MSP Pottery Business Plan

MSP Pottery Business Plan
Introduction
Pottery dates back to the Indus Valley Civilization, the Vedic era, and the Mughal period.
Pottery is well-known in most Asian countries and is steadily expanding across the world.
Handmade ceramics in various colours, such as bowls, utensils, and vessels, are in high
demand. India's pottery has developed into beautiful ceramic art over the years. The sector
hires a substantial number of workers from both rural and urban areas. India exports pottery
to more than 140 countries. India exported pottery worth $9.97 million in the 2019-20 fiscal
year. In India, capital investment in the pottery industry is poor. Artisans can work at any
time of year and make crafts in their spare time. The sector receives income from both
domestic and foreign markets. Since the pottery is mass-produced, the artisans are free to
work full-time. Working at home helps women to contribute actively to the family income.
They are able to balance their household duties and use them effectively. This sector is
categorized as a small-scale or household industry, and it is even referred to as a women's
trade. It has assisted young entrepreneurs in their attempts to raise themselves out of poverty.
Characters of Pottery Industry
 Industry of Pottery is a highly decentralized.

 Nature is less complex.
 The Labor Requirement Is Low, As Is the Capital Requirement.
 The raw materials are easily available in the local market.
 The majority of entrepreneurs are self-employed artisans.
 For the development of pottery, simple technologies are used.
 Processing pottery takes a lot less labour than it does in industry.
 The majority of pottery production is non-polluting and environmentally friendly.
The Indian government has been a strong supporter of small businesses, launching a number
of initiatives and policies to safeguard their financial and social interests. These programs
support businesses from all walks of life. Ambedkar hasthashilp Vikas Yojana, Study &
Growth, Mega Cluster Initiative, and others are some of the proposals under the National
Handicrafts Development Program. Under the Atma Nirbhar Bharat Scheme, MSMEs will
get free collateral loans.
Overview of the Project
The proposed project would provide a source of income for women in rural Gujarat. It plans
to open a pottery business and generate revenue through professional growth, work
opportunities, and access to local and foreign markets. The project would result in the
creation of a research, manufacturing, and training facility for pottery artisans, as well as the
trial production of products using cutting-edge technology. A well-equipped commercial
Centre will also be able to find future domestic and overseas markets. This will be a
demonstration project, with the possibility of expanding the activity to include broader
educational, training, and product scopes in the future.
Target Market
Many consumer purchase cheaper pottery items that are mass produced. But there are some
who appreciate the time and precision put into the work and are willing to pay more for it.The
market target will be the city café and restaurants, streets side stalls, malls, and on a long-
term perspective the Indian Railways Food Delivery Services.
Steps in starting the Business
1. Efficient business plan – A transparent strategic plan is essential to a budding

entrepreneur's progress. It will assist you in defining the details of your company and
uncovering certain previously undisclosed information. It will assist you in analyzing
the demand and the company's strategies. Before beginning a new pottery firm, a few
important issues are considered, such as the business's continuing and start-up
expenses, the target customer, the company's name, location, and so on.
2. Licenses and permits are required in a few states before beginning a pottery
company, and failure to procure one will result in hefty fines and legal action.
Entrepreneurs should contact the relevant authority directly for more information on
the licenses needed to start a pottery company in India. Businesses who operate from
a physical location will be needed to obtain a certificate of occupancy (CO), which
verifies that the applicable building standards, zoning legislation, and government
rules and regulations have been met.
3. Life insurance – Business insurance, including certificates and licenses, must shield
the corporation against unexpected incidents. This insurance safeguards the
company's financial well-being in the case of an insured loss. Workman compensation
fund, general liability insurance, and various forms of insurance are available for
small companies.
4. Location for the venture –If you are on a tight budget, you may want to start the
company from your house, or you can rent a workspace for your day-to-day
operations in the pottery business in India. However, if you plan to open a public
studio, you can incur a variety of additional costs, such as insurance, power, and
leasing.
5. Picking up required equipment and supplies – Once you've decided your
workspace, you'll need clay, hand tools, colorants, wheels, mud, shelves, work tables,
kilns, pug mills, and other items to get started with your pottery company in India.
6. Pottery making method – Artisans are able to produce potteries in a variety of ways.
Some prefer to produce it by hand, while others prefer to use computers, kilns, or
other devices to transform it to a ceramic shape, which is then decorated for final sale.
7. The final product is sold – Last but not least, you'll need to figure out how to sell
your finished pottery. You can market your goods in a variety of ways: you can list
them with crockery stores, gift shops, and arrange to sell them online through
different websites, or you can create your own website and be your own boss.
Financial Plan Initial Expense
Initial Requirements Amount

Promotional Activity 10,000
Social Media, local
Advertizing
Rent of Warehouse (p.m) 8,000
Table (5*500) 2,500
Chair (15*250) 3,750
Telephone (1* 3000) 3,000
Computer (1* 10000) 10,000
Electricity Bill 1,500
Worker (30/pc * 3600) 1,08,000
Website Self-Made
Total 1,46,750
Financial Plan Sales Forecasting

ITEMS UNITS PRICE TOTAL COST
Pots 700 30 21,000
Vessels 400 80 32,000
Decorative Jugs 300 80 24,000
Crockery 2000
Utensils: (500) 15 7,500
Plates (500) 15 7,500
Cups (1000) 20 20,000
Bowls
Home Decor 200 120 24,000
Total 3600 360 1,36,000
Initial First Month Profit /Loss
 Sales Forecasting = Rs. 1,36,000

 Initial Expense = Rs. 1,46,750
 Thus, there is a loss of Rs 10,750 for the first months

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MSP Pottery Business Plan

Characters of Pottery Industry

 Industry of Pottery is a highly decentralized.

Overview of the Project

1. Efficient business plan – A transparent strategic plan is essential to a budding

Financial Plan Initial Expense

Initial Requirements Amount

Financial Plan Sales Forecasting

Initial First Month Profit /Loss

 Sales Forecasting = Rs. 1,36,000

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