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    Marketing Management Abstract

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    Shretha lakshmi r
    Marketing strategy is a vital step that helps producers make their products available to consumers. It contains elements like value proposition and key messages to target customers. Strategic market planning refers to long-term planning covering 5 years or more for a corporation. It yields a marketing framework and is a deliberate process to achieve growth and profit goals. This project analyzes marketing strategies over multiple chapters, beginning with introductions and concepts, then research methodology, literature review, data presentation, and conclusions.

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    Marketing Management Abstract

    Uploaded by

    Shretha lakshmi r
    3K views1 page
    Marketing strategy is a vital step that helps producers make their products available to consumers. It contains elements like value proposition and key messages to target customers. Strategic market planning refers to long-term planning covering 5 years or more for a corporation. It yields a marketing framework and is a deliberate process to achieve growth and profit goals. This project analyzes marketing strategies over multiple chapters, beginning with introductions and concepts, then research methodology, literature review, data presentation, and conclusions.

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    Marketing strategy is a vital step that helps producers make their products available to consumers. It contains elements like value proposition and key messages to target customers. Strategic market planning refers to long-term planning covering 5 years or more for a corporation. It yields a marketing framework and is a deliberate process to achieve growth and profit goals. This project analyzes marketing strategies over multiple chapters, beginning with introductions and concepts, then research methodology, literature review, data presentation, and conclusions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views1 page

    Marketing Management Abstract

    Uploaded by

    Shretha lakshmi r
    Marketing strategy is a vital step that helps producers make their products available to consumers. It contains elements like value proposition and key messages to target customers. Strategic market planning refers to long-term planning covering 5 years or more for a corporation. It yields a marketing framework and is a deliberate process to achieve growth and profit goals. This project analyzes marketing strategies over multiple chapters, beginning with introductions and concepts, then research methodology, literature review, data presentation, and conclusions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MARKETING MANAGEMENT

    Abstract

    Marketing strategy is one of an important step in the system of marketing. Marketing is


    equally important as designing a product. All the products designed and goods produced will
    reach consumers only by marketing. Hence marketing plays a vital process which helps the
    producers to make the products reachable to the consumers. Now days there are many brand new
    products, few attained the target level and few products company didn’t reach the target and
    attain the goal. This situation is because of lack of proper marketing strategy.

    Marketing strategy of a company contains the company’s value proposition, key


    marketing messages, information on the target customer and other high-level elements. Strategic
    market planning essentially refers to planning that is conceptually and functionally long-term,
    typically covering a period of 5 years or more for the entire corporation. Strategic market
    planning is a process yielding marketing strategic that is framework for marketing plan. The aim
    of framing marketing strategy is to adapt, adjust or reshape on an ongoing business to
    accomplish the target growth and profit objectives. Planning is a deliberate and conscious
    process which paves the way to attain the targeted goal. Marketing is an important and
    complicated system which needs well established methods and strategy to be followed in the
    system. These strategies are helpful in avoiding future uncertainties; it helps in managing and
    fulfilling the objectives of a marketing management system; framing strategies will makes
    coordination and communications more efficient in the company.

    This project is dealt with detail analysis on marketing strategies. This project format will
    be chaptered. The first chapter deals with the introduction, which explains the definition of
    marketing strategy and an overview of concepts related to marketing strategy. The second
    chapter covers the research methodology which deals with information related to scope of the
    study; objective of the study and the hypothesis of the study. The 3rd chapter deals with literature
    review. The 4th chapter which is dealt with presentation of data collected in a proper format using
    proper research tool. And the last chapter is the conclusion, in this part the solution of the
    research question will be concluded and the final answer of hypothesis will be concluded. And
    this part also explains the observation of the study based on the hypothesis.

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