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    Exercise 1: MULTIPLE CHOICE. Choose The Letter of The Correct Answer From The Given Choices

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    Ghana Cahatol
    The document contains a 10 question multiple choice exercise about retail marketing strategies. The questions cover topics such as target markets, competitive advantages, retail positioning, growth opportunities like market expansion and cross-selling, retail strategies, developing customer loyalty, private label brands, and using customer data. The answers to each question are provided at the end.

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    Exercise 1: MULTIPLE CHOICE. Choose The Letter of The Correct Answer From The Given Choices

    Uploaded by

    Ghana Cahatol
    47 views2 pages
    The document contains a 10 question multiple choice exercise about retail marketing strategies. The questions cover topics such as target markets, competitive advantages, retail positioning, growth opportunities like market expansion and cross-selling, retail strategies, developing customer loyalty, private label brands, and using customer data. The answers to each question are provided at the end.

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    Exercise 1-Retail Market Strategy

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    The document contains a 10 question multiple choice exercise about retail marketing strategies. The questions cover topics such as target markets, competitive advantages, retail positioning, growth opportunities like market expansion and cross-selling, retail strategies, developing customer loyalty, private label brands, and using customer data. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    47 views2 pages

    Exercise 1: MULTIPLE CHOICE. Choose The Letter of The Correct Answer From The Given Choices

    Uploaded by

    Ghana Cahatol
    The document contains a 10 question multiple choice exercise about retail marketing strategies. The questions cover topics such as target markets, competitive advantages, retail positioning, growth opportunities like market expansion and cross-selling, retail strategies, developing customer loyalty, private label brands, and using customer data. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Exercise 1: MULTIPLE CHOICE. Choose the letter of the correct answer from the given choices.

    _____ 1. The _____ is the market segment(s) toward which the retailer plans to focus its resources and
    retail mix.
    a. target market c. virtual market
    b. retail market d. labor market

    _____ 2. Which of the following characteristics is most likely to be the least sustainable competitive
    advantage?
    a. Convenient locations c. Shared systems with vendors
    b. Ability to get scarce merchandise d. More sales promotions

    _____ 3. This is the design and implementation of a retail mix in order to create an image of the retailer
    within the customer's mind relative to its competitors.
    a. Retail perception c. Imaging
    b. Positioning d. Competitive feedback

    _____ 4. Cross-selling is most commonly practiced with the:


    a. market expansion growth opportunity.
    b. retail format development growth opportunity.
    c. diversification growth opportunity.
    d. market penetration growth opportunity.

    _____ 5. Which of the following is an example of a market expansion growth opportunity?


    a. Opening new stores in new geographic markets
    b. Opening more stores in the same market
    c. Keeping existing stores open for long hours
    d. Engaging in cross-selling

    _____ 6. What does a retail strategy identify?


    a. the retail market c. the target market
    b. the advertising campaign d. none of the above

    _____ 7. A shoe repair shop can develop a sustainable competitive advantage by:
    a. developing a patented chemical that removes water stains on soft leather
    b. developing a customer database to offer special promotions
    c. securing a good location
    d. doing all of the above

    _____ 8. How do retailers encourage customer loyalty?


    a. They use a mass advertising strategy.
    b. They have no one distinct image.
    c. They provide good customer service.
    d. They try to attain qualitative objectives rather than quantitative.

    _____ 9. Products developed and marketed by a retailer and only available by that retailer are called
    a. Private-label brands c. Retail format
    b. Unique merchandise d. Product label

    _____ 10. What can a retailer do by using the information provided from a data warehouse?
    a. A retailer can advertise to a more marketable demographic
    b. They can determine whether moving to a new location would attract more business.
    c. They can tailor offerings to better meet the needs of their customers
    d. They can offer more services like gift wrap, lower interest rate credit and same-day delivery

    1
    Answers
    1. A
    2. D
    3. B
    4. D
    5. A
    6. C
    7. D
    8. C
    9. A
    10. A

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