Quarter III – ARTS

Media-Based Art in the

Philippines

Prepared by: Richard T. Elumbra

Key Understanding to be Developed
Content/Strategies/Processes in
Teaching Arts(Quarter III)
PRE- Activity

A. Hula-Hula
A. Famous lines from Movies/Advertisements

1. “Ang mundo ay isang malaking Quiapo.

Maraming snatcher, maaagawan ka. Lumaban
ka!”
2. “Baliw ang nagsasabing isinilang na ang
aking karibal. You’ll never make it! You’re
nothing but a second-rate, trying hard copycat!”
3. “Walang himala! Ang himala ay nasa puso
ng tao! Nasa puso nating lahat!”
4. "Akala mo lang wala... pero meron! Meron!
Meron!“
5. "I was never your partner. I'm just your wife."
(ANSWERS)
1. “Ang mundo ay isang malaking Quiapo.
Maraming snatcher, maaagawan ka. Lumaban
ka!” (carmi martin, No other Woman)
2. “Baliw ang nagsasabing isinilang na ang aking
karibal. You’ll never make it! You’re nothing but a
second-rate, trying hard copycat!” – Cherie Gil in
Bituing Walang Ningning (1985)
3. “Walang himala! Ang himala ay nasa puso ng
tao! Nasa puso nating lahat!”- Nora Aunor in Himala
(1982)
4. "Akala mo lang wala... pero meron! Meron!
Meron!“- Carlo Aquino, Bata, Bata...Paano Ka
Ginawa? (1998)
5. "I was never your partner. I'm just your wife." –
Sharon Cuneta in Madrasta
B. Name the following characters:
C. Who’s Who
INTRODUCTION:
The previous quarter provided an
overview of the phenomenal capabilities
and possibilities of the electronic or digital
media now available in today’s
technology-driven world. These have
enabled amazingly innovative art forms to
evolve far beyond traditional painting,
sculpture, and architecture. As quickly as
technology is able to develop new
devices, gadgets, and techniques,
modern artists and designers adapt them
to enhance their creative expression.
MEDIA-BASED ARTS AND DESIGN IN
THE PHILIPPINES

Photography
Film
Print Media
Digital Media
Product and Industrial Design
 PHOTOGRAPHY AS
COMMUNICATION
- being a modern art form,
photography is viewed as being more
than just beautiful
- it is considered one of the most
powerful means of communication
 - The photographic image is today’s
most important means of conveying
information and ideas, expressing emotions
and more…
 - photographs are vital tools in
communication fields such as
journalism, advertising, education and
even in courts of law
 - They have also been used to
eloquently speak out against social
and political issues
Noteworthy Philippine Photographers
GEORGE TAPPAN
-An award winning
travel photographer who
has won two pacific Asia
Tourism Association (PATA)
Gold Awards, An ASEAN
Tourism Association award
and first place in the 2011
National Geographic
Photo Contest. His highly
acclaimed work has been
published in five
photography books.
Into The Green Zone
Tappan’s 1st place winning image in the 2011 National
Geographic Photo Contest
Other Works:
Seaweeds Farmer
JOHN K. CHUA

- Advertising and commercial

photographer extraordinaire, John
is best known for his technical
excellence and mastery of
notoriously challenging photo
shoots – to the delight of clients
who envision the seemingly
impossible. With more than forty
years of experience under his belt,
John has moved with ease from
one genre of photography to
another, earning local and
international awards along the way.
Snake Island, Palawan
“Kapayapaan/Peace” Sampaloc Lake, San
Pablo City Laguna
Gulf of Davao
 ACTIVITY : PHOTOGRAPHY
Photography Group Project: “Images with a
Message”
1. For this project, your teacher would have asked you to bring to class any
available device for taking photographs (point-and-shoot camera, DSLR
camera, mobile phone, android phone, tablet).
2. You may choose among these themes:

a) people/personalities e) patience
b) love
f) Kindness
c) nature
g) and other theme, if they
d) our school wish

3. Move around your house on your own time, taking photographs according to
your assigned/chosen theme. Store the best one in you devices for group
evaluation.
4. Select at least 5 photograph that best captures the theme.
5. Upon submission, make sure to attach short description to each photo.
FILM
Another art form which has risen to
tremendous heights within the last
century is film or cinema. As its early
name “motion pictures” declared, film
brought yet another dimension into
play—that of moving images. The
possibilities of this medium created a
new art form that was to become a
powerful social and economic force, and
a legacy of the 20th century world.
 The Collaborative Art of
Filmmaking
Filmmaking, because of its
technical complexity, involves entire
teams of artists, writers, and production
experts, supported by technicians taking
charge of the cameras, lighting
equipment, sets, props, costumes, and the
like all under the supervision of a film
director.
Philippine Filmmakers
LINO BROCKA
His Works
MIKE DE LEON
ISHMAEL BERNAL
PEQUE GALLAGA
LAURICE GUILLEN
MARILOU DIAZ-ABAYA
MARYO J. DELOS REYES
BRILLANTE MENDOZA
FILM GENRES
A. Silent Movies e.g. Charlie Chaplin
B. Gangster Movie Genre
C. Horror/Fantasy Films
D. Animated Feature Films
E. Movie Musical
F. War/Disaster Films
G. Westerns or cowboy movies
H. Thrillers/Suspense
I. Historical/Biographical
J. Film Epics
K. Film Adaptation of Literary classics
L. Futuristic or science fiction
M. Special effects movies
N. Documentary films
O. Art films e.g. Indie or independent
P. And more
 ANIMATION
- In recent decade, a whole new career
opportunity has emerged for creative Filipinos
via the field of animation
- Filipino animators have been involved in the
creation of some of the best-loved and
technically challenging animated feature films
produced in the last few years.

-Among these are Toy Story, Up, The Incredibles,

Monster University, Cars, Finding Nemo, Planes,
Brave, Shrek, Kung Fu Panda and more.
- Such reco
The Philippine Animation Studio, Inc.
(PASI) was established in 1991 and
has since collaborated on numerous
animation projects and series with
foreign partners. Among these have
been Captain Flamingo, Producing
Parker, Groove High, and Space
Heroes Universe.
Samples:
Among the other exciting
milestones in the fast-
emerging Philippine
animation industry was the
creation in 2008 of Urduja,
an animated film
adaptation of the legend of
the warrior princess of
Pangasinan. Produced by
APT Entertainment,
Seventoon, and Imaginary
friends, Urduja is
recognized as the first
fully-animated Filipino
film, created by an all-
Filipino group of animators
using the traditional (hand-
drawn) animation process
with some 3D effects.
Released in 2008 was
Dayo: Sa Mundo ng
Elementalia, said to be the
country’s first all-digital full-
length animated feature
film. Produced by Cutting
Edge Productions, the film
presents Philippine
mythical creatures as
heartwarming characters in
a young boy’s adventure.
 Another breakthrough
was the first Filipino full
3D animated film, RPG
Metanoia, co-produced
by Ambient Media,
Thaumatrope Animation,
and Star Cinema in 2010.
 Activity : ANIMATION
Animation Project: A Stop-Action Cartoon”
1. You will make use of a mobile phone, tablet, or digital
camera to do this most simple and basic process for
creating what is known as “stop-action animation.”
2. You will think of an action that will be captured as a series
of still images lasting a total of 10 to 15 seconds. It can be
an action to be done by a human or a movement or an
object.
3. They will then carry out the action or movement, while
taking a still image of each progressive step in that action or
movement.
4. The still images will then be made to “move” using a digital
animation program (such as FlipaClip ). If the program
allows the inclusion of a music clip or sound effects, you
may opt to add this as well.
5. The finished stop-action cartoons will be saved and turned
over to the Arts teacher for checking.
PRINT MEDIA

Alongside the digital media forms

discussed above, there remains to more
conventional form known as print media.
Include here are large-scale publications
such as newspapers, magazines, journal,
books of all kinds, as well as smaller-scale
posters, brochures, flyers, menus, and the
like. Of course, all of these now have their
digital counterparts that may be accessed
and read on the internet.
ADVERTISING
One major field that still relies heavily on
print media is advertising. Despite the
soaring popularity and seemingly
limitless possibilities of online
advertising and social media, Philippine
artists are still called upon to create
advertisements that will be physically
printed. These appear in newspapers,
magazines, posters, brochures,
each with their specific target
readerships and markets, and highly-
specialized approaches for reaching
these target groups.
COMIC BOOKS
Another field of print media that
highlights the artistic gifts of Filipinos is
that of comic books, or komiks as they
are locally referred to. The popularity of
Philippine comics began in the 1920s
when Liwayway magazine started
featuring comic strips, such as Mga
Kabalbalan ni Kenkoy (The
Misadventures of Kenkoy) created by
Tony Velasquez went on to be
recognized as the “Father of Filipino
 Even decades before, however,
komiks creators had already
introduced characters, themes, and
story lines from Philippine folklore,
mythology, and history. With books
and libraries not yet readily accessible
to a majority of the Filipino public,
comics became a major form of
reading material around the country,
avidly read and shared by young and
old alike.
 ACTIVITY : COMIC STRIP

1. You will decide upon a subject matter and main

character for a simple 5-frame comic strip that they
will create
2. You will make sure to work on the different aspects of
producing the comic strip ; conceptualizing and
creating the “story board” for the comic strip frames,
writing the test or dialogue that will appear in each
frame, rendering the main characters and the
background details using an illustration program of
your choice.
Innovation in Product and Industrial
Design
Yet another breakthrough arena for
Filipino imagination, ingenuity, and
innovativeness in recent decades has been
that of design. Specifically, this
encompasses product and industrial design
as applied to furniture, lighting, and interior
accessories, as well as fashion from haute
couture to bridal ensembles to casual wear.
As a result, a number of Filipino designers
have risen to superstardom both locally and
internationally.
Innovation in Product and Industrial
Design
Yet another breakthrough arena for
Filipino imagination, ingenuity, and
innovativeness in recent decades has
been that of design. Specifically, this
encompasses product and industrial
design as applied to furniture, lighting, and
interior accessories, as well as fashion
from haute couture to bridal ensembles to
casual wear. As a result, a number of
Filipino designers have risen to
superstardom both locally and
Cebu-based KENNETH
COBONPUE is a multi-
awarded designer and the
creative director of HIVE, a
design and manufacturing
facility for designers of
interior accessories and
lighting. Cobonpue’s fresh
and exciting concepts and
excellent craftsmanship
have earned him the
acclaim and the patronage
of discerning clientele the
world over- including
prominent Hollywood
celebrities.
 MONIQUE LHUILLER

She first rose to prominence for her exquisite

wedding gowns. But she has since become one
of the darlings of the Hollywood celebrity set,
with several A-list stars having worn her couture
creations to gala events and award shows, as
well as to their own weddings
Lhuillier studied at the Fashion Institute of
Design & Merchandising in Los Angeles, and
now has her own retail boutiques in that city and
in New York. Her collections include bridal and
bridesmaids dresses, ready-to-wear, evening
gowns, linens, tableware, stationery, and home
fragrances.
She is a fashion
designer most
prominently
known for bridal
wear. She owns
a couture fashion
house based in
Los Angeles,
California, as
well as another
store on
Manhattan's
Upper East Side.
Josie
Natori, (born Josefina
Almeda Cruz) is a Filipino-
American fashion
designer and the CEO and
founder of The Natori
Company. Natori served as
a commissioner on
the White
House Conference on
Small Business. In March
2007 she was awarded
the Order of Lakandula, one
of the highest civilian
awards in the Philippines. In
April, 2007, Natori received
the "Peopling of America"
Award from the Statue of
Liberty - Ellis
Island Foundation.
RAJO LAUREL
Probably best known to
the general public as a
judge on the television
series Project Runway
Philippines
A much admired Filipino
fashion designer with a
number of national and
international awards to his
name
He trained at New York’s
Fashion Institute of
Technology and at Central
Saint Martin’s in London
LULU TAN GAN
Lulu Tan–Gan’s name has been
synonymous with beautifully crafted
knitwear fashion since 1985. Hailed
the ‘Queen of Knitwear,’ Lulu
continues her design evolution with
her extended hand–woven line,
“Indigenous Couture” merging the old-
world sophistication of Philippine
artisan craft with contemporary
design. The result is a mastery of
construction, current yet ingenious
lifestyle dressing, and a distinctive
feminine sensibility.
The first two decades of Lulu’s career
is marked by her iconic knitwear,
which redefined the versatility of knits
for the local fashion industry. Afavorite
of expatriates, tourists, and the jet–set
crowd, Lulu’s knits continue to receive
praise and accolades for its sleek
lines, custom-dyed threads, and fluid,
flattering forms.
A fine arts graduate, Lulu has always been driven to find
aesthetic design solutions for material challenges. In what
she considers the second phase of her career, she takes
on the challenge of integrating native fabrics such as piña
and silk into her knits collection.
Lulu’s clever play on fashion and function is evident in
these signature knit variations, which evolve the use of
indigenous fabrics as native costumes to become
fashionable, “wearable collectibles”. The indigenous piña’s
golden patina deepens over the years, creating modern
heirloom pieces that become even more beautiful with time.
Reaffirming her mastery of materials, the modern heirloom
collectibles are feats of color, construction, texture, and fall.
Lulu’s vision is to encourage the use of stylized indigenous
and traditional wear, and in so doing, promote distinctly
Filipino fabrics, traditional crafts, and design. The designer
draws inspiration from the rich textile and embroidery
traditions of the Philippines – from the geometric patterns of
traditional tribal woven cloths to the exquisite embroidery
and beadwork – and interprets these on her modern
silhouettes
DITA SANDICO-ONG
Another Philippine designer who
has been advocating the use of
local weaving techniques and
natural fibers is Dita Sandico-
ong. Known as the “Wrap
Artiste” of the Philippines for her
famous bold-colored wraps,
Sandico-Ong first experimented
with the local weave of Ilocos
Sur, known as Inabel, as well as
with pineapple fibers blended
with Irish linen, dubbed piñalino.
From there, she tried other local fibers,
particularly abaca which she was
introduced to by weaver and entrepreneur
Virgilio Apanti. Sandico-Ong has since
been working with a multipurpose
cooperative in Catanduanes, training
them in natural dye extraction and
advanced weaving techniques for abaca.
Today, her collection includes wraps or
panuelos, as well as boleros, jackets, and long
tunics of banana fiber and abaca. Her designs
are presented in fashion shows around the
world and are sold in high-end shops major
international cities.
 ACTIVITY: FURNITURE or
CLOTHING DESIGN

1. Assume that you will build a small shop. Your shop will feature
your original furniture or clothing designs.
2. In a piece of paper or using your Ipad, you will create your own
portfolio of furniture or clothing design. You are to showcase at
least 5 designs.
3. Submit your work to your Art teacher for checking.
Closure
Thank you !