SJIF Impact Factor: 7.001| ISI I.F.Value:1.241| Journal DOI: 10.

36713/epra2016 ISSN: 2455-7838(Online)

EPRA International Journal of Research and Development (IJRD)
Volume: 5 | Issue: 11 | November 2020 - Peer Reviewed Journal

A STUDY ON CONSUMER SATISFACTION TOWARDS

OPPO MOBILES WITH SPECIAL REFERENCE TO
COIMBATORE CITY

Mr. A. David.
Assistant Professor, Department of commerce with Professional Accounting, Dr. N.G.P Arts and
Science College, Coimbatore

Anish Kumar.K
Student of III B.com (PA), Department of commerce with Professional Accounting, Dr. N.G.P Arts
and Science College, Coimbatore

ABSTRACT
A mobile phone, cell phone, or hand phone sometimes shortened to simply mobile, cell or just phone, is a portable
telephone that can make and receive calls over a radio frequency link area. This study is related to the customer
satisfaction of oppo mobiles. This study would enable to develop the way in which it creates new product and develops
new and real markets with a view to offering its customers fitter service. There are number of manufactures in market
to manufacture the mobile phones in the desired quality for reasonable price. To identify the opinion of the customer
about oppo mobiles. For the purpose of analysis, the data has been collected from 80 customers from the selected
sampled respondents in Coimbatore city OPPO The data have been analyses by using the following statistical tools
Simple Percentage analysis, Likert scale analysis, Ranking analysis. Majority 61% of the respondents are camera.
Likert scale value is 2.05 which is greater than 2. So the respondents are important to the pricing factor. If resulted
that design is in the rank 1 and it is influencing the respondents to prefer design. They may concentrate in
advertisement in order to have new consumer for their product The factors considered by the customer before purchasing
smartphones are low price. Latest features camera quality, reliability,

INTRODUCTION The study is consumer preference and

Every human being is a consumer of different satisfaction of oppo mobile phones in Coimbatore city.
produces. If there is no consumer, there is no business. A mobile phone, cell phone, or hand phone
Therefore, consumer satisfaction is very important to sometimes shortened to simply mobile, cell or just
every business persons. phone, is a portable telephone that can make and
Satisfaction of customer is essential for retention receive calls over a radio frequency link while the user
of customer’s and for continuous sales of the products is moving within a telephone service area.
and services of the company to customers. This
establishes the needs for and the importance of STATEMENT OF PROBLEM
customer satisfaction. The satisfaction of consumers is The numbers of mobile phone users
different one to another. Became, each customer has are increasing day by day in India. Companies make a
the different behaviour in their life. So, the marketer aggressive advertising, marketing and promotional
satisfy the consumer, he must very well know the efforts which compel other manufactures to focus on
behaviour of consumer. their marketing efforts as well. These companies resort

2020 EPRA IJRD | Journal DOI: https://doi.org/10.36713/epra2016 | www.eprajournals.com |171 |

 SJIF Impact Factor: 7.001| ISI I.F.Value:1.241| Journal DOI: 10.36713/epra2016 ISSN: 2455-7838(Online)
EPRA International Journal of Research and Development (IJRD)
Volume: 5 | Issue: 11 | November 2020 - Peer Reviewed Journal

to price reductions, new function additions, value individual decision-making processes

additions and focus advertising and promotional (independent or mediated) and product choice.
campaigns. There are number of manufactures in  Androulidakis; G. Kandus (2011)
market to manufacture the mobile phones in the desired correlated the brand of mobile phone to users’
quality for reasonable price. security practices, Users show different
behavior in an array of characteristics,
SCOPE OF THE STUDY according to the brand of the mobile phone
This study is related to the customer they are using. As such, there is a
satisfaction of oppo mobiles. This study would enable categorization of areas, different for each
to develop the way in which it creates new product and brand, where users are clearly lacking security
develops new and real markets with a view to offering mind, possibly due to lack of awareness. Such
its customers fitter service. The importance of the a categorization can help phone manufacturers
marketing power is to combined with its current enhance their mobile phones in regards to
marketing strategy, solve countermeasures for the security, preferably transparently for the user.
existing problems, make steady growth.  Oyeniyi, Omotayo Joseph - Abioudun,
Abolaji Joachim (2010) emphasis on
OBJECTIVES OF THE STUDY customer loyalty and customer switching cost.
 To identify the opinion of the customer about Switching cost is one of the most discussed
oppo mobiles contemporary issues in marketing in attempt
 To find out the factors for the purchase of to explain consumer behaviour. The present
oppo mobiles research studied switching cost and its
 To measure the level satisfaction of the relationships with customer retention, loyalty
customers on oppo mobiles and satisfaction in the Nigerian
telecommunication market. The study finds
that customer satisfaction positively affects
RESEARCH METHODOLOGY customer retention and that switching cost
Sample size
affects significantly the level of customer
The sample of 80 respondents was chosen for the
retention.
study.
Area of the study
This study is conducted within the Coimbatore
DATA ANALYSIS AND
city. INTERPREATATION
The data collected from the samples have
systematically applied and presented in tables under
REVIEW OF LITERATURE various headings in the following pages. They were
 Tajzadeh Namin A. A.; Rahmani Vahid; also arranged in such a way that, a detailed analysis can
Tajzadeh Namin Aidin (2012) analysed be made so as to present suitable interpretations for the
that the process of deciding over (choosing) a same. The data have been analyses by using the
brand may be influenced by situation and following statistical tools.
content. The findings suggest a significant  Simple Percentage analysis
relationship between the variables “brand  Likert scale analysis
attitude”, “corporate attitude”, and “product  Ranking analysis
(cell phone) choice”. In addition, no
significant relationship was found between

2020 EPRA IJRD | Journal DOI: https://doi.org/10.36713/epra2016 | www.eprajournals.com |172 |

 SJIF Impact Factor: 7.001| ISI I.F.Value:1.241| Journal DOI: 10.36713/epra2016 ISSN: 2455-7838(Online)
EPRA International Journal of Research and Development (IJRD)
Volume: 5 | Issue: 11 | November 2020 - Peer Reviewed Journal

SIMPLE PERCENTAGE ANALYSIS

PURCHASE DECISION OF OPPO PROFUCT OF THE RESPONDENTS
NO.OF.
S.NO PURCHASE DECISION RESPONDENTS PERCENTAGE

1 Picture quality 37 46

2 Audio quality 11 14

3 Media playback 8 10

4 User interface 24 30

TOTAL 80 100
(Source: primary data)

INTERPRETATION respondents are media playback and the 30% of the

The table 4.1.7 shows that 46% of the respondents are user interface
respondents are picture quality and the 14% of the Majority 46% of the respondents are picture
respondents are audio quality and the 10% of the quality

LIKERT SCALE ANALYSIS

THE PURCHASE DECISION OF RESPONDENTS OF BRANDIMAGE FACTORS OF OPPO MOBILE
NO.OF. LIKERT
S.NO FACTORS RESPONDENTS SCALE TOTAL(FX)
VALUE(X)
1 Important 23 3 69
2 Neutral 45 2 90
3 Not important 12 1 12
TOTAL 80 171
(Source: primary data)

INTERPRETATION
Likert scale =∑(Fx)/Total number of respondents
=171/80
=2.1375

INFERENCE
Likert scale value is 2.1375 which is greater
than 2. So the respondents are neutral to the
brandimage factor.

2020 EPRA IJRD | Journal DOI: https://doi.org/10.36713/epra2016 | www.eprajournals.com |173 |

 SJIF Impact Factor: 7.001| ISI I.F.Value:1.241| Journal DOI: 10.36713/epra2016 ISSN: 2455-7838(Online)
EPRA International Journal of Research and Development (IJRD)
Volume: 5 | Issue: 11 | November 2020 - Peer Reviewed Journal

RANK ANALYSIS
THE PREFERENCE OF RANKING FOR FEATURES OF THE OPPO MOBILE OF THE RESPONDENTS
S.NO TYPES RANK I RANK RANK RANK RANK RANK TOTAL RANK
II III IV V VI SCORE

1 Camera 20(6) 13(5) 17(4) 9(3) 10(2) 11(1) 311 2

2 Battery 14(6) 22(5) 10(4) 14(3) 12(2) 8(1) 308 4

3 Inbuild 10(6) 12(5) 17(4) 22(3) 13(2) 6(1) 286 6

Application

4 Gaming 22(6) 11(5) 14(4) 12(3) 10(2) 11(1) 310 3

5 Ram 17(6) 12(5) 10(4) 20(3) 14(2) 7(1) 297 5

6 Design 23(6) 10(5) 15(4) 12(3) 9(2) 11(1) 313 1

(Source: primary data)

INTERPRETATION 
Likert scale value is 2.1375 which is greater
The tale 4.3.1 shows that the out of 80 than 2. So the respondents are neutral to the
respondents, camera is in the rank 2, battery is in the brandimage factor
rank 4, inbuild application is in the rank 6, gaming is in  Likert scale value is 2.05 which is greater than
the rank 3, ram is in the rank 5, design is in the rank 1 2. So the respondents are important to the
pricing factor
INFERENCE RANK ANALYSIS
If resulted that design is in the rank 1 and it is  If resulted that design is in the rank 1 and it
influences the respondents to prefer design is influences the respondents to prefer
design
FINDINGS  If resulted that camera is in the rank 1 and it
SIMPLE PERCENTAGE ANALYSIS is influences the respondents to prefer
 Majority 55% of the respondents are female camera
 Majority 71% of the respondents are 18years- SUGGESTIONS
25years  It is nice brand for a long period of time.
 Majority 70% of the respondents are  The company may provide special offer to the
unmarried customer
 Majority 62% of the respondents are graduate  They may concentrate in advertisement in
 Majority 64% of the respondents are students order to have new consumer for their product
 Majority 59% of the respondents are earning  The company to retain the its market
up to 10000 leadership should concentrate in sales
promotion activities, which would enhance the
LIKERT SCALE ANALYSIS sales of oppo moiles
 Likert scale value is 2.025 which is greater  Oppo brand performance is made up by the
than 2. So the respondents are important to the quality of its smart phones & its innovative
quality factor features & functions

2020 EPRA IJRD | Journal DOI: https://doi.org/10.36713/epra2016 | www.eprajournals.com |174 |

 SJIF Impact Factor: 7.001| ISI I.F.Value:1.241| Journal DOI: 10.36713/epra2016 ISSN: 2455-7838(Online)
EPRA International Journal of Research and Development (IJRD)
Volume: 5 | Issue: 11 | November 2020 - Peer Reviewed Journal

CONCLUSION
 Majority of the customers are satisfied with
the OPPO mobiles because of its good
quality, reputation, easy availabilities.
 From the survey conducted it is observed that
OPPO mobiles has a good market share.
 From the study conducted the following
conclusions can be drawn. In order the
dreams come into reality and for turning
liabilities into assets one must have to meet
the needs of the customers
 The factors considered by the customer
before purchasing smartphones are low price.
Latest features camera quality, reliability.

REFERENCE
1. Tajzadeh namin A.A.: Rahmani vahid ; Tajzadeh
namin aidin (2012) “A study on consumer
statisfaction towards oppo mobile with special
reference to Coimbatore city”. IJMH- International
Journal of Management and Humanities. Volume:
04 Issue: 03 2017 ISSN:2349-7289
www.researchscript.com
2. Androulidakis ; g.kandus (2011) “correlated the
brand of mobile phone to users’ security practices,.
Users show different behaveior in an array of
characteristics ”. IMPACT: International Journal
of Research in Business
Management(IMPACT:IJRBM) ISSN(P):2347-
4572;ISSN(E):2321-886X Vol.6, Issue 1, Jan
2018,19-30
3. Oyeniyi, Omotayo joseph – abioudun, abolaji
Joachim (2010) “ emphasis on customer loyalty
and customer switching cost. Switching cost is one
of the most discussed contemporary issues in
marketing in attempt to explain consumer
behaviour ”. Pacific Busines Review International
Volume, www.pbr.co.in

WEBSITIES
1. Shodhganga.inflibnet.ac.in
2. www.indianjournels.com
3. www.iosrjournals.org
4. Info.dogpile.com

2020 EPRA IJRD | Journal DOI: https://doi.org/10.36713/epra2016 | www.eprajournals.com |175 |