HP Internship Programme: Gaurav Sehgal Bba (Gen) (Pick The Date)
HP Internship Programme: Gaurav Sehgal Bba (Gen) (Pick The Date)
HP Internship Programme: Gaurav Sehgal Bba (Gen) (Pick The Date)
PROGRAMME
GAURAV SEHGAL
BBA(GEN)
[Pick the date]
INDEX
CONTENTS
• 1 Company history
o 1.1 Founding
o 1.2 Early years
o 1.3 The 1960s
o 1.4 The 1970s
o 1.5 The 1980s
o 1.6 The 1990s
o 1.7 The 2000s
o 1.8 The 2010s
• 2 Facilities
• 3 Products and organizational structure
• 4 Snapfish
• 5 Culture
• 6 Corporate social responsibility
• 7 Brand and legacy
• 8 Controversy
Acknowledgement
First of all, I would like to place on record my gratitude to all the respectable
executives of Digitech e services for giving me this opportunity of doing my
summer internship at the company. This internship has been a pure learning
experience and has enriched and enhanced my knowledge about the corporate life.
I would also like to thank ________________for giving me the opportunity to
undergo summer internship at Digitech e services. I am especially thankful to
our mentors Mr. ________and Mr. _______ for their expert guidance and
cooperation during this internship. But for their help, it would have been very
difficult for me to structure this project.
Executive Summary
I, based on my survey, have come up with my own conclusions that I feel might be
useful to the company, in whatever little way.
Hewlett-
Packard
Hewlett-Packard Company, commonly referred to as HP, is an American
multinational information technology corporation headquartered in Palo Alto,
California, USA. The company was founded in a one-car garage in Palo Alto by
Bill Hewlett and Dave Packard, and is now one of the world's largest information
technology companies, operating in nearly every country. HP specializes in
developing and manufacturing computing, data storage, and networking hardware,
designing software and delivering services. Major product lines include personal
computing devices, enterprise servers, related storage devices, as well as a diverse
range of printers and other imaging products. HP markets its products to
households, small- to medium-sized businesses and enterprises directly as well as
via online distribution, consumer-electronics and office-supply retailers, software
partners and major technology vendors.
HP's posted net revenue in 2009 was $115 billion, with approximately $40 billion
coming from services. In 2006, the intense competition between HP and IBM
tipped in HP's favor, with HP posting revenue of US$91.7 billion, compared to
$91.4 billion for IBM; the gap between the companies widened to $21 billion in
2009. In 2007, HP's revenue was $104 billion, making HP the first IT company in
history to report revenues exceeding $100 billion. In 2008 HP retained its global
leadership position in inkjet, laser, large format and multi-function printers market,
and its leadership position in the hardware industry. Also HP became #2 globally
in IT services as reported by IDC & Gartner.
On August 6, 2010 CEO Mark Hurd resigned. Cathie Lesjak assumed the role
interim CEO, and on September 30, 2010, Léo Apotheker became HP's new
permanent CEO and Ray Lane, Managing Partner at Kleiner Perkins Caufield &
Byers, was elected to the position of non-executive Chairman. Both appointments
are effective November 1, 2010.
Company history
Founding
Bill Hewlett and Dave Packard graduated in electrical engineering from Stanford
University in 1935. The company originated in a garage in nearby Palo Alto during
a fellowship they had with a past professor, Frederick Terman at Stanford during
the Great Depression. Terman was considered a mentor to them in forming
Hewlett-Packard. In 1939, Packard and Hewlett established Hewlett-Packard (HP)
in Packard's garage with an initial capital investment of US$538. Hewlett and
Packard tossed a coin to decide whether the company they founded would be
called Hewlett-Packard or Packard-Hewlett Packard won the coin toss but named
their electronics manufacturing enterprise the "Hewlett-Packard Company". HP
incorporated on August 18, 1947, and went public on November 6, 1957.
Of the many projects they worked on, their very first financially successful product
was a precision audio oscillator, the Model HP200A. Their innovation was the use
of a small light bulb as a temperature dependent resistor in a critical portion of the
circuit. This allowed them to sell the Model 200A for $54.40 when competitors
were selling less stable oscillators for over $200. The Model 200 series of
generators continued until at least 1972 as the 200AB, still tube-based but
improved in design through the years. At 33 years, it was perhaps the longest-
selling basic electronic design of all time.
One of the company's earliest customers was The Walt Disney Company, which
bought eight Model 200B oscillators (at $71.50 each) for use in certifying the
Fantasound surround sound systems installed in theaters for the movie Fantasia.
Early years
From the 1940s until well into the 1990s the company concentrated on making
electronic test equipment: signal generators, voltmeters, oscilloscopes, frequency
counters, thermometers, time standards, wave analyzers, and many other
instruments. A distinguishing feature was pushing the limits of measurement range
and accuracy; many HP instruments were more sensitive, accurate, and precise
than other comparable equipment.
Following the pattern set by the company's first product, the 200A, test instruments
were labelled with three to five digits followed by the letter "A". Improved
versions went to suffixes "B" through "E". As the product range grew wider HP
started using product designators starting with a letter for accessories, supplies,
software, and components.
The 1960s
HP partnered in the 1960s with Sony and the Yokogawa Electric companies in
Japan to develop several high-quality products. The products were not a huge
success, as there were high costs in building HP-looking products in Japan. HP and
Yokogawa formed a joint venture (Yokogawa-Hewlett-Packard) in 1963 to market
HP products in Japan. HP bought Yokogawa Electric's share of Hewlett-Packard
Japan in 1999.
The 1970s
"The new Hewlett-Packard 9100A personal computer is ready, willing, and able ...
to relieve you of waiting to get on the big computer."
The company earned global respect for a variety of products. They introduced the
world's first handheld scientific electronic calculator in 1972 (the HP-35), the first
handheld programmable in 1974 (the HP-65), the first alphanumeric,
programmable, expandable in 1979 (the HP-41C), and the first symbolic and
graphing calculator, the HP-28C.
The 1980s
The garage in Palo Alto where Hewlett and Packard began their company
In 1984, HP introduced both inkjet and laser printers for the desktop. Along with
its scanner product line, these have later been developed into successful
multifunction products, the most significant being single-unit
printer/scanner/copier/fax machines. The print mechanisms in HP's tremendously
popular LaserJet line of laser printers depend almost entirely on Canon's
components (print engines), which in turn use technology developed by Xerox. HP
develops the hardware, firmware, and software that convert data into dots for the
mechanism to print.
The 1990s
In the 1990s, HP expanded their computer product line, which initially had been
targeted at university, research, and business users, to reach consumers.
HP also grew through acquisitions, buying Apollo Computer in 1989 and Convex
Computer in 1995.
In 1999, all of the businesses not related to computers, storage, and imaging were
spun off from HP to form Agilent. Agilent's spin-off was the largest initial public
offering in the history of Silicon Valley. The spin-off created an $8 billion
company with about 30,000 employees, manufacturing scientific instruments,
semiconductors, optical networking devices, and electronic test equipment for
telecom and wireless R&D and production.
The 2000s
HP's recent campaign, The Computer is Personal Again, features several celebrity
endorsements, including a TV commercial with Gwen Stefani.
The merger occurred after a proxy fight with Bill Hewlett's son Walter, who
objected to the merger. Compaq itself had bought Tandem Computers in 1997
(which had been started by ex-HP employees), and Digital Equipment Corporation
in 1998.
In the year 2004 HP released the DV 1000 Series, including the HP Pavilion dv
1658 and 1040 two years later in May 2006, HP began its campaign, The
Computer is Personal Again. The campaign was designed to bring back the fact
that the PC is a personal product.
On May 13, 2008, HP and Electronic Data Systems announced that they had
signed a definitive agreement under which HP would purchase EDS. The
agreement was finalized on August 26, 2008, and it was publicly announced that
EDS would be re-branded "EDS an HP company." As of September 23, 2009, EDS
is known as HP Enterprise Services.
The 2010s
On April 28, 2010, Palm, Inc. and Hewlett-Packard announced that HP would be
acquiring Palm for 1.2 billion in cash and debt, the deal officially closed on July 1,
2010. In the months leading up to the buyout it was rumored that Palm was going
to be purchased by either HTC, Dell, RIM or HP. The addition of Palm handsets to
the HP product line provides some overlap with the current iPAQ mobile products
but will significantly increase their mobile presence as those devices have not been
selling well. The addition of Palm brings HP a library of valuable patents as well
the mobile operating platform known as webOS. On July 1, 2010, the acquisition
of Palm was final. On September 2, 2010 won its bidding war for 3PAR with a $33
a share offer ($2.07 billion) which Dell declined to match.
On August 6, 2010 CEO Mark Hurd resigned amid controversy and CFO Cathie
Lesjak assumed the role of interim CEO. On September 30, 2010, Léo Apotheker
was named as HP's new CEO and President.
Facilities
HP's global operations are directed from its headquarters in Palo Alto, California,
USA. Its U.S. operations are directed from its facility in Houston, Texas, USA, the
site originally belonging to Compaq, which it acquired. Latin America operations
are directed from Miami, Florida, USA, European operations from Geneva,
Switzerland, and Asia-Pacific operations from Singapore. It also has large
operations in Boise, Idaho, Roseville, California, San Diego, California, and Plano,
Texas (the former headquarters of EDS, which HP acquired). In the UK, HP is
based out of a large site in Bracknell, Berkshire with offices in various UK
locations, including a landmark office tower in London, 88 Wood Street. Its recent
acquisition of 3Com will expand its employee base to Marlborough,
Massachusetts.
HP's Imaging and Printing Group (IPG) is "the leading imaging and printing
systems provider in the world for printer hardware, printing supplies and scanning
devices, providing solutions across customer segments from individual consumers
to small and medium businesses to large enterprises." Products and technology
associated with IPG include Inkjet and LaserJet printers, consumables and related
products, Officejet all-in-one multifunction printer/scanner/faxes, Large Format
Printers, Indigo Digital Press, HP Web Jetadmin printer management software, HP
Output Management suite of software, LightScribe optical recording technology,
HP Photosmart digital cameras and photo printers, HP SPaM, and Snapfish by HP,
a photo sharing and photo products service. On December 23, 2008, HP released
iPrint Photo for iPhone a free downloadable software application that allows the
printing of 4" x 6" photos.
Snapfish
Snapfish offers free membership with unlimited photo storage. Members can use
their uploaded photos to share and to create photo products. Snapfish allows
members to download low resolution copies of the images they uploaded for free.
However, if members want to download high resolution, as opposed to the low
resulotion copies, or even original copies of their own uploaded images, Snapfish
charges a per-image fee for each download.
Culture
The founders, known to friends and employees alike as Bill and Dave, developed a
unique management style that has come to be known as The HP Way. In Bill's
words, the HP Way is "a core ideology ... which includes a deep respect for the
individual, a dedication to affordable quality and reliability, a commitment to
community responsibility, and a view that the company exists to make technical
contributions for the advancement and welfare of humanity." The following are the
tenets of The HP Way:
In July 2007, the company announced that it had met its target, set in 2004, to
recycle one billion pounds of electronics, toner and ink cartridges. It has set a new
goal of recycling a further two billion pounds of hardware by the end of 2010. In
2006, the company recovered 187 million pounds of electronics, 73 percent more
than its closest competitor.
HP took the top spot on Corporate Responsibility Magazine's 100 Best Corporate
Citizens List for 2010. The list is cited by PR Week as one of America's most
important business rankings. HP beat out other Russell 1000 Index companies
because of its leadership in seven categories including environment, climate
changes and corporate philanthropy. In 2009, HP was ranked fifth.
Fortune magazine named HP one of the World’s Most Admired Companies in
2010, placing it No. 2 in the computer industry and No. 32 overall in its list of the
top 50. This year in the computer industry HP was ranked No. 1 in social
responsibility, long-term investment, global competitiveness, and use of corporate
assets.
In May 2010, HP was named one of the World’s Most Ethical Companies by
Ethisphere Institute. This is the second year in a row HP has made the list.
Ethisphere reviewed, researched and analyzed thousands of nominations in more
than 100 countries and 35 industries to create the 2010 list. HP was one of only
100 companies to earn the distinction of top winner and was the only computer
hardware vendor to be recognized. Ethisphere honors firms that promote ethical
business standards and practices by going beyond legal minimums, introducing
innovative ideas that benefit the public.
Brand and legacy
The company sponsors the HP Pavilion at San Jose, home to the NHL's San Jose
Sharks.
Agilent Technologies, not HP, retains the direct product legacy of the original
company founded in 1939. Agilent's current portfolio of electronic instruments are
descended from HP's very earliest products. HP entered the computer business
only after its instrumentation competencies were well-established. When Agilent
was spun off, items in the Corporate Archives were split-up along product lines,
with Agilent retaining almost all of the original HP archives - only where there was
duplication of material, was HP given early Test and Measurement material. Both
companies retained an original 200A Audio Oscillator.
Products of HP
» Monitors
» Scanners
» Calculators
» Storage
» Home Servers
RENOWNED PRODUCTS OF HP
• »Everyday computing
• Laptops and notebooks for movies, music, photos and
multitasking in your home or home office
For everyday tasks, this 15" laptop delivers classic style and great
features at an affordable, budget friendly price.
• Wireless-N Card
• »High performance
• Laptops and notebooks for cutting-edge entertainment and
gaming
• »Ultra-portable
• Laptops, notebooks, and tablet PCs for on-the-go personal
productivity and connectivity
Our lightest HP Pavilion laptop; great for road warriors who need a
lightweight but powerful PC
• Wireless-N Card
• »EliteBook laptops
• HP's best-in-class, packed with features, functionality and
premiere design for the most discerning business professional
• Choose from notebook PCs designed for powerful computing,
as well as demanding workstation applications and essential
security
• • Optional HP Mobile Broadband delivers convenient access to
the Internet and email
• • Aircraft-inspired construction designed for a business rugged
lifestyle for those needing maximum reliability and durability
• • Displays range in size from 12.1-inch to 17-inch diagonal
displays
• • Industry-leading battery life on select systems
»ProBook laptops
• Stylish and affordable laptops and notebooks for small
business.
• HP's best combination of business features, functionality and
value for mainstream business applications
• Protect your data, applications and network with a broad
range of easy-to-use, essential security solutions
• Optional HP Mobile Broadband delivers convenient access to
the Internet and email
• Affordable notebooks with stylish color options and a starting
weight of only 3.79 lbs (1.72 kg)
• Displays range in size from 13.3-inch to 17.3-inch diagonal
displays
• Enjoy entertainment features like HD displays and audio to
view your movies and pictures
» HP Deskjet printers
•
» HP Photosmart printers
HP Photosmart printers are specifically designed for
printing photos. With them, it’s easy to print professional-
quality photos and creative projects at home. You can
print photos without a PC directly from your camera's
memory card using the color image display, or directly
from your PictBridge-enabled camera using the front USB
port.
» HP Photosmart compact photo printers
» HP Officejet All-in-Ones
PROJECT DESCRIPTION
Overview
As part of the business development exercise of HP, I was assigned to interact with
prospective clients, document their requirements and feedback and suggest ways to
increase the customer base of HP accessories. The activities I undertook and my
findings are delineated hereunder:
Initially, I was intimated of the HP product’s sales and the schemes. I also went to
the retailers, dealers that sold products to take stock of the things. I used to go to
the Digitech e services office to get a rough idea of the modus operandi of the
company.
Apart from that I also went to retailers and distributors with the customized offers
and schemes and convinced a few to promote our products. I also met with the
retailers and distributers that were already keeping our product and took their
feedback and tried to resolve the issues, if any, they had with our product and
services.
OBJECTIVES OF THE STUDY
“TO Analyse the Need of the customers regarding HP’S Accessories and
product and to provide them maximum satisfaction”
RESEARCH METHODOLOGY
The purpose of research is to discover answers to questions through the application
of scientific procedures. The main aim of research is to find the truth which is
hidden.
TYPES OF RESEARCH DESIGNED USED
This is the main task of researcher, to prepare a research design, i.e., he will have
to state the conceptual structure within which research would be conducted.
Descriptive and Diagnostic Research Design is conveniently
used :-
COLLECTION OF DATA
Data can be well classified into TWO TYPES:-
1. PRIMARY DATA
2. SECONDARY DATA
PRIMARY DATA comprises of Interviewing and Questionnaire. It basically
provide Fresh n effective data. A well structured questionnaire was generated
comprised of open-end and closed-end question.
SAMPLING UNIT:
SAMPLING SIZE:The sample size was restricted to only 75, which comprised
of mainly people of different ages (working & non-working).
TABLE 1
NO 15%
TOTAL 100%
Analysis: - From the above table and graph it can be seen that only 15% of the people are not
using laptop while the other 93% have laptops. This data is presented in both the table and
graphical presentation.
Interpretation: So we can conclude that most of the people use laptop for different reasons
like for office purpose, routine work, entertainment source etc.
TABLE 2
Analysis: - From the former table and graphs we can see people generally prefer HP laptops
(30%), 25% prefer Lenovo laptop, 22% goes for Sony laptops, 20% for Dell and only 3 %
prefers other company’s product.
Interpretation: It is concluded here that HP has its popularity of having a large no.
consumers in the studied area for its best service in the field of laptop.
TABLE 3
TIME USERS
1 HR. 10%
1- 4 HRS. 40%
4-8 HRS. 45%
MORE THAN 8 HRS. 5%
TOTAL 100%
GRAPHS
Analysis: Above table and graph shows that most of the respondents use laptop or computer for
4-8 hrs. i.e. 45%. Beyond this, 40% of users use computer or laptop for more than 1hr but less
than 4 hrs. There are 10% of users who are using computer or laptop for 1 hr. only 5% user uses
computer or laptop for more than 8 hrs.
Interpretation: This means there are many respondents who use laptop or computer for more
than 1 hr to 8 hrs i.e. 85% on per day basis.
TABLE 4
Analysis: Above table and graph shows that 55 % of respondents prefer laptop over computer.
But there are still 45% of users using computer.
Interpretations: It is here concluded that there is only marginal result of people preferring
laptop over computer. There are still many people using computer these days.
TABLE 5
RATING OF PRODUCT OF HP
RATING RESULT
FAIR 5
GOOD 25
SATISFACTORY 35
EXCELLENT 25
SUPERB 10
TOTAL 100%
GRAPHICAL REPRESENTATION
Analysis: 5% of the respondents get fair performance, 25% are feeling good by the HP product,
35% are satisfied by the product, 25% get excellent performance while 10% are indicating the
product as superb.
Interpretation: Above table and graph depicts that the performance of the laptop of HP was
satisfactory.
TABLE 6
Analysis: 92.5% of people are satisfied and liked HP product while only 7.5% do not like to use
HP product.
Interpretation: Above table and graph depicts that most of the respondents like using HP
product.
TABLE 7
RATING RESULT
VERY GOOD 43%
GOOD 30%
FAIR 25%
POOR 2%
VERY POOR 0%
TOTAL 100%
Analysis: 43% of respondents rate HP service as very good, 30% of people are finding HP
service as good, 25% are rating it as fair. Only 2% of the respondents are considering HP service
as poor.
Interpretation: Above table and graph depicts that most of the respondents feel good in taking
HP service. This shows that HP has good reputation in the market.
TABLE 8
RESPONSE RESULT
STRONGLY AGREE 2%
AGREE 10%
NEITHER AGREE NOR DISAGREE 30%
DISAGREE 30%
STRONGLY DISAGREE 28%
TOTAL 100%
Analysis: Only 2% of people strongly agree that HP product needs improvement, 10% agrees
that there should be improvement, 30% do not say anything regarding this, 30% disagree to the
improvement, and 28% strongly disagree for improvement.
Interpretation: Above table and graph depicts that most of the respondents feel that there is no
need of improvement in HP product. This shows that HP has good reputation in the market.
3) Customers are particularly satisfied with the extra benefits given by the HP
4) HP products are improving their quality day by day to satisfy their customers.
5) A few customers liked the product but were reluctant to switch over to it as they
were satisfied with their present brand’s products. They may consider our brand
in case or future need.
SUGGESTIONS
HP can enjoy its latest technology and low cost advantage. The number of cities,
towns and villages it has covered already works to its advantage as putting more
base stations for cellular coverage in these areas comes with negligible marginal
cost. Besides such cost advantages, it has also other cost advantages for the latest
cellular technology.
Huge market:
Other opportunities:
Market feedback:
• Most of the dealers were already using products of other companies. They
couldn‘t switch as it was against their companies‘ contract with those
companies which was binding on them.
• A few customers liked the product but were reluctant to switch over to it as
they were satisfied with their present brand’s products. They may consider
our brand in case or future need.
• A few customers were clearly satisfied and bought our product.
• Most of the customers wished to compare our products and services with
that of our peers . We have mailed our products and plans to the customers
concerned.
• Customers with new needs are more likely to consider our product.
• Appointment were very hard to get as many people who oversaw these
matters in their companies didn‘t have time nor any interest in switching
over to a new company.
CONCLUSION
My learning
Practical insights into the life and work in a corporate.
How to apply the management learning and soft skills while working at the
coalface.
How to approach companies with a proposal.
Interacting with various institutes from IT retailers to B-schools to
companies.
Various details on deal negotiation and closures.
Exposure to the fierce competition and the struggle, where only the fittest
survive.
How to remain patient and composed in the face of anxiety and pressure.
Accepting negative feedback and listening to ’NO‘ but still finding a way
out.
ANNEXURE
QUESTIONNAIRE
Q10. What are the gadgets that you cannot live without?
1. http://en.wikipedia.org/wiki/Hewlett-Packard
2. Primary and Secondary data