Module I Information Technology Management DueonNov23pm
Module I Information Technology Management DueonNov23pm
Module I Information Technology Management DueonNov23pm
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Information Technology Management
Table of Contents
COURSE INFORMATION 3
MODULE I 4
OVERVIEW 5
PART I: INTRODUCTION TO INFORMATION SYSTEM
THINK AND RECALL ACTIVITY 7
INFORMATION SYSTEM 8
ACTIVITY ZONE 14
SYSTEM FOR COMPETITIVE ADVANTAGE 15
ACTIVITY ZONE 19
USING TECHNOLOGY TO ENGAGE IN E-COMMERCE 20
ACTIVITY ZONE 26
SYSTEM USERS AND DEVELOPMENT 27
ACTIVITY ZONE 33
PART I: INFORMATION RESOURCES
COMPUTING AND COMMUNICATION RESOURCES 34
ACTIVITY ZONE 43
DATABASE MANAGEMENT SYSTEM 44
ACTIVITY ZONE 52
SYSTEM DEVELOPMENT 53
ACTIVITY ZONE 63
INFORMATION IN ACTION 64
ACTIVITY ZONE 69
REFERENCES 70
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Information Technology Management
Course Information
Course Title : Information Technology Management
Course Description: This course is focused on the fundamental premise that
the major role of information technology is to provide
organization with strategic advantage by facilitating
problem solving, increasing productivity and quality,
improving customer service, and enabling process
reengineering. The students will learn the importance of
information technology in their daily lives and to use
information technology to solve business problem.
Course Credit: 5 units
Year Level: Third Year
Pre-Requisite: None
Semester Offered: First Semester
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Module 1
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WELCOME TO MODULE I
Information technology and management plays a very important role in many different
aspects of technologies in society. The primary focus of information technology
management is the value creation made possible by technology. This requires the
alignment of technology and business strategies. While the value creation for an
organization involves a network of relationships between internal and external
environments, technology plays an important role in improving the overall value chain of
an organization. However, this increase requires business and technology management
to work as a creative, synergistic, and collaborative team instead of a purely
mechanistic span of control. [Bird, M. (2010)]
The role of your course instructor is to guide you in the different learning activities to
ensure that your expected outputs are delivered as suggested by the date of
completion, hence achieving the module outcomes. He/she will give you timely
feedback of your outputs in the learning platform.
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Before we begin your journey in this module, let us assess what you
know about Information System.
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Every information system (IS) has people, processes, and information technology. In
fact, many Information System professionals add most of their value working with
people and processes. They manage the programmers but typically avoid programming
themselves. We can represent an information system as a triangle with people,
processes, and information technology (computers) on the three vertices. The three
parts of an information system are often referred to as the information systems
triangle.
The three part of the information system triangle must interact in concert to realize
business objectives.
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Hardware
Information systems hardware is the part of an information system you can touch – the
physical components of the technology. Computers, keyboards, disk drives, iPads, and
flash drives are all examples of information systems hardware.
Software
Data
You can think of data as a collection of facts. For example, your street address, the city
you live in, and your phone number are all pieces of data. Like software, data is also
intangible. By themselves, pieces of data are not really very useful. But aggregated,
indexed, and organized together into a database, data can become a powerful tool for
businesses. In fact, all of the definitions presented at the beginning of this chapter
focused on how information systems manage data. Organizations collect all kinds of
data and use it to make decisions. These decisions can then be analyzed as to their
effectiveness and the organization can be improved.
People
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From the front-line help-desk workers, to systems analysts, to programmers, all the way
up to the chief information officer (CIO), the people involved with information systems
are an essential element that must not be overlooked.
Process
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agencies could afford them, and they took a crew of specialized personnel and
specialized facilities to maintain. These devices served dozens to hundreds of users at
a time through a process called time-sharing. Typical functions included scientific
calculations and accounting, under the broader umbrella of “data processing.”
In the late 1960s, the Manufacturing Resources Planning (MRP) systems were
introduced. This software, running on a mainframe computer, gave companies the
ability to manage the manufacturing process, making it more efficient. From tracking
inventory to creating bills of materials to scheduling production, the MRP systems (and
later the MRP II systems) gave more businesses a reason to want to integrate
computing into their processes. IBM became the dominant mainframe company.
Nicknamed “Big Blue,” the company became synonymous with business
computing. Continued improvement in software and the availability of cheaper hardware
eventually brought mainframe computers (and their little sibling, the minicomputer) into
most large businesses.
In 1975, the first microcomputer was announced on the cover of Popular Mechanics: the
Altair 8800. Its immediate popularity sparked the imagination of entrepreneurs
everywhere, and there were quickly dozens of companies making these “personal
computers.” Though at first just a niche product for computer hobbyists, improvements
in usability and the availability of practical software led to growing sales. The most
prominent of these early personal computer makers was a little company known as
Apple Computer, headed by Steve Jobs and Steve Wozniak, with the hugely successful
“Apple II.” Not wanting to be left out of the revolution, in 1981 IBM (teaming with a little
company called Microsoft for their operating-system software) hurriedly released their
own version of the personal computer, simply called the “PC.” Businesses, who had
used IBM mainframes for years to run their businesses, finally had the permission they
needed to bring personal computers into their companies, and the IBM PC took off.
Because of the IBM PC’s open architecture, it was easy for other companies to copy, or
“clone” it. During the 1980s, many new computer companies sprang up, offering less
expensive versions of the PC. This drove prices down and spurred innovation. Microsoft
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developed its Windows operating system and made the PC even easier to use.
Common uses for the PC during this period included word processing, spreadsheets,
and databases. These early PCs were not connected to any sort of network; for the
most part they stood alone as islands of innovation within the larger organization.
Information systems are conceptual systems that enable management to control the
operation of the physical system of the firm. The physical system of the firm consists
of the tangible resources – materials, personnel, machines and money. A
conceptual system, on the other hand, consists of the information resources that are
used to represent the physical system.
The physical system of the firm is an open system, interacting with its environment by
means of physical resource flows. An information system is also an open system. A
closed system would not interact with customers or managers or anyone else, and is
not interest to developers and users of information system.
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MODULE 1: Activity 1
After the discussion, take this activity to assess how far you understand
the topic about the introduction to information system. Answer the
following questions:
1. Which do you think is the most important from the five components of Information
System in order for a business organization to succeed? Why?
2. What innovation do you think has the biggest impact in your life? Why?
3. What is the difference between physical system and conceptual system?
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The physical system of the firm is an open system in that interfaces with its
environment. A firm takes resources from its environment, transforms the resources into
products and services, and returns the transformed resources to its environment.
Below is a diagram that shows the flow of resources from the environment, through the
firm, and back to the environment. The flow of the physical resources is at the bottom
and the flow of the conceptual resources is at the top.
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The general system model of the firm makes it easy to see the importance of the
environment. The firm exists for the purpose of providing products and services that
meets the environmental need. The environment of one firm might be different from the
other firm. For example, the bank has different environment than does a sporting goods.
However, there are eight major types of elements that exist in the environment of all
firms. These eight elements exist in major large system called society.
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The firm is connected to its environmental elements through resource flows, including:
• Information flowing from customers;
• Materials flowing to customers;
• Money flowing to stockholders;
• Machinery flowing from suppliers;
• Personnel flowing from suppliers;
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Information management
Data and information are resources – conceptual resources that represent the physical
resource. A firm’s information resources consist of:
• Computer hardware
• Computer software
• Information specialists
• Users
• Facilities
• Databases
• Information
All of this activity, acquiring information, using it in the most effective way, and
discarding it at the proper time – is call information management.
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MODULE 1: Activity 2
Test II. Answer the following question. Each question is worth 10 points.
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Importance of ecommerce
From startups to small and medium-sized businesses right through to huge brands,
there are a large number of companies that can benefit from their own online store,
where they can sell their own products/services.
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Business-to-business (B2B)
These benefits contribute to the firm’s financial stability and enable it to better compete
in a business world that is employing more and more computer technology.
E-commerce constraints
• High costs
Business intelligence
Business Intelligence is all about utilizing your raw data for extracting the useful
business information that can result in making better business strategies. The detailed
analysis and report of various aspects like customer buying trends, Sales and Marketing
Trends, Cart Abandonment Reasons, Referral Sources can be achieved which is helpful
in business improvements leading from traffic to conversions. The Business Intelligence
tools are used for getting the explicit information about various store activities that will
result in improved decision making.
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An IOS is created through linkages with other firms so they can work together as a
coordinated unit. This allows them to achieve benefits that each could not achieve
alone. Inter organizational systems are fundamental to electronic commerce. Inter
organizational systems are the highways of electronic commerce and electronic data
interchange is the favorite method of traveling that highway.
IOS Benefits
The trading partners enter into an IOS venture with the expectation of realizing benefits
such as:
– Comparative Efficiency
– Internal efficiency
– Inter organizational efficiency
– Bargaining Power
Bargaining power is the ability of a firm to resolve disagreement with its supplier and
customers to its own advantage. It is derived from three basic areas:
– Unique product features
– Reduced search-related costs
– Increased switching costs
Vendor stock replenishment is a special type of IOS where the supplier can initiate
the replenishment process by electronically monitoring the firm’s inventory levels
EDI is essentially electronic forms that can be sent over networks. It involves
transmitting data in a machine readable, structured format, enabling the data to be
received without the need for re-keying. EDI is the dominant implementation of an
interorganizational information system.
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– More products and services are becoming available for digital delivery
– Consumers are overcoming their reluctance to purchase using the Web
– Higher communications speeds have made the delivery of digital products
practical
– Fear of information theft (such as credit card info), is being replaced with
greater confidence that sensitive information will be safeguarded
Digital Products: such as songs, albums, movies, computer programs and their
updates and services
Physical Products: Sales can be made over the Web, but shipping has to be
arranged. The growth of private mail/shipping companies has indirectly aided
retail e-Commerce.
A key difference between digital and physical products is that digital products can be
consumed as soon as they are downloaded
Virtual sales are those made by a firm that does not operate a physical
storefront.
Hybrid sales occur when firms have both a physical storefront and a Web site
where customers can purchase products
MODULE 1: Activity 3
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1. What do you call when data representing money is transmitted over a computer
network?
2. It is the ability of a firm to resolve disagreement with its supplier and customers to
its own advantage.
3. It is the dominant implementation of an interorganizational information system.
4. What does IOS stands for?
5. It is a business model that lets firms and individuals buy and sell things over the
internet.
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The first office automation applications were mostly designed for secretarial and
clerical personnel but soon spread to managerial and professional ranks. These
applications made possible a concept called the virtual office, where it is not necessary
that workers be physically located at the office. The virtual movement, triggered by
telecommuting and hoteling, became so popular that it was expanded to the concept of
a virtual organization. Firms evaluated the advantages and disadvantages of centralized
and decentralized information services (IS) organization, three future structures were
identified – the partner, platform and scalable models.
Office Automation
Office automation includes all of the formal and informal electronic systems primarily
concerned with the communication of information to and from persons inside and
outside the firm. Innovations in information technology have made it possible for many
firms to carry out activities without the constraint of physical location. The first office
automation was intended to support secretarial and clerical personnel. Examples are
word processing, email, fax, and electronic calendar. As managers and professionals
become computer literate they realize how they can use the application to solve the
problems. When implementing office automation, don’t but the equipment or the
software and then try to fit it into your business, instead, decide what you want to
automate in your business, then look for the system that can automate your work.
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When a firm commits to a virtual office strategy, it does so with the understanding that
there can be some negative impacts, such as:
Low morale
Fear of security risks
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End-user computing
End-user computing (EUC) is the development by users of all or part of their information
system. End-user is synonym with user; he or she uses the end product of a computer-
based system. End-user computing evolved because of four main influences
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• Low-cost hardware
• Prewritten software
Loss of Security
Loss of Control
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MODULE 1: Activity 4
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