Altroz XM+ Introduction

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ALTROZ XM+ Introduction

c Copyright, Confidential, Tata Motors Limited


ALTROZ Journey so far

• ALTROZ has received tremendous responses since launch . Customers and auto experts have been
talking positively about design, safety & features of Altroz.
• ALTROZ has set #TheGoldStandard by being the fastest TML car to cross 50K bookings (inspite of
supply issues in Feb/Mar) and the demand is only multiplying with time.
• With the momentum we have, ALTROZ is bound to break many records in coming months

ALTROZ Booking trend


12000

IPL
10000

8000
Launch
6000

4000

2000

0
2020 / 01 2020 / 02 2020 / 03 2020 / 04 2020 / 05 2020 / 06 2020 / 07 2020 / 08 2020 / 09 2020/10
c Copyright, Confidential, Tata Motors Limited
ALTROZ XM+ Introduction

• There is a good demand by customers for Touchscreen infotainment in cars and this trend is
going to grow stronger.
• There is an opportunity to increase volumes in mid trims by offering additional features

• With the above thought process, ALTROZ XM+ was conceptualised as trim between XM &
XT trim

• ALTROZ XM+ trim will increase competitiveness against Baleno Delta & i20 Magna trim

• ALTROZ XM+ trim will also help us in competing with new i20 expected to be launched on 5
Nov

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ALTROZ XM+ Features

Additional Features

• 7” touchscreen infotainment by Harman

• Apple car play & Android Auto connectivity.

Base Variant • Voice Alerts and Voice command recognition

Altroz XM • Steering mounted control

• R16 wheels ( instead of R14 wheels in XM)

• Full wheel cover

• Remote foldable key

• Altroz XM+ will be available in 4 colours ( single tone ) – High Street Gold , Avenue White , Downtown Red & Midtown Grey.

• During launch, Altroz XM+ will be available only in petrol fuel option , diesel option will be available from the month of
Dec’20.
c Copyright, Confidential, Tata Motors Limited
ALTROZ XM+ Features

7” infotainment touchscreen. Steering mounted control

R16 wheels with full wheel cover

Voice alert and voice recognition Apple Car Play & Android
Auto Connectivity
c Copyright, Confidential, Tata Motors Limited
ALTROZ New Variant Build Up
XE XM XM+ XT XZ XZ(O)-
7” floating touchscreen by Black Contrast
Dual Airbags 3.5” floating infotainment Harman Rear parking assit with camera R16 Alloy wheels roof

ABS with EBD Rear power windows Apple Carplay & Android Auto 2 tweeters Projector Headlamps
Electrically adjustable and
Rear Parking Sensors folding ORVM Steering mounted control Push button start stop Ambient lighting on dashboard

Central locking Ambient lighting in footwell R16 full wheel cap Idle Start Stop Auto headlamps
Front power windows 2 speakers Remote foldable key Cruise Control Rear AC vents
Voice alerts and Voice
Adjustable front headrest Rear parcel shelf command recognition LED DRL Height Adjustable driver seat
Multi drive modes R14 Half Cap Remote foldable key Perimetric Alarm system Height Adjustable front seat belt
ISOFIX 15 L Cooled Glove box Height Adjustable rear headrest
Piano Black ORVM Fast USB charger Rear armrest
Umbrella holder Antiglare IRVM Leather wrapped steering wheel
Front power outlet Front fog lamps Rain sensing wiper
Tilt steering Follow me home lamps Rear defogger
R14 steel wheels FATC 7” TFT digital instrument cluster
Body colored outside door
handles Wearable key
Rear power outlet
Sunglass holder
Rear fog lamp
Steering mounted cluster control
One shot down power window
c Copyright, Confidential, Tata Motors Limited
THANK YOU

c Copyright, Confidential, Tata Motors Limited

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