ECO101 - Introduction To Microeconomics Lecture Notes: Ahsan Senan (ASE) Last Updated: June 26, 2020
ECO101 - Introduction To Microeconomics Lecture Notes: Ahsan Senan (ASE) Last Updated: June 26, 2020
ECO101 - Introduction To Microeconomics Lecture Notes: Ahsan Senan (ASE) Last Updated: June 26, 2020
Lecture Notes
1 Preamble 4
1.1 Reading this Document . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1.2 Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2 Introduction 6
2.1 What is this thing called Economics? . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.2 Production Possibility Frontiers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.3 Absolute and Comparative Advantage . . . . . . . . . . . . . . . . . . . . . . . . 10
2.4 Basic Graphing Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
4 Elasticity 27
4.1 Price Elasticity of Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
4.1.1 Price Elasticity of Demand and Total Revenues . . . . . . . . . . . . . . . 30
4.2 Cross Elasticity of Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
4.3 Income Elasticity of Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
4.4 Price Elasticity of Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
2
CONTENTS 3
Preamble
My aim in this course is to give you a basic understanding of how individual economic agents
make decisions in the face of scarcity. Economic agents include you and your friends and the
grocer who sells you vegetables and Apple Inc. that made your phone. We all face scarcity,
which is not limited to money or raw material. Time is a scarce resource. Motivation is a scarce
resource. Indeed, I always seem to be short on both time and motivation early in the morning.
We all face scarcity. And in the face of these scarcities, we have to make the best decisions
possible. Do I have time to shower in the morning? How about breakfast? Will I have to take a
CNG autorickshaw instead of a bus? Should I just go back to sleep and continue living my best
life? Decisions, decisions.
At the end of this semester, if I have done my job properly, you will understand exactly
what type of scarcities and constraints different economic agents face in their decision-making
processes and how they react to them. If that sounds simple enough, that is because it is. If it
sounds complicating to you, my task this semester will be to show you otherwise.
1.2 Disclaimer
1. This document is intended to be used as a supplementary resource for students in my
sections. The aim of this document is to complement my lectures, nothing more! Do not
use this as a comprehensive guide to ECO101. People smarter than I am have spent a
1 Economics by Parkin, Powell, & Matthews
4
1.2. DISCLAIMER 5
larger portions of their lives writing books about precisely what I am going to talk about
here. Your assigned textbook is one such example. It is available in LMS moodle. Read
it. Learn it.
If you however insist on following this document, expect to face a copious amount of errors,
omissions, and eccentricities. I take responsibility for the eccentricities proudly and the
errors and omissions grudgingly.
2. The diagrams used in this document are lifted directly from the assigned textbook for this
course. I have not sought the authors’ or the publisher’s permission to do so but since I
am not using this document for any commercial purpose, I hope they will not mind.
Chapter 2
Introduction
A hammer is a tool and the problems that it helps us solve are very easily
identifiable inasmuch as when faced with a host of problems, it is easy to identify
which of the problems can be solved by using a hammer and which problems
cannot be solved with a hammer.
What problem(s) may we hope to solve with economics?
The problem we hope to solve is the one of trying to find the most efficient allocation and use
of the limited resources that we have to satisfy our unlimited wants. A pauper may dream of a
blue-collar minimum-wage job but the minimum-wage worker dreams of a supervisor’s job, who
in turn dreams of a white-collar job. A data-operator will like to have a job as a software engineer
someday but the software engineer would one day like to be the next entrepreneur/innovator much
like Bill Gates or Mark Zuckerberg. And Bill Gates, what does he dream of? Is he satisfied with
what he has and just sit in his room all day laughing hysterically about the mountain of wealth
at his disposal or does he hope to achieve more (not necessarily money) during what remains of
his life? Is Mark Zuckerberg happy with Facebook and Instagram or does he dream of becoming
our lizard-overlord someday? Whatever our personal situations may be, we always want the next
best thing. Our wants are never quenched.
1 As you will notice during our lectures and exams, I do not care about the exact wordings of a definition.
2 The same way science is just a tool. Science is not physics or chemistry or biology. Science, in its purest
form, is merely a collection of rules to follow in our pursuit of an answer.
6
2.1. WHAT IS THIS THING CALLED ECONOMICS? 7
A person with one shirt wants two shirts but a person with two shirts wants
three shirts. A person with ten shirts may think, “It’s time I went to a bespoke
and got myself a nice blazer.” This is the concept of unlimited wants.
However, we do not always have the resources to satisfy all our wants. We may not have the
money to buy one more shirt. We may be so busy that we do not have the time to go to a shop
or to a tailor and get a new shirt made. There may not be any space left in our closet to fit one
more shirt. The economy may not have access to the raw materials needed to make the fabric
(cotton, for example) needed to make a new shirt. These are all examples of our unlimited wants
being thwarted by limited resources (money, raw material, time, and any other constraint).
That is where economics comes in. The study of economics is primarily concerned with
the efficient allocation of limited resources to satisfy our unlimited wants. Since we have
unlimited wants and limited resources (scarcity), we have to make choices. When we make
choices, we are choosing one bundle of goods and services in lieu of another – there is a trade-
off involved. If we have multiple options to choose from and select one bundle in favor of all
other, it is assumed that we have selected the option that we like best.3 The second-best option
that was available to us, the best option sacrificed, is our opportunity cost.
If I am used to waking up at 8am in the morning but decide to sleep until 9am
during a vacation day, there is a trade-off involved. I have decided to sacrifice
one hour of being productive for one additional hour of sleep. When I decided
to sleep between the hour of 8am and 9am, it was because this activity gave me
the most benefit/pleasure/joy out of all other activities that I could have done
by waking up – listening to some podcasts, reading a book, spending time with
my family, going for a run, et cetera.
Out of all these activities forgone, the one that would have given me the
most joy – reading a book for me – is my opportunity cost.
So, to reiterate: since we have scarcity, we have to make choices. When we
make choices, there is a trade-off involved. And when we trade-off, we create
opportunity cost.
Now let us talk about a slightly trickier concept that may not be intuitively obvious to
everyone – more we engage in one activity, higher its opportunity. Or, in other words, the
opportunity cost of every additional unit of an activity performed is higher than the previous
unit. Effectively, what we mean to say is that (rational) people prefers a variety of activities to
perform than just one.
Suppose you are used to taking 4 courses per semester but for the upcoming
semester, you decide to take 5 courses. Your opportunity cost for the fifth
course will be the time that you will spend attending lectures and studying for
the fifth course.4 Suppose, for the semester after next, you decide to take 6
courses. Similarly, the opportunity cost for the sixth course will be the time
that you will spend attending lectures and studying for the sixth course, but in
addition, you may now be sleep-deprived because of the extra load and sleep
deprivation is also a part of your opportunity cost now.
What if you decide to take 7 courses? Time spent attending lectures and
studying are still part of your opportunity cost, as is sleep deprivation, but now
you may have other additional opportunity costs involved: finding time to main-
tain relationships with your friends and maintaining your mental wellbeing. So
you see, for each additional course-load taken, your opportunity cost increases.
The more you do of any one activity, the higher its opportunity cost.
We take a simplified 2-goods case for two reasons: analyzing a country that
produces 2 goods and a country that produces 3 goods (or any other number of
goods), is similar. If we can understand the dynamics behind a 2-goods case,
we can easily understand the dynamics behind any other n-goods case.
Furthermore, graphically, it is easy to study the 2-goods case. A 3-goods case
is very difficult to study graphically and a 4 or higher goods case, impossible.
Let me now ask the first important question: what portion of our resources should be spent
behind the production of each good? That’s easy, right? If the people of Bangladesh like Pepsi
more than Lay’s chips, more resources should be used in the production of Pepsi. If the reverse
was true, more resources should be used in the production of Lay’s chips. (In the extreme
cases, we may spend all our resources producing only Pepsi, or we may spend all our resources
producing only Lays chips.)Usually, a country will choose to produce some combination of the
two goods, i.e., split its resources in production of Pepsi and Lay’s chips.5 So suppose we are
at one such point, where we are using some part of our resources in producing Pepsi and the
remaining resources in producing Lay’s chips.
If we are producing a bundle of goods by using all our resources, and we want to increase
the production of one good from that bundle, it should be obvious that we can only do that by
decreasing the production of at least one other good – there is a tradeoff involved.
If we put the productions of Pepsi and Lay’s chips on the x-axis and y-axis of a Cartesian-
coordinate system respectively, we will get a concave curve that will show us the different combi-
nation amounts of the two goods that Bangladesh could produce, within a given period of time,
A Production by using all its resources. This curve is known as a Production Possibility Frontier (PPF),
Possibility Frontier or, a Production Possibility Curve (PPC).
is a locus of points
that show the
Any point on the PPF indicates that production is taking place efficiently, with full and proper
different usage of resources. Any movement along a PPF leads to a trade-off between the productions of
combinations of good two goods. Any point inside a PPF indicates inefficient use/allocation of resources. Any point
that can be produced outside a PPF is currently infeasible due to resource and technology constraints. Technological
in a period of time,
using the available 5 Can you think of a case when, given the option of producing two goods (any two goods, not necessarily Pepsi
technology and
and Lay’s chips), a country decides to produce only one?
resources.
2.2. PRODUCTION POSSIBILITY FRONTIERS 9
In ECO101, often, it may seem like I am simplifying things far too much and
you may worry that the theories we work with in this course may not apply to a
more practical and complex setup. For example, the assumption that only two
goods are produced in Bangladesh, pizzas and CDs, may seem far too simplistic
to some of you, if not downright absurd! However, how different do you think
our analyses would have been if we had assumed ten goods instead of two? What
if we had stayed with the two-good model, but instead of pizzas and CDs, put
‘manufactured goods’ and agricultural goods’ on the two axes?
Suddenly, the situation is not so absurd anymore!
Recall what we had talked about in the previous lecture. We have limited
resources, which forces us to make choices, which leads to trade-offs, creating
opportunity costs, and that opportunity costs increase as we partake more in
one good or activity. Go back to the diagram of PPF and try to identify each
of these concepts in the diagram. You will notice that our entire first lecture
is captured within a simple PPF. Now try to link each of these concepts to
the real-life situation of the Bangladesh economy. You start to notice that this
simple concave curve, drawn on a simple Cartesian-coordinate system, is more
versatile than may have first appeared and allows us to undertake plenty of
useful analyses.
Suppose person A can produce one unit of good A or one unit of good B in 3
minutes. Therefore, in an hour, he can produce 20 units of good X, 20 units
of good Y, or a combination of both good X and good Y. Person B, on the
other hand, can produce one unit of good X much quicker, in only 1.5 minutes.
However, he is not very good in producing good Y, which takes him 6 minutes to
make. Therefore, in an hour, he can make 40 units of good X, 10 units of good
Y, or a combination of both good X and good Y. We have three combinations
from the PPFs of both Person A and Person B.
2.3. ABSOLUTE AND COMPARATIVE ADVANTAGE 11
Person A Person B
Good X Good Y Good X Good Y
20 0 40 0
10 10 20 5
0 20 0 10
India Bangladesh
Cars Clothes Cars Clothes
50 0 10 0
25 50 5 20
0 100 0 40
In this case, India has the absolute advantage in production of both Cars and
Clothes. But we know that India and Bangladesh still trade. In fact, in 2018,
Bangladesh and India traded goods worth over US$10 billion. How can we
explain such strong bilateral relationships between the two countries when India
can produce more of all goods than Bangladesh?
To make sense of that, we need to introduce a new term called comparative
advantage. Recall our discussion on opportunity cost. A country is said to
have a comparative advantage in the production of a good if their opportunity
cost lower. Consider the following opportunity cost table.
India Bangladesh
Cars Clothes Cars Clothes
2 0.5 4 0.25
12 CHAPTER 2. INTRODUCTION
To produce one car, India has to sacrifice two articles of clothes but Bangladesh
has to sacrifice four articles of clothes. Therefore, in comparitive terms, making
cars is cheaper in India then in Bangladesh. Similarly, to make one article of
cloth, India has to sacrifice half a car but Bangladesh only has to sacrifice
quarter of a car. Therefore, clothes can be made in Bangladesh cheaper than
in India.
India should make 50 cars, Bangladesh should make 40 articles of clothing,
and the two country should trade.
Remember: absolute advantage is concerned with production, comparative
advantage is concerned with opportunity cost.
Here is the takeaway from this section: even though a person (or a firm’s or a country’s
or any other economic agent’s) production capacity is constrained by their PPFs, by trading
with another entity with absolute or comparative advantage allows both parties to consume at
a point beyond the individual PPFs. Verify this by drawing the PPFs from our examples and
then finding the consumption point after trade.
This is known as Gain from Trade. This effectively, is the reason why people/firms/countries
trade with each other. By trading, we are able to consume at a point beyond our productive
capacities.
Now let us shift our focus towards some graphing skills. From our next lecture, we will start
to talk about Demand and Supply and those discussions involve a lot of graphs. If that worries
you, know that this course does not have any higher mathematics requirements. What you need
to know, you have already learned in your O Levels or SSC exams. I am just going to review it
very quickly.
You all know that the slope of a straight-line is constant. But that is not always the case.
Slopes can change, depending on the value of x. Relationships between x and y can be one of
the following:
2.4. BASIC GRAPHING SKILLS 13
The worst thing you can do is try to memorize these relationships. I can tell you right now
that doing so will not help you in this course, or any other course you take. Try to understand
what is going on. The easiest way to do that is by doing these two things: draw lines or curves
that represent each of these 9 cases, and then try to come up with examples of such relationships
between two phenomena from your life.
For example, a good example of relationship number 3 would put ‘hours studied’ on the x-axis
and ‘knowledge/information acquired’ on the y-axis. Don’t you agree?
Chapter 3
I went grocery shopping a few days ago. As I entered the store, I knew what I
wanted to buy, and I had an idea about how much money I would spend. But in
the store, I noticed that the prices of some of the good I wanted to buy had gone
up since my previous visit to the store. I did not want to spend more money.
Here is how I adjusted to the situation.
Since the price of the brand of tooth-paste I use, Pepsodent, had gone up, I
bought tooth-paste of a different brand, Close-Up, which was cheaper. Instant
coffee was more expensive as well, but I like the brand that I use, Maxwell
House. Instead of buying another brand, I decided to buy a smaller packet
than usual. I also wanted to buy a backpack. I no longer wanted to carry
my old backpack that hung from both my shoulders. My taste had changed. I
bought myself a new backpack with a sling-strap that would hang from only one
shoulder.
Before leaving the store, it occurred to me that although I have my coffee
black, everyone else at home prefers to have their coffee with milk and sugar. So
I bought some milk and sugar as well. Since I had purchased a smaller packet of
coffee, I decided to buy smaller packets of milk and sugar as well, even though
their prices had not gone up. Since I was expecting a big bonus from work
next month, I knew that I would be able to buy more coffee next month. But
not the same brand, I decided as I left the store. The bonus would allow me to
buy fewer packets of instant coffee and more packets of ground coffee, which is
a bit more expensive, but tastes much better.
Do you think I was being overtly capricious in how I went about shopping? I bought less of coffee
than usual since its price had gone up; but I also bought less of milk and sugar even though their
prices had not changed. I had a perfectly good dual-strap backpack, but I decided to buy a new
bag anyway. Then, I decided to buy more of ground coffee when I had more money. But I also
decided to buy less of instant coffee when I would have more money. What is going on here?
What is wrong with me? Why do my demands for different goods (and services, for example,
14
3.1. INTRODUCTION TO DEMAND 15
a haircut) rise and fall so impulsively? Can I ever be trusted with making decisions again after
such behavior?
To answer that, we first need to answer this all important question: What does it mean to
demand something?
To most of us, that is a very straight-forward question, easily answered. To demand something
is to want it, is it not? I am thirsty and I want a bottle of water, so I have demand for a bottle
of water. What else is there to it? Well, suppose while walking through a shopping mall, I come
across a beautiful, state-of-the-art, 50-inch flat-screen, 4K TV and the first thing I say to myself
is, “I want that.” Do I then have demand for that TV? Almost everyone who comes across that
TV will probably want it, so does that mean that the demand for a 50-inch flat-screen 4K TV is
around 7 billion, which is the population of the world?
Or how about this: suppose I love chocolates and out of all the different varieties of chocolates
available in a store in Dhaka, my favorite chocolate is Ferrero Rochers. Every time I see Ferrero
Rochers, I want to have it. But, suppose, I am also on a diet and I have decided that I will have
no more sweets ever again. Do I still have demand for Ferrero Rochers? To effectively demand
a good (or a service), we need to satisfy these three criteria:
Want it
Able to afford it
Plan to buy it
I do not have demand for the 50-inch TV even though I want it because I cannot afford it.
I do not have demand for Ferrero Rochers even though I want it and can afford it because I do
not have any plans to buy it. However, that bottle of water I mentioned? Unless I am fasting
and have enough money in my wallet, I can say that I have effective demand for that bottle of
water.
So now we know what it means to have demand for a good or a service in the market. That
brings us to the Law of Demand which states that a price change of a good or a service is
inversely related with a change in the quantity demanded of that good or service. A rise in the price of
a good or a service
I usually drink 5 bottles of Coke every week, buying each bottle for taka 20 each. will, ceteris paribus,
lead to a fall in the
However, if the price goes up to taka 25 each, maybe I will decide to have 4 quantity demanded
bottles a week, instead of 5. And if the price was to fall down to taka 18 each, of that good or
I would definitely have more than 5 bottles a week. service, vice versa.
Let us think a little more about what this says. There was an existing price level in the market
based on which, I was buying and consuming a certain quantity of a good (or a service). When
that price level changed, I responded to the change by adjusting the level of my consumption.
We are all used to such events. However, is price level the only thing that determines how much
we buy and consume of a product, or are there other factors affecting our buying decisions?
we have more money at hand. These goods and services are normal. However, a rise in
Income rise affects income can also lead to a fall in demand. In that case, the good or service is inferior.
the demand of
normal goods A good example for this is the food-intake composition of people in Bangladesh. The diet
positively and for most people in this country consists mostly of rice and some vegetable. But as we move
inferior goods to wealthier households, we notice a rising consumption level of meat and fish and a falling
adversely, vice
versa.
consumption of vegetables. Therefore, we can say that vegetables are inferior goods and
meat and fish are normal goods.
When I was a university student, much as you are right now, I had a very
limited income. I used to tutor a few students and had to cover all my expenses
from that. As you can guess, I had to be careful with how I spent my money.
Therefore, I used to ride busses for my daily commute from my home in Dhan-
mondi to my University in Bashundhara in the morning and then back again
in the evening. I did this for almost four years. However, once I graduated and
got a job in Gulshan, my money situation improved and I started taking CNG
auto-rickshaws. I had more money, so I could afford it.
In this case, a CNG auto-rickshaw ride was a normal good for me. A rise
in the income level leads to a rise in the demand of this good. Notice that
the price level of using CNG auto-rickshaws (the fare) had not changed – it
remained at the same. But for whatever that level may have been, my demand
for it had gone up. This is called a rise in demand. Notice, however, that
my demand for bus rides had gone down! Because I had higher income, my
demand for that service was lower, despite there being no changes in its price
level (the price of a ticket). Therefore, in this case, a bus ride was an inferior
good for me.
This is not to say that bus rides will always be an inferior good and CNG
rides will always be a normal good. As soon as I got a few promotions and
my income increased more, I stopped commuting with CNG auto-rickshaws
and started taking an Uber. Due to a rise in my income, CNG rides became
inferior. And if my income goes up even more, and I can afford to buy my own
car, then Uber rides will become inferior as well.
And if someday I have my own private jet, even public airlines will be an
inferior good to me. We can all dream, right?
Coke and Pepsi are substitute goods, but not perfect substitutes. Most people
may be willing to substitute one for another, but not everyone. There is brand-
loyalty involved and some people only like the taste of one and not the other. But
how about two street-vendors, selling vegetables from their carts, on the same
street-corner? They are selling the same product with no differentiable qualities
and if one of them tries to charge a higher price than the other vendor, he will
lose all his customers. In this case, these generic, non-branded vegetables being
sold by two vendors are perfect substitute goods.
Similarly, shoes and socks are very close complement goods but not nearly
perfect. After all, some people wear shoes without socks and some people wear
socks with their sandals (as weird as that may be). What is a good example
of prefect complements? How about your left-shoe and your right-shoe? If
the price of your right-shoe goes up, law of demand says that you will buy
fewer right-shoes. But will you continue buying the same quantity of left-shoes?
Unlikely.
Try to come up with 3-5 example of substitute and complement goods. Then
try to come up with at least 1 new example of a pair of perfect substitute and
perfect complement goods. It should not be very difficult.
3. Population
This is pretty obvious. More people, more demand. Population growth of course is a much
slower, gradual change, since population grows very slowly, maybe at around 1% or 2% per
year. But there are special circumstances. Refugee inflow for example leads to a sudden
rise in population of a country and refugee outflow has the opposite effect. Outbreak of
an infectious disease can very quickly decimate the population of a region (in 14th century
Europe, the Black Plague killed off as much as 200 million people in a 7-year period).
The influx of Rohingya refugees in the south-eastern part of Bangladesh has led
to a sharp increase in the population of that region. Now a good argument here
may be that the Rohingyas have not come in to the country with any money
and as such have not increased the demand of goods and services in the region.
If this point occurred to you, very good. You are already starting to think like
an economist.
It is true that Rohingyas are not engaging in buying and selling at the market
place. However, do not forget the millions of dollars in aid money that has
flown into the region from all over the world to help the Rohingyas. That has
led to a sharp hike in inflow of aid workers, development field works, and other
international consultants and agents from all over the world to move to Cox’s
Bazaar and the surrounding areas. An entire subsidiary industry has developed
there, ensuring that the aid money is spent properly and benefits the right people.
And that can be equated as a sharp rise in population of the region, leading to
a sharp rise in demand.
Don’t believe me? How about the fact that few miles away from the refugee
camp, which is one of the poorest regions of the country, there is a North End
coffee shop?
grandparents used to listen to are not the same songs you listen to. Tastes and preferences
change over time. This change can be quick (from week to week or month to month) because
an influencer told you so, or a more gradual process (over decades) because economic and
social realities are different. For example, growing up, I never saw anyone enjoying Japanese
cuisine in Dhaka. Few places that served Japanese food were not popular. But look around
now. There are multiple stores selling Japanese food (and also authentic Chinese, Korean,
and other East Asian delicacies) in almost every single popular streets of Dhaka. What
happened? Did Japanese food suddenly become cheaper, leading to a rise in the quantity
that is demanded?1 Or did people’s taste change over a number of years and that led to a
gradual rise in the demand of Japanese food?
5. Seasonality
Demand for ice-cream is not the same around the year. I have a higher demand for ice-
cream during the summer months than during the winter months. During winter, however,
I have a higher demand for cardigans. During the rainy months, I have a high demand for
umbrellas. And for a one-month period once every 4 years, the demands for replica flags of
Brazil and Argentina are sky-high in Bangladesh, but almost non-existent at other times.
Some goods have seasonal demands –their demands go up and down according to some
easily predictable factors.
7. Saturation level2
How often have you discovered a new song, listened to it on repeat for hours, and ended
up hating the very sound of that song? Or, have you ever visited your favorite restaurant
so often that you started disliking the taste of your favorite meal? These are all examples
of over-saturation with a product leading to a fall in its demand. The reverse is also true:
if you have not been able to visit your favorite restaurant for three-months, next time you
go there, instead of getting your regular order, you may get two of each. In this case,
”under”-saturation, if that is a thing, has led to a rise in demand.
the cost of eating out in Dhaka is, as you all know, exorbitantly high. You can buy a Japanese bento-box in
Vancouver, one of the most expensive cities to live in in the world, for half the price of what you would have to
pay in Dhaka.
2 This is one of the reasons I enjoy teaching. In all my years as a student of economics (which started at the
dawn of time, back in 2003) I had never thought of saturation-level as one of the factors affecting demand of a
good or a service. After all these years, I had someone taking ECO101 point out to me in class that saturation
belongs in this list. And of course it does.
3.2. INTRODUCTION TO SUPPLY 19
changes. However, look at the other six factors that we talked about. The price level remained
the same. But at the same price level, because of a change in one of the factors (rise in income,
for example), our quantity demanded went up. This is called a rise in demand (as opposed to
rise in quantity demanded). Price changes affect
It is important that you notice that a change in demand is not the same thing as a change our buying decisions
by changing our
in quantity demanded.3 It is important that the difference between these two phenomenon are quantity demanded.
very clear to you. This, in my experience, is one of the most common mistakes made by students Other factors affect
at the undergraduate level. our buying decisions
by changing the
quantity demanded
at the same price –
Figure 3.1: Demand and Quantity Demanded
a change in demand.
Refer to figure 3.1. Suppose the initial demand curve is D0 . We are at point B, where price
of the good is P0 and quantity demanded at that price is Q0 . If price goes down to P1 , a higher
quantity will be demanded, and we move from point B to point A, where QD = Q1 . Notice that
we are still operating along the same demand curve – a change in price of the good has
led to a change in quantity demanded, which is represented by movement along the
same demand curve. This is called a change in quantity demanded.
However, suppose the price level does not change but there is a rise in income of the con-
sumer(s). Due to a rise in income, at the same price of P0 , more is demanded and we move to
a new demand curve D1 , and from point B to point C. Notice here that a change in a factor
other than price has led to change in quantity demanded at the same price level (and at every
price level), which is represented by a shift of the entire demand curve. This is called a change
in demand.
Try to work out the analogous case of rise in price and decrease in demand.
‘demand’ and ‘quantity demanded’ are different just like ‘price of a good’ and ‘price level’ are two different
concepts (something you will learn about in a course more advanced than ECO101). It is important to be aware
of these distinctions or you risk losing easy marks in your exams.
This is not unique to economics alone. If you have studied physics in school or at a more advanced level, you are
already aware of the important distinction between ‘weight’ and ‘mass’ of an object even though they may sound
similar.
20 CHAPTER 3. DEMAND, SUPPLY, AND MARKET EQUILIBRIUM
purchasing various products every single day. As a result, understanding consumer behavior and
motivations were easy for us. But not all of us are producers and getting inside the headspace
of a producer may not come easily. But there is only one thing we need to keep in mind and
everything else will fall in space. Price and quantity have a positive relationship for suppliers,
Consumers want to as opposed to an inverse relationship that consumers have. That, effectively, is the crux of the
buy a good or a conflicting motivations between buyers and sellers and if we can keep that in mind, we will have
service for the
cheapest price
no difficulty in understanding producer theory. Let us get started.
possible. Producers Much like demand, there are three requirements to be fulfilled before we can say that a good or
want to sell a good a service is being, will be, or can be, supplied to the market. The seller/producer/manufacturer
or a service for the must:
highest price
possible.
Have the necessary resources and technology to make the good
The first requirement is obvious. If the producer does not have access to the resource and
technology to produce the good, he is incapable of supplying the good to the market. Once he
can do that, however, he needs to be able to make a profit at the market. If the production
cost per unit is taka 10 but the good can only be sold for taka 7 in the market, there will be no
supply in the market. And finally, with the requisite technology, resources, and profit-margin,
the producer must also plan to produce the good and supply it to the market. Once we have all
three, we have supply.
Since most of my examples have been about goods so far, let me give you an
example about the supply of a service to the market. Let us talk about barbers
who provide haircuts.
First of all, to supply haircuts to the market, the ‘supplier’ needs to be trained
– he needs to have the ability to provide haircuts. He will also need a place where
he can offer his haircuts; he will need combs and special hair-cutting scissors;
and other equipment. These are the ‘resources and technology’ that he needs to
provide haircuts. Once he has them, he needs to look at how much money he
can charge for his services. There is a cost involved – his training cost, the cost
of acquiring all the equipment, the rent of the place where he is cutting the hair
– and if he cannot recover all these costs by charging an appropriate amount
of money, he will not be providing haircuts to the market. And of course, even
if the first two conditions are fulfilled, he may not be supplying haircuts to the
market (think of retired barbers who probably satisfy the first two criteria but
not the third one). Once he has concrete plans about when and where he will
be providing haircuts, he is a barber and is supplying a service to the market.
Remember, a supplier wants to sell goods or services to the market at the highest possible
The Law of Supply: price level.
A rise in the price of Let us think a little more about what this says. There was an existing price level in the
a good or a service
will, ceteris paribus, market based on which, a certain quantity of a good (or a service) was being supplied to the
lead to a rise in the market. When that price level changed, and their profit-margins changed, suppliers responded
quantity demanded to the change by adjusting the level of their supply. However, is price level the only thing that
of that good or determines how much of a good is supplied to the market, or are there other factors that affect
service, vice versa.
that decision?
3.2. INTRODUCTION TO SUPPLY 21
Suppose a pen-maker spends taka 10 to make a pen and sell it at the market
for taka 13. His profit per pen is taka 3. If now the wage rate of workers
unexpectedly goes up and the pen-maker has to spend taka 12 to make a pen,
his profit per pen falls to taka 1. With a lower profit margin, he will be less
inclined to supply the old quantity to the market. Therefore, even though the
price of pens has not changed in the market, the supply has fallen.
A good example of two goods that are substituted in production is soft drinks
and energy drinks. They both use almost the same ingredients and have similar
packaging. So, if there has been a rise in the price of soft drinks, there will
be an increase in quantity supplied of soft drinks. However, this diverts raw
materials away from the production of energy drinks. As a result, the supply of
energy drinks falls. Finding examples of complements in production is a little
trickier but I think I have a good one. A rise in the price of beef will lead to an
increase in the quantity supplied of beef. However, as more cows are sent to the
abattoir to increase the quantity supplied of beef, more leather in produced in
the process. Therefore, due to a rise in the price of beef, the supply of leather
goes up.
3. Number of suppliers
This is pretty straight-forward. If we have more suppliers, there will be more supply in the
market. However, we need to be careful when thinking about this. In the demand case, we
saw how a higher population leads to higher demand, vice versa. There is no upper limit
22 CHAPTER 3. DEMAND, SUPPLY, AND MARKET EQUILIBRIUM
to how high the population size can be. There may be ecological and demographic factors
that prevent population from going higher than a certain limit, but within the purview of
economics and economic theory, population size can increase to any number. The same
cannot be said for the number of suppliers in market.
It is true that number of suppliers can be equated with the size of supply in the market.
But remember, goods will only be supplied to the market if the producer expects to make
a profit from selling the good in the market. Therefore, new suppliers will only enter the
market as long as they think that there is unmet demand in the market that they can
fill. Once all demand has been met, there is no motivation for additional supplier to enter
the market and increase the supply. Therefore, there is an upper bound on the number of
suppliers in any given market.
4. Technology
This of the effect better technology had on a PPF. It allowed us to produce more with the
same amount of resources, which pushed out the boundary of the PPF. Any producer who
experiences improved technology is able to produce the same goods but at a lower cost
now. Therefore, there will be a rise in the supply.
Suppose the initial supply curve is S0 . We are at point A, where price of the good is P0
and quantity demanded at that price is Q0 . If price goes up to P1 , a higher quantity will be
supplied to the market, and we move from point A to point B, where QS = Q1 . Notice that we
are still operating along the same supply curve – a change in price of the good has led to
a change in quantity supplied, which is represented by movement along the same
supply curve. This is called a change in quantity supplied.
3.3. MARKET EQUILIBRIUM 23
However, suppose the price level does not change but there is a fall in labor cost (wage). Due
to a fall in cost of production, at the same price of P0 , more is supplied and we move to a new
supply curve S1 , and from point A to point C. Notice here that a change in a factor other
than price has led to change in quantity supplied at the same price level (and at
every price level), which is represented by a shift of the entire supply curve. This is
called a change in supply.
Try to work out the analogous case of a fall in price and fall in supply.
With an initial demand curve D0 and supply curve S0 , the intersection point, E0 is the
4 If you are interested, you may want to find out more about the laissez-faire approach and the concept of the
invisible hand of the market introduced to us by the famous Scottish moral philosopher Adam Smith in 1776.
24 CHAPTER 3. DEMAND, SUPPLY, AND MARKET EQUILIBRIUM
market equilibrium. That means that at price P0 , quantity demanded equals quantity supplied,
which is Q0 .
If either demand or supply were to increase (or decrease), we would have a new equilibrium
point. For example, is demand increased due to economic growth and a rise in income level of
the consumers, demand curve would shift to the right, from D0 to D1 . This takes us to the
equilibrium point, E1 . At the new equilibrium, both price and quantity higher.
What would happen to the equilibrium is supply decreased? What would happen if demand
decreased and supply increased?
The next question is, how do we achieve equilibrium, E? What are the things that thousands
of producers and millions of consumers have to do in coordination, to ensure that markets are
in equilibrium? Nothing. We do nothing.
We leave it up to the markets to take care of themselves.
I did not say that markets are surprisingly elegant in how they achieve stable outcomes
frivolously.
In the diagram above, D and S are the demand and supply curves and E is the market
equilibrium. But suppose, instead of the equilibrium price P0 , the price at the market is P1 ,
3.3. MARKET EQUILIBRIUM 25
which is lower than P0 . Due to this lower price, quantity demanded is higher and quantity
supplied is lower than the equilibrium quantity, such that QD >Q0 >QS .
The mismatch between quantity demanded and quantity supplied (QD − QS ) is the excess
demand amount in the market (this can also be called a shortage in supply).
How can we go from here to the equilibrium point?
We simply need to think about how the two groups in the market, consumers and producers,
will react to this scenario. Producers will see that there is excess demand in the market and they
have a chance to increase supply and sell at a higher price. Some of the consumers will see that
their demands are not being met at the market and stop demanding. Both these reactions will
reduce the mismatch between quantity demanded and quantity supplied, and push the price up.
It may not happen immediately, but eventually, as enough producers increase their supply
and consumers leave the market, quantity demanded and quantity supplied matches.
Numerical Example
To find the equilibrium price level, we plug in the value of Q∗ into one of the
equations. Suppose we choose the supply curve. Therefore, we get:
Therefore, for the given supply and demand, the market reaches its equilib-
rium when 100 units of the good are traded in the market at a unit price of 200
each.
Numerical Example
26 CHAPTER 3. DEMAND, SUPPLY, AND MARKET EQUILIBRIUM
Suppose we are dealing with the same market as our previous example. There-
fore, Demand: QD = 200 − 12 P and Supply: QS = P − 100. We also know that
Q∗ = 100 and P ∗ = 200.
To help us understand better, let’s assume that these are the demand and
supply functions of a set-menu at your University cafeteria. This is the only
set-menu available in the cafeteria, it is priced at taka 200 and sells 100 units
every day during lunch. Now suppose that other items from the menu become
cheaper. Given that they are substitutes for the set-menu, there is an immediate
fall in the demand due to a fall in the price of a substitute good.
Suppose that demand function decreases by 50, meaning that it shifts to the
left by 50 units. Therefore, the new demand function, QD = 150 − 21 P .
Now here is the tricky part: do you think that the equilibrium quantity will
fall by 50 units, so that Q̂=50? Not quite. This fall in demand certainly means
that at the same price level, 50 fewer units are demanded. But now, we have
a mismatch – at price level 100, consumers have a demand of 50 units in the
market but suppliers are willing to supply 100 units to the market – there is
excess supply to the market (or in this case, the cafeteria).
We know what will happen in response to this. Since all units are not being
sold, suppliers will reduce the quantity they supply to the market leading to a
fall in price level which will increase the quantity demanded to a level above 50.
Let us calculate how much.
New demand curve: QD = 150 − 12 P and the supply curve has remained
unchanged: QS = P − 100
Therefore, we can write 150 − 21 P = P − 100 ⇒ P̂=167.
Plugging in this value of equilibrium price level into either one of the equa-
tions, we get, Q̂=67
Therefore, what we see is that due to a fall in the price of substitutes, the
demand for the set-menu falls, taking us to a new equilibrium of Q̂=67 and P̂
=167.
I will recommend that you try to do this graphically. Start off by plotting
the initial demand and supply curves and find the equilibrium point. Then shift
the demand curve by 50 units and find the new equilibrium point. See if you
understand, step-by-step, how what decisions are taken by the consumers and
suppliers and how that changes the equilibrium values.
And there you have it. A simple economic analysis, conducted using the basic
economic tools that we have learned so far. We will return to market equilibrium
again later in our course. There are still some very interesting aspects that arise
out of a market equilibrium that we are yet to discuss. However, there are few
other topics that we need to understand before we can do that. In our next
lecture, we will start our talks about what was my favorite topic of economics
back in school – elasticity.
Chapter 4
Elasticity
So far, we have only focused on the direction of the relationship between two variables. For
example, the law of demand gives us a negative/inverse relationship between variables and the
law of supply gives us a positive relationship. We should now turn our focus on the ‘magnitude’
of these relationships. Basically: when talking about two variables and one variable changes, we
want to know in what direction will the other variable move, and by how much. This phenomenon
is called the responsiveness – or the elasticity – of one variable in response to a change in another.
Both good experiences the same price rise, from P0 to P1 . However, the fall in quantity
demanded experienced in the two markets are very different. That is because the two goods have
two different elasticities of demand. What factors govern these relationships?
trying to measure through elasticity, you will understand the formula in a way that precludes
the need for memorization. Take another look at the formula. PED is the change in quantity
demanded due to a change in price. The formula is:
1 However, I will still accept the original formula if you choose to use it
2 Also known as the absolute value. For example, | a |=| −a |= a
4.1. PRICE ELASTICITY OF DEMAND 29
Numerical Example
Suppose you are at your local pharmacy to buy these two things – one Sultolin
inhaler and one strip of Paracetamol. Sultolin is something you take for your
respiratory/breathing problems. You need to take at least 2 puffs every day or
it becomes very difficult for you to breathe normally. You take Paracetamol
because of some minor headaches or high temperature that you get once every
few weeks.
When you show up at the pharmacy, we find that the prices of both the goods
have gone up. Suppose, you go through 10 Sultolin inhalers in a year. This is
not a medicine you can function without. The shop-keeper tells you that there
is a cheaper local alternative available, called Asmasol, but you do not want to
take the risk. Similarly, suppose you buy about 10 strips of Paracetamol tablets
every year. You are well aware that there are other alternatives available for
Paracetamol and you do not need to buy Paracetamol if it is expensive.
Therefore, we have the following values:
Old price of Sultolin, PS1 = 250
New price of Sultolin, PS2 = 300
Old quantity purchased of Sultolin, Q1S = 10
New quantity purchased of Sultolin, Q2S = 9
Old price of Paracetamol, PP1 = 10
New price of Paracetamol, PP2 = 11
Old quantity purchased of Paracetamol Q1P = 10
New quantity purchased of Paracetamol, Q2P = 6
1
%∆inQS
Price elasticity of demand (PED) of Sultolin: %∆inP = 275
50 = 0.58
9.5
4
%∆inQP
Price elasticity of demand (PED) of Paracetamol: %∆inP = 81 =
5.25
10.5
We get the results we would expect to. Since Sultolin is an important medicine
(maybe even necessary), and does not have many good substitutes, it has a low
PED, at 0.58. That means that a 1% change in the price level will lead to a
0.58% change in the quantity demanded of Sultolin. On the other hand, Parac-
etamol is not a necessary medicine for you and it has a few close substitutes
available. Therefore, it has a high PED of 5.25, meaning that a 1% change in
the price level will lead to a 5.25% change in the quantity demanded.
1. Availability of close substitutes: If a close substitute exists, then even a small rise in
the price will see a large fall in the quantity demanded, vice versa. As a result, it is obvious
why Pepsi has a very high PED and insulin3 has a very low PED.
2. Portion of income spent on the good: Goods that cost a small portion of our total
budget have small PEDs since we can afford the price hike. However, for goods that
constitute a relatively larger portion of our total budget, a small price rise may make them
unaffordable and therefore they will have a high PED.
3 You may want to argue that insulin has a low PED because it is a necessary good, not because it has no
close substitutes. You would be correct in your assessment. However, it can also be said that insulin is necessary
because it has no close substitutes. If there was an alternative to insulin, it would no longer be necessary. Patients
could just buy the other product. At the end of the day, both factors are valid.
30 CHAPTER 4. ELASTICITY
If salt prices went up by 25%, people would continue to buy around the same
amount of salt because it constitutes a small part of our total budget and we
can afford to pay a little extra. However, if meat prices were to go up by 25%,
we would have to reduce our demand for meat by a large amount. And if car
prices go up even by 5%, we may no longer be able to afford to buy the car we
have been planning to and our demand falls to zero.
3. Time elapsed since the price change: It is not always possible to change our consump-
tion patterns immediately. Even if there has been a price hike, we may have to continue
with our existing consumption-mix in the short-run, and only be able to change it in the
long-run. Therefore, immediately after a price change, goods can have low PED, but over
time, PED will be higher.
Now this is not a part of your course syllabus. But I want you to think about this for a little
while. Maybe have an extended discussion with your friends and acquaintances. Think about
all that you have learned so far and the things you will learn for the rest of the course. What is
your opinion of economics? Do you think it will help you make decisions in your life?
A very good place to start can be by trying to answer this simple question: is economics a
descriptive or a prescriptive discipline to you?
3. XED = 0 : N o relationship
A change in the price of one good has no effect on the price of the other good. They are
not related.
Coke and Pepsi are strong substitutes and will have an elastic XED. A small
rise in the price of one of them, Coke for example, will lead to a relatively large
increase in the demand of Pepsi, vice versa. On the contrary, tea and coffee
are substitutes, but very weakly. When you want coffee, you want coffee, and
very rarely will you be happy about having to substitute one for another.
A change in price of shirts will leave the demand of phones unchanged – these
goods are unrelated and have a 0 XED.
Pencils and sharpeners are strong complements since you have to use them
together. A rise in price of one will see similar falls in demands of both goods.
However, pencils and erasers are weaker complements. They are still used
together, but it is possible to use a pencil without the need of an eraser.
Unlike the PED case, we have already discussed the factors that affect the XED between two
goods. They are:
The nature of relationship between the goods (substitutes of complements)
The relative strength or weakness of the relationship
1. Time-frame: Goods that take a long time to produce (for example, agricultural products)
have low PES since they cannot react quickly react to a rise or fall in price. Other goods
that can quickly and easily be made (small manufactured goods such as pens and markers)
have high PES since they can be highly responsive to changing prices.
2. Resource substitutability: If production of a good requires the use of a resource not
easily available, that good will have a low responsiveness to price changes. ‘Resources’ can
be a specific raw material, workers with a special skill-set, a particular type of machinery,
et cetera. In each case, producers will face difficulty in quickly raising supply if the needed
resource is not easily available or cannot be scaled-up to the requisite level.
Chapter 5
You may be a huge Marvel fan and have been willing to pay a high price to
get your hands on a ticket to one of the first premiers of Avengers: Endgame.
Suppose you are willing to pay taka 2,000 for an early ticket. Your perceived
value of watching the movie was high. I, as a casual fan, was willing to pay
slightly higher than what I usually pay for movie tickets, maybe around taka
600, but not more – my valuation of watching the movie was much lower.
However, that is only what we are willing to pay and has no bearing on the
amount we will actually have to pay. When we went to the ticket-counter, the
attendant charged us both the same price – taka 400. He did not know that we
valued the movie differently, and even if he had known that, he would have still
charged us the same price – the price in the market is applicable for all.
After watching the movie, I find myself satisfied with the transaction – I
considered the taka 400 well spent and went home. But you, as a big fan,
wanted to watch the movie again immediately. Having seen the movie once
already, you were no longer willing to pay taka 2,000, but you would have gladly
paid taka 1,000 for a second screening. When you went to the ticket-counter,
how much were you charged? Less, because your willingness to pay (WTP) is
now lower? More, because you have proved yourself to have a high demand by
going back?
No, you would have paid the exact same amount again – taka 400!
And you could have continued to watch the movie as many time as you wanted
until your WTP went under taka 400. In that case, your WTP is lower than
the price of a ticket and you no longer see yourself benefitting enough from the
transaction to spend the money.
Your willingness to pay (WTP) is directly related to your marginal benefit (MB). You
are willing to pay an amount that is equal to the benefit you will derive from consuming the next
34
5.1. BENEFIT, WILLINGNESS TO PAY, AND CONSUMER SURPLUS 35
After a day out in the sun, you may find yourself so thirsty, that you are willing
to pay taka 100 for a small bottle of Mum. Why is that? Because in that thirsty
state, your benefit from consumption of the first bottle of Mum water – your
MB of a bottle of Mum water – is very high. You are willing to pay taka 1,000
because you value your benefit from consuming the first bottle of Mum water to
be worth taka 1,000.
But after having consumed the first bottle, when you purchase the second
bottle, you are willing to pay less – because the benefit your will derive from
consuming the second bottle – the MB of the second bottle of water – is low.
The first bottle may have saved you from suffering a heatstroke but the second
bottle only helps you quench your thirst (if you are still thirsty) and the third
bottle only works as a safety-measure that you put in your backpack in case you
get thirsty again in a few hours – with each subsequent purchase of a bottle of
water, their marginal benefit falls as does your willingness to pay.
Your marginal benefit curve is your marginal willingness to pay curve is your
individual demand curve. At price taka 10, you are willing to buy 5 units of the good, that
means that you value the 5th unit as giving you a marginal benefit worth taka 10. When the
Law of Demand tells us that with a rise in price, the quantity demanded falls, it basically means
that if we curtail our consumption to a lower level, we are willing to pay a higher at the margin.
The market demand curve is the horizontal sum of the individual demand curves and is
formed by adding the quantities demanded by all the individuals at each price. Analogues to how
your individual demand curve is your marginal benefit curve, we can also say that the market
demand curve is the marginal social benefit (MSB) curve. We will come back to the
MSB curve in our next lecture.
We do not always have to pay what we are willing to. If what we are willing to pay is less
than the market price, then we will not buy the good since we see no value in the transaction.1
Then, it goes to reason, that we will only buy in the market if our willingness to pay is exactly
equal to (rarely) or more than (often) the market price. This additional benefit that we accrue
from the market without having to pay for is called the consumer surplus. Consumer surplus is
Usually, we can calculate total consumer surplus (for an individual or the entire sociaty) by the excess benefit
received from a good
calculating the area of the triangle between the price line, the demand curve, and the y-axis. I over the amount
assume you all know how to find the area of a triangle. paid for it, or in
If consumers enjoy consumer surplus from every transaction2 , what do producers enjoy? other words, the
There is such a thing called the producer surplus. But to discuss that, we first need to talk a bit benefit that we do
not pay for.
more about supply and marginal costs. We will do that in our next lecture.
1 Will we ever have negative consumer surplus? Reconsider the example. When the price of print-outs exceeded
the marginal willingness to pay, we decided not to make the transaction – we will never purchase a good if the
cost (price) is higher than our willingness to pay. Therefore, consumer surplus for an individual will either be
positive, or zero.
2 Although, things may not always seem that way. In fact, people often complain that things are too expensive
and one has to pay far higher than what he or she will willing to pay. Well, that is quite a fatuous thing to say.
By the very act of paying for it, you have just proved that you are willing to pay! I think what people mean to
say is that they would prefer if prices were lower. But that would be a true statement, no matter how low prices
went.
The words we use to express ourselves are very important in a professional environment, and especially so when
we talk about economics. You never pay an amount you are unwilling to pay for. After all, if your medicines are
too expensive, you can always not take the medicines and suffer (or die). And if your house rent is too high, you
can always move into the smaller house or roam the streets like a hobo. The fact that you do not do any of that
proves that you are willing to pay the high price that you take so much delight in complaining about.
36 CHAPTER 5. EQUITY AND WELFARE
This means that they underestimate their marginal cost of production, leading to overproduction
(high equilibrium Q) and lower price of the good than the socially optimum level. (Graphically,
lower MC means the MC/supply curve shifts downward.)
Pollution is a classic example of markets failing to reach allocative efficiency. Can you come
up with an example of a case of market failure which leads to underproduction? (Hint: under-
production means we want more of the good or service to be produced – that must means that
all its ‘benefits’ are not being accounted for in our decision-making process.)
Key causes of market failures are3 :
3 Government intervention in a free market is one of the major causes of market failure in classical economics.
The explanation for this is simple. When market failure has not occurred, we are operating at the most efficient
point and if the government tries to interfere in the market (by lower prices, increasing wage, et cetera), they will
move the market away from the efficient point. From this argument, we can conclude that governments should
only interfere in markets in cases of existing or expected market failures.
We will discuss government’s interference in markets and its consequences in chapter 6, which is not a part of
5.3. MARKET EFFICIENCY 39
your midterm syllabus. For now, in chapter 5, let us ignore governments (as we have done so far in this course),
and discuss the other important causes of market failure. Once we have identified these causes, we can go on to
discuss under what circumstances a government should and should not interfere in a market.
4 We are usually only focused on the costs and benefits to ourselves only, not the wider world.
40 CHAPTER 5. EQUITY AND WELFARE
In each of these cases, we see that free-market is not taking us to the best
possible outcome, indicating that market is not operating efficiently. Production
is either more or less than what society as a whole will prefer. The solution
to this is government, who can enact various rules and regulations to restrict
and discourage activities that lead to negative externalities (ban on smoking in
public places, tax on pollution, et cetera) and encourage activities that lead to
positive externalities (developing free public parks, et cetera.).
2. Common resource: Whenever a group of people uses a shared resource (or, a resource
lacks proper ownership), there will be overconsumption. This is something known as the
tragedy of the commons.5 Without price rationing, individuals consume as much as
they want, leading to the rapid depletion of the resource in question.
A group of experienced fishermen may all be individually aware of the fact that
over-fishing now will lead to a depletion of fish-stock in the near future, leading
to hardship for them and their families. However, if they do not trust each
member of the group to reduce how much they fish, there will be a tendency
for everyone to overfish simply because they do not want to be the only one to
suffer.
Traffic-congestions are another very good example of the tragedy of the com-
mons. Roads are a common resource used by everyone. Not surprisingly, there
is overconsumption, leading to spiraling gridlocks. We all know that evenings
are when most cars are out on the streets and if we go out as well, we will be
worsening the traffic situation even more. If half of us agreed to stay home
for Saturday-Monday-Wednesday evenings, and the other half agreed to stay
home for Sunday-Tuesday-Thursday evenings, traffic-congestion in Dhaka city
would all but disappear. But such a scheme will not work because we do not
trust other people to keep up their end of the bargain and not use the roads on
their designated stay-at-home days. Since there is no mutual trust, we will use
the roads whenever we want to, instead of rationing our use of roads.
A government can, once again, impose these rules and see that they are
properly followed.
3. Public goods: Public goods are goods that do not see a rise in cost of production due to
a rise in number of consumers. For example, street-lights are public goods. Once they are
produced and installed, the cost does not go us if the number of people benefitting from it
goes up. National defense is another example – once this service is provided, everyone in
the country is protected equally.6
Public goods lead to the free-rider problem. Once this service is provided, there is no
motivation for anyone to pay for it, neither is there any means of making people pay for it.
For example, it is not possible for the army to provide protection to your neighbor, who
has paid the monthly fee, and exclude you from the service because you have not paid.
5 If you end up doing a course of Environmental Economics of Resource Management, you will study this
means that one person’s consumption of the good will not diminish another person’s consumption of it. Non-
excludable means that once the service is provided, a person or a group of people cannot be excluded from enjoying
it. But this is only a simplified understanding of public goods. If you are an Economics major, you may come
across a higher course, usually 300 or 400-level, that solely focuses on Public Goods.
5.3. MARKET EFFICIENCY 41
Once the borders are secured by the army, everyone (including your neighbor and you) in
the country are equally safe.
Because of these factors, it is not possible to make a profit by producing public goods. As a
result, there will usually be an underproduction of public goods since there is no motivation
for the individual producers and sellers to supply the socially desirable level to the market,
leading to market failure.
A government usually provides the public goods and public services to the citizens of the
country.
4. Monopoly: To say a market is a monopoly does not necessarily mean that there is only
one firm in the market. It simply means that a firm in that market has a large enough
market-share to influence the quantity sold and the price-level.
5. Other factors: Asymmetric information, high transaction cost, et cetera. Refer to differ-
ent books for other factors. In each of these cases, markets fail – production or consumption
are either more or less than the socially desirable level, leading to a failure to maximize to-
tal surplus.8 In these instances, government interventions can rectify the situation through
impositions of restrictions or incentives for the producers and consumers. That is what
we will turn our attention to next – the manners in which governments interfere in failing
markets and the outcomes of such interferences.
Let’s sum up what we have learned in this chapter so far. I posed the question – do markets
give us the most efficient outcome or can we do better than market equilibrium. By analysing
surpluses, we saw that markets do indeed maximize welfare and any other outcome is sub-
optimum.
However, then I introduced the concept of market equilibrium and saw that the market
outcome9 need not always coincide with the socially desireable outcome. By this, I mean that
individual producers and consumers will not always consider the effects of their actions on the
wider society. And these leads to market failure since market has failed to give us the socially
optimum outcome.
We made the argument that when markets fail, there is a valid argument for government
intervention in the market.
In the next section, we are going to take a look at some case studies of government intervention
in the market and their outcomes.
7 Few weeks from now, we will be studying this phenomenon in details and try to figure out by exactly how
much a monopolist will reduce output by and why. That will probably be our last topic before the Final Exam.
8 It is possible that either the producer surplus or the consumer surplus is higher than their free-market
equilibrium sizes. For example, under a monopolist, the producer surplus is higher than under scenarios without
a monopolist. However, the total surplus will always be lower in cases of market failure.
9 outcome of the result of individual decision makers
42 CHAPTER 5. EQUITY AND WELFARE
Housing cost often represents the largest part of a person or a family’s expen-
diture. It is not uncommon for a person or a family to spend upward of 50%
of their total budget behind rent, mortgage repayment, or some other form of
housing payment. Cities such as New York, London, or Tokyo are infamous
for their high rents, with a monthly rent of a single-room reaching US$2,000
and more. This is far beyond the affordability of most people. Even in Dhaka,
house rents in certain parts of the city may be considered astronomically high
for regular working person.
So what can be done about this?
Should something be done about this?
Politicians often make lofty promises during their election campaigns. Some of these promises
may be false, but at least some are genuine. After all, any politician interesting in getting
reelected has to fulfill at least some of his campaign promises. One of the most common promises
Rent ceiling is an made by politicians all over the world is a reduction in the costs of living. Rent ceilings is a
example of a price common policy implemented by perhaps well-to-do, but also probably misguided, politicians.
ceiling, when price
is capped at how
And on paper, it sounds like a good thing.10
high it can rise. If Like any other good or service, the house-market is regulated by demand and supply. Existing
this restriction is and interested tenants demand houses (often elastically – can you say why?) and landlords supply
binding, it prevents houses (often inelastically – can you say why?). These demand and supply interacts in the market
price adjustment,
leading to shortage. to give us equilibrium price and quantity. By price, we mean rent, and by quantity, we mean the
number of houses available for rent.
What effect will a rent ceiling have on this market? The same effect we see in any other
market when the price of a good is set at a level beneath its equilibrium price – there will
be excess demand (or, supply shortage) in the market. Remember our discussion about price
adjustment? Refer back to figure 3.4 in page 24 if you do not.
Refer to figure 5.4. The free market equilibrium rent is 1,100, in which case, 7,400 units
are demanded. However, the government has imposed a rent ceiling of 1,000 meaning that
rent cannot be higher. Why did they do it? Because they wanted to lower the rent and make
it affordable for people. But what is the outcome? A housing shortage. (Notice that if the
government set a rent ceiling above the market price, it has no effect since the ceiling is not
binding. A rent ceiling of 1,500 will not have any effect on the market.)
At this low rent, only 4,400 units are available for rent, against a demand of 10,000. So
there is a shortage of houses in the market of 5,600 units. In their misguided benevolence, the
government has ended up costing 3,000 families their homes. But that is only half the story.
10 Maybe not to an economist, but who cares about them.
5.4. GOVERNMENT INTERVENTIONS IN MARKETS 43
Because now, there is only 4,400 houses available that has to be somehow allocated to 10,000
people. And this is where some major issues crop up.
Search Activity
Whenever we engage in a transaction, we spend some of our time in search activity. We
spend a few minutes asking friends and reading reviews online before deciding where to go
eat. We visit different stores and try out different outfits before deciding which one to buy.
When houses are limited, people have to spend a considerably larger portion of their times
trying to find the house. Time is a valuable and limited resources – time is money. The
longer you have to spend in search activity, the more expensive the activity becomes.
Initially, you may have been willing to pay 1,200 for a house. Because of the rent ceiling,
you need to pay more than 1,000. However, the increased search activity is worth an
additional 200. Search activity eats into your surplus.
Black Market
44 CHAPTER 5. EQUITY AND WELFARE
How often have you wanted to go to a cricket match or a concert and found
out that all tickets hav been sold out? You go online, scroll through your news
feed, and find a person who has an ’extra’ ticket that he is willing to sell, but
for taka 2,000 instead of taka 1,500, which is the original price.
This, of course, is illegal. You are not allowed to resell tickets. Certainly not
at a higher price. But people are willing to pay a higher price. And so there
will always be people looking to take advantage of that and make a nice profit.
Introduction of rent ceilings leads to landlords coming up with ingenious ways to earn extra
money on the side. Is there an attached garage with the house? That will be an extra taka
3,000. Elevator? Taka 2,500 a month. Want to use the elevator after 10 p.m.? That will
be taka 100 per use. Is it Eid? Pay a 10% bonus on top of your rent. A common charge
imposed on new tenants is something called a ’key charge’ or ’key money’. The new sets
of lock and keys that have to be installed before you move in may end up costing you taka
10,000. You know that the landlord is overcharing, but what can you do? There are 5,600
people who are desperate to find a new house. If you try to argue with the landlord, he
can give the lease to someone else instead of you. He has done nothing illegal after all. He
has lowered the rent as the law required him to do.
Effectively, the rent ceiling is not really helping the tenants very much. There is an excess
demand in the market of 5,600. It will be very easy for the landlord to find another tenant,
but it will not be easy for the tenant to find another house.
The lesson here is that stopping rents from adjusting to the equilibrium level does not reduce
scarcity11 . In fact, rent ceilings increases scarcity by reducing quantity supplied and increasing
quantity demanded. A better solution will be to increase the supply of houses. A rightward shift
of the supply curve would lead to a fall in rent without creating a shortage in the market. But,
that is a long-term (and expensive solution( and the temptation of a quick-fix often trumps basic
logic.
factory for 20-years suddenly sees that he has to spend time and money to go get a 3-month
training program or he risks losing his job. A fresh graduate sees his chances of landing a good
job evaporate right in front of his eyes. A person who has taken a huge loan to get a degree with
the hope of a good job comes to the depressing realization that he needs to take out more loans
and get yet another degree or he will not get a good enough job. All these because we are now
forcing the employers to pay the workers a wage rate above the market rate.
In addition, the workers who manage to hold on to their employments are under additional
duress. They know that there are people out there, waiting for him to make one mistake, just
one mistake, and the boss can fire him and hire someone else. After all, the employers now have
to pay the workers a higher wage. Why should they not expect better performance?
Used to working from 9 a.m. to 5 p.m. usually? You can forget all about that now. There
are people in that sea of unemployed workers who will offer to stay back until 7 p.m. to get some
extra work done. So you better stay until 8 p.m. and keep your employer happy. Or you are out
on the streets. Want to take a day-off because you are sick? No you won’t. And remember that
your office used to pay for lunch for all workers? Not anymore; they are paying you more, you
can buy your own lunch. All your work benefits are going away.
Once again, a benevolent policy, aimed at helping workers live better lives, have back-fired
and ended up hurting them. What would have been a better solution to this problem? One
that takes time and money. A better educated, better trained, and healthier labor-body would
46 CHAPTER 5. EQUITY AND WELFARE
lead to a rise in demand. When the demand curve shift to the right, wage rate would go up but
without creating unemployment. But who has time to educate a child and ensure he gets proper
nutrition and wait 2-decades for him to grow up and enter the job market?
5.4.3 Taxation
In essence, tax is nothing but government revenue. If you consume that good (the government
may say to buyers), or if you sell that other good (the government may say to sellers), or if
you make this much earnings (the government may say to income-earners), or if you live in this
part of the city (the government may say to citizens), or if you engage in any one of a hundred
different things that I will keep an eye on, you have to give me this much money.
Some people say taxation is an essential component of a functioning, thriving society. Some
people say taxation is nothing but institutionalized extortion. But there is no denying that in
life, only two things are for certain: death and tax.
In a free market without government interventions, the amount that consumers pay for a
good or a service and the amount received by the sellers is same. Taxes drive a wedge between
this – consumers pay more, producers receive less, and the difference between these two amounts
Tax incidence is the is the total tax incidence.
division of the However, and here is where it gets interesting: even though governments can impose taxes,
burden of tax
between buyers and
they cannot decide who pays the tax – that is decided by the market. Governments may impose
sellers. a production tax (tax on sellers) or a sales tax (tax of buyers). However, the tax incidence, who
pays how much of the tax, will be exactly the same in both cases.
A tax on sellers is like an increase in cost. It decreases supply. We add the tax amount
to the minimum price that sellers are willing to accept (remember, the supply curve is the
minimum-price curve), and that gives us the S + tax curve.
A tax on buyers lowers the amount they are willing to pay, which decreases demand. We
subtract the tax amount from the maximum price that buyers are willing to pay (remember,
the demand curve is the marginal willingness to pay curve) and that gives us the D − tax
curve.
Refer to figure 5.6. Tax incidence in each case is the same: $1.0 on the buyers (66.67%) and
$0.5 on the sellers (33.33%). How much is government’s total tax revenue? They receive $(4.0−
3.0) × 325 million=$325,000,000 from the consumers and $(3.0 − 2.5) × 325 million=$162,500,000
from the sellers, for a total of $487, 500, 000.
Draw a separate diagram with a demand and supply curve and label the equilibrium price
and quantity properly. Introduce a tax (on sellers or buyers) in this market. Identify the areas
that shows you the tax incidence on consumers and producers. Figure out what happens to
the consumer surplus and the producer surplus. Identify the area that represents government
revenue. Then identify deadweight loss. How would the tax incidences change if you changed
the elasticity of demand/supply?
5.4. GOVERNMENT INTERVENTIONS IN MARKETS 47
A simple diagram that we discuss in class can have many different variants,
depending on the parameter values. For example, elasticity will play a signif-
icant role in deciding who bears how much of the tax burden. Other factors,
such as the type and size of tax imposed will factor into the final outcome as
well. We will not go through all unique cases for two reasons: (i) I will not
have enough time to cover everything without overburdening you with too much
information, and (ii) if I do everything, it discourages you from trying to figure
these things out on your own which you absolutely should be doing.
As a fun exercise, try to figure out on your own what happens when government imposes a
tax on the following: (i) Perfectly Elastic Demand, (ii) Perfectly Inelastic Demand, (iii) Perfectly
Elastic Supply, and Perfectly Inelastic Supply.
Production quota is Production Quotas: A production quota puts an upper limit on how much of a good can be
the maximum produced. This lowers the quantity supplied to the market, thereby increasing the price level.
amount or quantity
of a good that can
This can be beneficial to producers of goods with inelastic demand, such as rice in Bangladesh.
be produced within With an inelastic PED and increasing price, farmers enjoy higher revenue.
a given period of
time.
Figure 5.7: Production Quota
Refer to figure 5.7. The entire gray-area is illegal. Production cannot exceed 40 million tonnes.
However, how do you implement this rule? There are farmers spread all over the country and it is
a very intensive and expensive activity to keep an eye on every single farmer. The government’s
best bet is to assume that farmers will follow the honor-code and not over-produce. However,
with the high price, farmers want to supply 100 million tonnes to the market.
Every single farmer will be trying to produce more than the legal limit, arguing that if only
5.4. GOVERNMENT INTERVENTIONS IN MARKETS 49
he produces more and enjoys extra profit, no one is harmed. Which is true. The problem is
that if everyone starts to think that way and everyone over-produces, the schemes fall apart.
There will be over-production (higher than the initial equilibrium quantity of 60 million tonnes)
and farmers are now worse off than they were. Yet another government scheme to help people
backfires.
Production Subsidies: A production subsidy lowers the cost of production and thereby in- Subsidies are
creases quantity supplied and lowers price. However, government payment to producers often payments made by
the government to
ends up being a substantial amount, there will be deadweight-loss in the market, and the pro- producers for each
duction level can be deemed as an inefficient. unit produced.
Refer to figure 5.8. Subsidy lowers marginal cost of producers, leading to quantity increasing
to 60 million tonnes and price falling to 30. This overproduction distorts the market and intro-
duces deadweight-loss. Government also has to pay a huge sum as subsidy to producers (euro
1.2 billion).
50 CHAPTER 5. EQUITY AND WELFARE
A price support is a Price Support: Price support schemes are only binding if they are set above the equilibrium
government- price (if the guaranteed price by the government is more than the market price). This lowers
guaranteed
minimum price for a
quantity demanded and increases quantity supplied, forcing the government to buy up all the
good. extra surplus production at the higher guaranteed price.
Refer to figure 5.9. Market price level is 130. However, the government guarantees a minimum
price of 135 to the farmers, meaning that if farmers cannot sell all their products at the market
for at least 135, government will buy up all the unsold products. What this does is increases
production from 4 million tonnes to 6 million tonnes and farmers are unwilling to sell them for
anything sell than 135. This drops the quantity demanded for 2 million tonnes.
As a result, the government has to buy 4 million tonnes of unwanted output from the farmers
and then pay even more money in storing these mountains of foods in the warehouse. But no
one wants these expensive produce. Eventually, the government has to spend even more money
to destroy these expensive, unwanted products.
About 49% of all food we produce globally is wasted. And schemes such as these play an
important part. Farmers’ Associations in the Euro zone are very strong and very politically
5.4. GOVERNMENT INTERVENTIONS IN MARKETS 51
connected. EU pays more than euro 200 billion annually12 in buying over-priced products from
farmers that no one wants, storing them in warehouses, and then destroying them when they
begin to spoil. But this is an example of politics in action, not economics.
12 EU countries have been known to spend more than 50% of its budget behind these wasteful price support
schemes.
Chapter 6
In this chapter, we turn our attention to producers. Namely, producers’ decisions about how
much to produce, and how to produce.1
As a consumer, you are able to make decisions on the go. When you are hungry, you go to a
restaurant of your choosing and order a plate of food. If that is enough, you pay and leave. If
not, you order a second plate. The only thing you had to plan for is make sure you have enough
money and time to consume two (or however many) plates of food.
However, consider the producer’s (in this case, the restaurateur’s) decision. The night before
you walked in and placed your order, the chef would have had to anticipate the customer-volume
for the next day and prepare the meals or at least have enough ingredients available. Before
that, a decision has had to have been made about what size of pots and pans and ovens to have
in the kitchen. Before that – the location of the restaurant, number of chairs and tables for the
customers, the type of cuisines to serve – all these decisions have been made months and maybe
even years before the restaurant even opened its doors to customers.
A producer is often not able to instantaneously make decisions as we consumers are. We will
soon see that that is because producers have to deal with both fixed factors and variables factors
of production. Before we discuss what we mean by fixed and variable, let us define two different
types of time-frames that producers face in decision making.
In the short-run, Short-run decisions are easily made and easily reversed. Long-run decisions, not so much.
quantity of at least For example, hiring day-laborers to work in your factory is a short-run decision. You may hire
one factor of
production is fixed.
him today, but not again tomorrow. Easily made and reversed. However, when you hand out a
In the long-run,
contract to an employee, that decision is not easily reversed. You have to continue paying him
quantities of all until his contract duration runs out. In the short-run, hiring workers is a changeable factor of
factors of production production, but hiring a factory manager is a fixed factor of production. In the long-run, when
can be varied. the manager’s contract expires, you can decided whether you want to renew the contract or get
rid of the manager. In the long-run, all factors of production are changeable.
In a nutshell, within a given period of time, if you are able to change the quantity of all your
factors of production, you are operating in the long-run. If not, and you find that at least one
of your factors of production is fixed, then you are operating in the short-run. In the short-run,
if a firm wants to increase its production, it will probably have to hire more workers. However,
in the long-run, the firm can decide between hiring more workers and buy a new machinery that
increases productivity.
1 Ideally, we would have spent sometime looking at consumers’ decision-making process as well, but we will
52
6.1. TECHNOLOGY AND COST 53
Refer to figure 6.1. As we hire more workers, output (total product) increases. However,
it does not increase at a constant rate. At lower levels of production, firms enjoy increasing
marginal returns. Each worker gives us more output that the previous worker. This is not to
say that one workers is necessarily better or more skilled than another. What happens is that
as we hire more workers, workers can specialize, which makes them more productive.
Adam Smith talked about this in the first pages of his seminal book, The Wealth
of a Nation.
He visited a pin factory and observed that the pin-making process can be
broken down into 18 distinct steps. Each worker, performing all these steps,
could produce 10 to 20 pins a day. However, when workers specialize and focus
on individual tasks, Smith observed in another factory, 10 workers were able to
produce 48,000 pins per day!
This is one of the most famous examples of ’specialization’ and ’division of
labor’ within the economics literature.
54 CHAPTER 6. OUTPUT, COST, AND COMPETITION
No let us take a look at figure 6.2. Both curves go up and then down – they have an inverted-U
shape. If you understand the rationale behind the shape of a TP curve, then understanding MP
becomes trivial. In the early stages of production, when a firm experiences increasing returns,
hiring of each additional worker (the marginal worker) gives more output than the previous worker
had (increasing MP). However, once the firm enters the diminishing return level of production,
each new worker gives lower output than the previous worker (decreasing MP). That explains
why the MP curve exhibits an inverted-U shape. Try to figure out, on your own, why the AP
If the marginal value curve is shaped similarly. It should not be very difficult.
is above the current
average, then the Relationship between Average and Marginal
new average will be
higher than the Think of a numeric example if the relationship between margin and average
current average, vice is not clear to you. At this stage in the course, you have sat for 2 out of the
versa. Or, if M > 3 quizzes that will be taken. Suppose, your average score in the first 2 quizzes
Aold , Anew > Aold is 10. Your score in the 3rd quiz is your marginal score. If you get more than
10 in the 3rd quiz (your marginal score is higher than your current average),
your new average will go up. If not, your average goes down.
This is why, initially, the TP curve is increasing at an increasing rate. Each new worker
allows further division of labor, which increases the overall productivity. Once the full benefits
of division of labor has been extracted, adding more workers lower productivity. Once again, this
does not mean that each new worker is less skilled than the previously hired workers. It’s just
that the number of workers can no longer work together productively, given the fixed components.
For example, each factory space will have an upper limit on how many workers can work there.
Squeezing in more workers will result in them getting in each others ways and impeding smooth
operation. Similarly, an equipment such as a hammer can only be used by one worker at a time.
Anyone else in need of the hammer has to stand around idly, unproductively, waiting for the
hammer to become free. This is why the latter stages of a TP curve is still increasing, but at a
decreasing rate. This phenomenon is known as diminishing marginal return.
Marginal cost curve is simply the ’rate of change’ of a TP curve. Therefore, MP curves
6.1. TECHNOLOGY AND COST 55
are inverted-U shaped - rising initially and then falling. Average productivity curve is similarly
inverted-U shaped, and the MP curve intersects the AP curve at AP’s maximum point.
because of the law of diminishing return. Average fixed cost (AFC) is total fixed cost per unit
of output. Average variable cost (AVC) is total variable cost per unit of output. Average
total cost (ATC) is total cost per unit of output.2
Figure 6.4 plots the AVC, AFC, ATC, and MC curves for a firm. It is easy to plot them,
once you have worked out the table beneath the graph. However, you should also intuitively
understand why the curves are shaped the way they are.
In addition, I also expect you all to understand what factors will lead to shifts of which
curves, even though we will not spend too long of our class time discussing them. For example,
better technology will allow us to produce more at lower cost. Therefore, ATC and AVC should
shift down, but AFC will remain constant. Rise in rent will shift AFC and ATC up, but not
2 The marginal cost curve will always intersect the average variable cost curve and the average total cost curve
at the minimum point. The cause behind this relationship is the same as when we discussed AP and MP.
6.1. TECHNOLOGY AND COST 57
AVC or MC. At this stage in the semester, you should be able to work these things out on your
own.
3 Don’t forget, the work is more than just clicking ’print’. You have to take instructions from the client, plug
his USB-device into your computer, open the document, wait for print to complete, verify everything is in order,
staple the document, and accept payment before you can move onto the next client.
4 Remember, you are one of the workers. So when you have a total of 3 workers in the store, you are actually
Suppose my market research tells me that the demand per day will be 2,500
pages per day. Should I use 1 printer or 2 printers? Look at the table. Using
1 printer, I can print out 2,500 pages at an average cost of 0.72 taka per page.
Using 2 printers, the average cost goes up to 0.96 taka per page. It is better for
me to use only 1 printer. What if my business expands and now, the demand is
3,500 pages per day? Once again, look at the table. We cannot produce 3,500
pages with only 1 printer. But by using 2 printers, we can complete the task
with an average cost of 1.03 taka per page. If we use 3 printers, the cost falls
to 0.97 taka per page. Therefore, we will use 3 printers.
It should be intuitively obvious, therefore, that the short-run average cost analysis that we
have done earlier in the chapter will not be appropriate for a long-run average cost analysis.
This will become clearer once we draw the different average cost curves on a diagram and pull
out the long-run average cost curve (LRAC) from them, which we have done in figure 6.6. I am
using the graph used in the textbook. Feel free to draw the graphs of the printer-shop example
Also, please be in your own time. It will be a good practice.
aware of the The decreasing part of LRAC curve exhibits economies of scale – as we produce more, our
difference between
drawing, sketching,
average cost goes down. The increasing part of LRAC curve exhibits diseconomies of scale
and plotting a – more production leads to a rise in average cost.5 If you do not know what they are, I have
graph. discussed them in class and the assigned textbook also explains what they are. However, you
may also use this as a good opportunity to use your understanding of this chapter to try and
figure out why LRAC may fall and why it may rise. Give it a go. Working out an answer on
your own is often more rewarding than than asking someone about it.
All sellers and buyers are well informed about prices (there is no asymetry of information)
It should be obvious why each of these is needed for competition in market to be perfect.
Many firms and many buyers mean that no one buyer or seller has market power. If a seller tries
to charge you too much (as is the case in monopolies), you can go to another seller who charges
a fare amount. If a buyer wants to pay too little (as is the case in monopsonies), no one sells
to him. Identical product, similarly, ensures that no one has any market power. The moment
a firm starts to sell a differentiated product, he gains market power. We cannot have that in
perfect competition. Similarly, if there were restrictions to entry of new firms, that would allow
existing firms from enjoying high profit from preventing competition from entering the market.
This once again would prevent perfect competition.6
The takeaway from this, and an important fact to remember, is that both buyers and sellers
A price taker is a are price-takers in a perfect competition. Price is fixed in the market through the interactions
buyer or a seller who of hundreds and thousands of buyers and sellers, with no single agent capable of influencing this.
cannot influence the
market price level,
The next important fact to remember is that in a perfect competition, Price = Marginal
and accepts the Revenue. This relationship should be obvious. A firm cannot influence the market price level.
price as is. Therefore, selling more does not mean price is falling. Therefore, whatever the price level in the
market is, is also the firm’s marginal revenue. Graphically, this is a horizontal line, indicating
that price remains constant.
Remember these two relationship. We will return to them over and over again.
We are going to find the profit-maximizing output level of a firm using an alternate method
that may not be intuitively obvious straightaway. But once we understand the relationship,
we will see that this method allows for much more versatile analyses to be conducted. We have
already done a similar analysis before. During our discussion on social benefits and costs, we saw
that by setting MSB=MSC, we could maximize social welfare. We called it marginal analysis.
We are going to just that – do a marginal analysis – but this with, with marginal revenue and
marginal cost.
In a nutshell, a firm maximizes profit when it produces a level of output which has the same
level of MR and MC. This is illustrated in figure 6.7. This should make sense if you think
about it a little. If we are to produce at a point where M R > M C, the cost of producing the
next unit is lower than the price at which we can sell it in the market. So, we should produce
more. Conversely, if we are producing at a point where M R < M C, we are incurring a higher
cost by producing goods than the price we are receiving in the market. Therefore, we should
produce less. Regardless of how much we are producing (and in whatever market structure we
find ourselves in), profit-maximizing goals will mean we converge to the point where MR=MC.
We can think of this as a type of an equilibrium (but not really). Recall, once again, how we
defined an equilibrium. An equilibrium was a point at which economic agents had no motivation
to move away from, unless something external changed. At MR=MC, we have that. Producing
more or less will mean a fall in profit. (Producing less would mean MR falls by a higher amount
than MC and producing more would mean MC cost rise by a higher amount than MR.) Therefore,
we settle at MR=MC.
But here is a very important thing to remember before we move onto the next section: profit
maximization does not necessarily imply that the firm is making a positive-profit. If you find
62 CHAPTER 6. OUTPUT, COST, AND COMPETITION
yourself with an unfavorable cost structure or market conditions, it may not be possible for you
to earn a positive profit. In that case, equating MR=MC will still maximize profit, but that
only means that you are minimizing your loss. This is the third important thing you should
remember.
It should be obvious at this juncture that a firm will only supply goods to the market if the
MR is greater or equal to AVC. And since the profit-maximizing condition is MR=MC, we now
have a new way of deriving a firm’s supply curve, as shown in figure 6.8. The horizontal part
represents the second scenario (AT C > AV C > price) where the firm temporarily shuts-down
and there is no supply to the market. In the diagram, that lasts until price rises to 17, which
6.3. END OF ECO101 63
is the lowest point of the average variable cost curve. At price 17, AVC=P=MR. The variable
cost of production is exactly equal to the price and the firm is indifferent between production.
Either scenario gives him the same outcome. Therefore, he may or may not produce. However,
once price exceeds 17, we see the familiar upward-sloping supply curve.
But now we have a second way of understanding why the supply curve slopes upward. Look
at the first panel of figure 6.8. As MR (price) increases, the firm’s profit-maximizing condition
(MR=MC) changes. As MR goes up, the firm produces more to mazimize its profit (recall the
marginal analysis). This then is the reason why a supply curve shifts up.8
8 If you want to find out why a demand curve shifts downward, you are in for a treat. It involves mapping a
person’s preference-structure onto a 2-dimension euclidean-space and then introducing a budget-constraint in the
analysis. It’s super interesting. However, you will need to enroll in ECO206 to learn that.
List of Figures
4.1 Elasticity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
64