your profit
margin/break-even ACoS to determine a realistic target net profit
margin for your product.
 For example, if you decide you want a 10% profit margin after PPC
costs, and you have a break-even ACoS of 25%, this means you have
15% to spend on PPC. This is your target ACoS. To ensure you run a
profitable campaign in line with your target profit margin, you will
never want to spend over your target ACoS.
 Target ACoS = Profit Margin before Ad Spend – Target Profit
Margin After Ad Spend

Optimize your Amazon listing before you start with

Amazon PPC
Before you start with Amazon PPC, it’s important to ensure your
Amazon product listings are optimized for Amazon SEO. Amazon SEO is
a prerequisite for keyword targeting and optimizing the click-through-
rate & conversion rate of your Amazon PPC ads.
Amazon SEO is a two-step process:
  Keyword Optimization: Include all relevant keywords for which
the product should be found in the product listing text. Having
a keyword in your listing ensures your ad is shown for this
particular keyword and can generate impressions (ad views).
 Listing / Content Optimization: Include high quality and
relevant pictures, engaging copy, etc., to improve both your
organic and PPC click-through-rate and conversion rate.
Keywords and match types
Keyword targeting is available for Sponsored Products and
Sponsored Brands ads. With this targeting method you can define
keywords that are matched with shopper’s search queries where you
want your ad to appear. Ads will either appear in search results for
the matched search terms or on product pages that are visited from
these search results.
You can also refine their ad targeting using the three keyword match
types that are available:

 Broad match type: search terms that contain all components of

your keyword in any order.
 Phrase match type: search terms that contain all components
of your keyword in the same order.
 Exact match type: search terms that match your keyword word
by word (same word order + same components).
Product targeting (ASINs and categories)
Amazon Product Targeting (available for all types of Sponsored ads)
allows you to target your ads using a product’s Amazon Standard
Identification Numbers (ASIN) or a category where you can display your
ad on competitor’s page.
Amazon ASINs are unique blocks of 10 letters and / or numbers that
identify items for sale on Amazon. You can find the ASIN on the item’s
product information page.

Below are few videos that can help you doing PPC Campaigns creation
and Optimization;
 https://www.youtube.com/watch?v=a7zB19V8rjU
 https://youtu.be/XS_c6u8jCJs
 https://www.youtube.com/watch?v=MbtUy6vk1CI
 https://www.youtube.com/watch?v=-ao7ugOxD6I
 https://www.youtube.com/watch?v=kQnDlznq7_U
 https://www.youtube.com/watch?v=MFACQwwoC-A
 https://www.youtube.com/watch?v=M-SwLKW8Rik