Bsba Module Format 2021

GINGOOG CITY COLLEGES,
INC.
Brgy. 24-A, Paz Village, Gingoog City
Misamis Oriental 9014
BUSINESS ADMINISTRATION DEPARTMENT

G Elect 2: Philippine Popular Culture and Arts
Semester of A.Y. 2020-2021
INTRODUCTION
This subject locates popular culture as a historico-spatial condition and phenomenon of

Philippine modernity. The subject will we investigate how the term popular culture is
operationalized, circulated, re-produced, consumed and instrumentalized by the recurring social
order. We will also consider popular culture as a body of knowledge that informs us of the national
life’s sphere of social activities and lived experience economy.
RATIONALE
The three-unit subject provides the students with critical perspectives in understanding and
way of knowing popular culture in the Philippines. The course gives emphasis on popular culture
through the study of Cultural Studies with a strong focus on culture industry. The course provides
multi-disciplinal attention on how art can be explored in popular culture and vice versa. This
will take place by having an introductory survey on aesthetics, critical theory and art criticism. This
subject will provide students with the necessary tools of analysis on exploring the diverse
forms of arts by utilizing the everyday contexts of power, mode of production, representations and
subjectivity as critical tropes. Pop Culture will be fleshed out through mixed media culture
such as visual culture, geography, cinema, music/ sound, popular prints and publications,
radio and television, fashion, ads, cyberspace, experience economy etc. and look at how
these cultural products intimate the contemporary social relations and life—specifically, the
affect. Feelings and senses, corporeality, performances, space and place, technology, globalization
and identities.
INTENDED LEARNING OUTCOMES
A. To understand and develop concepts on Popular Culture;

B. To express students’ thoughts/opinions regarding the Popular Culture; and
C. To write a composition regarding on the topic discussion.
ACTIVITY
Activity 1: Do it with Your Selfie

Instruction: Create at least two (2) or three (3) selfies that shows Philippine Culture within your
community/home in your own perspectives or ideas and write each picture’s caption.
DISCUSSION
LESSON 1: WHAT IS CULTURE?
MODULE | GCC – Business Administration

We can begin to answer the question “What is popular culture?” by defining the word
“culture.” Building out of the work of cultural theorist Raymond Williams, we can define culture as
"a particular way of life" (90). A “way of life” includes a lot of things, including traditions, values
and beliefs, behaviors, everyday activities, rituals, norms and rules, objects, and much more. The
group of people can occur within a lot of different capacities. Often, people associate culture most
prominently with national groups or racial/ethnic groups. So, for instance, people will refer to
American culture, Japanese culture, Irish culture, African-American culture, Native American
cultures, and so on. Yet, the term can apply to all kinds of groups based on all kinds of identities.
We can, for instance, discuss cultures based on gender and sexuality, including male culture, female
culture, gay culture, and so on. We can also discuss cultures based on age. For example, we might
study children's culture, teenage culture, or senior culture. Similarly, we could look by generation at
Baby Boomer culture, Generation X culture, and Millennial culture. We can also apply the concept
to additional forms of identities, including deaf culture, working-class culture, Muslim culture, etc.
People who study organizations have suggested that organizations have cultures. So, we can look at
Starbucks culture, McDonald's culture, and Microsoft culture, among other companies and
organizations. Along similar lines, we can look at culture by profession to examine the culture of
doctors, the culture of waste management workers, the culture of police officers, and so on.
Additionally, the concept can be applied based on tastes and interests, meaning we could examine
and take part in cultures such as hip-hop culture, Star Wars culture, and hockey culture.
To understand, then, what “popular culture” means, it’s useful to go back to the mid-1800s,
when British literary scholar Matthew Arnold took up the study of “culture.” In his 1869 book
Culture and Anarchy, Arnold defined culture as "the best that has been thought and said in the
world". Arnold argued that culture as he defined it was in danger of succumbing to anarchy as
working-class men gained political rights and opportunities, because working-class men would
advance their own practices, which Arnold judged as not meeting the caliber of the upper-class
practices he considered culture. From this perspective, scholars would study what is now called
popular culture so that they could combat its influence in society and keep society from the anarchy
Arnold prophesied. This is generally considered the beginning of the study of popular culture,
though popular culture researchers today have a decidedly different attitude toward the subject
matter. While critical of many elements of popular culture, contemporary popular culture
researchers see positive value in it as well, and they recognize Arnold's perspective as an elitist one.
Lesson 2: Popular culture and high culture
Matthew Arnold’s definition of culture corresponds with more contemporary definitions of

what is called “high culture.” High culture consists of the texts and practices considered elite or of
the highest class. Such activities as opera, classical music, ballet, works of art that hang in art
museums, and so on are categorized as high culture. So, too, are the pieces of literature called the
greats or the classics, such as the works of William Shakespeare, Charles Dickens, and Aristotle.
These works are often referred to as "the canon" of great literature, and historically educators, along
the same lines as Matthew Arnold's view of culture, have assumed that these are the works with
which any well-educated and "cultured" individual should be familiar. High culture is set in
opposition to low culture, and low culture is generally thought to be the equivalent of popular
culture. Popular culture consists, then, of the cultural texts and practices of the working classes as
well as texts and practices produced and consumed on a mass scale, such as rock music, Hollywood
films, graffiti, and works by the likes of Stephen King and J.K. Rowling. In this way, popular
culture corresponds to a large degree with mass culture, which consists of the mass-produced, mass-
marketed products so many of us use.

EXERCISE
Activity 2: You Got Me, I Got You!

INDIVIDUAL TASK: Answer the following questions. Elaborate your answer by giving example/s.
What is the concept/s of Popular Culture? How does it affect the traditional culture?
ASSESSMENT
Activity 3: Create Me!

DIRECTIONS: Compare and contrast the Culture of the Philippines before and after colonization
using Venn Diagram. Put a different of every spaces on it. You will send your answer thru our
Google classroom/FB messenger (Private Messsage) or to my email: [email protected]
RUBRIC
CONTENT/IDEAS 25PTS.
CREATIVITY 15PTS.
UNIQUENESS 10PTS.
TOTAL 50PTS.
REFLECTION
Task: How Am I supposed to live without you?
Compose not less than 200 words that responds a question: As A students, how are you going to
preserve and maintain our culture amidst modernization? Consider the given rubric below. You may
submit your handwritten answer or you may send your answer thru our Google classroom or to my
email account [email protected].
Rubric
Content/Ideas 20
Appeal/Style 10
Error Free 10
Timeliness (Submission) 10
TOTAL 50 point
RESOURCES AND ADDITIONAL RESOURCES
 Arnold, Matthew. Culture and Anarchy. 1869. London: Cambridge UP, 1960. Print.
 Bourdieu, Pierre. Distinction: A Social Critique of the Judgment of Taste. Trans. Richard
Nice. Cambridge: Harvard UP, 1984. Print.
 Williams, Raymond. Keywords: A Vocabulary of Culture and Society. Rev. ed. New York:
Oxford UP, 1983. Print.
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If you have concern and comments please let me know.
Thank you and GOD bless!

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GINGOOG CITY COLLEGES,

BUSINESS ADMINISTRATION DEPARTMENT

This subject locates popular culture as a historico-spatial condition and phenomenon of

INTENDED LEARNING OUTCOMES

A. To understand and develop concepts on Popular Culture;

Activity 1: Do it with Your Selfie

LESSON 1: WHAT IS CULTURE?

MODULE | GCC – Business Administration

Lesson 2: Popular culture and high culture

Matthew Arnold’s definition of culture corresponds with more contemporary definitions of

MODULE | GCC – Business Administration

Activity 2: You Got Me, I Got You!

Activity 3: Create Me!

Task: How Am I supposed to live without you?

RESOURCES AND ADDITIONAL RESOURCES

NOTE: (Please remove this when you submit the module)

MODULE | GCC – Business Administration

MODULE | GCC – Business Administration

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