THE STUDY OF RECRUITMENT AND SELECTION PROCESS IN MORE RETAIL PVT LIMITED

CHAPTER – 3

COMPANY PROFILE

INCEPTION:

Aditya Birla Group entered the retail industry with the acquisition of Trinethra

Super Retail in 2007.With just one vision and that is "To consistently provide

the Indian consumer complete and differentiated shopping experiences and be

amongst India's Top retailers, while delivering superior returns to all

stakeholders".

TYPE:

A public company, publicly traded company, publicly held company, publicly

listed company, or public limited company is a company whose ownership is

organized via shares of stock which are intended to be freely traded on a stock

exchange or in over-the-counter markets. A public company can be listed on a

stock exchange, which facilitates the trade of shares, or not. In some

jurisdictions, public companies over a certain size must be listed on an

exchange. Marketing any product or any kind of services requires a lot of

thinking where in new and better methods of marketing a product must be

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essential for a company in order to compete against other brands in the same

field of products.

NATURE:

Aditya Birla Retail Ltd has make the most excellent industry perform in order to

help its staff through its world-class learning institutes — the Aditya Birla

Centre for Retail Excellence and Gyanodaya. This will helping their people

imbibe the key character of the Quality 1st philosophy.

BOARD OF DIRECTORS:

Mohit Kampani, the former managing director of Spencer’s Retail, is now a part

of Aditya Birla Retail (ABRL), the operator of the More chain of supermarkets

and hypermarkets, as Chief Executive Officer.

ORGANISATION GRAPH:

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BUSINESS OPERATIONS:

A global conglomerate, the Aditya Birla Group is active in 14 industry sectors

and has achieved global and national leadership in several businesses.

 Aditya Birla Capital Limited (ABCL) –

(http://www.adityabirlacapital.com/)

 Aditya Birla Fashion and Retail Limited (ABFRL) –

(http://www.abfrl.com/)

 Vodafone Idea Limited – (http://www.vodafoneidea.com/)

 UltraTech Cement Limited – (http://www.ultratechcement.com/)

 Aditya Birla Grasun Chemicals (Fangchenggang) Limited –

(http://www.adityabirlachemicals.com/)

 Aditya Birla Science and Technology Company Private Limited

(ABSTCPL) – (http://www.adityabirlascienceandtechnology.com/)

 AV Group NB – (http://www.av-group.ca/)

 Birla Carbon – (http://birlacarbon.com/)

 Dahej Harbour and Infrastructure Limited (DHIL) –

(http://www.hindalco.com/)

 Essel Mining & Industries Limited (EMIL) –

(http://www.esselmining.com/)

 Tanfac Industries Limited – (http://www.tanfac.com/)

 Hindalco Industries Limited – (http://www.hindalco.com/)

 Grasim Industries Limited – (http://www.grasim.com/)

 DomsjöFabriker (Domsjö) – (http://www.domsjo.adityabirla.com/)

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SWOT ANALYSIS:

Strength:-

1. Huge network of retail.

2. Assures consumers the best quality products at the best market price.

3. Strong backing of the Aditya Birla Group.

4. ABRL is regional shopping Centre offering wide range of products.

5. Operates in so many cities with over 500+ outlets make it a strong brand.

6. Over 40,000 employees are part of this group.

7. Good footfalls.

8. Clubmore program have more than 14 million members.

Weakness:-

1. High maintenance charges for store.

2. New entrant to market.

3. Not much promotional activities.

4. Employees do not have a long term associate with firm.

Opportunity:-

1. Brand can more focus into food category as consumers spend a lot on this
category.

2. Brand consciousness among the customer.

3. Can focus on cosmetics.

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4. Global extension could help brand to extend worldwide.

5. Focus on e-retailing.

Threats:-

1. FDI in retail section could force to get better existing performance

standards.

2. Tough competition from worldwide company and unorganised sectors.

3. Consumers have a lots of choices to buy anything so maintaining top of

mind brand recall is must for company.

4. Price competition.

PRODUCT AND SERVICE PROFILE:-

Product:-

At more. for you we are committed to deliver quality & value to our customers

and have a range of private label brands as well as commercially branded

products, offering - 100% satisfaction on the quality of the products & services

offered.

more. for you hosts a range of private label brands across various categories

that follow stringent quality norms, and are available in attractive prices and

packaging. Our premium products give you the opportunity to enjoy the

difference and quality that is equal to or better than the market's leading brands,

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but at competitive prices.

Recently our private label brands received the coveted "The Most Admired

Private Label" Golden Spoon award at the Food Forum India. We offer a wide

range of assortment of over 4000 products, ranging from fresh food to

beverages, grocery to household care products. Our range covers everything,

from day-to-day essentials to traditional favorites, from delicious treats, to

healthy alternatives.

To ensure the freshest supply of fruits and vegetables for you, we have built

direct linkage with the farmers.

MORE provide some private labels also,

Own label Food Brands

1.More

2.Feasters

3.Kitchen's Promise

4. Best of India

Following is the range of products offered by MORE stores to its customers.

There are various products and services offered by MORE supermarket and

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hypermarket.

Supermarket:-

 Bakery *  Home Decor Products

 Beauty Concepts *  Mobile Store *
 Beverages  Personal Care & Cosmetics
 Basic Apparels  Processed Food
 Cutlery & Cookware  Pharmacy *
 Fruits & Vegetables  Ready to Cook/Prepared Food
 Frozen & Dairy Products  Small White Appliances *
 FMCG Products  Staples
 Grocery  Stationery
 General Merchandise  Women's Accessories
 Home Care Products

Hypermarket:-

 Apparels - Men/ Women  Technology Products

 Audio & Video (A & V)  Large White Appliances
 Bakery  Luggage
 Beverages  Mobile Phone & Accessories
 Books and Audio & Video  Personal Care & Cosmetics
 Computer & Accessories  Processed Food
 Do it yourself  Ready to Cook/Prepared Food
 Auto Accessories  Small White Appliances
 Electronics  Sporting Goods
 FMCG Products  Staples
 Footwear  Stationery
 Frozen & Dairy Products  Sun Glasses & Fine Jewellery
 Fruits & Vegetables  Two Wheelers
 Furniture  Toys
 General Merchandise
 Home Care Products

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Services:-

For your additional benefit, Consumer Finance on electronics products such as:

Audio & Video and Large White Appliance are available at

More.MEGASTORE

Friendly Return & Exchange Policy:-

 Hassle free Return & Exchange policy at more MEGASTORE.

In case you change your mind, we at more. MEGASTORE would be

pleased to exchange the same for you - no questions asked, as long as it is

in its original packaging and accompanied by its invoice.

 In case, an exchange is not required, you will be issued a gift card equal

to the billed value, which can be utilized within the store as per your

convenience.

 Pick the perfect gift with - more. MEGASTORE Gift Card smart,

practical, and truly appreciated. Our gift cards are always the perfect gift

which can be used at the more MEGASTORE by the recipient to

purchase any gift of his/her choice any time.

 Our Gift Cards easily available at the Customer Support Help Desk

located at more. MEGASTORE

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MARKET SHARE & COMPETITORS:

PRICE
TO
COMPANY RETAIL MARKET SALES PROMOTER DEBT TO BOOK
NAME REVENUE (cr) STORES CAPITAL(cr) ROE GROWTH HOLDING EQUITY VALUE
Reliance
retail
limited ₹ 1,30,566.00 10,415 NIL NIL NIL NIL NIL NIL
Future
retail
limited ₹ 22,225.00 1,511 ₹ 17,847.00 21.34% 47.70% 49.51% 1.16 5.41
DMart ₹
retail ₹ 21,137.00 176 1,44,023.00 17.45% 32.58% 79.73% 0.13 0.231
Aditya
Birla
Fashion &
Retail
Limited ₹ 8,270.00 2714 ₹ 19,737.00 25.56% 10.39% 59.09% 3.12 14.67
Shoppers
stop ₹ 3,487.00 210 ₹ 3,522.00 7.15% -8.00% 63.86% 5.61 0.10
Trent
limited ₹ 2,708.00 264 ₹ 21,124.00 6.08% 19.39% 37.01% 0.21 9.06
V-mart
retail ₹
limited ₹ 21,137.00 176 1,44,023.00 17.45% 32.58% 79.73% 0.13 23.1
*This market share data collected from internet which is from the link
https://indiancompanies.in/

FUNCTIONAL GRAPH:

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FUTURE PROSPECTS & GROWTH:

The stores are spreader across the nation. The More stores have been started

after detail research to understand the necessities and desires of the Indian

customers More stores guarantees customers to give best quality items at the

best market cost. More additionally has its own particular image across value,

premium and select ranges. The products are good in quality and are available

in attractive packaging. Aditya Birla Retail is building direct linkages with

farmers to make sure the freshest supply of fruits and vegetables to consumers.

It is also investing in infrastructure to develop a healthy supply chain. The

more. Stores are located conveniently and allow ease of navigation. Aditya

Birla Retail Ltd. Currently it has 540 supermarkets and sixteen hypermarkets

across the country. It plans to increase it to 1,300 supermarkets and 65

hypermarkets respectively by 2016. To fund this extension, ABRL has

borrowed Rs 500 crore from Yes bank. Besides this, it has decided to increase

its borrowing limit to Rs 7,500 crore from Rs 5,000 crore.

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