Business Plan Workbook

About This Template

The purpose of this workbook is to provide examples of tables, charts, and financial statements
that can and should be customized.

Using This Template

In most cases, cells with white backgrounds and/or gray borders are for manual entry.

Gray and blue filled cells are calculated for you.

Pasting Tables and Charts into Word

Pasting tables from Excel to Word
Use Copy/Paste to copy a table from Excel to Word. This will typically paste the data as a
formatted and editable table in Word, though none of the formulas will be functional within
Word (and the table will not be linked to Excel). If you don't want the table to be editable in
Word, you can "Paste as a Picture" using Paste Special or by choosing the "Picture" option when
you right-click in the document to paste the table.

Pasting charts from Excel to Word

When you paste a chart object into your business plan, make sure to "Paste as a Picture"
because pasting the chart as an embedded object means that the entire spreadsheet becomes
embedded in your Word document (even though what you see is only the chart).

Additional Resources
Each worksheet includes a resources section with helpful templates, links and references.
Highlight Charts

Highlights
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Year 1 Year 2 Year 3
Sales Costs Net Profit

X-Axis Label Sales Costs Net Profit

Year 1 $100,000 $75,000 $25,000
Year 2 $200,000 $145,000 $55,000
Year 3 $300,000 $175,000 $125,000

Startup Requirements
Expenses 117,000
Assets 100,000
Surplus (17,000)
Start-up Requirements

Start-up Expenses
Fixed Costs
Legal and Permits $5,000
Stationery and Supplies $3,000
Insurance $10,000
Rent $2,000
Office Equipment $5,000
Website Development $5,000
Print Advertisements $10,000
Brochures $5,000
Total Fixed Costs $45,000
Average Monthly Costs
Rent $2,000
Utilities $5,000
Salaries / Wages $5,000
Total Average Monthly Costs $12,000
x Number of Months: 6
Total Monthly Costs $72,000
Total Startup Expenses $117,000

Start-up Assets
Owner Funding
Owner 1 Cash $50,000
Owner 2 Cash $50,000
Other
Total Owner Funding $100,000
Loans
Bank Loan 1 $0
Bank Loan 2 $0
Other
Total Loans $0
Other
Grant 1 $0
Grant 2 $0
Other
Total Other Funding $0
Total Start-up Assets $100,000
12-Month Sales Forecast

Product Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Product 1 10,000 10,000 10,000 10,000 10,000 8,000 8,000 8,000 9,000 10,000 10,000 10,000
Product 2 18,000 18,000 18,000 18,000 18,000 18,000 20,000 20,000 20,000 25,000 25,000 25,000
Product 3 10,000 10,000 10,000 10,000 10,000 10,000 15,000 15,000 15,000 20,000 20,000 20,000
Product 4 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 3,000 3,000 3,000 3,000
Total 40,000 40,000 40,000 40,000 40,000 38,000 45,000 45,000 47,000 58,000 58,000 58,000

12-Month Sales Forecast

70,000
60,000
50,000
40,000 Product 4
30,000 Product 3
Product 2
20,000 Product 1
10,000
0
1 2 3 4 5 6 7 8 9 10 11 12
nth nth nth nth nth nth nth nth nth th th th
o o o o o o o o o on on on
M M M M M M M M M M M M
5-Year Sales Forecast

5-Year Sales Forecast

$700,000
$600,000
$500,000
Product 4
$400,000 Product 3
$300,000 Product 2
Product 1
$200,000
$100,000
$0
1 2 3 4 5

Number of Sales Year 1 Year 2 Year 3 Year 4 Year 5

Product 1 326 360 400 360 400
Product 2 194 229 253 229 253
Product 3 140 168 187 168 187
Product 4 48 61 74 61 74
Total 708 818 914 818 914

Unit Price Year 1 Year 2 Year 3 Year 4 Year 5

Product 1 $379 $417 $399 $417 $399
Product 2 $824 $828 $825 $828 $825
Product 3 $1,145 $1,185 $1,202 $1,185 $1,202
Product 4 $675 $677 $713 $677 $713
Total $3,023 $3,107 $3,139 $3,107 $3,139

Unit Cost of Sales Year 1 Year 2 Year 3 Year 4 Year 5

Product 1 $235 $230 $195 $230 $195
Product 2 $432 $403 $389 $403 $389
Product 3 $519 $492 $465 $492 $465
Product 4 $301 $273 $288 $273 $288
Total $1,487 $1,398 $1,337 $1,398 $1,337

Total Sales Year 1 Year 2 Year 3 Year 4 Year 5

Product 1 $123,554 $150,120 $159,600 $150,120 $159,600
Product 2 $159,856 $189,612 $208,725 $189,612 $208,725
Product 3 $160,300 $199,080 $224,774 $199,080 $224,774
Product 4 $32,400 $41,297 $52,762 $41,297 $52,762
Total $476,110 $580,109 $645,861 $580,109 $645,861

Total Costs Year 1 Year 2 Year 3 Year 4 Year 5

Product 1 $76,610 $82,800 $78,000 $82,800 $78,000
Product 2 $83,808 $92,287 $98,417 $92,287 $98,417
Product 3 $72,660 $82,656 $86,955 $82,656 $86,955
Product 4 $14,448 $16,653 $21,312 $16,653 $21,312
Total $247,526 $274,396 $284,684 $274,396 $284,684

TOTAL NET SALES Year 1 Year 2 Year 3 Year 4 Year 5

Product 1 $46,944 $67,320 $81,600 $67,320 $81,600
Product 2 $76,048 $97,325 $110,308 $97,325 $110,308
Product 3 $87,640 $116,424 $137,819 $116,424 $137,819
Product 4 $17,952 $24,644 $31,450 $24,644 $31,450
Total $228,584 $305,713 $361,177 $305,713 $361,177
1-Year Monthly Sales Forecast - 2 Products

First Month: 1/16/2016

Year 1
Units Sold Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Total Units Sold
Product/Service A 500 525 550 575 550 525 525 550 575 600 650 650 6775
Product/Service B 1500 1000 1000 1250 1250 1500 1500 1750 2000 2500 3000 3000 21250

Unit Price Avg Unit Price

Product/Service A $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99
Product/Service B $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99

Sales Growth Rate Avg Growth Rate

Product/Service A 0% 5% 5% 5% -4% -5% 0% 5% 5% 4% 8% 0% 2%
Product/Service B 0% -33% 0% 25% 0% 20% 0% 17% 14% 25% 20% 0% 8%

Revenue Total Revenue

Product/Service A $9,995 $10,495 $10,995 $11,494 $10,995 $10,495 $10,495 $10,995 $11,494 $11,994 $12,994 $12,994 $135,432
Product/Service B $22,485 $14,990 $14,990 $18,738 $18,738 $22,485 $22,485 $26,233 $29,980 $37,475 $44,970 $44,970 $318,538
Total Revenue $32,480 $25,485 $25,985 $30,232 $29,732 $32,980 $32,980 $37,227 $41,474 $49,469 $57,964 $57,964 $453,970

Unit COGS Avg COGS

Product/Service A $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.00 $4.00 $4.00 $4.38
Product/Service B $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10

Margin Per Unit Avg Margin

Product/Service A $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.99 $15.99 $15.99 $15.62
Product/Service B $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89

Gross Profit Total

Product/Service A $7,745 $8,132 $8,520 $8,907 $8,520 $8,132 $8,132 $8,520 $8,907 $9,594 $10,394 $10,394 $105,895
Product/Service B $17,835 $11,890 $11,890 $14,863 $14,863 $17,835 $17,835 $20,808 $23,780 $29,725 $35,670 $35,670 $252,663
Total Gross Profit $25,580 $20,022 $20,410 $23,769 $23,382 $25,967 $25,967 $29,327 $32,687 $39,319 $46,064 $46,064 $358,557
1-Year Monthly Sales Forecast - 3 Products

First Month: 1/16/2016

Year 1
Units Sold Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Total Units Sold
Product/Service A 500 525 550 575 550 525 525 550 575 600 650 650 6775
Product/Service B 1500 1000 1000 1250 1250 1500 1500 1750 2000 2500 3000 3000 21250
Product/Service C 150 200 250 300 350 400 400 350 350 300 300 300 3650

Unit Price Avg Unit Price

Product/Service A $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99 $19.99
Product/Service B $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99
Product/Service C $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99 $49.99

Sales Growth Rate Avg Growth Rate

Product/Service A 0% 5% 5% 5% -4% -5% 0% 5% 5% 4% 8% 0% 2%
Product/Service B 0% -33% 0% 25% 0% 20% 0% 17% 14% 25% 20% 0% 8%
Product/Service C 0% 33% 25% 20% 17% 14% 0% -13% 0% -14% 0% 0% 7%

Revenue Total Revenue

Product/Service A $9,995 $10,495 $10,995 $11,494 $10,995 $10,495 $10,495 $10,995 $11,494 $11,994 $12,994 $12,994 $135,432
Product/Service B $22,485 $14,990 $14,990 $18,738 $18,738 $22,485 $22,485 $26,233 $29,980 $37,475 $44,970 $44,970 $318,538
Product/Service C $7,499 $9,998 $12,498 $14,997 $17,497 $19,996 $19,996 $17,497 $17,497 $14,997 $14,997 $14,997 $182,464
Total Revenue $39,979 $35,483 $38,482 $45,229 $47,229 $52,976 $52,976 $54,724 $58,971 $64,466 $72,961 $72,961 $636,433

Unit COGS Avg COGS

Product/Service A $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.00 $4.00 $4.00 $4.38
Product/Service B $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10
Product/Service C $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55 $1.55

Margin Per Unit Avg Margin

Product/Service A $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.49 $15.99 $15.99 $15.99 $15.62
Product/Service B $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89 $11.89
Product/Service C $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44 $48.44

Gross Profit Total

Product/Service A $7,745 $8,132 $8,520 $8,907 $8,520 $8,132 $8,132 $8,520 $8,907 $9,594 $10,394 $10,394 $105,895
Product/Service B $17,835 $11,890 $11,890 $14,863 $14,863 $17,835 $17,835 $20,808 $23,780 $29,725 $35,670 $35,670 $252,663
Product/Service C $7,266 $9,688 $12,110 $14,532 $16,954 $19,376 $19,376 $16,954 $16,954 $14,532 $14,532 $14,532 $176,806
Total Gross Profit $32,846 $29,710 $32,520 $38,301 $40,336 $45,343 $45,343 $46,281 $49,641 $53,851 $60,596 $60,596 $535,363
3-Year Sales Forecast

Year 1 Year 2 Year 3 Yr 2 vs Yr 1 Yr 3 vs Yr 2

Total Units Sold % Change
Product/Service A 6775 7500 8850 11% 18%
Product/Service B 21250 27250 33750 28% 24%
Product/Service C 3650 4375 5500 20% 26%

Avg Unit Price Difference

Product/Service A $19.99 $19.99 $19.99 $0.00 $0.00
Product/Service B $14.99 $14.99 $14.99 $0.00 $0.00
Product/Service C $49.99 $54.99 $59.99 $5.00 $5.00

Avg Sales Growth Rate Difference

Product/Service A 2% 1% 2% -1% 1%
Product/Service B 8% 6% 4% -2% -2%
Product/Service C 8% 2% 3% -6% 1%

Total Revenue Difference

Product/Service A $135,432 $149,925 $176,912 $14,493 $26,987
Product/Service B $318,538 $408,478 $505,913 $89,940 $97,435
Product/Service C $182,464 $240,581 $329,945 $58,117 $89,364
Total Revenue $636,434 $798,984 $1,012,770 $162,550 $213,786

Avg Unit COGS Difference

Product/Service A $4.38 $4.08 $3.75 ($0.30) ($0.33)
Product/Service B $3.10 $3.05 $3.01 ($0.05) ($0.04)
Product/Service C $1.55 $1.51 $1.36 ($0.04) ($0.15)

Avg Margin Per Unit Difference

Product/Service A $15.62 $15.91 $16.24 $0.29 $0.33
Product/Service B $11.89 $11.94 $11.98 $0.05 $0.04
Product/Service C $48.44 $53.48 $58.63 $5.04 $5.15

Total Gross Profit Difference

Product/Service A $105,895 $119,431 $143,868 $13,536 $24,437
Product/Service B $252,663 $326,003 $405,188 $73,340 $79,185
Product/Service C $176,806 $234,025 $322,613 $57,219 $88,588
Total Gross Profit $535,364 $679,459 $871,669 $144,095 $192,210
3-Year Profit and Loss

INCOME 2012 % of OI 2013 % of OI 2014 % of OI

Operating Income
Category 1 - - -
Category 2 - - -
Category 3 - - -
Category 4 - - -
Total Operating Income (OI) $0 - $0 - $0 -
Non-Operating Income
Interest Income
Rental Income
Gifts Received
Donations
Total Non-Operating Income $0 $0 $0
Total INCOME $0 - $0 - $0 -
EXPENSES
Operating Expenses
Accounting and Legal - - -
Advertising - - -
Depreciation - - -
Dues and Subscriptions - - -
Insurance - - -
Interest Expense - - -
Maintenance and Repairs - - -
Office Supplies - - -
Payroll Expenses - - -
Postage - - -
Rent - - -
Research and Development - - -
Salaries and Wages - - -
Taxes and Licenses - - -
Telephone - - -
Travel - - -
Utilities - - -
Web Hosting and Domains - - -
Total Operating Expenses $0 - $0 - $0 -
Non-Recurring Expenses
Furniture, Equipment & Software - - -
Gifts Given - - -
Total Non-Recurring Expenses $0 - $0 - $0 -
Total EXPENSES $0 - $0 - $0 -
Net Income Before Taxes $0 $0 $0
Income Tax Expense
NET INCOME $0 $0 $0
Owner Distributions / Dividends
Adjustment to Retained Earnings $0 $0 $0
Break-Even Analysis

Selling Price (per unit) $12.00

FIXED COSTS
Advertising $1,000.00
Accounting
Insurance
Manufacturing
Payroll
Rent
Supplies
Taxes
Utilities
Other (specify)
Total Fixed Costs $1,000.00

VARIABLE COSTS Per Unit

Variable Costs based on dollar amount per unit
Cost of Goods Sold $1.00
Direct Labor
Overhead
Other (specify)
Total $1.00

Variable Costs based on percentage per unit

Commissions 7.50%
Other (specify)
Total 0

Total Variable Cost per Unit $1.90

Contribution Margin per Unit $10.10
Contribution Margin Ratio 84.17%

Break-Even Point
Break-Even Units 100 units
Break-Even Sales $1,188.12