Digital Marketing Strategy For Google Merchandise Store

Digital Marketing Strategy for Google Merchandise Store
In this era of digital economy, electronic transactions such as e-commerce are a new
phenomenon generated by current society. As technology expands rapidly, people have
options to operate in many ways more efficiently and efficiently thanks to the smart phones,
their computers and the Internet that provide information and data. Therefore, in the present
era, internet-based purchasing needs are available. "While clients are not satisfied by e-
commerce products purchased directly in companies, they are provided with an intangible
internet service" (Halim and Djumadi, 2018, p.94). Similar to other countries, Indonesia has
had an impact on the digital economy's fast development.
Google Merchandise Store is a holding company affiliate, Google and an e-commerce

business website devoted to the marketing and selling of Google-branded merchandise,
YouTube brands, Android-based clothing, Google goods, stationary brands, bags etc. With an
expected sales of $2,031,670,000, the Google Merchandise Store increased significantly by a
rate of 0.15% in September 2019. Electronic commerce conversion (Wickramasuriya and
Marchiori, 2019). An increase in Google's sales was caused by high trafficking, including
organic searches, promotions, advertising usage of references, and others. It was also a
significant increase.
Analysis of the situation
Environment Macro
Every marketing method involves the use of internet and technological means Digital
Marketing (Chaffey and Smith, 2017). Most enterprises are digitally operated, with sellers
connecting with prospective buyers. Therefore, digital marketing is a wonderful technique for
companies to plan for their enterprises (Chaffey and Smith, 2017). We can consider
employing a PESTEL and a SWOT analysis in order to develop an appropriate strategy plan
for a company. The Google Merchandise Store study PESTEL delivers insights into the
macro-most environment's critical external elements. The application of the PESTEL analysis
helps to identify information on business opportunities and dangers, and so enables the
organisation to formulate the proper strategic plan (Felix et al., 2017, pg.,119). Google
Merchandise Store must face severe risks to its macro environment to remain one of the
greatest online commerce platforms in the world.
Google Merchandise Store-based recommendations Pestle analysis Pestle analysis
The PESTEL research indicates clearly that most factors provide a chance or an opportunity
to prosper in the e-commerce company. The site should therefore focus on taking advantage
of the potential to help the company. To address growing technologies and effectively address
shifting markets, the Google Merchandise Store should concentrate on innovation. If
PESTEL study adequately addresses the opportunities highlighted, Google Merchandise
Store can be sure that it has a stronger competitive ability and more influence in this sector.
Microscope Analysis
Trends of the market

The analysis of market trends helps us to comprehend the market and its consumers in their
previous and current market and central patterns. The major reason a company carries out a
commercial market study is to understand how its products market, what its consumers want
and the external economic environment. Trends in the market constitute the basis on which
business strategy, products and consumers are developed (Felix et al., 2017, pg.,121) When
Google Merchandise Store has been set up, progress and plans are vital. We analyse the
following areas in the Google Merchandise Store:
Industrial trends – the businesses must know the shifting trends, the cheaper alternatives in
the market. They are more cost-effective and provide additional features that can assist
internet companies obtain an advantage over their competitors and achieve higher goals.
Industrial development - The Google Merchandise Store should aim to analyse innovation,
competition and new services trends in the marketing business. This enables the company in
its marketing initiatives to always be ahead.
In China, electronic commerce is in the forefront as the number of marketplaces in the world
is growing quicker. Much of the support of the middle class, who left the under-developed
traditional business, is given to the e-commerce industry. Online businesses like the Google
Merchandise Store have spent much in delivery and e-payments to address this enormous
gap. Therefore, internet retail sales in China increased between 2011 and 2016 from 800
billion to5.2 billion (Johnson et al, 2017). Remaining barriers limiting digital marketing and
shopping are now being broken by merchants and customers in China.
Consumer \sConsumer Centralized marketing is a 'method of gathering and using customer

information to improve marketing efficiency and provide those clients with the best outlook'
(Maney et al., 2002, p. 3).
Organizations focus on creating value by providing the service or product they require to the
consumer (i.e. value perceived by the customer). CCM allows the generation of these values
through a mix of technology-oriented processes and human contributions. These create a
transaction environment that allows customers to be the core of the transaction, helps them
design product features and selects the best level and service type and reminds them of key
new items. (Palestinians et al., 2000, pp. 377)
Some factors influencing Google merchandise consumers may be found below in the table
(analytics.google.com, 2019):
(Google Analytics, 2019)
Following assessments of consumers and internet customers show why and how customers
arrive to the Google Merchandise Store and how the company can respond to customer
models.
Competitors
Competitive forces and their root causes reveal the origins of the industry's present
profitability, yet also providing a structure to anticipate and alter competitiveness (and
profitability) across time.
However, many people only understand the structure and use of the five forces
extraordinarily shallowly. At best, it leads to an unfinished, wrong and unhelpful judgement.
At worst, it can lead to misanalysis, mismanagement of decisions and devastating effects.
The five forces model of Porter applied to the Google Merchandise Store analyse the exterior
environment:
Rivalry threat: Since Google Merchandise protects its exclusivity there is no location where
google products are sold other than google merchandise shop, the danger of rivalry is
negligible.
Entry threat: New branches like Facebook are growing. This company also manufactures
products that can be purchased through its own website, making it more convenient to
customers because many individuals in their day to day lives use facebook.
Supplier power: This firm is the sole provider that sell Google, Yutube and Waze products
from the brand name of the company. The Google Merchandise Store has great negotiating
power.
Customer power: The new client and loyal customer percentage is high. In comparison to
loyal or returning consumers, the majority of the people engagement with this store.
Substitute threats: another local business which sells identical products with the same
marketing approach and environmentally responsible campaigns while offering better
fashionable design than Google stuff.
Google's big competitors, including Microsoft Merchandise, are looking to produce more
goods than Google.
Suppliers
Google items are offered with "Brand Addition" corporate name. This company is a global
marketing company with important brands with a range of value-added services locally and
globally. In order to promote local and worldwide problem businesses, brand addition has the
ability to supply ethics-based promotional material. (German Center for Additional
Information.com,2019)

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Digital Marketing Strategy for Google Merchandise Store

Google Merchandise Store is a holding company affiliate, Google and an e-commerce

Analysis of the situation

Google Merchandise Store-based recommendations Pestle analysis Pestle analysis

Trends of the market

Consumer \sConsumer Centralized marketing is a 'method of gathering and using customer

(Google Analytics, 2019)

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